src/App.vue
@@ -14,6 +14,7 @@ <civilAviation v-if="activeBook.name == 'civilAviation'"></civilAviation> <civilServices v-if="activeBook.name == 'civilServices'"></civilServices> <meetingPlanners v-if="activeBook.name == 'meetingPlanners'"></meetingPlanners> <aviationBasicSkills v-if="activeBook.name == 'aviationBasicSkills'"></aviationBasicSkills> </div> </template> <script> @@ -51,7 +52,8 @@ botany: () => import("./books/botany/view/index.vue"), civilAviation: () => import("./books/civilAviation/view/index.vue"), civilServices: () =>import("./books/civilServices/view/index.vue"), meetingPlanners: () =>import("./books/meetingPlanners/view/index.vue") meetingPlanners: () =>import("./books/meetingPlanners/view/index.vue"), aviationBasicSkills: () => import("./books/aviationBasicSkills/view/index.vue") }, data() { return { @@ -91,11 +93,12 @@ // civilAviation // civilServices // meetingPlanners // aviationBasicSkills this.activeBook = await this.config.getBookConfig( process.env.VUE_APP_RESOURCE_CTX + (process.env.VUE_APP_ENV == "product" ? process.env.VUE_APP_BOOK_ID : "meetingPlanners") : "aviationBasicSkills") ); // this.activeBook = await this.config.getBookConfig( src/books/aviationBasicSkills/assets/Fonts/FZHTJW.ttfBinary files differ
src/books/aviationBasicSkills/assets/Fonts/FZLTXIHJW.ttfBinary files differ
src/books/aviationBasicSkills/assets/Fonts/FZLTZHJW.ttfBinary files differ
src/books/aviationBasicSkills/assets/Fonts/fangSong.ttfBinary files differ
src/books/aviationBasicSkills/assets/images/0016-1.jpg
New file @@ -0,0 +1,1675 @@ .aciationBasicSkills-book { width: 100%; height: 100%; // 自定义内容 .page-box { box-sizing: border-box; min-height: 1128px; margin-bottom: 20px; box-shadow: 0 3px 6px 1px #00000029; background-color: #fff; } .c-g { color: green; } .c-r { color: red; } .t-right { text-align: right; } .mr-0 { margin: 0; } .mr-9 { margin-right: 9%; } .ml-9 { margin-left: 9%; } .mt-10 { margin-top: 10px !important; } .mt-20 { margin-top: 20px !important; } .mt-30 { margin-top: 30px; } .mt-50 { margin-top: 50px !important; } .mb-30 { margin-bottom: 30px; } .mb-10 { margin-bottom: 10px; } .pd-5 { padding: 0 5px; } .w100 { width: 100%; } .w90 { width: 90%; } .w80 { width: 80%; } sup { vertical-align: super; /* 保持上标对齐方式 */ font-size: smaller; // position: relative; /* 相对于正常位置调整 */ // top: -0.2em; /* 根据需要调整这个值 */ } .fz-13 { font-size: 13px !important; } .fz-14 { font-size: 14px !important; } .fz-16 { font-size: 16px !important; } .fz-18 { font-size: 18px !important; } .img-0 { width: 100%; } .pt-20 { padding-top: 20px; } .td-0 { text-indent: 0em !important; } .fl { display: flex; } .ju-cn { justify-content: center; } .ju-ev { justify-content: space-evenly; } .fd-c { flex-direction: column; } .fd-r { flex-direction: row-reverse; } .al-c { align-items: center; } .al-fe { align-items: flex-end; } .ac-f { align-content: flex-end; } .jc-fe { justify-content: flex-end; } .jc-c { justify-content: center; } .jc-sa { justify-content: space-around } .mr-70 { margin-right: 70px; } .mr-45 { margin-right: 45px; } .mr-10 { margin-right: 10px; } .ma-l { margin-left: 10%; } .pad-t-55 { padding-top: 55px; } .pad-l-60 { padding-left: 60px; } .mb-45 { margin-bottom: 45px; } .headerImg { width: 30px; } .headerText { font-size: 12px; padding: 0 8px; color: #B98C64; } .headerNumber { color: #231F20; font-size: 12px; padding: 0 8px; border-left: 1px solid #231F20; } .header-left-Number { color: #231F20; font-size: 12px; padding-right: 8px; border-right: 1px solid #000; } .header-left-text { margin-left: 8px; font-size: 12px; color: #fff; background-color: #0082D4; } .table-tr-bc { color: #fff; } .task { width: 16%; margin-bottom: 6em; margin-top: 0; border-top: 0.7em solid #5192C6; } .task-u2-c { width: 16%; margin-bottom: 6em; margin-top: 0; border-top: 0.7em solid #F89C1C; } .task-u3-c { width: 16%; margin-bottom: 6em; margin-top: 0; border-top: 0.7em solid #0A9CAC; } .task-u4-c { width: 16%; margin-bottom: 6em; margin-top: 0; border-top: 0.7em solid #92B03D; } .task-u5-c { width: 16%; margin-bottom: 6em; margin-top: 0; border-top: 0.7em solid #0180CD; } .p-odd { padding-right: 9%; } .p-even { padding-left: 9%; } .img-float-smaller { width: 200px; float: left; height: auto; margin: auto; margin-right: 20px; } .img-float-medium { width: 250px; float: left; height: auto; margin: auto; margin-right: 20px; } .img-float { width: 310px; float: left; height: auto; margin: auto; margin-right: 20px; img { width: 100%; } p { margin: 0; } } .img-float-formula { width: 310px; float: left; height: auto; margin: auto; margin-right: 20px; p { margin: 0; } } .img-rights { width: 47%; float: right; height: auto; margin: auto; margin-left: 20px; img { width: 100%; } p { margin: 0 !important; } } .references { margin-top: 140px; hr { font-weight: bold; margin-left: 0; width: 15%; } } .w395 { width: 395px; } .w430 { width: 430px; } .w300 { width: 300px; } .w290 { width: 290px; } .w280 { width: 280px; } .w270 { width: 270px; } .w250 { width: 250px; } .w230 { width: 230px; } .w220 { width: 220px; } .w210 { width: 210px; } .w200 { width: 200px; } .w180 { width: 180px; } .w170 { width: 170px; } .w160 { width: 160px; } .w150 { width: 150px; } .w135 { width: 135px; } .w115 { width: 115px; } .text-rights { width: 230px; float: right; height: auto; margin: auto; margin-left: 20px; img { width: 100%; } p { margin: 0 !important; } } .pdf-text { display: flex; flex-direction: column; justify-content: space-between; align-items: flex-start; margin-bottom: 20px; p { margin: 0; margin-right: 10px; } .pdf-con { display: flex; justify-content: flex-start; align-items: center; padding: 10px 0; box-sizing: border-box; border-radius: 10px; .pdf-view { min-width: 160px; display: flex; justify-content: center; align-items: center; border: 0.15em dashed #895B2E; margin-right: 15px; padding: 0 15px; border-radius: 5px; margin-top: 15px; span { font-size: 14px; text-align: center; font-family: 'FZLTXIHJW'; display: flex; align-items: center; justify-content: flex-start; svg { fill: #895B2E; } } span:nth-child(2) { padding-top: 5px; box-sizing: border-box; } span:hover { color: #895B2E; cursor: pointer; text-decoration: underline; -webkit-user-select: none; /* Safari 3.1+ */ -moz-user-select: none; /* Firefox 2+ */ -ms-user-select: none; /* IE 10+ */ user-select: none; /* 标准语法 */ } } } .pdf-con-15 { margin-top: -20px; } } div.bk-ztgs { border: 0.15em dotted #5192c6; padding: 1.5em 0.5em; margin-bottom: 2em; margin-top: 2em; border-radius: 1em; position: relative; } p.bj1-ztgs { background-color: #5192c6; color: #ffffff; display: inline-block; font-size: 1em; padding: 0.1em 0.7em 0.12em 0.7em; font-weight: bold; border-radius: 0em; margin-left: 0em; text-align: center; text-indent: 0em; position: absolute; top: -1.2em; } .link-float { width: 120px; float: left; height: auto; margin: auto; margin-top: 12px; margin-right: 20px; } .imgBox-003 { width: 100%; height: 280px; margin-bottom: 18px; } // 题目 .textarea-box { background-color: transparent; max-width: 85%; min-width: 85%; outline: none; } .textarea-box-left { background-color: transparent; margin-left: 12%; max-width: 85%; min-width: 85%; outline: none; } .textarea-box-right { background-color: transparent; margin-left: 8%; max-width: 85%; min-width: 85%; outline: none; } .textarea-focused { border-color: #5192c6 !important; box-shadow: #5192c6 !important; } .select-border { width: 60px; border: 0; border-bottom: 1px solid #767676; &:focus { outline: none; } } .btn-border { border-radius: 6px; border-color: #5192C6; } .btn-w { cursor: pointer; font-size: 14px; border-width: 1px; width: 80px; height: 30px; background-color: #fff; &:hover { background-color: #5192C6; color: #fff; } } .parimary-btn { cursor: pointer; min-width: 80px; height: 30px; font-size: 14px; margin-left: 5px; background-color: #5192C6; border-color: #5192C6; border-width: 1px; color: #fff; border-radius: 6px; &:hover { background-color: #a1afc8; border-color: #a1afc8; } } .event-header-text-bc { background-color: #bbd4ec; } // 迁移 .bk-bwh { min-height: 800px; background-color: #DFEBF7; font-size: 1.2em; padding: 25px; border: 4px dotted #197ABF; } ul { list-style-type: none; } li { list-style-type: none; } .custom_tag2 { background-color: #F1BE49; color: #FFFFFF; display: inline-block; padding: 0.5px; border-radius: 1.5em; font-size: 1.1em; padding: 2px 10px 2px 10px; font-weight: bold; margin: 0; text-indent: 0em; margin-bottom: 0.5em; } .custom_tag1 { background-color: #35ACD6; color: #FFFFFF; display: inline-block; padding: 1px; font-size: 1.1em; padding: 3px 10px 3px 10px; font-weight: bold; box-shadow: 15px 0px 0px 0px #F5D83E, -15px 0px 0px 0px #F5D83E; margin: 0; text-indent: 0em; margin-bottom: 0.5em; } .custom_tag { background-color: #35509F; color: #FFFFFF; display: inline-block; padding: 1px; border-radius: 1.5em; font-size: 1.1em; padding: 10px 20px 10px 20px; font-weight: bold; box-shadow: 30px 0px 0px 0px #F5D83E; margin: 0; text-indent: 0em; margin-bottom: 0.5em; } span.under1 { border-bottom: 2px solid #F0BD4A; border-width: 2px; } div.bodycontent-div-center { font-family: "DK-HEITI", "方正兰亭黑简体", "黑体"; margin: 1em 1em 1em 1em; font-weight: normal; border-width: 1.5px; border-color: #dfb27d; padding: 1em; } img.bodycontent-divcenter-image { float: center; clear: both; height: 140px; margin: 15px; } .module_block { display: flex; font-size: 1.1em; position: relative; padding-left: 90px; justify-content: center; align-items: center; margin-right: 91px; } .module_block .custom1 { background-color: #9ACC77; padding: 10px 20px; color: #FFFFFF; /* position: absolute; */ /* left:0; */ /* top: 50%; */ border-radius: 0.5em 0em 0em 0.5em; /* transform: translateY(-50%); */ } .module_block .custom2 { background-color: #E9F3E0; padding: 10px 20px; color: #75A64E; font-weight: bold; border-radius: 0em 0.5em 0.5em 0em; } div.bodycontent-div-left1 { font-family: "DK-HEITI", "方正兰亭黑简体", "黑体"; margin: 1em 1em 1em 1em; font-weight: normal; border-width: 1.5px; border-color: #dfb27d; padding: 1em; background-color: #F0F8FF; } div.bodycontent-div-left { font-family: "DK-HEITI", "方正兰亭黑简体", "黑体"; margin: 1em 1em 1em 1em; font-weight: normal; border-width: 1.5px; border-color: #dfb27d; padding: 1em; } img.bodycontent-divright-image { float: right; clear: both; height: 140px; margin: 15px; } img.bodycontent-divleft-image { float: left; clear: both; height: 110px; margin: 15px; } div.bodystyle { font-family: 'FZLTXIHJW'; text-align: justify; margin: 0 10%; padding-bottom: 80px; line-height: 30px; } span.zt-0 { color: #0087AF; } p.pzt-0 { color: #0087AF; font-size: 18px; } p.pzt-0-right { font-size: 18px; color: #0087AF; text-align: right; } p.pzt-1 { font-weight: bold; color: #0087AF; font-size: 18px; } div.sgc-toc-title { font-size: 2em; font-weight: bold; margin-bottom: 1em; text-align: center; } div.sgc-toc-level-1 { margin-left: 0em; } div.sgc-toc-level-2 { margin-left: 2em; } div.sgc-toc-level-3 { margin-left: 2em; } div.sgc-toc-level-4 { margin-left: 2em; } div.sgc-toc-level-5 { margin-left: 2em; } div.sgc-toc-level-6 { margin-left: 2em; } .imz { height: 96%; text-align: center; } .note { margin: 0; font-size: 14px; line-height: 22px; } .block { font-family: "kaiti"; margin-top: 0.2em; margin-bottom: 0.2em !important; text-indent: 2em; line-height: 30px; font-size: 17px; text-align: justify; } .block1 { text-align: center; } .block2 { font-family: "FANGSONG"; font-size: 17px; } .img { font-family: 'FZLTXIHJW'; text-align: center; font-size: 12px; margin-left: 0%; margin-right: 0%; text-indent: 0em; } .img1 { font-family: 'FZLTXIHJW'; text-align: right; font-size: 0.85em; margin-left: 0%; margin-right: 2em; text-indent: 0em; } p { font-family: "宋体"; margin-top: 0.2em; margin-bottom: 0.2em !important; text-indent: 2em; line-height: 30px; text-align: justify; } .cover { width: 100%; padding: 0px; } .center { text-align: center; margin-left: 0%; margin-right: 0%; text-indent: 0em; } .center-ss { text-align: center; color: #EF8472; font-weight: bold; margin-left: 0%; margin-right: 0%; text-indent: 0em; } .left { text-indent: 0em; line-height: 20px; margin-top: 20px; margin-bottom: 20px !important; } .left3 { margin: 20 0 0 0 !important; line-height: 20px; } .left2 { font-size: 1.3em; text-indent: 0em; font-weight: bold; margin-left: 0%; margin-right: 0%; } .right { text-align: right; margin-left: 0%; margin-right: 0%; } .left1 { text-indent: 0em; margin-left: 0%; margin-right: 0%; } .center1 { text-align: center; margin-left: 0%; margin-right: 0%; font-size: 1.2em; text-indent: 0em; font-weight: bold; } .right1 { text-align: right; margin-left: 0%; margin-right: 0%; } .quote { margin-top: 0%; margin-bottom: 0%; margin-left: 1em; margin-right: 1em; text-align: justify; font-family: "cnepub", serif; } h1 { font-family: 'FZLTZHJW'; font-weight: 100; font-size: 2em; color: #F0855B; margin-top: 0.2em; margin-bottom: 0.2em; text-indent: 0em; } .front { font-family: 'FZLTZHJW'; font-weight: 400; font-size: 1.1em; color: #000; margin-top: 1.5em; margin-bottom: 3em; text-indent: 0em; text-align: center; } h2 { // font-family: 'FZLTZHJW'; // line-height: 2em; // font-weight: bold; // color: #5192C6; // font-size: 1.3em; // margin-bottom: 0.5cm; // margin-top: 0.5cm; font-family: 'FZHTJW'; color: #5192C6; font-weight: 500; font-size: 1.6em; margin-top: 0.5em; margin-bottom: 5px; text-indent: 0em; } h3 { font-family: 'FZHTJW'; color: #5192C6; font-weight: 500; font-size: 1.1em; margin-top: 1em; margin-bottom: 1em; text-indent: 0em; } .unit2-c { color: #F89C1C !important; } .unit3-c { color: #0A9CAC !important; } .unit4-c { color: #92B03D !important; } .unit5-c { color: #0180CD !important; } h4 { font-family: 'FZHTJW'; font-weight: 400; text-indent: 2em; margin: 0 !important; } h5 { font-family: 'FZHTJW'; text-align: left; font-weight: 400; margin-bottom: 0.5em; margin-top: 0.5em; font-size: 18px; text-indent: 2em; } h6 { font-family: 'FZHTJW'; font-weight: 400; margin-bottom: 5px; margin-top: 10px; font-size: 18px; text-indent: 2em; } .zt-h6 { font-family: 'FZHTJW'; color: #65C097; margin-bottom: 0.5em; margin-top: 1em; font-size: 1.15em; text-indent: 2em; } .bb { font-family: "cnepub", serif; font-family: 'FZHTJW'; color: #66CCCC; font-size: 1.1em; margin-top: 10px; text-indent: 2em; margin-bottom: 10px; border-bottom: 5px dotted #F4C388; margin-left: 2em; margin-bottom: 0.5em; text-indent: 0em; } .u { text-decoration: underline; } .img-0 { width: 100%; } .img-a { width: 95%; } .img-b { width: 70%; } .img-c { width: 60%; } .img-d { width: 50%; } .img-e { width: 45%; } .img-f { width: 40%; } .img-g { width: 30%; } .img-h { width: 20%; } .img-i { width: 10%; } .img-j { width: 5%; } .img-zt { height: 6em; margin-top: -1.5em; margin-bottom: -0.4em; margin-left: 15%; } .inline { height: 1em; margin-bottom: -0.3em; } .inline1 { height: 2.5em; margin-top: 0.5em; margin-bottom: -0.5em; } .inline2 { height: 1.5em; margin-top: 0.5em; margin-bottom: -0.5em; } .inline4 { height: 2em; margin-left: -2em; margin-right: 0.5em; margin-bottom: -0.6em; } .img-qj { height: 7.5em; margin-bottom: -3.4em; margin-right: 0.5em; } .zt-ls1 { color: #000; font-size: 16px; font-weight: bold; } span.lsyq-1 { background-color: #0082D4; padding: 0.2em 0.4em 0.2em 0.4em; border-radius: 1.5em; margin-right: 0.5em; color: #FFFFFF; font-weight: bold; font-size: 1.5em; } span.hsyq-1 { background-color: #FFB7D4; padding: 0.2em 0.4em 0.2em 0.4em; border-radius: 1.5em; margin-right: 0.5em; color: #FFFFFF; font-weight: bold; font-size: 1.5em; } .zt-hs1 { font-weight: 500; color: #000; font-size: 1em; } .h2-zt1 { padding: 5px 25px 5px 25px; border-radius: 10px 0px 0px 10px; background-color: #5392C7; font-size: 1.2em; color: #FFFFFF; } .h2-zt2 { padding: 10px; background-color: #B1DDE0; margin-right: 2em; color: #FFFFFF; padding: 5px 50px 5px 25px; border-radius: 0px 5px 80px 0px; font-size: 1.2em; } .bk { border: 0.15em dotted #5593C6; padding: 0.5em; margin-bottom: 2em; margin-top: 0.5em; border-radius: 1em; position: relative; } .bk1 { border: 0.15em dotted #F89C1C; padding: 0.5em; margin-bottom: 2em; margin-top: 0.5em; border-radius: 1em; position: relative; } p.bj1-qjms { background-color: #5392C7; color: #FFFFFF; display: inline-block; font-size: 1em; padding: 0.1em 0.7em 0.12em 0.7em; font-weight: bold; border-radius: 1.5em; margin-left: 0em; text-align: center; text-indent: 0em; position: absolute; top: -2em; } .bj { background-color: #E1E7F3; padding: 0.2em 0.8em 0.2em 0.8em; } .bj2 { background-color: #A18074; padding: 0.2em 0.3em 0.2em 0.3em; font-weight: bold; border-radius: 0.3em; color: #FFFFFF; } .bj3 { background-color: #F1F5E7; padding: 20px 10px 10px 10px; border-radius: 10px; margin-bottom: 10px; margin-top: 40px; position: relative; } span.bj3-xyx { background-color: #92B03D; color: #FFFFFF; border-radius: 5px; padding: 5px 10px 5px 10px; font-size: 1em; font-weight: bold; } div.bj3-xyx { position: absolute; top: -15px; left: -25px; } .ts-1 { font-weight: bold; } .zt-h4 { padding: 10px 0; border-radius: 1.5em; } .qyls-h4 { font-family: "HiFont Hei GB"; padding: 0.2em 0; text-indent: 0em; margin-left: 0%; } .bj4 { background-color: #D7E2F0; padding: 10px 20px; border-radius: 0.1em; margin-bottom: 1em; margin-top: 1em; } div.bj4-xyx { font-size: 18px; color: #fff; line-height: 20px; padding: 12.5px 15px 12.5px 15px; margin-right: 10px; background-color: #5192C6; border-radius: 5px; } .bj4-xyx-pd { font-size: 16px; color: #fff; line-height: 20px; padding: 22px 10px 22px 10px; background-color: #5192C6; margin-right: 10px; border-radius: 5px; flex-wrap: nowrap; } .bj4-xyx-icon { color: #5192C6; text-wrap: nowrap; } .bj5 { background-color: #CEC9DA; padding: 20px; border-radius: 0.5em; margin-bottom: 1.5em; margin-top: 1.5em; position: relative; } span.bj5-xyx { background-color: #7C719E; color: #FFFFFF; border-radius: 1.5em; padding: 5px 20px 5px 20px; font-size: 1em; font-weight: bold; } div.bj5-xyx { position: absolute; top: -20px; } .bj6 { background-color: #FEDDB4; padding: 20px; border-radius: 0.5em; margin-bottom: 1.5em; margin-top: 1.5em; position: relative; .zt-cs { color: #F89C1C; } } span.bj6-xyx { background-color: #F89C1C; color: #FFFFFF; border-radius: 0.3em; padding: 5px 5px 5px 5px; font-size: 1em; font-weight: bold; } div.bj6-xyx { position: absolute; top: -20px; } .zt-lvs1 { color: #95B321; } div.bj-1 { color: #fff; border-radius: 2em; margin-bottom: 1.5em; margin-top: 1.5em; } .bj-2-zt { color: #fff; font-weight: 400; font-size: 24px; line-height: 1.8em; } .bj-1-zt { font-family: kaiti; font-weight: 100; text-indent: 2em; color: #fff; font-size: 15px; line-height: 1.8em; } .bj-3-zt { font-size: 16px; color: #fff; font-weight: 400; line-height: 1.8em; } } .pdfModal { width: 100%; height: 90vh; .pdfBox-component { width: 100%; height: 100%; position: relative; .preview { width: 100%; height: 100%; .imageBox { height: calc(100% - 30px); overflow-x: hidden; overflow-y: auto; background: #ccc; box-sizing: border-box; } .imageBox:hover { cursor: zoom-in !important; } ::v-deep .el-dialog__header { background-color: rgba(0, 0, 0, 0.8); .header_title { display: flex; justify-content: space-between; align-items: center; color: #fff; font-weight: 900; font-size: 16px; font-family: 'FZLTXIHJW'; span:nth-child(2):hover { cursor: pointer; } } ::v-deep .el-dialog__title, ::v-deep .el-dialog__headerbtn .el-dialog__close { color: #fff; font-weight: 900; font-size: 16px; font-family: 'FZLTXIHJW'; } } .bottom_tool { height: 30px; background-color: rgba(0, 0, 0, 0.8); display: flex; justify-content: flex-end; align-items: center; svg { margin-right: 15px; fill: #d1d1d1; } svg:hover { fill: #fff; cursor: pointer; } } } .notBox { position: absolute; top: 0; left: 0; width: 100%; height: calc(100% - 30px); min-height: 300px; } } } .custom-dialog { overflow: hidden !important; .el-dialog__body { padding: 0; } .el-dialog__header { background-color: rgba(0, 0, 0, 0.8); .header_title { display: flex; justify-content: space-between; align-items: center; color: #fff; font-weight: 900; font-size: 16px; font-family: 'FZLTXIHJW'; span:nth-child(2):hover { cursor: pointer; } } .el-dialog__title, .el-dialog__headerbtn .el-dialog__close { color: #fff; font-weight: 900; font-size: 16px; font-family: 'FZLTXIHJW'; } } } .header_title { display: flex; justify-content: space-between; align-items: center; // color: #fff; font-weight: 900; font-size: 16px; font-family: 'FZLTXIHJW'; span:nth-child(2):hover { cursor: pointer; } } @font-face { font-family: 'FZLTZHJW'; src: url('./Fonts/FZLTZHJW.ttf'); } @font-face { font-family: 'FZLTXIHJW'; src: url('./Fonts/FZLTXIHJW.ttf'); } @font-face { font-family: 'FZHTJW'; src: url('./Fonts/FZHTJW.ttf'); } @font-face { font-family: 'FANGSONG'; src: url('./Fonts/fangSong.ttf'); } // 隐藏页面 .hidePage { min-height: 0 !important; height: 0 !important; box-shadow: none !important; } /* 媒体查询做基础响应式布局 */ @media screen and (max-width: 1024px) { .pdfModal { width: 100%; height: 80vh; } .custom-dialog { .el-dialog { width: 90vw !important; } } } @media screen and (max-width: 800px) { .pdfModal { width: 100%; height: 60vh; } .custom-dialog { .el-dialog { width: 90vw !important; } } } @media (max-width: 660px) { .aciationBasicSkills-book { /* 分页padding */ .padding-93 { padding: 0 20px; } .padding-102 { padding: 0 20px; } .img-float { width: 130px; } .img-rights { width: 130px; } .btn-w { width: 42px; } } } @media (min-width: 660px) { .aciationBasicSkills-book { .padding-93 { padding: 0 93px 0px 93px; } .padding-102 { padding: 0 102px 0 102px; } } } ::-webkit-scrollbar { width: 8px; height: 10px; } ::-webkit-scrollbar-track-piece { background-color: rgba(0, 0, 0, 0.1); -webkit-border-radius: 6px; } ::-webkit-scrollbar-thumb:vertical { height: 5px; background-color: rgba(125, 125, 125, 0.3); -webkit-border-radius: 6px; } ::-webkit-scrollbar-thumb:horizontal { width: 5px; background-color: rgba(125, 125, 125, 0.3); -webkit-border-radius: 6px; } src/books/aviationBasicSkills/view/components/chapter001.vue
New file @@ -0,0 +1,801 @@ <template> <div class="chapter" num="2"> <!-- 第一单元封面 --> <div class="page-box" page="9"> <div v-if="showPageList.indexOf(9) > -1"> <div style="background-color: #5192C6; padding-top: 50px"> <h1 class="fl jc-c" id="a007"><img class="" style="width: 80%; " alt="" src="../../assets/images/xm1.jpg" /></h1> <div style="padding: 0px 82px 100px 82px"> <div class="bj-1"> <p id="b001" class="bj-2-zt"><span class="tp-h6"><img class="inline4" alt="" src="../../assets/images/xmms.png" /></span>核心目标</p> </div> <p class="bj-3-zt"><b>>>>职业能力</b></p> <p class="bj-1-zt">1.了解中国民用航空的发展历程和现状。</p> <p class="bj-1-zt">2.理解服务与民航服务的含义和区别。</p> <p class="bj-1-zt">3.掌握民航服务的类型。</p> <p class="bj-1-zt">4.掌握我国三大航空公司的基本信息。</p> <p class="bj-1-zt">5.熟悉我国六大地方航空公司的基本信息。</p> <p class="bj-1-zt">6.了解世界六大航空公司的基本信息。</p> <p class="bj-1-zt">7.掌握世界三大航空公司联盟的名称及基本信息。</p> <p class="bj-3-zt"><b>>>>职业素养</b></p> <p class="bj-1-zt">1.树立基本的民航服务意识以及为建设民航强国而努力奋斗的信念。</p> <p class="bj-1-zt">2.初步具备民航人应有的职业素养和职业道德。</p> <p class="bj-1-zt">3.深刻认识民航在国家发展中的战略地位和作用，培养建设民航强国的责任感和使命感。</p> <p class="bj-1-zt">4.养成求真务实、开拓创新的职业精神，培养国际视野。</p> </div> </div> </div> </div> <!-- 2页 --> <div class="page-box" page="10"> <div v-if="showPageList.indexOf(10) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">002</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b001" class="p-even">任务一<br />了解中国民用航空运输业的发展历程与现状</h2> <div class="task ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="p-even block2"> 航空运输是一种新兴的运输方式，与公路、铁路、水路等传统的运输方式相比，起步晚，发展时间短。自1903年第一架飞机诞生至今，也不过一个多世纪的时间。但是，在当今世界，航空运输已成为一种重要的、不可替代的交通运输方式。 </p> <p class="p-even block2">航空运输业在一百多年间经历了一个怎样的发展历程？我国民用航空运输业的服务是什么样的呢？</p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <p class="p-even"> 1949年11月2日，中国民用航空局成立，揭开了我国民航事业发展的新篇章。从这一天开始，新中国民航迎着共和国的朝阳起飞，从无到有，由小到大，由弱到强，经历了不平凡的发展历程。民航事业的发展与国家的经济发展，与党中央、国务院直接领导和支持密不可分，是几代民航干部职工奋发图强、团结奋斗的结果。他们为祖国民航事业发展书写了壮丽的篇章。 </p> <h3 id="c001" class="p-even"><span class="zt-h4">一</span><span class="qyls-h4">、我国民用航空运输业的发展历程</span></h3> <p class="p-even">新中国民航的发展历程，结合我国民航管理体制的改革，至今主要有四个阶段。</p> <h4 id="d001" class="p-even">（一）第一阶段（1949—1978年）：筹建时期</h4> <p class="p-even">1949年11月2日，中共中央政治局会议决定，在人民革命军事委员会下设民用航空局，受空军领导。11月9日，“两航起义”为新中国民航建设提 </p> </div> </div> </div> <!-- 3页 --> <div class="page-box" page="11"> <div v-if="showPageList.indexOf(11) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">003</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 供了一定的物质和技术基础。1950年，新中国民航初创时，仅有30多架小 </p> <div class="img-rights w230 openImgBox"> <img class="img-0" alt="" src="../../assets/images/0016-1.jpg" /> <p class="img">图1-1 中国民用航空局旧址</p> </div> <span> <p class="td-0"> 型飞机，年旅客运输量仅1万人次，运输总周转量仅157万吨千米。1958年2月，民用航空局划归交通部（现为交通运输部）领导，并于1960年11月改名为“交通部民用航空总局”。1962年4月15日，中央决定将民用航空总局由交通部属改为国务院直属局，其业务工作、党政工作、干部人事工作等均直归空军负责管理。这一时期，民航由于领导体制几经改变，航空运输发展受政治、经济影响较大。1978年，航空旅客运输量仅为231万人次，运输总周转量3亿吨千米。图1-1所示为中国民用航空局旧址。 </p> </span> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 拓展<br>阅读 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> <p class="td-0"><b style="color: #5192C6">“两航起义”</b></p> </div> <p class="block">“两航起义”是中国共产党领导下的一次成功的爱国主义革命斗争。“两航”系原中国航空公司与中央航空公司的简称。</p> <p class="block"> 经过抗日战争后期的“驼峰空运”和抗战结束之后的“复员运输”，到1948年，两航的运输业务已有很大发展。这一年年底，两航共拥有C-46、C-47、DC-3、DC-4和CV-240型飞机近百架，成为国民党政权的重要空中交通运输工具。因此，当时两航的动向对国民党军事运输乃至整个国共双方的战场形势起着至关重要的作用。 </p> <p class="block"> 1948—1949年，两航总公司先后迁到香港。此时，两航的航线急剧萎缩，运输业务比1948年下降了60%。两航总公司迁到香港后，同英资航空运输企业的利益矛盾更加尖锐化。1949年6月，中共中央军委副主席周恩来根据国内时局的变化和两航的向背作用，作出策动两航起义的决策。1949年11月9日，12架飞机陆续从香港启德机场起飞。原中国航空公司10架、中央航空公司2架飞机于当日到达北京和天津。同日，原中国航空公司、中央航空公司共计2000多名员工通电起义。“两航起义”中原“空中行宫”飞机后被命名为“北京”号（图1-2和图1-3）。 </p> </div> </div> </div> </div> <!-- 4页 --> <div class="page-box" page="12"> <div v-if="showPageList.indexOf(12) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">004</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <div class="bj4"> <div class="fl"> <span> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0017-1.jpg" /></p> <p class="img">图1-2 1950年8月1日“北京”号机组合影</p> </span> <span> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0017-2.jpg" /></p> <p class="img">图1-3 “北京”号飞机</p> </span> </div> <p class="block"> “两航起义”是在中国共产党直接领导下的爱国壮举，是震惊中外的一件大事。“两航起义”对国民党在政治上、军事上是一个重大打击，切断了国民党政权的西南空中运输线，为人民解放军解放大西南创造了条件，加快了解放全国的进程。“两航起义”北飞的12架飞机和后来由两航机务人员修复的国民党遗留在大陆的16架（C-46型14架、C-47型2架）飞机，构成了新中国民航初期的机群主体。内运的器材设备，成为新中国民航初期维修飞机所需的主要航空器材来源。随之组建的太原飞机修理厂、天津电讯修理厂，成为发展我国航空工业和电讯研制工业的技术物质基础。 </p> <p class="block"> “两航起义”归来的大批技术业务人员，成为新中国民航事业建设中主要的技术业务骨干。“两航起义”是一次爱国行动，毛泽东称之为“一个有重大意义的爱国举动”，周恩来称它是“具有无限前途的中国人民民航事业的起点”。“两航起义”是中国民航史上的一个转折点，我党领导“两航起义”的伟大壮举，是广大两航员工在波澜壮阔的革命大潮中，遵循党所指引的方向，发扬爱国主义精神，投向祖国怀抱的正义行动，它将永载中国人民解放事业的史册。 </p> </div> <h4 id="d002" class="p-even">（二）第二阶段（1979—1986年）：逐步发展时期</h4> <p class="p-even"> 20世纪70年代末，我国实施对外开放政策，经济、外贸、旅游得到进一步发展，加速了航空运输的增长。1978年10月，邓小平指示民航要用经济观点管理。1980年2月14日，邓小平指出：“民航一定要企业化。”同年3月，政府决定民航脱离军队建制，把中国民航局从隶属于空军改为国务院直属机构，实行企业化管理。这期间中国民航局是政企合一，既是主管民航事务的政府部门，又是以“中国民航（CAAC）”名义直接经营航空运 </p> </div> </div> </div> <!-- 5页 --> <div class="page-box" page="13"> <div v-if="showPageList.indexOf(11) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">005</li> </ul> <div class="bodystyle"> <p class="td-0 p-odd"> 输、通用航空业务的全国性企业，下设北京、上海、广州、成都、兰州（后迁至西安）、沈阳6个地区管理局。1980年，全国民航只有140架运输飞机，且多数是20世纪50年代左右制造的苏式伊尔-14、里-z型飞机，载客量仅20～40人。载客量100人以上的中、大型飞机只有17架，机场只有79个。1980年，我国民航全年旅客运输量仅343万人次，全年运输总周转量4.29亿吨千米，居新加坡、印度、菲律宾等国之后，列世界民航第35位。 </p> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 拓展<br>阅读 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> <p class="td-0"><b style="color: #5192C6">CAAC</b></p> </div> <p class="block"> 中国民用航空局（Civil Aviation Administration of China，CAAC）简称民航局，是中华人民共和国国务院主管民用航空事业的部委管理的国家局，归交通运输部管理。 </p> </div> <h4 id="d003" class="p-odd">（三）第三阶段（1987—2001年）：重组扩张时期</h4> <p class="p-odd"> 1987年，我国政府决定对民航业进行以航空公司与机场分设为特征的体制改革。改革主要内容是将原民航6个地区管理局的航空运输和通用航空相关业务、资产和人员分离出来，组建了6家骨干航空公司：中国国际航空公司、中国东方航空公司、中国南方航空公司、中国西南航空公司、中国西北航空公司、中国北方航空公司。此外，以经营通用航空业务为主、兼营航空运输业务的中国通用航空公司于1989年7月成立。同时，在6个管理局所在地的机场的基础上，组建了民航华北、华东、中南、西南、西北和东北6个地区管理局以及北京首都国际机场、上海虹桥国际机场、广州白云国际机场、成都双流国际机场、西安西关机场（现已迁至咸阳，改为西安咸阳国际机场）和沈阳桃仙国际机场，并于1985年成立民航乌鲁木齐管理局。7个地区管理局既是管理地区民航事务的政府部门，又是企业，领导和管理各民航省（区、市）局和机场。航空运输服务保障系统也按专业化分工的要求相应进行了改革。这一时期，组建了专门从事航空油料供应保障业务的中国航空油料总公司，从事全国计算机订票销售系统管理与开发的计算机信息中心，为各航空公司提供航空运输国际结算服务的航空结算中心，以及飞机维修公司、航空食品公司等。 </p> </div> </div> </div> <!-- 6页 --> <div class="page-box" page="14"> <div v-if="showPageList.indexOf(14) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">006</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h4 id="d004" class="p-even">（四）第四阶段（2002年至今）：迅猛壮大时期</h4> <p class="p-even">2002年3月，我国政府决定对民航业再次进行重组，主要内容如下。</p> <p class="p-even"> 第一，航空公司与服务保障企业联合重组。民航总局直属的航空公司及服务保障企业合并后，于2002年10月11日正式挂牌成立，组成六大集团公司，分别是中国航空集团公司、中国东方航空集团公司、中国南方航空集团公司、中国民航信息集团公司、中国航空油料集团公司、中国航空器材进出口集团公司。成立后的集团公司与民航总局脱钩，交由中央管理，标志着民航体制改革迈出重大步伐。 </p> <p class="p-even"> 第二，民航政府监管机构改革。民航总局下属7个地区管理局（华北地区管理局、东北地区管理局、华东地区管理局、中南地区管理局、西南地区管理局、西北地区管理局、新疆管理局）和26个安全监督管理办公室（天津、河北、山西、内蒙古、大连、吉林、黑龙江、江苏、浙江、安徽、福建、江西、山东、厦门、河南、湖北、湖南、海南、广西、深圳、重庆、贵州、云南、甘肃、青海、宁夏），对民航事务实施监管。 </p> <p class="p-even"> 第三，机场实行属地管理。按照政企分开、属地管理的原则，我国对90个机场进行了属地化管理改革。民航总局直接管理的机场下放所在省（区、市）管理，相关资产、负债和人员一并划转；民航总局与地方政府联合管理的民用机场和军民合用机场，属民航总局管理的资产、负债及相关人员一并划转所在省（区、市）管理。首都机场、西藏自治区内的民用机场继续由民航总局管理。2004年7月8日，随着甘肃省内的民用机场移交地方，机场属地化管理改革全面完成，也标志着民航体制改革全面完成。 </p> <h3 id="c002" class="p-even"><span class="zt-h4">二、</span><span class="qyls-h4">我国民用航空运输业的现状</span> </h3> <p class="p-even">新中国民航的发展历程证明：发展是硬道理。不断深化改革，扩大开放，是加快民航发展的必由之路。</p> <p class="p-even"> 2024年5月，中国民航局发布的《2023年民航行业发展统计公报》显示：2023年，全行业完成运输总周转量1188.34亿吨千米，比上年增长98.3%；完成旅客运输量61957.64万人次，比上年增长146.1%。 </p> <p class="p-even">截至2023年年底，我国共有运输航空公司66家，与上年持平；在册民航运输飞机4270架，比上年底增加105架；境内运输机场（不含香港、澳门和 </p> </div> </div> </div> <!-- 7页 --> <div class="page-box" page="15"> <div v-if="showPageList.indexOf(15) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">007</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 台湾地区）259个，比上年底净增5个。2023年新增机场有湖南湘西边城机场、河南安阳红旗渠机场、四川阆中古城机场、山西朔州滋润机场、西藏阿里普兰机场。 </p> <p class="p-odd"> 2023年，行业稳中求进，安全形势总体平稳，运输生产有序恢复，运行品质稳步提升，科教创新蓄势储能，国际开放合作深入拓展，高质量发展迈出坚实步伐，各项生产运行数据较上年呈快速增长态势。</p> <div class="bj5"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>民航的发展对一个国家的经济有什么意义？</p> </div> <p class="left"><span class="bj2">任务工单▼</span></p> <p class="center openImgBox"><img class="img-0" alt="" src="../../assets/images/0020-1.jpg" /></p> </div> </div> </div> <!-- 8页 --> <div class="page-box" page="16"> <div v-if="showPageList.indexOf(16) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">008</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class="p-even">1.1949年11月9日，“____________”为新中国民航建设提供了一定的物质和技术基础，是中国民航史上意义深远的重大事件。</p> <p class="p-even">2.中国民航局成立于____________年。</p> <p class="p-even">3.截至2023年年底，我国共有运输航空公司____________家，境内运输机场（不含香港、澳门和台湾地区）_____________个。</p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 9页 --> <div class="page-box" page="17"> <div v-if="showPageList.indexOf(17) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">009</li> </ul> <div class="bodystyle"> <h2 id="b002">任务二<br />认识民航服务</h2> <div class="task"></div> <p class="left"><span class="bj2">任务描述▼</span></p> <p class="p-odd block2"> 由上海飞往悉尼的航班上，乘务员正在进行客舱巡视。忽然，一位外籍女士叫住了她，并递给她一张写满英文的意见卡：“你们的服务让人倍感温馨，你们的微笑无与伦比，一次美好的旅程，感谢你们！另外，啤酒要是冰的会更好！”看到最后这句话，该乘务员立刻与这名女士进行沟通，得知这名女士名叫欧文，来自澳大利亚，非常喜欢中国文化，在飞机上也被中国乘务员的热情所感动。刚才在供应饮料时点了一瓶啤酒，觉得要是冰的就完美了。 </p> <p class="p-odd block2">如果你是这名乘务员，收到这样的意见卡后，你将如何做呢？</p> <p class="left"><span class="bj2">知识准备▼</span></p> <p class="p-odd"> 民航运输产品包括三个层次：核心产品，旅客或托运人支付运输费用后，承运人将旅客本身或托运货物按照约定将其位置进行改变的服务，即位移服务；形式产品，旅客或货物的位移服务的体现方式是用航空器完成的，即民航运输；附加产品，指旅客在除位移服务外获得的所有附加价值的总和，如值机服务、安检服务、空乘服务等。 </p> <p>总体来说，民航运输产品即服务。</p> <h3 id="c003"><span class="zt-h4">一、</span><span class="qyls-h4">什么是服务</span></h3> <p class="p-odd"> 服务是指为他人做事，并使他人从中受益的一种有偿或无偿的活动。它不以实物形式而以提供活劳动的形式满足他人的某种需要，是由一系列或多或少具有无形特征的活动所构成的过程，是在他人同服务的提供者、有形资源的互动过程中进行的，这些有形资源是作为他人问题的解决方案而提供 </p> </div> </div> </div> <!-- 10页 --> <div class="page-box" page="18"> <div v-if="showPageList.indexOf(18) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">010</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="td-0 p-even"> 的。图1-4所示为民航客舱服务。 </p> <p class="center openImgBox"><img class="img-d" alt="" src="../../assets/images/0023-1.jpg" /></p> <p class="img">图1-4 客舱服务</p> <h3 id="c004" class="p-even"><span class="zt-h4">二、</span><span class="qyls-h4">服务的特征</span></h3> <p class="p-even">服务不可储存。服务具有即时性和易逝性。</p> <p class="p-even"> 服务没有折旧。服务作为一种产品，不会像其他实物产品一样随着时间的推移和使用次数的增加，而失去原来的性能。服务的生产与消费是同步的，只在服务过程中体现出来，离开这个过程服务就消失了。所以，从这种意义上说，服务是一次性的，一次性服务产品的质量如何，只体现于客户当时的感知，而不是服务后的补偿。服务需要客户导向。好的服务必然是以客户的满意为标准的，即要充分考虑客户的消费需求和消费行为。 </p> <p class="p-even"> 服务具有依赖性。服务是服务主体与服务客体互动的过程（图1-5）。因此，服务质量的最终形成不仅是服务（主体）即服务人员单方面的事情，还依赖于服务客体即客户的参与程度。第一，这种依赖性体现在客户的差异性上，即每一个客户要求的服务并不都是相同的，不同客户在服务的需求上存在着差异。因此，服务要根据不同的情况区别对待。第二，这种依赖性体现在即使是同一个客户，其在不同的时间对服务的要求也会有所差异。比 </p> <div class="img-float w230 openImgBox"> <img class="img-0" alt="" src="../../assets/images/0023-2.jpg" /> <p class="img">图1-5 服务主体与服务客体的互动</p> </div> <span> <p class="p-even td-0"> 如：客户心情非常舒畅、春风得意时，对服务就不会太挑剔，提出的一些要求也很容易满足；相反，客户遭遇不愉快的事情或受到重大打击时，对服务的要求就会更高，服务人员稍有不慎，就有可能引起客户不满。服务的依赖性客观上增加了一线员工保持服务稳定性的难度。因此，在量化服务标准的 </p> </span> </div> </div> </div> <!-- 11页 --> <div class="page-box" page="19"> <div v-if="showPageList.indexOf(19) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">011</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 同时，要加强员工培训，提高员工服务、沟通和察言观色的能力。另外，还要关注员工，提高员工满意度，因为“没有满意的员工，就不会有满意的客人”。 </p> <h3 id="c005"><span class="zt-h4">三、</span><span class="qyls-h4">服务的分类</span></h3> <h4 id="d005">（一）人体处理型</h4> <p class="p-odd"> 它是作用于人的基于实体的服务，如航空旅客服务、理发、外科手术。在提供这类服务的整个过程中，客户需要在场，客户满意程度受到服务设施的外观、与服务人员的接触、其他客户的行为的影响，服务设施的地点和服务时间是否便于客户接受也显得极为重要。 </p> <h4 id="d006">（二）物体处理型</h4> <p class="p-odd">它是作用于物的基于实体的服务，如航空货运服务、草坪修理。被处理的物体对象必须在场，而客户本人则不必在场。</p> <h4 id="d007">（三）脑刺激处理型</h4> <p class="p-odd">它是作用于人的头脑的信息服务，如广播、教育、心理治疗、娱乐。这种服务要求客户的意识必须在场。</p> <h4 id="d008">（四）信息处理型</h4> <p class="p-odd">它是作用于无形资产的信息服务，如金融、保险、咨询等。</p> <h3 id="c006"><span class="zt-h4">四、</span><span class="qyls-h4">民航服务及其特点</span></h3> <h4 id="d009">（一）什么是民航服务</h4> <p class="p-odd"> 航服务是指以满足旅客需求为导向，依据国内民航法规和国际民航惯例，向搭乘航班的旅客提供的热情、周到、细致的服务的过程，包括进出机场和乘机过程中的各种服务。从旅客的角度看，民航服务是指旅客在乘飞机旅行消费过程中的印象、感受和体验；从航空公司的角度看，民航服务是指民航员工在各自岗位上为旅客提供服务、展示企业服务理念和能力的过程。民航服务的本质就是通过挖掘和理解旅客的需求，把握和尊重旅客的期待，通过服务过程的开展来满足甚至超越旅客的期待，让旅客感受到乘机的快乐和愉悦。 </p> <div class="bj5"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>民航服务与一般的服务有什么不同？</p> </div> </div> </div> </div> <!-- 12页 --> <div class="page-box" page="20"> <div v-if="showPageList.indexOf(20) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">012</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">民航服务是民航行业给旅客提供的过程产品，而这个产品具有生产和消费同时发生的特征，且不可储存。所以在民航服务管理上，要注重服务的过程管理。</p> <h4 id="d010" class="p-even">（二）民航服务的特点</h4> <h5 id="e001" class="p-even">1.高标准的服务</h5> <p class="p-even">中国民航一直对标国际，对服务的理念、形象、语言、行为、素质、设施、设备和环境等均设立了较高的规范和标准，民航服务是中国各行业服务的标杆和典范。</p> <h5 id="e002" class="p-even">2.高安全的服务</h5> <p class="p-even"> “安全第一，第一是安全。”没有安全就没有民航服务。安全是民航服务的前提和基石，安全贯穿于民航服务的全过程。民航主管部门要求民航服务执行严苛的安全管理政策，民航服务是各种交通运输服务中最安全的。 </p> <h5 id="e003" class="p-even">3.高技能的服务</h5> <p class="p-even"> 民航运输属于资金、知识、技术和人才等密集型行业，从运输的组织、飞行、维修、保障到服务的各个环节，从业人员都需要经过严格培训和技能考核，他们都要具有很强的职业能力。民航主管部门也对从业人员设定了严格的准入制度。 </p> <h5 id="e004" class="p-even">4.高素质的服务</h5> <p class="p-even"> 民航服务的高标准，需要从业人员具备高素质。自从民航行业创建以来，民航员工特别是空中乘务人员的高素质，已为广大旅客留下了十分良好的行业印象。在现代民航服务中，旅客对民航员工的素质提出了更高的要求，民航员工需要在自身知识、语言、礼仪、行为等方面提高素质和修为。 </p> <h3 id="c007" class="p-even"><span class="zt-h4">五</span><span class="qyls-h4">民航服务的分类</span></h3> <h4 id="d011" class="p-even">（一）机场服务</h4> <p class="p-even"> 包括值机、行李交运、安检、候机、登机、接机、行李提取、行李查询和航班中转等旅客运输服务，头等舱、公务舱、贵宾等服务，老弱病残孕、母婴、无成人陪伴儿童、担架旅客、轮椅旅客等特殊旅客的运输服务，机场 </p> </div> </div> </div> <!-- 13页 --> <div class="page-box" page="21"> <div v-if="showPageList.indexOf(21) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">013</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 提供的航站楼餐饮、零售、娱乐、停车、交通、网络、通信、洗手间等服务。 </p> <h4 id="d012">（二）客舱服务</h4> <p class="p-odd">包括引导旅客登离机、提供餐饮、座位调整、客舱广播、灯光、报刊、安全提示、娱乐设施、洗手间、空中急救等服务。</p> <h4 id="d013">（三）客票服务</h4> <p class="p-odd">包括机票查询、订票、改签、退票、网上值机、航班动态查询、机场及航空公司其他服务预订等。</p> <h4 id="d014">（四）安全服务</h4> <p class="p-odd">包括机场的航站楼防爆检查、旅客安检、行李安检、货物安检、道口安检等。</p> <h4 id="d015">（五）不正常航班服务</h4> <p class="p-odd">包括航班延误或取消后，旅客的改签、休息、安排酒店、理赔等一系列的后续服务；也包括地震、台风、大雾、暴雪、战争等灾害紧急情况下，航班大面积滞留下的应急服务。</p> <h4 id="d016">（六）航班信息服务</h4> <p class="p-odd">包括航站楼航班显示系统、广播、电话、网络、短信、微信、公众号、小程序、抖音、微博、邮件或网站等多种渠道向旅客提供航班动态信息。</p> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 拓展<br>阅读 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> <p class="td-0"><b style="color: #5192C6">我国航空公司为特殊旅客提供的人性化服务</b></p> </div> <p class="center block">东方航空：无成人陪伴儿童服务</p> <p class="block"> 东方航空为无成人陪伴儿童提供全程监护服务。例如，2022年，一名8岁的儿童独自乘坐东方航空航班从上海前往北京。东方航空地勤人员在登机前详细核对了孩子的身份信息，并安排专人陪同登机。在飞行过程中，机组人员密切关注孩子的状态，并定期询问其需求。抵达目的地后，地勤人员协助孩子下机，并联系接机人，确保孩子安全交接。 </p> </div> </div> </div> </div> <!-- 14页 --> <div class="page-box" page="22"> <div v-if="showPageList.indexOf(22) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">014</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <div class="bj4"> <p class="center block">南方航空：特殊餐食服务</p> <p class="block"> 南方航空为有特殊饮食需求的旅客提供个性化餐食服务。例如，2023年，一位素食旅客在乘坐南方航空航班从广州前往悉尼时，提前通过南方航空公司网站预订了素食餐。航班起飞后，机组人员及时为该旅客提供了符合其饮食要求的素食餐，并确保餐食的新鲜和口感。 </p> <p class="center block">海南航空：无障碍出行服务</p> <p class="block"> 海南航空为行动不便的旅客提供轮椅服务和优先登机服务。例如，2022年，一位使用轮椅的旅客需要从海口前往北京。海南航空在海口机场为该旅客提供了优先办理登机手续的服务，并安排专人协助通过安检和登机。在飞行过程中，机组人员也提供了必要的帮助，确保旅客的舒适和安全。 </p> <p class="center block">四川航空：特殊医疗设备运输服务</p> <p class="block"> 四川航空为携带特殊医疗设备的旅客提供运输解决方案。例如，2021年，一位需要携带呼吸机的旅客计划从成都飞往上海。四川航空在了解旅客需求后，协助其办理了特殊行李的托运手续，并确保呼吸机在整个飞行过程中得到妥善处理和供电。 </p> </div> <p class="left p-even mt-50"><span class="bj2">任务工单▼</span></p> <p class="center p-even openImgBox"><img class="img-0" alt="" src="../../assets/images/0027-1.jpg" /></p> </div> </div> </div> <!-- 15页 --> <div class="page-box" page="23"> <div v-if="showPageList.indexOf(23) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">015</li> </ul> <div class="bodystyle"> <p class="left"><span class="bj2">拓展训练▼</span></p> <p class="p-odd">1.服务和民航服务的含义是什么？</p> <p class="p-odd">2.民航服务具有什么特点？</p> <p class="p-odd">3.民航服务的种类有哪些？</p> <p class="left"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 16页 --> <div class="page-box" page="24"> <div v-if="showPageList.indexOf(24) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">016</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b001" class="p-even">任务三<br />认识航空公司及航空联盟</h2> <div class="task ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="p-even block2"> 康康所在的中学举办了“民航知识进校园”讲座。此次讲座，学校邀请了几大航空公司的空勤和地勤人员。他们精心准备了民航发展历程、航空器分类、如何安全乘坐飞机等相关知识，通过简单的文字、精美的图片、通俗易懂的小视频等多种形式，为学生上了一堂生动的民航知识普及课。在场的学生通过学习，感受到我国民航事业从无到有、从有到优是无数前辈刻苦钻研、无私奉献的结果。我国民航经过多年发展，航空公司也经过成立、发展、壮大和整合等过程。讲座后，学生们表达了对民航的热爱和从事民航事业的愿望。作为未来的民航从业人员，我们需要知道哪些基本的航空知识呢？ </p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <h3 id="c008" class="p-even"><span class="zt-h4">一、</span><span class="qyls-h4">我国三大航空公司</span></h3> <p class="p-even"> 我国民航经过多年发展，现已形成三大航空公司、六家主要地方航空公司和逐步兴起的中小航空公司的格局。其中，三大航空公司是指中国国际航空股份有限公司、中国东方航空股份有限公司、中国南方航空股份有限公司。 </p> <h4 id="d017" class="p-even">（一）中国国际航空股份有限公司</h4> <p class="p-even">中国国际航空股份有限公司，简称“国航”，英文名为Air China 。国航的二字代码（IATA代码，由国际航空运输协会统一编码）为CA，运单前缀为“999”，飞行常旅客计划是“凤凰知音”（Phoenix Miles）。</p> </div> </div> </div> <!-- 17页 --> <div class="page-box" page="25"> <div v-if="showPageList.indexOf(25) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">017</li> </ul> <div class="bodystyle"> <p class="p-odd"> 国航是中国航空集团有限公司控股的航空运输主业公司，是中国唯一可以悬挂国旗飞行的民用航空公司，也是唯一被社会认可的使用“国航”简称的单位。国航承担着中国国家领导人出国访问的专机任务，也承担许多外国元首和政府首脑在国内的专包机任务。 </p> <p class="p-odd"> 中国国际航空股份有限公司的前身中国国际航空公司，成立于1988年。中国国际航空公司的前身——民航北京管理局飞行总队于1955年1月1日正式成立。1988年，民航北京管理局分设，成立中国国际航空公司。 </p> <p class="p-odd">国航的企业标识由一只艺术化的凤凰和中国改革开放的总设计师邓小平同志书写的“中国国际航空公司”以及英文AIR CHINA构成（图1-6）。国航标志是凤凰，同时又是英文VIP（尊贵客人）的艺术变形，颜色为中国传统的大红。胖安达是中国国际航空股份有限公司的吉祥物（图1-7）。</p> <div class="fl p-odd al-fe"> <span> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/0030-1.jpg" /></p> <p class="img">图1-6 中国国际航空股份有限公司标识</p> </span> <span> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/0030-2.jpg" /></p> <p class="img">图1-7 中国国际航空股份有限公司吉祥物</p> </span> </div> <h4 id="d018">（二）中国东方航空股份有限公司</h4> <p class="p-odd">中国东方航空股份有限公司，简称“东航”，英文名为China Eastern Airlines。东航的二字代码为MU，运单前缀为“781”，飞行常旅客计划是</p> <div class="img-rights w180 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0030-3.jpg" /> <p class="img">图1-8 中国东方航空股份有限公司标识</p> </div> <span> <p class="td-0"> “东方万里行”（Eastern Miles）。 </p> <p class="p-odd">中国东方航空股份有限公司总部位于上海，前身可追溯到1957年1月原上海管理处成立的第一支飞行中队。图1-8所示为中国东方航空股份有限公司的标识。</p> </span> <h4 id="d019">（三）中国南方航空股份有限公司</h4> <p class="p-odd">中国南方航空股份有限公司，简称“中国南方航空”或“南方航空”，英文名为China Southern Airlines。南方航空的二字代码为CZ，运</p> </div> </div> </div> <!-- 18页 --> <div class="page-box" page="26"> <div v-if="showPageList.indexOf(26) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">018</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <div class="img-float w135 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0031-1.jpg" /> <p class="img">图1-9 中国南方航空股份有限公司标识</p> <p><br></p> <p><br></p> <p><br></p> <p><br></p> <p><br></p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0031-2.jpg" /></p> <p class="img">图1-10 海南航空标识</p> <p><br></p> <p><br></p> <p><br></p> <p><br></p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0031-3.jpg" /></p> <p class="img">图1-11 厦门航空标识</p> <p><br></p> <p><br></p> <p><br></p> <p><br></p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0031-4.jpg" /></p> <p class="img">图1-12 川航标识</p> </div> <span> <p class="td-0"> 单前缀为“784”，飞行常旅客计划是“南航明珠俱乐部”（China Southern Sky Pearl Club）。 </p> <p>中国南方航空股份有限公司总部设在广东省广州市，以天蓝色垂直尾翼镶抽象化的红色木棉花为标识（图1-9）。</p> <h3 id="c009"><span class="zt-h4">二、</span><span class="qyls-h4">我国六大地方航空公司</span></h3> <h4 id="d020">（一）海南航空控股股份有限公司</h4> <p>海南航空控股股份有限公司简称“海南航空”，英文名为Hainan Airlines。海南航空的二字代码为HU，运单前缀为“880”，飞行常旅客计划是“金鹏俱乐部”（Fortune Wings Club）。</p> <p>海南航空总部设在海南省海口市，于1993年成立，致力于为旅客提供全方位无缝隙的航空服务。图1-10所示为海南航空标识。</p> <h4 id="d021">（二）厦门航空有限公司</h4> <p>厦门航空有限公司简称“厦门航空”，英文名为Xiamen Air。厦门航空的二字代码为MF，运单前缀为“731”，飞行常旅客计划是“白鹭卡”（Egret Miles）。</p> <p>厦门航空总部设在福建省厦门市，成立于1984年，是我国首家按现代企业制度运营的航空公司。图1-11所示为厦门航空标识。</p> <h4 id="d022">（三）四川航空股份有限公司</h4> <p>四川航空股份有限公司简称“川航”，英文名为Sichuan Airlines。川航的二字代码是3U，运单前缀是“876”，飞行常旅客计划为“金熊猫会员俱乐部”（Golden Panda）。 </p> <p>四川航空股份有限公司成立于2002年8月，总部位于四川省成都市，川航改制前为四川航空公司，该公司成立于1986年9月。图1-12所示为川航标识。</p> <p>2018年9月4日，四川省总工会代表中华全国总工会授予成功处置险情的川航3U8633航班机长刘传健同志全国五一劳动奖章、川航3U8633航班机组全国工人先锋号。</p> </span> </div> </div> </div> <!-- 19页 --> <div class="page-box" page="27"> <div v-if="showPageList.indexOf(27) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">019</li> </ul> <div class="bodystyle"> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 拓展<br>阅读 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> <p class="td-0"><b style="color: #5192C6">中国机长</b></p> </div> <p class="block"> 2018年5月14日，川航3U8633航班在成都区域巡航阶段，驾驶舱右侧前风挡玻璃爆裂脱落，机组实施紧急下降。面对突发情况，机长刘传健（图1-13）等全体机组成员沉着应对，克服高空低压、低温等恶劣环境，在多部门密切配合下，备降成都双流国际机场，所有旅客平安落地，有序下机并得到妥善安排。 </p> <p class="block"> 2018年6月8日，四川省、中国民用航空局成功处置川航3U8633航班险情表彰大会在成都召开。为表彰先进、弘扬正气，中国民用航空局、四川省人民政府决定授予川航3U8633航班机组“中国民航英雄机组”称号，授予刘传健同志“中国民航英雄机长”称号并享受省级劳动模范待遇。《中国机长》改编自川航英雄机 </p> <div class="img-float w230 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0032-1.jpg" /> <p class="img">图1-13 刘传健</p> </div> <span> <p class="block td-0"> 长刘传健的故事。2020年6月2日，该事件调查报告出炉。调查报告显示，本次事件的最大可能原因是：B-6419号机右风挡封严（气象封严或封严硅胶）可能破损，风挡内部存在空腔，外部水汽渗入并存留于风挡底部边缘。电源导线被长期浸泡后绝缘性降低，在风挡左下部拐角处出现潮湿环境下的持续电弧放电。电弧产生的局部高温导致双层结构玻璃破裂。风挡不能承受驾驶舱内外压差从机身爆裂脱落。 </p> </span> </div> <h4 id="d023">（四）山东航空股份有限公司</h4> <p class="p-odd">山东航空股份有限公司简称“山航”，英文名为Shandong Airlines。山航的二字代码为SC，运单前缀为“324”，飞行常旅客计划是“凤凰知音”。</p> <div class="img-rights w200 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0032-2.jpg" /> <p class="img">图1-14 山航标识</p> </div> <span> <p>山航总部设在山东省济南市。山东航空股份有限公司成立于1999年12月，其前身系成立于1994年的山东航空有限责任公司。图1-14所示为山航标识。</p> </span> <h4 id="d024">（五）上海航空股份有限公司</h4> <p class="p-odd">上海航空股份有限公司，简称“上海航空”或“上航”，英文名为Shanghai Airlines。上海航空的二字代码为FM，运单前缀为“774”，飞行常旅客计划是“东方万里行”。</p> </div> </div> </div> <!-- 20页 --> <div class="page-box" page="28"> <div v-if="showPageList.indexOf(28) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">028</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <div class="img-float w180 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0033-1.jpg" /> <p class="img">图1-15 上海航空标识</p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0033-2.jpg" /></p> <p class="img">图1-16 深航标识</p> <p><br></p> <p><br></p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0033-3.jpg" /></p> <p class="img">图1-17 美国航空标识</p> <p><br></p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0033-4.jpg" /></p> <p class="img">图1-18 达美航空公司标识</p> <p><br></p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0033-5.jpg" /></p> <p class="img">图1-19 美国联合航空公司标识</p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0033-6.jpg" /></p> <p class="img">图1-20 国泰航空有限公司标识</p> </div> <span> <p>上海航空股份有限公司成立于1985年12月，总部设在上海，是中国第一家多元化投资的商业性质有限责任航空企业。图1-15为上海航空标识。</p> <h4 id="d025">（六）深圳航空有限责任公司</h4> <p>深圳航空有限责任公司简称“深航”，英文名为Shenzhen Airlines。深航的二字代码为ZH，运单前缀为“479”，飞行常旅客计划是“凤凰知音”。</p> <p>深航于1992年11月成立，总部设在广东省深圳市。图1-16所示为深航标识。</p> <h3 id="c010"><span class="zt-h4">三、</span><span class="qyls-h4">世界六大航空公司</span></h3> <h4 id="d026">（一）美国航空</h4> <p>美国航空（American Airlines）二字代码为AA，运单前缀为“001”。美国航空成立于1939年，其标识如图1-17所示。</p> <h4 id="d027">（二）达美航空公司</h4> <p>达美航空公司（Delta Air Lines，Inc.）总部位于美国。的二字代码为DL，运单前缀为“006”。达美航空公司成立于1928年，其标识如图1-18所示。</p> <h4 id="d028">（三）美国联合航空公司</h4> <p>美国联合航空公司（United Airlines）成立于1926年，总部设在美国伊利诺伊州芝加哥。美国联合航空公司的二字代码为UA，运单前缀为“016”。图1-19所示为美国联合航空公司标识。</p> <h4 id="d029">（四）国泰航空有限公司</h4> <p>国泰航空有限公司（Cathay Pacific Airways Limited）简称“国泰航空公司”，二字代码为CX，运单前缀为“160”，成立于1946年。</p> <p>国泰航空有限公司总部设在中国香港，其标识如图1-20所示。</p> </span> </div> </div> </div> <!-- 21页 --> <div class="page-box" page="29"> <div v-if="showPageList.indexOf(29) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">021</li> </ul> <div class="bodystyle"> <div class="img-rights w180 openImgBox mt-10"> <p class="center"><img class="img-c" alt="" src="../../assets/images/0034-1.jpg" /></p> <p class="img">图1-21 阿联酋航空公司标识</p> <p><br></p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0034-2.jpg" /></p> <p class="img">图1-22 全日空航空公司标识</p> </div> <span> <h4 id="d030">（五）阿联酋航空公司</h4> <p>阿联酋航空公司，又称“阿拉伯联合酋长国航空公司”，成立于1985年，总部设于迪拜。阿联酋航空公司的二字代码为EK，运单前缀为“176”。其标识如图1-21所示。</p> <h4 id="d031">（六）全日空航空公司</h4> <p>全日空航空公司，又称“全日本空输株式会社”，简称“全日空”，二字代码为NH，运单前缀为“205”。全日空航空公司成立于1952年，总部设于日本东京，其标识如图1-22所示。</p> </span> <h3 id="c011"><span class="zt-h4">四、</span><span class="qyls-h4">世界三大航空公司联盟</span></h3> <p class="p-odd"> 为了更好、更方便地共享资源，增强在航空运输市场上的竞争力，世界上许多航空公司经过联合组成跨国、跨地区的航空公司联盟。联盟的发展得益于其给旅客及联盟成员带来的日益明显的利益。联盟通过其伙伴关系向旅客提供更多的实惠，包括各成员间常旅客计划合作、共享机场贵宾室、更便捷的航班安排、联程订座和登记手续、更顺利的中转连接，实现全球旅客服务支援和无缝隙服务。 </p> <p class="p-odd"> 对其成员来讲，联盟则以低成本扩展航线网络、扩大市场份额、增加客源和收入而带来更多的商机，并且可以在法律允许的前提下实行联合销售、联合采购、降低成本，充分利用信息技术协调发展。</p> <h4 id="d032">（一）星空联盟</h4> <p class="p-odd">星空联盟（Star Alliance）成立于1997年，总部位于德国法兰克福，是世界上第一家全球性航空公司联盟。星空联盟最初的5个成员为加拿大航空公司、德国汉莎航空公司、北欧航空公司、泰国国际航空公司、美国联合航空公司。星空联盟的标语是“地球连结的方式”。 </p> <p class="p-odd">星空联盟网站显示，至2024年6月有26家正式成员。我国加入星空联盟的航空公司共有3家，分别是中国国际航空股份有限公司、长荣航空股份有</p> <div class="img-rights w280 openImgBox"> <p class="center"><img class="img-b" alt="" src="../../assets/images/0034-3.jpg" /></p> <p class="img">图1-23 星空联盟标识</p> </div> <span> <p class="td-0"> 限公司、深圳航空有限责任公司。星空联盟的标识如图1-23所示。 </p> </span> </div> </div> </div> <!-- 22页 --> <div class="page-box" page="30"> <div v-if="showPageList.indexOf(30) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">030</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <div class="img-float w150 openImgBox mt-20"> <p class="center"><img class="img-c" alt="" src="../../assets/images/0035-1.jpg" /></p> <p class="img">图1-24 天合联盟标识</p> <p><br></p> <p class="center"><img class="img-c" alt="" src="../../assets/images/0035-2.jpg" /></p> <p class="img">图1-25 寰宇一家标识</p> </div> <span> <h4 id="d033">（二）天合联盟</h4> <p>2000年，美国达美航空公司、法国航空公司、大韩航空公司以及墨西哥国际航空公司宣布共同组建“天合联盟”（SkyTeam）。天合联盟总部位于荷兰阿姆斯特丹，其标识如图1-24所示。其网站显示，至2024年6月，有19家正式会员。我国加入天合联盟的航空公司共有3家，分别是中国东方航空股份有限公司、中华航空股份有限公司和厦门航空有限公司。 </p> <h4 id="d034">（三）寰宇一家</h4> <p>寰宇一家成立于1999年，由美国航空、英国航空公司、原加拿大航空公司、国泰航空有限公司及澳洲航空公司共同发起。寰宇一家创始之初总部设在加拿大温哥华，后迁至美国纽约，其网站显示，至2024年6月，有13家正式会员。寰宇一家标识如图1-25所示。 </p> </span> <p class="left p-even mt-50"><span class="bj2">任务工单▼</span></p> <p class="center p-even openImgBox"><img class="img-0" alt="" src="../../assets/images/0035-3.jpg" /></p> </div> </div> </div> <!-- 23页 --> <div class="page-box" page="31"> <div v-if="showPageList.indexOf(31) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目一</li> <li class="headerText">走进民航服务</li> <li class="headerNumber">023-024</li> </ul> <div class="bodystyle"> <p class="left"><span class="bj2">拓展训练▼</span></p> <p class="p-odd">1.国航的二字代码是___________，航徽是____________，是中国唯一可以________的航空公司。</p> <p class="p-odd">2.我国加入星空联盟的航空公司有____________________________________。</p> <p class="p-odd">3.利用网络分组搜索，了解更多航空公司基本信息。</p> <p class="left"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 24页隐藏页面 --> <div class="page-box hidePage" page="32"> </div> </div> </template> <script> export default { name: "chapterOne", props: { showPageList: { type: Array, }, }, } </script> <style lang="less" scoped></style> src/books/aviationBasicSkills/view/components/chapter002.vue
New file @@ -0,0 +1,1237 @@ <template> <div class="chapter" num="3"> <!-- 第二单元封面 --> <div class="page-box" page="33"> <div v-if="showPageList.indexOf(32) > -1"> <div style="background-color: #F99F1D; padding-top: 50px"> <h1 class="fl jc-c" id="a007"><img class="" style="width: 80%; " alt="" src="../../assets/images/xm2.jpg" /></h1> <div style="padding: 0px 82px 100px 82px"> <div class="bj-1"> <p id="b001" class="bj-2-zt"><span class="tp-h6"><img class="inline4" alt="" src="../../assets/images/xmms.png" /></span>核心目标</p> </div> <p class="bj-3-zt"><b>>>>职业能力</b></p> <p class="bj-1-zt">1.了解民航员工需要具备的职业道德素质。</p> <p class="bj-1-zt">2.了解民航业对民航员工的文化素质要求。</p> <p class="bj-1-zt">3.了解民航业对民航员工的业务素质要求。</p> <p class="bj-1-zt">4.了解民航业对民航员工的心理素质要求。</p> <p class="bj-3-zt"><b>>>>职业素养</b></p> <p class="bj-1-zt">1.树立真情服务意识，产生投身民航、报效国家的理想抱负。</p> <p class="bj-1-zt">2.具备高瞻远瞩的长远发展眼光和大局意识。</p> <p class="bj-1-zt">3.养成求真务实、开拓创新的职业精神。</p> <p><br></p> <p><br></p> </div> </div> </div> </div> <!-- 26页 --> <div class="page-box" page="34"> <div v-if="showPageList.indexOf(33) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">026</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit2-c p-even">任务一<br />了解职业道德素质</h2> <div class="task-u2-c ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="p-even block2"> 某航班起飞后不久，遭遇6名歹徒暴力劫机，他们企图闯入驾驶舱。暴力事件发生后，机组人员临危不惧，立刻果断处置。此时，航班上多名旅客见义勇为，挺身而出，协助机组人员控制住歹徒。从歹徒开始劫机，到全部被制服，仅仅用了10多分钟。在此次事件中，全体机组人员沉着冷静、妥善应对，驾驶飞机安全返航。请查阅相关资料，小组内交流：该事件体现了机组人员哪些职业道德素养？ </p> <p><br></p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <p class="p-even"> 职业道德，是人们在职业活动中应遵循的特定职业规范和行为准则，即正确处理职业内部、职业之间、职业与社会之间、人与人之间关系应当遵循的思想和行为的规范。职业道德是社会道德在职业生活中的具体化。它是在相应的职业环境和职业实践中形成和发展的，不仅是从业人员在职业活动中应遵循的行为标准和要求，也是本行业对社会所承担的道德责任和义务。在民航业中，民航员工的职业道德是在服务旅客的过程中，处理与旅客关系以及个人与公司、国家之间的关系时所应遵守的职业规范和行为准则。 </p> <h3 id="c012" class="p-even unit2-c"><span class="zt-h4">一、</span><span class="qyls-h4">民航员工职业道德的要求</span></h3> <p class="p-even">民航员工的职业道德水平已成为影响民航发展的关键因素。民航企业对员工的职业道德有如下要求。</p> </div> </div> </div> <!-- 27页 --> <div class="page-box" page="35"> <div v-if="showPageList.indexOf(34) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">027</li> </ul> <div class="bodystyle"> <h4 id="d035">（一）增强职业观念</h4> <p class="p-odd">民航的职业特点是围绕“航空器的成功位移”来展开的，其主要任务是保证安全第一，改善服务工作，争取飞行正常。</p> <p class="p-odd"> 第一，要有安全观念。安全是民航生存和发展的生命线，每一位员工都是安全工作的管理者和侦察兵，切实做到全员覆盖、主动发现、及时报告、深入分析、及时治理、持续跟踪，形成“人人查隐患，人人零容忍”的良好氛围。坚决杜绝工作中出现麻痹、粗心大意、经验主义倾向，切实把安全工作落到实处，确保民航“绝对安全”。 </p> <p class="p-odd"> 第二，要有服务观念。服务质量与水平是民航企业的“生存线”，民航员工应热情为旅客服务，急旅客所急，帮旅客所需，热爱劳动，不怕吃苦，为旅客提供干净、舒适、愉快的旅行环境。民航员工的标准就是使自己的服务质量与世界航空服务标准接轨，服务的最高追求不是“满意”，而是创立“品牌”，使企业获得“品牌效应”。 </p> <p class="p-odd">第三，要有效益意识。没有效益的企业无法生存。没有经济实力的企业，拿什么应对国际化的竞争？所以，效益意识必须深入人心，效益必须成为民航从业人员工作的目标。</p> <h4 id="d036">（二）强化职业纪律</h4> <p class="p-odd"> 职业纪律是在特定的职业活动范围内从事某种职业的人必须共同遵守的行为准则。它包括劳动纪律、组织纪律、财经纪律、群众纪律、保密纪律、宣传纪律、外事纪律等基本纪律要求，以及各行各业的特殊纪律要求。其特点是具有明确的规定性和一定的强制性。民航员工的职业纪律集中体现在《中华人民共和国民用航空法》等法规制度中，它们是我国民航70多年来经验教训的结晶，具有很强的针对性和规范性。民航员工必须严格遵守，不得有丝毫懈怠，否则，就会危及飞行安全，给国家和人民生命财产带来严重危害。 </p> <h4 id="d037">（三）培养良好的职业作风</h4> <p class="p-odd"> 职业作风是指从业者在其职业实践和职业生活中所表现的一贯态度，是敬业精神的外在表现。民航每个员工，不论分工如何、能力大小，都要在本职岗位上全心全意为旅客、货主服务，把为旅客、货主服务的道德观和为旅 </p> </div> </div> </div> <!-- 28页 --> <div class="page-box" page="36"> <div v-if="showPageList.indexOf(36) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">028</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 客、货主服务的思想，贯穿于本职工作的全过程。要坚持集体主义，发扬团队精神，反对拜金主义、享乐主义和极端个人主义；要保证工作的严谨性，一丝不苟、万无一失地完成企业赋予的使命；要坚持廉洁奉公，遵纪守法，不利用手中之权谋私，不索贿受贿。 </p> <h4 id="d038">（四）端正职业态度</h4> <p>职业态度是指个人对所从事职业的看法及在言谈举止方面反应的倾向。一般情况下，态度的选择和确立与个人对职业的价值认识，即职业观与情感维系程度有关，是构成职业行为倾向的稳定的心理因素。民航所有从业人员都应爱岗敬业：要热爱自己的工作岗位，尊重自己所从事的事业，做到踏实认真、勤于实践、努力钻研，不断提高业务水平；要诚实守信、办事公道，公平、公正地服务旅客、货主，奉献社会；要欢迎广大群众监督，虚心接受群众的批评，不断提高为人民服务的质量。 </p> <h4 id="d039">（五）提高职业技能</h4> <p>职业技能是按照国家规定的职业标准，通过政府授权的考核鉴定机构，对劳动者的专业知识和技能水平进行客观公正、科学规范的评价与认证的活动。</p> <p>对学生来说，职业技能是将来就业所需的技术和能力。学生是否具备良好的职业技能是能否顺利就业的前提。</p> <p>民航员工要在本职工作的实践中，从保证安全和为旅客、货主提供优质服务的需要，从企业生存与发展的高度，认真学习科学文化和专业知识，对服务技术精益求精，不断掌握新知识、新技能，积累新经验，成为岗位能手和专门人才，不断提高为人民服务的思想觉悟和本领。 </p> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 情景<br>在线 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> <p class="td-0"><b style="color: #5192C6">尽职尽责的机务员</b></p> </div> <p class="block"> 一天下午，某航空公司工程技术分公司维修基地执管飞机B-2700回渝后，乘务长反映飞机左后厕所马桶堵塞，严重影响了客舱旅客的乘机环境。闻言，当日航线一车间值班班组长小马立即上机检查故障。他打开飞机左后厕所门的一瞬间，一股让人难以忍受的恶臭扑鼻而来。然而，小马仅仅皱了皱眉头，便强忍着恶臭，蹲在 </p> </div> </div> </div> </div> <!-- 29页 --> <div class="page-box" page="37"> <div v-if="showPageList.indexOf(37) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">029</li> </ul> <div class="bodystyle"> <div class="bj4"> <p class="block td-0"> 马桶边上仔细观察。但是，由于污物实在太多，从表面看根本发现不了什么，必须将堵塞在马桶里的污物挖出来才能知道堵塞的真正原因。于是，小马二话没说，立即赶回航线值班室借来橡胶手套、纸杯、口罩以及大的塑料袋等，回到飞机上用手掏出污物。身边的人都很清楚，在这种环境下，戴着简易口罩根本不可能阻挡那些刺鼻的气味。然而，对小马来说，这种情况在长年累月的机务维修生涯中或许只是“小事一桩”。经过十几分钟的努力，马桶里的污物已经掏得差不多了，随即，堵塞马桶的原因也终于水落石出了。原来，只是一个洗手液瓶卡在了管道中。小马长松了一口气，小心翼翼地取出瓶子，在进行了多次冲水测试后，终于确认故障排除，马桶恢复了正常使用。事后，他没有抱怨工作的辛苦，而是非常庆幸地说道：“幸亏只是东西卡住了，如果是元件或者管路出现故障，那才真是糟糕，说不准，明天的航班都会受影响呢！” </p> </div> <div class="bj3 mr-9"> <div class="bj3-xyx"> <p><span class="bj3-xyx">想一想▼</span></p> </div> <p class="block">读了小马的事迹后，结合你的专业和学业想一想，在学习中应怎样提高自己的职业道德。</p> <p class="block"> 点评：作为一名合格的机务员，不仅要保障飞机的飞行安全，绷紧安全这根弦，还要把服务的理念放在心中，保证旅客以及飞行工作人员在航班运行期间的舒适性。如果飞机出现了故障，不管这个故障有多么严重或者多么让人难以忍受，作为机务员都要尽百分之百的努力排除，保证航班的正常运行。这就是一个机务员的职业道德。 </p> </div> <h3 id="c013"><span class="zt-h4 unit2-c">二、</span><span class="qyls-h4 unit2-c">民航员工职业道德的培养途径</span></h3> <p class="p-odd">民航企业如何把握员工职业道德建设的特点和规律，把员工职业道德建设抓好，使其有成效呢？他们主要从以下几个方面入手。</p> <h4 id="d040">（一）加强思想政治与职业道德素养教育</h4> <p class="p-odd"> 加强思想政治与职业道德素养教育是培养未来民航员工的道德情操的重要途径，是确保民航安全和民航稳定的重要途径。同时，它可以使民航员工系统了解和掌握中国民航职业道德的理论内涵和具体要求，使其真正理解民 </p> </div> </div> </div> <!-- 30页 --> <div class="page-box" page="38"> <div v-if="showPageList.indexOf(38) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">030</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 航职业道德在民航企业发展中的地位与作用，充分认识民航职业道德与自己在民航系统工作中的进步及民航事业的长远发展中的内在、本质的联系。职业道德素养教育能使民航员工形成自觉的职业道德观念、良好的职业习惯和稳定的内在品性。民航员工要以理想信念为核心，深入进行世界观、人生观和价值观学习；培养自身的爱国主义、集体主义和乐观主义精神，深入弘扬和培育民族精神。企业应以基本道德规范为基础，深入进行公民道德教育，从而引导民航员工形成健全的道德行为能力和道德品质。 </p> <h4 id="d041" class="p-even">（二）树立信息素养教育理念</h4> <p class="p-even"> 信息素养是人们在解决问题时利用信息的技术和能力，包括对信息的反思与评价，理解信息的产生，利用信息创造新知识以及参与学习社区的综合能力等。民航业重要环节的运营都离不开信息技术，民航员工都应具有一定的信息素养。民航员工良好的信息素养表现为：灵活选择信息工具，解决日常学习和工作中的问题；借助专业的信息工具发现问题；通过工具整合、分析数据，最终用于创新。在信息素养的养成中，有意识地发现工具、尝试性地探索工具、主动性地应用工具、创造性地发明工具，从而养成良好的信息素养。 </p> <h4 id="d042" class="p-even">（三）丰富民航员工企业文化环境，展示企业形象</h4> <p class="p-even"> 在我国市场经济体制日趋完善的过程中，民航服务面临更高标准，这要求民航员工职业道德建设与此相适应。民航企业应当把员工职业道德完善与提高，同企业的发展与进步内在地、有机地结合起来。现代民用航空工作的目标，已超越了把旅客从甲地安全地送到乙地的狭隘理解，而是在此过程中，以尽善尽美的服务为载体，向人们传递文化观念，展现生活方式，展示企业形象，以文化的认同服务于旅客，使企业具有长远发展的底蕴，进而取得更好的社会与经济效益，使企业在越来越激烈的市场竞争中立于不败之地。 </p> <h4 id="d043" class="p-even">（四）转变思想观念，推行自主学习模式</h4> <p class="p-even"> 民航服务属于高端服务，对服务的层次和水平要求较高。民航员工需要树立终身学习的态度，不断学习国内外先进的服务理念和服务技巧，同时丰富人文、旅游、科普、时政等方面的知识，扩展知识面，提升内涵，提高综合素质，不断完善人格修养，从而提高服务意识和服务水平。 </p> </div> </div> </div> <!-- 31页 --> <div class="page-box" page="39"> <div v-if="showPageList.indexOf(39) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">031</li> </ul> <div class="bodystyle"> <h4 id="d044" class="p-odd">（五）完善民航员工心理素质教育</h4> <p class="p-odd"> 民航员工不仅服务于旅客，而且肩负着保障旅客安全的使命，所以必须具有健全的个性、稳定的情绪。民航员工应具有克服心理恐慌和处理突发事件的心理素质，一旦有突发事件或安全隐患出现，不仅要自我调节，保持自身镇定，还要有从容不迫地处理突发事件的能力。同时，民航员工要注重良好人际关系的建立，即在工作中除强调个体服务技能和水平以外，还应特别重视人际交流和团队协作，以获得对复杂情况的认知、监控和管理。 </p> <h4 id="d045" class="p-odd">（六）严格执行准军事化标准化特色管理</h4> <p class="p-odd">军令如山，军中无戏言。如果员工坚决服从领导指令，坚决执行企业的既定方针和策略，并且在执行中注重配合，讲究协作，这个企业就具有超强的战斗力，就一定会攻无不克、战无不胜。 </p> <p class="p-odd"> 民航企业应该是高标准和高效率的企业。为了适应民航业的发展和需要，民航企业应积极推行准军事化管理。其学习与效仿的十大品质：理想崇高、信仰坚定的铁的忠心，攻无不克、战无不胜的铁的意志，志同道合、生死与共的铁的团结，军令如山、步调一致的铁的纪律，打不垮、拖不烂的铁的作风，没有借口、坚决执行的铁的决心，勇挑重担、守护安全的铁的责任，热爱荣誉、奋力进取的铁的精神，不甘失败、勇敢拼搏的铁的雄心，目标明确、全力以赴的铁的壮志。民航企业应进一步提高员工的军事素养。相关学校在制定合理、有效的军事化管理规章制度的基础上，应坚持正面教育和从严管理，严格执行作息制度、请假销假制度、晚自习制度以及日常行为规范和内务管理制度等，使学生从起床、内务整理，到上操、吃饭、上课，再到体育训练、自习、休息，每时每刻都受到准军事化的约束和管理，将准军事化内化为自觉约束机制，从而养成良好的习惯和文明的作风。 </p> <h3 id="c014" class="p-odd"><span class="zt-h4 unit2-c">三、</span><span class="qyls-h4 unit2-c">民航员工道德行为的养成</span></h3> <p class="p-odd"> 我们在以后的工作中会遇到很多与自身利益相冲突的问题，这个时候，作为一名民航员工应该从哪些方面去考虑并且衡量自己的行为呢？接下来，我们将学习民航员工道德行为养成的“四符合”原则。</p> </div> </div> </div> <!-- 32页 --> <div class="page-box" page="40"> <div v-if="showPageList.indexOf(40) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">032</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h4 id="d046" class="p-even">（一）符合国家和社会的利益</h4> <p class="p-even"> 从国际上来看，我国民航业处于竞争劣势地位。我国民航业国际竞争力之所以不强，其中的原因是多方面的。支持我国航空公司“飞出去”，离不开宽松的政策环境，离不开相关部委、各地方政府的支持。提高我国民航业国际竞争力，有利于维护国家整体利益。作为民航员工，我们应该把国家荣誉、国家利益和社会利益放在首位。 </p> <h4 id="d047" class="p-even">（二）符合法律规范和社会的基本道德</h4> <p class="p-even"> 一名民航人，首先应该是一名社会公民。无论从事何种职业，都必须遵纪守法、维护社会公德，民航员工也不能例外。做一个守法公民、做一个有社会公德心的人，是每一个民航员工做好自己分内工作的前提，也是基本义务。 </p> <h4 id="d048" class="p-even">（三）符合民航岗位的职业道德</h4> <p class="p-even"> 在工作中，难免会出现个人利益与旅客利益发生冲突的时候。我们应从旅客的切身利益出发，在工作中所做的一切都要尽可能地满足旅客的合理需求，这是作为民航员工最基本的职业道德，也是圆满完成工作的保证。 </p> <h4 id="d049" class="p-even">（四）符合航空公司的社会效益和经济效益</h4> <p class="p-even"> 在为旅客提供优质服务的前提下，民航员工的道德行为选择还应考虑航空公司的社会效益和经济效益。作为航空公司的员工，从业人员应忠诚于自己的事业、忠诚于自己的企业，以饱满的热情投入工作中，用心去工作、用心去对待每一位旅客，不计较个人得失，时刻使个人利益与企业利益保持高度统一。努力工作一方面可以提升自身的业务水平，提高企业效益；另一方面旅客反馈良好，促进了双方和谐融洽关系的建立，自然也就符合了社会效益。 </p> <div class="bj5 ml-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>1.民航员工职业道德的基本要求是什么，请举例说明。</p> <p>2.请在网络上查询关于民航员工道德行为的案例，讲给同学们听，并展开讨论。</p> </div> <p class="left p-even"><span class="bj2">任务工单▼</span></p> <p class="center p-even openImgBox"><img class="img-0" alt="" src="../../assets/images/0045-1.jpg" /></p> </div> </div> </div> <!-- 33页 --> <div class="page-box" page="41"> <div v-if="showPageList.indexOf(41) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">033</li> </ul> <div class="bodystyle"> <p class="left"><span class="bj2">拓展训练▼</span></p> <p class="p-odd"> 1.工作中会遇到与自身利益相冲突的时候，民航员工应考虑自己的行为是否符合国家和社会的利益、________________________、符合民航岗位的职业道德、____________________________________。 </p> <p class="p-odd">2.民航员工职业道德的要求有哪些？</p> <p class="left"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 34页 --> <div class="page-box" page="42"> <div v-if="showPageList.indexOf(42) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">034</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit2-c p-even">任务二<br />了解文化素质</h2> <div class="task-u2-c ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="p-even block2"> 民航员工工作在航空公司、机场等服务岗位的第一线，他们的言谈举止在一定程度上代表着民航企业，所以民航员工要注重自我的职业素养。文化素质是民航员工职业素养的重要组成部分，作为准民航员工，你知道优秀的民航员工应具备哪些文化素质吗？让我们一起来学习吧。 </p> <p><br></p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <p class="p-even"> 文化素质是指人们在文化方面所具有的较为稳定的、内在的基本品质，表明人们在这些知识及与之相适应的能力、行为、情感等方面综合发展的质量、水平和个性特点。民航业是知识、技术密集型行业，对民航员工知识层次要求较高。民航员工应具备一定的基础文化知识和专业知识。 </p> <h3 id="c015" class="p-even"><span class="zt-h4 unit2-c">一、</span><span class="qyls-h4 unit2-c">基础文化知识</span></h3> <div class="bj5 ml-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>根据本任务所学，小组讨论，民航员工应从哪些方面提升自己的文化素质？</p> </div> <h4 id="d050" class="p-even">（一）良好的思想道德修养和丰富的相关法律知识</h4> <p class="p-even"> 民航业是国家窗口行业。民航业是具有服务性质的、反映国家形象的交通运输业，因而，民航员工良好的思想道德修养和丰富的法律知识就显得尤其重要。民航员工如果没有一定的思想道德修养和法律知识储备，在民航服务行业工作是相当危险的。 </p> <h4 id="d051" class="p-even">（二）优秀的交际能力</h4> <h5 id="e005" class="p-even">1.标准流利的普通话</h5> <p class="p-even">普通话是我国通用语言，在民航服务过程中，标准流利的普通话是沟通</p> </div> </div> </div> <!-- 35页 --> <div class="page-box" page="43"> <div v-if="showPageList.indexOf(43) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">035</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 的基本条件。否则，在交流的过程中可能会产生不必要的误解和麻烦。 </p> <h5 id="e006">2.较强的外语交流能力</h5> <p class="p-odd">民航服务行业的各种岗位，如安检、空乘、值机、票务等，随时可能遇到世界各国的旅客，所以，民航员工需要具备较强的外语交流能力。</p> <h4 id="d052">（三）计算机运用能力</h4> <p class="p-odd"> 随着我国经济的飞速发展，民用航空运输业呈现蓬勃发展的态势。计算机技术的应用范围越来越广，民航依赖计算机处理业务的程度也越来越高。各主要机场都使用机场综合信息计算机管理系统，实现了办公、业务和服务的自动化，如网上订票、值机等。所以，计算机运用能力是一项相当重要的基本技能。 </p> <h4 id="d053">（四）良好的礼仪</h4> <p class="p-odd"> 民航服务作为一个特殊行业，其服务内容有别于一般的服务业，对从业人员提出了更高的要求。民航服务人员的个人职业素质和服务质量会代表航空公司的形象，影响公司效益，因此优秀的民航服务人员必须具备较高的职业素质、良好的服务意识、优雅的礼仪、流利的语言表达能力和吃苦耐劳的工作精神。这些素质只能通过后天的长期训练才能养成和完善。健康的身体条件对民航服务人员来说十分重要，形体训练能使人的体格、体能和适应能力均达到民航岗位工作条件的要求，并且符合人体美的标准。形体训练和礼仪训练是提高民航服务人员职业素质的重要途径，对其具有积极的促进作用。 </p> <h3 id="c016"><span class="zt-h4 unit2-c">二、</span><span class="qyls-h4 unit2-c">专业知识</span></h3> <h4 id="d054">（一）航空货运和客运</h4> <p class="p-odd"> 航空货运是现代物流的重要组成部分，其提供的是安全、快捷、方便和优质的服务。拥有高效率和能提供综合性物流服务的机场在降低商品运输成本、保护生态环境、加速商品周转等方面发挥重要作用。培养一支经验丰富、专业、爱岗敬业的员工队伍，可以为各类货物的运输提供专业、可靠的保证。 </p> <p class="p-odd">航空货物方式主要有班机运输、包机运输、集中托运和航空快递业务。</p> </div> </div> </div> <!-- 36页 --> <div class="page-box" page="44"> <div v-if="showPageList.indexOf(44) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">036</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 拓展<br>阅读 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> <p class="td-0"><b style="color: #5192C6">国际民用航空发展历程中的里程碑事件</b></p> </div> <p class="block">1903年12月17日，莱特兄弟首次试飞世界上第一架飞机“飞行者一号”。</p> <p class="block">1919年10月，在国际联盟的主持下签订了第一个民用航空国际协定《关于管理空中航行的公约》。</p> <p class="block">1926年，在维也纳成立了国际货运代理协会联合会（FIATA）。</p> <p class="block">1944年12月，在美国芝加哥通过了《国际民用航空公约》（又称《芝加哥公约》），于1947年4月4日生效。</p> <p class="block">1945年，成立国际航空运输协会（IATA）。</p> <p class="block">1947年4月4日，成立国际民用航空组织（ICAO），同年5月成为联合国专门机构。</p> </div> <p class="p-even"> 旅客运输是航空运输的主要任务之一，随着世界经济的发展和航空运输力的不断增强，航空客运量不断增长，航空运输规模不断增大，服务质量要求不断提高，运输过程也越来越复杂。因此，航空运输计划越来越周密，组织实施越来越严格，以保障航空运输的安全、正点、优质、高效。 </p> <h4 id="d055" class="p-even">（二）民航运输地面服务</h4> <p class="p-even"> 民航运输地面服务也叫地勤服务。广义上来说，地勤服务应该包括机场、航空公司及其代理企业为旅客、货主提供的各种服务以及空管、航油公司、飞机维修企业等向航空公司提供的服务。一般来说，我们将地勤服务的范围限定在航空公司、机场等相关企业为旅客提供的各种服务，如售票服务、通用服务、值机服务、行李服务、安检服务、联检服务、引导服务等。 </p> <h4 id="d056" class="p-even">（三）民航空中乘务</h4> <p class="p-even"> 空乘专业培养德、智、体、美、劳全面发展，具有良好职业道德和人文素质，掌握民航服务礼仪、客舱应急、乘务空防安全等基本知识，具备服务意识和安全意识，具备客舱服务与安全管理能力，从事民航服务与安全管理工作的高素质技术技能人才。 </p> <h4 id="d057" class="p-even">（四）航空机务维修</h4> <p class="p-even">机务维修人员是指在地面上担任航空器机体、发动机及通信电子维护工 </p> </div> </div> </div> <!-- 37页 --> <div class="page-box" page="45"> <div v-if="showPageList.indexOf(45) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">037</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 作的人员。机务维修是一项专业性强、技术性高的工作，其工作有内、外勤之分。外勤工作范围包括航空公司所通航各航空站（外站）航线维护工作、每日或过夜检查、过境维护及飞行前后检查等，也就是飞行前后要做妥善的起飞、落地、过境的检查以及加油、排除故障等。一切检查都符合飞行安全条件，飞机才能进行下一次飞行任务。另外，外勤人员对每架飞机做过夜检查，要依过夜检查卡逐条逐项执行当天的总检查。有时亦需对其他航空公司飞机做过境检查、过境维护工作。外勤机务维修人员大部分是在户外——机坪工作。 </p> <p class="p-odd"> 内勤人员是在航空公司维护工厂，负责飞机三、四级维护工作，即对飞机结构及系统依编列的工作项目做一次较重大的预防性检查及必要修护。其中包括非破坏性检验、试验量测或校准、航空器翻修、航空器上每一部分的试测及检查、系统组（零）件之翻修与更新等。内勤人员就像飞机的保健医生，须从事电子、电气、仪表、发动机、液压附件、车床、机工、焊工、轮胎、零件补给及工程品管等工作。为保障飞行安全，对每一个维护过程或检测，机务维修人员都要签名以示负责，维护签证若不完整，民航局是不会给 </p> <div class="img-rights w230 openImgBox"> <img class="img-0" alt="" src="../../assets/images/0050-1.jpg" /> <p class="img">图2-1 机务维修</p> </div> <span> <p class="td-0"> 予适航签证的。无论是在机坪的外勤人员还是在工厂的内勤人员，都要在噪声高、闷热的环境中工作（图2-1）。机务维修人员部分上正常班、部分（尤其是外勤人员）轮班，正常上班时间通常与公务人员上班时间相同，轮班制上班时间各公司有不同规定。他们在遇到飞机有重大故障须排除时，常常要加班，尤其是飞机做过夜检查，为将缺陷、毛病排除，经常加班至天亮。 </p> </span> <p class="p-odd"> 航空公司机务维修岗位大部分招收机械、机电、电子、航空等专业毕业的学生。新进人员在公司服务两年后，可按要求参加民航局举办的考试。考试通过，便能从事适航签证工作，取得执照是机务维修人员升迁、加薪的一个基本条件。 </p> <p class="p-odd"> 机务维修人员不仅需要懂得机械、电子方面的知识，还需要了解飞机构造、航空通信等专业知识。他们肩负整架飞机的安全责任，需要保证飞机达到“零事故”的状况，所以机务维修首重训练，不但新进人员要接受训练， </p> </div> </div> </div> <!-- 38页 --> <div class="page-box" page="46"> <div v-if="showPageList.indexOf(46) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">038</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 现职人员每年也要接受在职训练或专业训练。 </p> <p class="p-even"> 机务维修训练的目的是充实员工专业知识，提高员工技术水准，增强修护能力，降低修护成本，提高维修品质，确保飞行安全，并为旅客提供舒适、便捷、准时的空中交通运输服务，保障员工安全与健康，防止职业灾害。机务维修训练种类繁多，有新进机务维修人员基础训练、新机及装备接收训练、各型飞机装备及其系统维修训练、专业维修训练、在职训练及复训、外站机务维修人员训练、督导人员管理训练、安全卫生训练等。国内航空公司如果不具备各项训练能力，应委托其他航空公司代办或送至国外原厂训练。 </p> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 拓展<br>阅读 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> </div> <p class="block">1.国际民用航空组织（International Civil Aviation Organization，ICAO）</p> <p class="block"> 它是各国政府参加的国际航空运输组织，是1944年在美国芝加哥有52个国家参加的国际民航会议上，签订了《国际民用航空公约》后决定设立的国际民航组织。1947年“国际民用航空组织”正式成立，并成为联合国的专门机构，到2024年它已有193个成员，总部设立在加拿大的蒙特利尔。最高权力机构是该组织的大会，每3年至少召开一次。理事会是常设机构，由36个理事组成，向大会负责。我国是该组织的成员国、理事国。理事会每年开3次会议，下设航空技术、航空运输、法律、导航设备、财务和防止非法干扰国际民航等委员会。日常办事机构设有航空技术局、航空运输局、法律局、技术援助局、行政服务局和对外关系办公室。在全世界设立了7个地区办事处，分管地区事务，这7个地区是西非和中非区、欧洲区、亚太区、中东区、东非和南非区、北美中美和加勒比区以及南美区。 </p> <p class="block">2.国际航空运输协会（International Air Transport Association，IATA）</p> <p class="block"> 它是世界航空运输企业自愿组成的非政府组织，前身是1919年在荷兰海牙成立并在第二次世界大战时解体的国际航空业务协会。1944年12月，出席芝加哥国际民航会议的一些政府代表和顾问以及航空运输企业的代表聚会，商定成立一个新的组织服务于航空运输企业，并成立一个委员会起草章程。1945年4月16日，在古巴哈瓦那会议上修改并通过草案章程后，国际航空运输协会成立。其总部设在加拿大的蒙特利尔。在组织形式上，它是一个航空企业的行业联盟，由于世界上大多数国家 </p> </div> </div> </div> </div> <!-- 39页 --> <div class="page-box" page="47"> <div v-if="showPageList.indexOf(47) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">039</li> </ul> <div class="bodystyle"> <div class="bj4"> <p class="block td-0"> 的航空公司是国家所有，即使非国有的航空公司也受到所属国政府的强力参与或控制，因此它实际上是一个半官方组织。它制定运价的活动，必然在各国政府授权下进行，它的清算所对全世界联运票价的结算是一项有助于世界空运发展的公益事业，因而国际航空运输协会发挥着通过航空运输企业来协调和沟通政府间政策、解决实际运作困难的重要作用。 </p> </div> <p class="left p-odd"><span class="bj2">任务工单▼</span></p> <p class="center p-odd openImgBox"><img class="img-0" alt="" src="../../assets/images/0052-1.jpg" /> </p> </div> </div> </div> <!-- 40页 --> <div class="page-box" page="48"> <div v-if="showPageList.indexOf(48) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">040</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class="p-even">查阅国家职业标准，了解其中民航岗位对文化素质的规定，检查自身知识掌握情况。</p> <p><br></p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 41页 --> <div class="page-box" page="49"> <div v-if="showPageList.indexOf(49) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">041</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit2-c">任务三<br />了解业务素质</h2> <div class="task-u2-c "></div> <p class="left"><span class="bj2">任务描述▼</span></p> <p class="p-odd"> 业务素质是指从事业务的人员在完成业务活动的过程中所具备的综合能力，是客户对业务人员的主客观认知与认可。良好的业务素质，可以促成业务交往与客户情感往来。业务素质通常包括主观特征、专业业务技巧等。那么，民航员工应具备什么样的业务素质呢？ </p> <p class="left"><span class="bj2">知识准备▼</span></p> <h3 id="c017"><span class="zt-h4 unit2-c">一、</span><span class="qyls-h4 unit2-c">服务意识</span></h3> <h4 id="d058">（一）服务意识的概念</h4> <p class="p-odd"> 服务意识是指企业全体员工在与一切企业利益相关的人或组织的交往中所展现的为其提供热情、周到、主动的服务的欲望和意识，即自觉主动做好服务工作的一种观念和愿望。它发自服务人员的内心。</p> <div class="bj5 mr-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>服务意识的内涵是什么？</p> </div> <h4 id="d059">（二）服务意识的内涵</h4> <p class="p-odd"> 企业，特别是民航这样的服务行业中的企业，必须将服务意识作为对员工的基本素质要求加以重视。每一个员工都必须树立起自己的服务意识。服务意识有强烈与淡漠之分，服务有主动与被动之分。这是认识程度问题，认识深刻就会有强烈的服务意识；有了强烈展现个人才华、实现人生价值的观念，就会有强烈的服务意识；有了以公司为家、热爱集体、无私奉献的风格和精神，就会有强烈的服务意识。服务意识的内涵如下。 </p> <p class="p-odd">第一，它是发自服务人员内心的。</p> </div> </div> </div> <!-- 42页 --> <div class="page-box" page="50"> <div v-if="showPageList.indexOf(50) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">042</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-odd">第二，它是服务人员的一种本能和习惯。</p> <p class="p-odd">第三，它是可以通过培养、教育、训练形成的。</p> <h4 id="d060">（三）现代服务意识</h4> <p class="p-odd">现代服务意识包括：先做好服务工作，解决旅客的实际问题；规定、报酬和责任，应该放在服务之后来解决。</p> <p class="p-odd">为旅客服务的目标是让旅客满意。信守服务承诺，用心服务并乐于为别人服务，给他们带来欢乐。</p> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 情景<br>再现 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> <p class="td-0"><b style="color: #5192C6">一封来自小朋友的感谢信</b></p> </div> <p class="block">2024年7月中旬，浙江温州机场收到了一封感谢信，信中表达了对温州机场服务的高度认可与感激之情。</p> <p class="block"> 这封信来自一个由50余名小旅客组成的研学旅行团。他们于前几日从温州机场出发前往北京参加夏令营，温州机场用“智慧N+”悦享的团队服务一路相伴，为孩子们提供周到的服务。</p> <p class="block"> 面对这群小旅客，温州机场迅速展开行动。值机党员先锋岗引导小旅客操作，专员向导全程陪同，服务团队还为他们开通了专用绿色通道，各个流程高效对接。此外，还有工作人员为小旅客分发“悦享卡”，小旅客们手持此卡，一路畅行，开启研学之行。 </p> <p class="block"> 这张“悦享卡”来自“智慧N+”服务品牌。据了解，“智慧N+”悦享团队服务是温州机场地服聚焦旅客关切，在2023年打造的服务产品。该服务通过一个区域智慧办理、一键呼叫专员协办、一人协助快速完成，一个需求专柜服务、一地集合舒适等候、一卡在手便捷安检的“六个一”服务，为团体旅客打造便捷的出行方式。该服务从启用至2024年7月已惠及超过2000余批次团队旅客，受到广大团队旅客的一致好评。 </p> </div> </div> </div> </div> <!-- 43页 --> <div class="page-box" page="51"> <div v-if="showPageList.indexOf(51) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">043</li> </ul> <div class="bodystyle"> <div class="bj3 mr-9"> <div class="bj3-xyx"> <p><span class="bj3-xyx">想一想▼</span></p> </div> <p class="block">这封感谢信背后折射出怎样的服务意识？</p> </div> <h3 id="c018"><span class="zt-h4 unit2-c">二、</span><span class="qyls-h4 unit2-c">丰富的业务知识</span></h3> <p class="p-odd"> 作为未来的民航从业者，我们需要掌握许多知识。例如，在中国飞往美国的航班上，空乘要掌握中国和美国的国家概况、人文地理、政治、经济等基本知识，要了解航线飞越的国家、城市、河流、山川以及名胜古迹等，还要掌握飞机相关设备的操作、紧急情况的处置、飞行中的服务工作程序以及服务技巧等。 </p> <p class="p-odd"> 可以说，空乘既要懂天文地理，又要掌握各种服务技巧和服务理念，不但要有怡人的外在美，也要有丰富的内在美。客舱乘务员应具备广博的文化知识和生活常识，具备较强的语言沟通能力，具有丰富的客舱服务知识和娴熟的服务技能，懂得并运用各种服务礼仪，具有强烈的安全意识。 </p> <p class="p-odd"> 安检专业知识主要包括证件查验、人身检查、行李物品检查、监护以及服务知识等。安检人员必须熟练掌握证件的种类、式样、字体、防伪标志、假证件的识别方法，人身检查的程序、方法，人身藏匿物品的重点部位，开箱/包检查程序、方法，各种物品的基本检查方法，通过X光机显示屏观察物品图像特征的方法，隔离区和飞机监护的程序与方法以及各种检查的注意事项，为旅客提供航空旅行服务的常识和技巧，等等。这些都是最重要的专业知识和技能，安检人员只有真正掌握了，才有可能保证安全。 </p> <p class="p-odd">每一名航空人都必须具备丰富的业务知识，这是能很好地为旅客服务的前提。所以，我们在校期间要加强业务知识学习，提高业务工作能力。</p> <h3 id="c019"><span class="zt-h4 unit2-c">三、</span><span class="qyls-h4 unit2-c">娴熟的职业技能</span></h3> <p class="p-odd"> 民航职业技能鉴定的专业与工种包括：航空运输服务专业的民航售票员、民航客运员、民航货运员、民航乘务员工种，安全检查专业的民航安全检查员工种，航空特种车辆专业的民航特种车辆操作工工种，场务及灯光保障专业的机场场道维修工、机场助航灯光电工工种以及航空油料专业的油料 </p> </div> </div> </div> <!-- 44页 --> <div class="page-box" page="52"> <div v-if="showPageList.indexOf(52) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">044</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 保管员、油料化验员、油料司泵员、飞机加油员、油料计量统计员、油料电气仪表员、油料特种设备修理员工种。 </p> <h4 id="d061" class="p-even">（一）鉴定方式</h4> <p class="p-even">鉴定分理论知识和操作技能考核，采用闭卷笔试形式，理论知识和操作技能考核时间均为90分钟。</p> <h4 id="d062" class="p-even">（二）鉴定标准</h4> <p class="p-even">根据中华人民共和国职业技能鉴定规范和鉴定要素细目表提供的标准进行鉴定。</p> <h4 id="d063" class="p-even">（三）鉴定等级</h4> <p class="p-even">鉴定等级分为国家职业资格五级（初级）、国家职业资格四级（中级）、国家职业资格三级（高级）、国家职业资格二级（技师）、国家职业资格一级。</p> <h4 id="d064" class="p-even">（四）鉴定试题</h4> <p class="p-even">以初级民航客运员技能鉴定为例。</p> <p class="p-even">初级民航客运员技能鉴定试题说明：</p> <p class="p-even block">鉴定方式：</p> <p class="p-even block">本次考试采取模拟生产方式进行。</p> <p class="p-even block"> 本级试题共分四个模块，分别为：值机模块（45%）、业务电报模块（15%）、配载模块（15%）和其他技能模块（25%）。四个模块按上述比例组成一份试卷，考生需在规定的时间内完成四个模块的试题。 </p> <p class="p-even block">鉴定时间：</p> <p class="p-even block">考试时间为90分钟。</p> <p class="p-even block">所需设备及资料：</p> <p class="p-even block">班期时刻表、载重表、装机单、平衡图。</p> <p class="p-even block">考生参加考试可携带以下物品：</p> <p class="p-even block">蓝色或黑色钢笔或圆珠笔、铅笔、尺子、橡皮、计算器。</p> </div> </div> </div> <!-- 45页 --> <div class="page-box" page="53"> <div v-if="showPageList.indexOf(53) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">045</li> </ul> <div class="bodystyle"> <p class="left"><span class="bj2">任务工单▼</span></p> <p class="center openImgBox"><img class="img-0" alt="" src="../../assets/images/0058-1.jpg" /></p> <p class="left"><span class="bj2">拓展训练▼</span></p> <p class="p-odd">作为准民航员工，你应该具备哪些业务知识？</p> <p class="left"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 46页 --> <div class="page-box" page="54"> <div v-if="showPageList.indexOf(54) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">046</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit2-c p-even">任务四<br />了解心理素质</h2> <div class="task-u2-c ml-9"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="p-even block2"> 某航空公司从上海至深圳的航班发生延误，当时的地面服务人员在没有完全搞清楚延误原因的情况下，告诉旅客该航班是因为对方机场的航班流量控制而延误的。殊不知，有位旅客马上给对方机场有关部门的一位朋友打电话，得知对方机场一切正常。这位旅客大怒，说航空公司不诚信，并问为何不说清楚飞机延误的真正原因。这位旅客一时成了群众“领袖”，代表旅客与航空公司谈判，航空公司的地面服务人员面对此种场面十分尴尬。 </p> <p class="p-even block2">在上述案例中，依据心理学知识该如何妥善处理？</p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <h3 id="c020" class="p-even"><span class="zt-h4 unit2-c">一、</span><span class="qyls-h4 unit2-c">心理素质概述</span></h3> <p class="p-even"> 心理素质是人的整体素质的组成部分，是以自然素质为基础，在后天环境、教育、实践活动等因素的影响下逐步发生、发展起来的。心理素质是先天和后天的结合，是情绪内核的外在表现。</p> <p class="p-even"> 简单来说，心理素质是以生理素质为基础，在实践活动中通过主体与客体的相互作用，而逐步发挥和形成的心理潜能、能量、特点、品质与行为的综合。根据这个定义，心理素质由如下五个方面组成。</p> <p class="p-even"> 第一，心理潜能。现在国内外的一般共识是，每个人生来都具有一定的潜能。现代人本主义心理学家认为，每个人生来都具有优秀的潜能，每个人都急于把自己的潜能发挥出来或得到实现，每个人只要努力都可以充分发挥 </p> </div> </div> </div> <!-- 47页 --> <div class="page-box" page="55"> <div v-if="showPageList.indexOf(55) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">047</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 或实现自己的潜能。潜能并不神秘，它是人的心理素质乃至社会素质赖以形成与发展的前提条件或某种可能性。或者说，正因为人具有一定的潜能，所以才能培养成真正的人才。 </p> <p class="p-odd"> 第二，心理能量。亦称心理力量或心理能力，也可简称能或力。世界上的万事万物都有一定的能量，即都是有“力”的。人也是如此，人生莫不有力，可称之人力。众所周知，人是一个系统，它是由身体系统与心理系统构成的，而这两个子系统也是有力（能量）的，前者即体力（王国维称为身体之能力），后者即心力（王国维称为精神之能力）。这种心理能量是人的心理素质的体现，其大小、强弱也能够反映出一个人的心理素质高低。 </p> <p class="p-odd"> 第三，心理特点。特点、特性、属性等是一回事，都是指事物本身所固有的某种东西。人的心理活动总具有自己的特点，可归结为六对：客观性与主观性的统一，受动性与能动性的统一，自然性与社会性的统一，共同性与差别性的统一，质量与数量的统一，时空性与超时空性的统一。人的各种心理现象也具有各自的特点，如感知的直接性与具体性，思维的间接性与概括性，情感的波动性与感染性，意志的目的性与调控性等。心理特点也是心理素质的种种标志。 </p> <p class="p-odd"> 第四，心理品质。心理品质与心理特点有联系，但二者也有区别，不能混为一谈。它并非心理活动本身所固有，而是后天习得的。品质有两个方面的含义。一是个别差异，即每个人具有不同水平的心理品质。二是培养标准，即要求人们的心理所应当达到的水平。几乎每一种心理现象都具有一定的品质，如记忆的敏捷性、持久性、准确性、备用性，思维的灵活性、深刻性、独立性、批判性，情感的倾向性、多样性、固定性、功效性，意志的自觉性、果断性、坚持性、自制性等。心理品质的优劣最能表现出人的心理素质的高低。 </p> <p class="p-odd"> 第五，心理行为。无论简单的行为还是复杂的行为，归根结底都受人的心理的支配，都是人的心理的外部表现。因此，从这个意义上说，人的一切行为都可以称为心理行为。这种心理行为是心理素质的标志，通过它可以检验心理素质水平。而且，前述心理素质的四个组成因素如心理潜能、能量、特点、品质等，也都会明显或不明显地在行为上反映出来。可见，心理行为是 </p> </div> </div> </div> <!-- 48页 --> <div class="page-box" page="56"> <div v-if="showPageList.indexOf(56) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">048</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 构成心理素质的一个重要组成部分。 </p> <h3 id="c021" class="p-even"><span class="zt-h4 unit2-c">二、</span><span class="qyls-h4 unit2-c">情绪控制能力</span></h3> <p class="p-even"> 积极、健康的情绪可使得航空服务人员在工作中事半功倍，而消极、不健康的情绪则会使航空服务人员在工作中事倍功半。所以，学会对自己的情绪进行控制是非常有用的，也是非常必要的。</p> <h4 id="d065" class="p-even">（一）航空服务人员常见的情绪困扰</h4> <p class="p-even">由于承担着安全与服务的双重责任，航空服务业已成为职业压力较大的行业。焦虑、冷漠、抑郁、愤怒、恐惧等是航空服务人员常见的情绪问题。</p> <h5 id="e007" class="p-even">1.焦虑</h5> <p class="p-even">焦虑是个体对当前或预感到的挫折产生的一种紧张、忧虑、不安而兼有恐惧性的消极情绪状态。它包括自信心的丧失、失败感和内疚感的增强等。焦虑是复合型情绪，其核心成分是恐慌。 </p> <p class="p-even">焦虑由危险或威胁的预感所诱发。个人在遭遇到利害冲突、灾害、灾难、疾病或竞争时，预感到无力避免、无法应付，威胁、恐惧就可能转化为焦虑。</p> <p class="p-even">焦虑者常常表现出精神运动性不安，如来回走动，不由自主地震颤或发抖，还伴有出汗、口干、心悸、呼吸困难、尿急尿频、浑身无力等不适。</p> <p class="p-even"> 焦虑情绪对人的精神生活有严重的影响。焦虑导致自主神经系统高度激活，如其持续和频繁发生，会导致身体全面衰弱、食欲不振、睡眠不良和过度疲劳，恐惧、紧张和无助感加剧，注意力涣散，记忆力减退，思想慌乱，无所适从，容易产生极端念头。有时对恐惧的预期还会导致易怒、易暴躁，焦虑状态严重并且持续时间较长时，还有可能导致神经性焦虑。 </p> <p class="p-even"> 焦虑是航空服务人员常见的情绪困扰，产生的原因多源于工作、生活与人际交往方面所遭受到的挫折。例如，发生纠纷事件，作为与旅客直接接触、面对面服务的航空服务人员（包括空中乘务员和地面服务人员），就处在矛盾最前沿，心理压力特别大，极易引发焦虑情绪。过度的或持久的焦虑会影响航空服务人员的正常心理活动，导致心理疾病，从而严重影响他们的正常生活和工作。 </p> </div> </div> </div> <!-- 49页 --> <div class="page-box" page="57"> <div v-if="showPageList.indexOf(57) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">049</li> </ul> <div class="bodystyle"> <h5 id="e008">2.冷漠</h5> <p class="p-odd"> 冷漠是个体在遭受挫折后，对付焦虑的一种防御手段，也是一种消极的情绪状态。它的表现包括缺乏积极的认知动机、活动意向减退、情感淡漠、情绪低落、意志衰退、思维停滞。冷漠是个体对挫折环境的自我逃避式的退缩心理反应，带有一定的自我保护意识或自我防御性质。在生活和工作中遭受挫折并感到无能为力者，往往出现冷漠情绪。由于航空旅客身份的复杂性、民航安全要求的特殊性、民航运输的快捷性与不可控性的矛盾等，航空服务人员不仅要做好细致的旅客服务工作，还要处理各种突发事件。例如，航班延误时，这些人常常处于各种矛盾的焦点。 </p> <p class="p-odd"> 如果航空服务人员长期处于压抑、委屈甚至创伤的心理状态，得不到及时而有效的疏导和调整，他们的情感得不到满足，冷漠就可能成为他们的保护色。他们对外界的刺激无动于衷，无论面对的是悲欢离合还是爱憎情仇都漠然视之。他们与旅客的心理距离越来越远，对自己的评价也会降低。表面上的冷漠掩盖着的却是他们深层次的痛苦、孤寂、无助和强烈的压抑感。冷漠的初期主要认为生活没有意义，心情平淡，出现抑郁状态，随后发展到强烈的空虚感，内心体验日益贫乏，不愿进行抉择和竞争，缺乏责任感和成就感，最终严重影响到生活与工作。 </p> <h5 id="e009">3.抑郁</h5> <p class="p-odd">抑郁是一种持续的由心境低落、悲伤、消沉、沮丧、不愉快等综合而成的情绪状态，表现为兴趣淡漠、被动消极、悲观绝望，很难全身心投入现实生活之中。</p> <p class="p-odd"> 处于抑郁情绪状态而不能解脱的人，在生理方面，往往无缘无故地述说身体不适，头痛、胃痛、头昏、眼睛疲劳等，做事经常感到疲倦，伴有睡眠障碍。此外，食欲不振、体重下降也是常有的情况。在心理方面，则心境低落，常感沮丧、悲观，甚至绝望。感情淡漠，对事物兴趣大减，失去幽默感，自我满足感降低，内心冲突强烈、自责心重，愧疚感和负罪感增强。遇事容易产生挫折感、无价值感，感到生活无意义，甚至想要结束自己的生命。在行为方面，抑郁情绪往往会引起工作效率下降。抑郁者常出现疲乏感，工作时精力不集中，记忆力下降，思维能力不如以前，容易造成工作失误。 </p> </div> </div> </div> <!-- 50页 --> <div class="page-box" page="58"> <div v-if="showPageList.indexOf(58) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">050</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even"> 此外，抑郁还表现为社交退缩，对生活失去兴趣，对日常生活感到疲倦，尽可能回避与同事相处。有些抑郁者会继续参与一些活动，但不能从活动中体验到乐趣。他们虽然试图摆脱这种状况，但往往无力自拔。</p> <p class="p-even"> 工作责任重、风险大，家庭发生变故，与同事或好友发生纠纷，升职压力，受到批评或处分，恋爱不顺利或失恋等重大生活事件，是航空服务人员产生抑郁情绪的重要因素。航空管制员、机务维修人员因为工作性质缺乏足够的人际交流，易形成孤僻、封闭的性格。航空安检、保卫人员处于维护正义与反对邪恶的风口浪尖，易受负面情绪影响。这样造成有些工作人员精神抑郁、苦闷，晚上失眠，白天工作时则无法集中注意力，甚至导致严重后果。 </p> <h5 id="e010" class="p-even">4.愤怒</h5> <p class="p-even"> 愤怒是由于客观事物与人的主观愿望相违背，或愿望无法实现时产生的一种激烈的情绪反应。愤怒发生时，可能导致心跳加快、心律失常、血压升高等躯体性反应，同时使人的自制力减弱甚至丧失，思维受阻、行为冲动，可能会做出让人后悔不已的事情。 </p> <h5 id="e011" class="p-even">5.恐惧</h5> <p class="p-even"> 恐惧是因为某些特定事物、特殊环境或人际交往等刺激而产生的一种强烈而紧张的内心情绪体验。航空服务人员往往会在出现异常情况而危及飞行安全时产生恐惧情绪。另外，由于各种原因，个别旅客将愤怒情绪往服务人员身上发泄时，航空服务人员也会产生恐惧情绪。 </p> <p class="p-even">此外，航空服务人员可能产生的消极情绪还有悲伤、沮丧、自卑等。</p> <h4 id="d066" class="p-even">（二）航空服务人员不良情绪的调控</h4> <p class="p-even">情绪的自我调控方法有很多，把握下列几个要点并掌握相关的方法，就能克服不良情绪。</p> <h5 id="e012" class="p-even">1.承认压力及不良情绪存在的事实</h5> <p class="p-even"> 生活中每个人都会感到压力、紧张和不良情绪的存在，这是很正常的，我们完全没有必要逃避这种事实。要知道，只有面对现实，正视现实，自己才能超越现实。承认自己不良情绪的存在，找出产生该情绪的原因，然后想办法调整它、克服它，这才是航空服务人员应有的态度。 </p> </div> </div> </div> <!-- 51页 --> <div class="page-box" page="59"> <div v-if="showPageList.indexOf(59) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">051</li> </ul> <div class="bodystyle"> <h5 id="e013" class="p-odd">2.认知调整转换法</h5> <p class="p-odd"> 情绪ABC理论告诉我们，导致消极情绪的不是事实本身，而是我们对事实的看法，改变看法，就可以改变情绪。在对旅客服务时，不管遇到怎样的旅客、怎样的情况，或者是怎样的麻烦，我们永远都不要抱怨。抱怨除了破坏我们的心情之外，对事情的顺利解决毫无帮助。我们应该想想看，这件事带给我们什么样的经验、教训及警惕，避免下次重蹈覆辙，这就是将“问题”转化为“机会”。 </p> <div class="bj4"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 拓展<br>阅读 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> <p class="td-0"><b style="color: #5192C6">情绪ABC理论</b></p> </div> <p class="block">情绪ABC理论由美国心理学家埃利斯创建。他认为激发事件A（activating event）只是引发情绪和行为后果C（consequence）的间接原因，而引起C的直接原因是个体对激发事件A的认知和评价而产生的信念B（belief），即人的消极情绪和行为障碍结果（C），不是某一激发事件（A）直接引发的，而是由经受这一事件的个体对它不正确的认知和评价所产生的错误信念（B）直接引起。错误信念也称为非理性信念。 </p> <p class="block">埃利斯认为：正是由于常有的一些不合理的信念，我们才产生情绪困扰。这些不合理的信念存在久了，还会引起情绪障碍。</p> </div> <h5 id="e014" class="p-odd">3.学习情绪放松技术</h5> <p class="p-odd">利用放松技术可以使自己从紧张、抑郁、焦虑等不良情绪中解脱出来。我们可以尝试如下两种放松方法。</p> <p class="p-odd"> ①肌肉放松法。找到一个放松的姿势，靠在沙发上（椅子上）或躺在床上，尽量减少其他无关刺激，然后按照手臂—头—躯干—腿的顺序，按如下5个步骤进行：集中注意力—肌肉紧张—保持紧张—解除紧张—肌肉紧张。让肌肉紧张的做法如下。 </p> <p class="p-odd">手臂紧张：伸出右手，紧握拳，使右臂紧张；伸出左手，紧握拳，使左</p> </div> </div> </div> <!-- 52页 --> <div class="page-box" page="60"> <div v-if="showPageList.indexOf(60) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">052</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 臂紧张；双臂伸直，两手同时紧握，使双手和双臂紧张。 </p> <p class="p-even">头部紧张：皱起前额部肌肉；皱起眉头；皱起鼻子和脸颊（可咬紧牙关，使嘴角尽量向两边咧，鼓起两腮）。</p> <p class="p-even">躯干紧张：耸起双肩，使肩部肌肉紧张；挺起胸部，使胸部肌肉紧张；拱起背部，使背部肌肉紧张；屏住呼吸，使腹部肌肉紧张。</p> <p class="p-even">腿紧张：伸出右腿，右脚向前用力，像在蹬一堵墙，使右腿紧张；伸出左腿，左脚向前用力，像在蹬一堵墙，使左腿紧张。</p> <p class="p-even"> ②想象放松法。通过想象放松自己的身心。最好在安静的环境中进行，仰卧在床上或靠在椅子上，找一个舒适的姿势，闭上眼睛并配合缓慢、均匀的深呼吸，然后通过指导语（默念或播放录音等）放松自己。</p> <h5 id="e015" class="p-even">4.掌握心理平衡技术</h5> <p class="p-even">遇到情绪问题时，可以通过心理平衡技术来调整自己的情绪。现介绍几种自我心理平衡技术。</p> <p class="p-even"> ①自嘲法。生活中当遇到一些尴尬或难堪的场合时，若一味埋怨和逃避往往会使自己的心态越来越坏。不妨调侃一下自己，通过自我贬抑而达到出奇制胜之效果，从而使心理达到一种高层次的平衡。</p> <p class="p-even"> ②遗忘法。现实中不少人终日生活在对往事的痛苦回忆中，反复品尝旧时受到的挫折，陷入恶性循环中，使心理愈加不平衡。因此，必须学会遗忘，这是对痛苦的解脱。遗忘能使身心获得宽慰，从而激发出新的力量，人性得到升华。 </p> <p class="p-even"> ③激励法。要走出每日“消沉—后悔”的心理不平衡怪圈，就要给自己确立一个值得去追求的目标。可以先出去找个朋友开怀畅谈一下，踏踏实实做件事，参加一个培训使自己的精力集中起来等，有了成功的经验和自信，再选择一个合适的目标激励自己。 </p> <p class="p-even">④闲聊法。闲聊对心理调控有很大功效。它可以缓解紧张、消除隔阂、表达温情、躲避碰撞、化解怒气、发泄怒火。</p> <p class="p-even">⑤哭泣法。要放弃有泪不轻弹的传统信条，让自己随情绪波动而哭泣。哭能使人产生有益的激素，使人体反应更加协调。</p> <p class="p-even">⑥移情法。它是宣泄、调节情绪的一种有效方法。</p> </div> </div> </div> <!-- 53页 --> <div class="page-box" page="61"> <div v-if="showPageList.indexOf(61) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">053</li> </ul> <div class="bodystyle"> <h5 id="e016">5.寻求支持和帮助</h5> <p class="p-odd"> 寻求支持和帮助，既可以缓解情绪，又可以获得新的看待问题的视角和思路，走出习惯的思维模式，走出困境，找到新的出路。寻求支持和帮助，既可以找自己的亲人和朋友，也可以找专业心理咨询工作者。</p> <h5 id="e017">6.养成乐观的思维方式</h5> <p class="p-odd"> 快乐一方面取决于客观实际，另一方面取决于认知、思维方式。如果觉得不幸福，就会感到不幸；相反，只要心里想着快乐，绝大部分人能如愿以偿。很多时候，快乐并不取决于你是谁，你在哪里，你在干什么，而是取决于你当时的想法。两个人从同一个窗口往外看，一个人看到泥土，另一个人见到的是星星。如果掌握了乐观思维法、光明思维法，人生会更快乐。 </p> <div class="bj6 mr-9"> <div class="bj6-xyx"> <p class="td-0"><span class="bj6-xyx">小贴士▼</span></p> </div> <p class="block"><span class="zt-cs">▶民航员工时刻提醒自己的九件事</span></p> <p>①先处理心情，再处理事情。</p> <p>②得饶人处且饶人。</p> <p>③人家怕你不是福。</p> <p>④用微笑对待身边人。</p> <p>⑤不要无缘无故仇恨和嫉妒。</p> <p>⑥宽容他人对你的冒犯。</p> <p>⑦世上的事不如己意者，那是当然的，梦想靠自己去实现。</p> <p>⑧用最放松的心态对待困难。</p> <p>⑨做事要先做人。</p> </div> <h3 id="c022"><span class="zt-h4 unit2-c">三、</span><span class="qyls-h4 unit2-c">应变能力</span></h3> <p class="p-odd">应变能力是指人在外界事物发生改变时所做出的反应，可能是本能的，也可能是经过大量思考后所做出的决策。</p> <p class="p-odd">应变能力是当代人应当具有的基本能力之一。在当今社会中，我们每个人每天都要面对大量的信息，如何迅速地分析这些信息，是人们把握时代脉</p> </div> </div> </div> <!-- 54页 --> <div class="page-box" page="62"> <div v-if="showPageList.indexOf(62) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">054</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 搏、跟上时代潮流的关键。它需要我们具有良好的应变能力。 </p> <h4 id="d067" class="p-even">（一）应变能力的表现</h4> <p class="p-even">第一，能在变化中产生应对的创意和策略。</p> <p class="p-even">第二，能审时度势，随机应变。</p> <p class="p-even">第三，在变动中辨明方向，持之以恒。</p> <h4 id="d068" class="p-even">（二）应变能力存在差异的原因</h4> <p class="p-even"> 我们每个人的应变能力可能不尽相同，造成这种差异的主要原因有两个。一方面可能有先天的因素，如多血质的人比黏液质的人应变能力强些；另一方面可能有后天的因素，如长期从事紧张工作的人比工作安逸的人应变能力强些。应变能力是可以通过某些途径加以培养的。 </p> <h4 id="d069" class="p-even">（三）增强应变能力的途径</h4> <p class="p-even">应变能力可以通过实践来逐步增强，我们可以从以下两点入手。</p> <h5 id="e018" class="p-even">1.多参加富有挑战性的活动</h5> <p class="p-even">在实践活动中，我们必然会遇到各种各样的问题和实际的困难，努力去解决问题和克服困难的过程，就是增强人的应变能力的过程。</p> <h5 id="e019" class="p-even">2.扩大个人的交往范围</h5> <p class="p-even"> 无论家庭、学校还是小团体，都是社会的一个缩影，在这些相对较小的范围内，我们可能会遇到各种需要运用应变能力才能解决的问题。因此，只有首先学会应对各种各样的人，才能推而广之，应付各种复杂环境。只有增强自己在较小范围内的应变能力，才能推而广之，应付更为复杂的社会问题。实际上，扩大自己的交往范围，也是一个不断实践的过程。 </p> <h4 id="d070" class="p-even">（四）加强修养</h4> <h5 id="e020" class="p-even">1.加强自身的修养</h5> <p class="p-even"> 应变能力强的人往往能够在复杂的环境中沉着应对，而不是紧张和莽撞行事。在工作、学习和日常生活中，遇事沉着冷静，学会自我检查、自我监督、自我鼓励，有助于培养良好的应变能力。</p> <h5 id="e021" class="p-even">2.改变习惯</h5> <p class="p-even">注意改变不良的习惯。假如我们遇事总是迟疑不决、优柔寡断，就要主 </p> </div> </div> </div> <!-- 55页 --> <div class="page-box" page="63"> <div v-if="showPageList.indexOf(63) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">055</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 动地锻炼自己分析问题的能力，迅速做出决策。假如我们总是因循守旧、半途而废，那就要从小事做起，努力控制自己，不达目标不罢休。只要下决心锻炼，人的应变能力就会不断增强。 </p> <div class="bj5 mr-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>1.应变能力的表现有哪些？</p> <p>2.分组研讨，如何应对民航服务中常见的情绪困扰？（选择其中一类问题进行研讨）</p> </div> <p class="left"><span class="bj2">任务工单▼</span></p> <p class="center openImgBox"><img class="img-0" alt="" src="../../assets/images/0068-1.jpg" /></p> </div> </div> </div> <!-- 56页 --> <div class="page-box" page="64"> <div v-if="showPageList.indexOf(64) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">056</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class="p-even">1.心理素质是由心理潜能、__________、心理特点、___________、__________组成的。</p> <p class="p-even">2.冷漠的表现包括缺乏积极的认知动机、__________、情感淡漠、__________、意志衰退、___________。</p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 57页 --> <div class="page-box" page="65"> <div v-if="showPageList.indexOf(65) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">057</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit2-c">任务五<br />了解身体素质</h2> <div class="task-u2-c "></div> <p class="left"><span class="bj2">任务描述▼</span></p> <p class="block p-odd"> 随着社会节奏的不断加快，人们面临的问题和压力也越来越多，给各个行业的从业者带来了很多的躯体疾病和心理健康问题。民航员工受自身、行业及社会外界等各方面的影响，工作压力大，健康问题必须得到重视。作为未来的民航员工，我们应如何保持健康的身体状况？ </p> <p><br></p> <p class="left"><span class="bj2">知识准备▼</span></p> <h3 id="c023"><span class="zt-h4 unit2-c">一、</span><span class="qyls-h4 unit2-c">身体素质</span></h3> <h4 id="d071">（一）民航服务各工位人员的身体素质要求</h4> <p class="p-odd"> 因为民航是服务性质的窗口行业，故其对从业人员的健康要求较高。民航服务各工位人员的健康要求基本一致，只是对空中乘务员和安全员的健康要求比同等条件下的其他人员更高。民航单位对服务人员健康要求如下。 </p> <p class="p-odd">第一，身高：女性165～172厘米（净高），男性175～185厘米（净高）。</p> <p class="p-odd">第二，视力：女性矫正视力“C字表”不低于0.5，无斜视，无色盲；男性矫正视力“C字表”不低于0.7，无斜视，无色盲。</p> <p class="p-odd">第三，听力：听力良好，无经常性耳鸣。</p> <p class="p-odd">第四，体重标准：（身高-110）×（1±10%）。其中身高的单位为厘米，最终计算出的体重的单位为千克。</p> <p class="p-odd">第五，无口吃、无腋臭、无晕船晕车史。</p> <p class="p-odd">第六，面部及身体暴露部分无明显瘢痕、胎记、皮疹、体斑、文身及色</p> </div> </div> </div> <!-- 58页 --> <div class="page-box" page="66"> <div v-if="showPageList.indexOf(66) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">058</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 素异常。 </p> <p class="p-even">第七，无明显的“O”形和“X”形腿。</p> <p class="p-even">第八，无久治不愈的皮肤病，如头癣、湿疹、银屑病、慢性荨麻疹等。</p> <p class="p-even">第九，无慢性胃肠道疾病及肺结核。</p> <p class="p-even">第十，无肝炎或肝脾肿大，乙型肝炎表面抗原（HbsAg）阴性。</p> <p class="p-even">第十一，无肾炎或血尿、蛋白尿。</p> <p class="p-even">第十二，无精神病史及癫痫病史。</p> <p class="p-even">以空中乘务员为例，民航单位对其健康要求如下。</p> <p class="p-even">〔一般条件〕取得Ⅳ级体检合格证应当无下列可能影响其行使执照权利或可能因行使执照权利而加重的疾病或功能障碍。</p> <p class="p-even">①心理品质不良。</p> <p class="p-even">②先天性或后天获得性功能异常。</p> <p class="p-even">③可能造成失能的活动性、隐匿性、急性或慢性疾病。</p> <p class="p-even">④创伤、损伤或手术后遗症。</p> <p class="p-even">⑤使用处方或非处方药物而造成的身体不良影响或不良反应。</p> <p class="p-even">〔精神科〕取得Ⅳ级体检合格证应当无下列精神疾病的明确病史或临床诊断。</p> <p class="p-even">①精神病。</p> <p class="p-even">②物质依赖或物质滥用。</p> <p class="p-even">③人格障碍。</p> <p class="p-even">④精神异常或严重的神经症。</p> <p class="p-even">〔神经系统〕取得Ⅳ级体检合格证应当无下列神经系统疾病的明确病史或临床诊断。</p> <p class="p-even">①癫痫。</p> <p class="p-even">②原因不明或难以预防的意识障碍。</p> <p class="p-even">③可能影响安全行使执照权利的颅脑损伤及其并发症或其他神经系统疾病。</p> <p class="p-even">〔循环系统〕取得Ⅳ级体检合格证应当无下列循环系统疾病的明确病史或临床诊断。</p> <p class="p-even">①心肌梗死。</p> <p class="p-even">②心绞痛。</p> </div> </div> </div> <!-- 59页 --> <div class="page-box" page="67"> <div v-if="showPageList.indexOf(67) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">059</li> </ul> <div class="bodystyle"> <p class="p-odd">③冠心病。</p> <p class="p-odd">④严重的心律失常。</p> <p class="p-odd">⑤心脏瓣膜置换。</p> <p class="p-odd">⑥永久性心脏起搏器植入。</p> <p class="p-odd">⑦心脏移植。</p> <p class="p-odd">⑧收缩压持续超过155毫米汞柱（mmHg），或舒张压持续超过95毫米汞柱。</p> <p class="p-odd">⑨其他可能影响安全行使执照权利的循环系统疾病。</p> <p class="p-odd">〔呼吸系统〕取得Ⅳ级体检合格证应当无下列呼吸系统疾病或功能障碍。</p> <p class="p-odd">①活动性肺结核。</p> <p class="p-odd">②反复发作的自发性气胸。</p> <p class="p-odd">③胸部纵膈或胸膜的活动性疾病。</p> <p class="p-odd">④影响高空呼吸功能的胸廓塌陷或胸部手术后遗症。</p> <p class="p-odd">⑤其他可能影响安全行使执照权利的呼吸系统疾病、创伤或手术后遗症。</p> <p class="p-odd">〔消化系统〕取得Ⅳ级体检合格证应当无下列消化系统疾病或临床诊断。</p> <p class="p-odd">①可能导致失能的疝。</p> <p class="p-odd">②消化性溃疡及其并发症。</p> <p class="p-odd">③可能导致失能的胆道系统结石。</p> <p class="p-odd">④其他可能影响安全行使执照权利的消化系统疾病或手术后遗症。</p> <p class="p-odd">〔传染病〕（1）取得Ⅳ级体检合格证应当无下列传染病或临床诊断。</p> <p class="p-odd">①病毒性肝炎。</p> <p class="p-odd">②梅毒。</p> <p class="p-odd">③获得性免疫缺陷综合征（AIDS）。</p> <p class="p-odd">④痢疾。</p> <p class="p-odd">⑤伤寒。</p> <p class="p-odd">⑥人类免疫缺陷病毒（HIV）阳性。</p> <p class="p-odd">⑦其他可能影响安全行使执照权利或他人健康的传染性疾病。</p> <p class="p-odd">（2）取得Ⅳa级体检合格证应当无乙型肝炎表面抗原阳性及其他消化道传染病的病原学检查阳性。</p> <p class="p-odd">（3）取得Ⅳb级体检合格证应当无乙型肝炎表面抗原阳性伴有乙型肝炎</p> </div> </div> </div> <!-- 60页 --> <div class="page-box" page="68"> <div v-if="showPageList.indexOf(68) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">060</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> e抗原阳性。 </p> <p class="p-even"> 〔代谢、免疫及内分泌系统〕取得Ⅳ级体检合格证应当无须用药物控制的糖尿病及其他可能影响安全行使执照权利的代谢、免疫及内分泌系统疾病。但使用不影响安全行使执照权利的口服降血糖药物控制的可合格。 </p> <p class="p-even">〔血液系统〕取得Ⅳ级体检合格证应当无严重的脾脏肿大或可能影响安全行使执照权利的血液系统疾病。</p> <p class="p-even">〔泌尿生殖系统〕取得Ⅳ级体检合格证应当无下列泌尿生殖系统疾病或临床诊断。</p> <p class="p-even">①有症状的泌尿系统结石。</p> <p class="p-even">②严重的月经失调。</p> <p class="p-even">③肾移植。</p> <p class="p-even">④其他可能影响安全行使执照权利的泌尿生殖系统疾病、手术后遗症或功能障碍。</p> <p class="p-even">〔妊娠〕申请人妊娠期内不合格。</p> <p class="p-even"> 〔骨骼、肌肉系统〕取得Ⅳ级体检合格证应当无影响安全行使执照权利的骨骼、关节、肌肉或肌腱的疾病、损伤、手术后遗症及功能障碍；其身高、臂长、腿长和肌力应当满足行使执照权利的需要。</p> <p class="p-even">〔皮肤及其附属器〕取得Ⅳ级体检合格证应当无影响安全行使执照权利的皮肤及其附属器的疾病。</p> <p class="p-even">〔耳、鼻、咽、喉及口腔〕取得Ⅳ级体检合格证应当无下列耳、鼻、咽、喉及口腔疾病或功能障碍。</p> <p class="p-even">①难以治愈的耳气压功能不良。</p> <p class="p-even">②前庭功能障碍。</p> <p class="p-even">③言语或发音障碍。</p> <p class="p-even">④其他可能影响安全行使执照权利的耳、鼻、咽、喉及口腔疾病或功能障碍。</p> <p class="p-even">〔听力〕取得Ⅳ级体检合格证进行低语音耳语听力检查，每耳听力不低于5米。</p> <p class="p-even">〔眼及其附属器〕取得Ⅳ级体检合格证应当无下列眼及其附属器的疾病或功能障碍。</p> </div> </div> </div> <!-- 61页 --> <div class="page-box" page="69"> <div v-if="showPageList.indexOf(69) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">069</li> </ul> <div class="bodystyle"> <p class="p-odd">①视野异常。</p> <p class="p-odd">②色盲。</p> <p class="p-odd">③夜盲。</p> <p class="p-odd">④其他可能影响安全行使执照权利的眼及其附属器的疾病或功能障碍。</p> <p class="p-odd"> 〔视力〕（1）取得Ⅳa级体检合格证每眼矫正或未矫正远视力应当达到0.5或以上。如果仅在使用矫正镜（眼镜或接触镜）时才能满足以上规定，在行使执照权利时，应当配戴矫正镜，且备有一副随时可取用的、与所戴矫正镜度数相同的备份矫正镜。 </p> <p class="p-odd">（2）取得Ⅳb级体检合格证每眼未矫正远视力应当达到0.7或以上。</p> <h5 id="e022">1.血压</h5> <p class="p-odd"> 成年人正常血压为收缩压≥90毫米汞柱且＜140毫米汞柱，舒张压≥60毫米汞柱且＜90毫米汞柱。白天略高，晚上略低，冬季略高于夏季。运动、紧张等也会使血压暂时升高。脉压是收缩压与舒张压的差值，正常为30～40毫米汞柱。收缩压达到120～139毫米汞柱或舒张压达到80～89毫米汞柱时，称血压正常高值，应当向医生咨询。 </p> <h5 id="e023">2.体温</h5> <p class="p-odd">成年人正常腋下体温为36～37摄氏度，早晨略低，下午略高，1天内波动不超过1摄氏度，运动或进食后体温会略微升高。体温高于正常范围称为发热，低于正常范围称为体温过低。 </p> <h5 id="e024">3.呼吸</h5> <p class="p-odd">成年人安静状态下正常呼吸频率为16～20次/分，老年人略慢；呼吸频率超过24次/分为呼吸过速，见于发热、疼痛、贫血、甲亢及心衰等；呼吸频率低于12次/分为呼吸过缓。 </p> <h5 id="e025">4.心率</h5> <p class="p-odd">成年人安静状态下正常心率为60～100次/分，超过100次/分为心动过速，低于60次/分为心动过缓，心率的快慢受年龄、性别、运动和情绪等因素的影响。</p> </div> </div> </div> <!-- 62页 --> <div class="page-box" page="70"> <div v-if="showPageList.indexOf(70) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">062</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h3 id="c023" class="p-even"><span class="zt-h4 unit2-c">二、</span><span class="qyls-h4 unit2-c">军事素养</span></h3> <p class="p-even"> 民航专业的学生实行准军事化管理，特别强调要服从命令听指挥。民航员工要有强烈的集体主义观念和严格的组织纪律性，要招之即来，来之能战，这个特点决定了其员工除应具有一般企业员工应具备的素质外，还应具有更高的素质。学校要从严管理，重细化促养成，对学生实行全程无缝隙管理，积极开展形式多样的活动，让每一个学生都在丰富多彩的形式中主动接受教育，在生动活泼的氛围中全面发展。学校时刻以军队的纪律规范学生，以军人的精神影响学生，以军营的作风感染学生；坚持思想教育与严格管理相结合，学校教育和家庭教育相结合，理论教育与生活教育相结合；坚持以人为本，以德育人；通过以训促管、以管促教、以教促学的形式，全校齐心协力，建立严格统一的管理机制、高效的运行机制、积极的激励机制，切实提高学生素质。 </p> <div class="bj5 ml-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>根据本任务所学，对照民航员工身体素质标准，小组研讨如何保持健康的体魄。</p> </div> <div class="bj4 ml-9"> <div class="fl al-c mb-10"> <div class="bj4-xyx"> 拓展<br>阅读 </div> <div class="bj4-xyx-icon"> ▶ ▶ </div> </div> <p class="block"> 我国某航空股份有限公司的分公司完成了对21名初任安全员为期一周的岗前强化培训。这次培训旨在增强初任安全员的纪律作风意识，提高每位即将入职的安全员对敌斗争的警惕性，树立保卫旅客生命财产安全的责任感和使命感。 </p> <p class="block"> 为了保证培训效果，该航空公司保卫部完善培训流程，选用素质过硬、业务技能精湛的骨干承担培训任务。培训内容包括思想政治教育、军事队列训练、擒敌技能、航空安全法规及典型航空安保案例的教学分析、航空安全保卫形势及境内外分裂势力的敌对暴力恐怖活动的发展特点等。 </p> <p class="block">在培训过程中，教员们通过对安全员工作流程的细致讲解，并结合机上实际情况与乘务员工作职责，融入自身飞行中的经验讲解案例，以加深新员工对安全员工作的理解。</p> <p class="block">培训结束前，21名初任安全员以高超的擒敌技能和整齐的队列操演</p> </div> </div> </div> </div> <!-- 63页 --> <div class="page-box" page="71"> <div v-if="showPageList.indexOf(71) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目二</li> <li class="headerText">了解民航员工应具备的基本素质</li> <li class="headerNumber">063</li> </ul> <div class="bodystyle"> <div class="bj4 mr-9"> <p class="block td-0"> 示，为该航空公司各部门参观领导奉献了一场精彩的汇报表演。 </p> <p class="block"> 通过培训，初任安全员们对工作性质有了清楚的认识，在掌握业务理论知识的同时树立了较强的纪律作风意识，达到了航空公司保卫部对新入职安全员上岗前的各项要求，为今后的工作打下了良好的基础。 </p> </div> <p class="left"><span class="bj2">任务工单▼</span></p> <p class="center p-odd openImgBox"><img class="img-0" alt="" src="../../assets/images/0076-1.jpg" /> </p> </div> </div> </div> <!-- 64页 --> <div class="page-box" page="72"> <div v-if="showPageList.indexOf(72) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">064</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class="p-even">请进行身体健康自我评估。</p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> </div> </template> <script> export default { name: "chapterTwo", props: { showPageList: { type: Array, }, }, } </script> <style lang="less" scoped></style> src/books/aviationBasicSkills/view/components/chapter003.vue
New file @@ -0,0 +1,364 @@ <template> <div class="chapter" num="4"> <!-- 第三单元封面 --> <div class="page-box" page="73"> <div v-if="showPageList.indexOf(73) > -1"> <div style="background-color: #448D9C; padding-top: 50px"> <h1 class="fl jc-c" id="a007"><img class="" style="width: 80%; " alt="" src="../../assets/images/xm3.jpg" /></h1> <div style="padding: 0px 82px 100px 82px"> <div class="bj-1"> <p id="b001" class="bj-2-zt"><span class="tp-h6"><img class="inline4" alt="" src="../../assets/images/xmms.png" /></span>核心目标</p> </div> <p class="bj-3-zt"><b>>>>职业能力</b></p> <p class="bj-1-zt">1.了解民航对客服务过程中的基本服务用语。</p> <p class="bj-1-zt">2.掌握民航对客服务过程中的沟通技巧。</p> <p class="bj-1-zt">3.熟练掌握沟通交流技巧。</p> <p class="bj-3-zt"><b>>>>职业素养</b></p> <p class="bj-1-zt">1.提高个人在人际沟通过程中的语言温度。</p> <p class="bj-1-zt">2.提升民航对客服务沟通过程中的效能。</p> <p><br></p> <p><br></p> <p><br></p> <p><br></p> </div> </div> </div> </div> <!-- 66页 --> <div class="page-box" page="74"> <div v-if="showPageList.indexOf(74) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">066</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit3-c p-even">任务一<br />了解服务用语规范</h2> <div class="task-u3-c ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="p-even block2">请用不同的感情，朗读下面这句话。</p> <p class="p-even block2">【开心热情】您好，欢迎登机。我是本次航班的乘务员，很开心为您服务。</p> <p class="p-even block2">【无精打采】您好，欢迎登机。我是本次航班的乘务员，很开心为您服务。</p> <p class="p-even block2">听到别人用不同的感情朗读上面这句话的时候，你最大的感受是什么？请将你的感受总结成一句话，然后用一分钟进行小组交流。</p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <p class="p-even"> 在民航服务过程中，语言的运用既体现服务人员个人的水准，又代表着航空公司的精神面貌，甚至影响着整个中国民航业的发展前景。可以说语言交际的成败，直接影响着民航服务的成败。</p> <h3 id="c024" class="p-even"><span class="zt-h4 unit3-c">一、</span><span class="qyls-h4 unit3-c">称谓规范语</span></h3> <p class="p-even"> 我国古代把称谓看得十分郑重，对不同身份的人的称谓有严格的规定，社会成员必须了解并遵守，一旦违反，不仅是失礼、丢面子的事，还可能落下“不敬”的罪名。随着时代的发展，虽然一些规定已被逐步淘汰，但与时俱进的社会人际交往规范是必须尊重、遵守和运用的。 </p> <h4 id="d074" class="p-even">（一）尊称</h4> <p class="p-even">称呼是代表人身的符号，在称呼上对人表示尊敬，也就是对人身的尊敬。</p> <p class="p-even">尊称通常有以下几种情况。</p> <p class="p-even">对德高望重者，可冠以“先生”“前辈”“老师”等称呼。</p> </div> </div> </div> <!-- 67页 --> <div class="page-box" page="75"> <div v-if="showPageList.indexOf(75) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目三</li> <li class="headerText">学习服务用语</li> <li class="headerNumber">067</li> </ul> <div class="bodystyle"> <p class="p-odd">称呼对方时附加“贤”“尊”“高”等，是对他人的尊重。</p> <p class="p-odd">当对方有行政职位时，应该以其职位相称。</p> <h4 id="d075">（二）谦称</h4> <p class="p-odd">对己谦称即自谦的表现，同时也是对他人的尊敬。</p> <div class="bj5 mr-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>1.请列举工作中常用的尊称。</p> <p>2.请简述称谓的禁忌。</p> </div> <h3 id="c025"><span class="zt-h4 unit3-c">二、</span><span class="qyls-h4 unit3-c">东西方姓名差异</span></h3> <p class="p-odd"> 外国人姓名与我国有很大差异。姓名中，字词的含义、姓名的组成、排列顺序都有不同。在同外国人交往时，必须注意。如果出现差错，就会闹笑话或引起误会，甚至引起对方的不满和反感。由于各国、各民族文字不同，各国人的姓名也不同，因此，民航服务人员了解、掌握东西方姓名差异相关知识是有必要的。 </p> <h4 id="d076">（一）姓前名后</h4> <p class="p-odd"> 我国姓名一般采用姓前名后的构成方式，很多亚洲国家，如日本、朝鲜、柬埔寨、越南等国也是采用这种姓名构成方式。日本人书写姓名时常把姓与名分开写，姓在前，名在后，如田中角荣、二阶堂进等，日常称呼只称其姓，在姓后再加上“君”，表示尊敬，正式场合和社交中则用全名。 </p> <h4 id="d077">（二）先名后姓</h4> <p class="p-odd"> 欧洲、美洲、中东和亚洲的印度、泰国、菲律宾、老挝等均属此类。英美人姓排列于最后，名往往不止一个，而是两个或更多，如爱德华·亚当斯·戴维斯，爱德华是教名，亚当斯是本名，戴维斯是姓。女士结婚前都有自己的姓和名，结婚后则用自己的名加丈夫的姓，书写时通常把名字缩写成一个字母，姓则不缩写。英国人习惯全缩写名字，美国人只缩写中间的名字。法国人的姓名一般由二节、三节组成，多的可能有五节。这么多节都是教名或长辈起的名，最后一节是姓，名字中还常有Le、La等冠词和de等介词。西班牙人的名字一般有三节到四节，第一、第二节为本人名字，倒数第二节为父姓，最后为母姓，简称时用第一节加父姓。葡萄牙人的姓名与西班牙人相似，只是倒数第二节是母姓，最后是父姓，简称时称个人名和父姓。俄罗斯人、阿拉伯人姓名顺序一般第一节为自己名，接着是父名，有时还加祖父名，最后是姓。 </p> </div> </div> </div> <!-- 68页 --> <div class="page-box" page="76"> <div v-if="showPageList.indexOf(76) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">068</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even"> 在西方等国，口头称呼一般称姓，朋友之间称名字，家庭成员之间还有爱称，正式场合（如办理手续）应用全称。一般情况下的口头称呼用简称，姓加先生（或夫人、女士等），直呼其名是失礼的。如果你没听清对方的名字，不妨直接请教，没有把握时要详细请教拼读，叫错人名或写错人名是很失礼的。 </p> <h4 id="d078" class="p-even">（三）有名无姓</h4> <p class="p-even"> 这类姓名在世界上为数很少，以缅甸和印度尼西亚的爪哇族为主。缅甸人有名无姓，但常在名前冠以表示性别、长幼、社会地位等的字、词。爪哇族的名字有的有三节之多，但前一节或前二节是最后名字的说明，如苏山多·宾·阿卜杜，其意是苏山多是阿卜杜的儿子。 </p> <p class="p-even">称呼男性外宾一般可用先生或名字加先生，称呼女子可用夫人（已婚）、小姐（未婚或不知婚否者）、女士。知道名字者最好冠以名字，这样能给客人以亲切感。</p> <p class="p-even"> 对地位高的政府官员可称阁下（一般为国家部长级以上官员），一般用官职加阁下即可，但美国、德国、墨西哥等国习惯一律称先生；君主制国家，对国王、王后称陛下，亲王、王子、公主称殿下；对有爵位的人可称爵位，亦可称阁下或先生。 </p> <p class="p-even">一些专业职称可作为从事这种职业的人的称呼，如医生、教授、法官、律师等。学衔也可作称呼，如博士。军职人员一般称军衔。</p> <h3 id="c026" class="p-even"><span class="zt-h4 unit3-c">三、</span><span class="qyls-h4 unit3-c">规范的服务语言</span></h3> <p class="p-even">规范的服务语言：语言要亲切、甜美、有礼貌。</p> <h4 id="d079" class="p-even">（一）服务用语规范</h4> <p class="p-even">①做到“请”字当头。</p> <p class="p-even">②用委婉的语言表达否定的意思，如“对不起”。</p> <p class="p-even">③旅客来时有欢迎声，旅客走时有送别声。</p> <p class="p-even">④熟练运用“十一字”用语。</p> <p class="p-even">⑤严禁在旅客面前讲服务忌语，包括工作人员之间的对话，严禁与旅客争辩。</p> </div> </div> </div> <!-- 69页 --> <div class="page-box" page="77"> <div v-if="showPageList.indexOf(77) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目三</li> <li class="headerText">学习服务用语</li> <li class="headerNumber">069</li> </ul> <div class="bodystyle"> <h4 id="d080" class="p-odd">（二）礼貌用语的使用原则</h4> <h5 id="e026" class="p-odd">1.遵守目的性原则</h5> <p class="p-odd"> 在人际交往中使用语言是为了实现一定的交际目的。这种目的大致上有下述几项：一是传递信息，表达感情；二是引起注意，唤起兴趣；三是取得信任，增进了解；四是进行鼓励；五是予以说明，加以劝告。在生活、工作中运用礼貌用语时，我们必须目的明确，头脑清醒，言随心意，力戒胡言乱语、信口开河。 </p> <h5 id="e027" class="p-odd">2.遵守对象性原则</h5> <p class="p-odd">语言存在特定的对象。语言的实际效果不仅取决于如何运用，而且取决于能否为对方所理解和接受。因此礼貌用语务必区分对象，因人而异，切忌呆板不变、千篇一律。</p> <h5 id="e028" class="p-odd">3.遵守诚实性原则</h5> <p class="p-odd"> 语言的运用以诚为本，以实为要，以真为先。诚实性原则要求在运用礼貌用语时要努力做到：一是在语言的具体内容上，一定要力求“真、善、美”，要说真话，讲实话，千万不可虚情假意，欺骗愚弄他人；二是在语言的表达形式上，要力求表里如一，力戒徒有其表，搞形式主义、花架子。 </p> <h5 id="e029" class="p-odd">4.遵守适应性原则</h5> <p class="p-odd">礼貌用语的运用，通常都有其特定的环境和具体场景。遵守适应性原则，就是要求运用礼貌用语时切记语随境迁，一定要兼顾和适应当时的具体语言环境和交往双方的情绪变化。</p> <h4 id="d081" class="p-odd">（三）用词文雅</h4> <p class="p-odd"> 在与他人交谈时，尤其是正式交谈时，用语要力求谦恭、高雅、脱俗。在注意切实致用、避免咬文嚼字的前提下，可有意识地采用一些文雅的词语。例如，在正式场合欢迎他人的到来时，使用雅语说“欢迎光临”，显然比说“您来了”要郑重得多。而对一位有文化的老人使用雅语“敬请赐教”，自然也比直言“有什么意见请提”更为中听。在现代社会，我们应对中国传统的约定俗成的文明用语熟记多用。例如： </p> <p class="p-odd">初次见面说“久仰”，看望别人用“拜访”。</p> <p class="p-odd">请人勿送说“留步”，请人帮忙说“劳驾”。</p> </div> </div> </div> <!-- 70页 --> <div class="page-box" page="78"> <div v-if="showPageList.indexOf(78) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">070</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">求给方便说“借光”，归还原物叫“奉还”。</p> <p class="p-even">盼人指点用“赐教”，请人指导说“请教”。</p> <p class="p-even">赞美见解用“高见”，赠送作品用“斧正”。</p> <p class="p-even">等候客人用“恭候”，客人到来用“光临”。</p> <p class="p-even">欢迎购买称“光顾”，求人原谅说“包涵”。</p> <p class="p-even">麻烦别人说“打扰”，表示感激用“多谢”。</p> <p class="p-even">托人办事用“拜托”，赠送礼品用“笑纳”。</p> <p class="p-even">求人解答用“请问”，与人道别用“告辞”。</p> <p class="p-even">好久不见说“久违”，请人休息为“节劳”。</p> <p class="p-even">对方不适说“欠安”，参加吊唁用“节哀”。</p> <p class="p-even">对方来信称“惠书”，赠人书画题“惠存”。</p> <p class="p-even">尊称老师为“恩师”，称人学生为“高足”。</p> <p class="p-even">老人年龄说“高寿”，女士年龄称“芳龄”。</p> <p class="p-even">这段“顺口溜”说明我们平时需使用礼貌用语的场合很多，处处都能体现文明礼貌。</p> <h3 id="c027" class="p-even"><span class="zt-h4 unit3-c">四、</span><span class="qyls-h4 unit3-c">客舱服务用语</span></h3> <h4 id="d082" class="p-even">（一）文明礼貌“十一字”</h4> <p class="p-even">“请”字要当先，“您”字放在前，迎客讲“您好”，送客讲“再见”，“谢谢”经常用，失礼要道“对不起”。</p> <h4 id="d083" class="p-even">（二）客舱服务用语</h4> <p class="p-even">请问，您需要毛毯吗？</p> <p class="p-even">请问，您需要喝点儿什么饮料吗？</p> <p class="p-even">还需要增加一些吗？</p> <p class="p-even">您需要用餐吗？我们现在准备为您提供正餐/小吃/点心。</p> <p class="p-even">如果您现在暂时不需要用餐，我们将在您需要时提供，到时请您按呼唤铃，我们将随时为您服务。</p> <p class="p-even">我还能为（帮）您做点什么吗？</p> <p class="p-even">（请稍等）我会尽力为您解决。</p> </div> </div> </div> <!-- 71页 --> <div class="page-box" page="79"> <div v-if="showPageList.indexOf(79) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目三</li> <li class="headerText">学习服务用语</li> <li class="headerNumber">071</li> </ul> <div class="bodystyle"> <h3 id="c028" class="p-odd"><span class="zt-h4 unit3-c">五、</span><span class="qyls-h4 unit3-c">安检服务用语</span></h3> <h4 id="d084" class="p-odd">（一）验证岗位</h4> <p class="p-odd">您好，请出示您的身份证（或相关有效乘机证件）和登机牌。</p> <p class="p-odd">请收好您的证件和登机牌，请往里走，谢谢。</p> <p class="p-odd">对不起，您的证件与要求不符，我得请示，请稍等。</p> <p class="p-odd">谢谢合作，祝您旅途愉快。</p> <h4 id="d085" class="p-odd">（二）维持秩序岗位</h4> <p class="p-odd">请将您的行李依次放在传送带上，请往里走（配以手势）。</p> <p class="p-odd">请您在安全门外等候。</p> <p class="p-odd">请各位旅客按次序排好队，准备好身份证件和登机牌，准备接受安全检查。</p> <p class="p-odd">请您取出电脑、雨伞、充电宝放入置物框内。</p> <p class="p-odd">请将口袋内的金属物品取出，请脱下外套，谢谢。</p> <h4 id="d086" class="p-odd">（三）人身检查岗位</h4> <p class="p-odd">您好，请通过安全门，请接受人身检查。</p> <p class="p-odd">请解开衣扣，抬起双臂，请转身。</p> <p class="p-odd">请问这是什么东西？您能打开给我看看吗？</p> <p class="p-odd">检查完毕，谢谢合作，请收好您的随身物品。</p> <p class="p-odd">请将您身上的香烟、钥匙、打火机等放入盘内。</p> <p class="p-odd">谢谢合作，祝您一路平安。</p> <p class="p-odd">您好，请接受开箱（包）检查。</p> <p class="p-odd">不好意思，请您打开这个包。</p> <p class="p-odd">不好意思，这是违禁品，按规定不能带上飞机，请将您的登机牌与有效身份证件给我，给您办理手续。</p> <p class="p-odd">对不起，刀具不能随身带上飞机，您可以交给送行人带回或放进手提包内办理托运。</p> </div> </div> </div> <!-- 72页 --> <div class="page-box" page="80"> <div v-if="showPageList.indexOf(80) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">072</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">任务工单▼</span></p> <p class="center p-even openImgBox"><img class="img-0" alt="" src="../../assets/images/0085-1.jpg" /></p> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class=" p-even">请按照本任务教授的知识要点，撰写旅客登机后乘务员广播词，要求措辞得当，合理地运用服务用语。</p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 73页 --> <div class="page-box" page="81"> <div v-if="showPageList.indexOf(81) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目三</li> <li class="headerText">学习服务用语</li> <li class="headerNumber">073</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit3-c">任务二<br />掌握礼貌服务用语</h2> <div class="task-u3-c"></div> <p class="left"><span class="bj2">任务描述▼</span></p> <p class="p-odd"> 礼貌用语是民航服务人员向旅客表示意愿、交流思想情感和沟通信息的重要交际工具，是一种对旅客表示友好和尊敬的语言。在服务过程中，它具有体现礼貌和提供服务的双重特性，是民航服务人员完成工作的重要手段。 </p> <p class="left"><span class="bj2">知识准备▼</span></p> <h3 id="c029" class="p-odd"><span class="zt-h4 unit3-c">一、</span><span class="qyls-h4 unit3-c">礼貌服务用语的基本特点</span></h3> <h4 id="d087">（一）言辞的礼貌性</h4> <p class="p-odd">言辞的礼貌性主要表现在人际交往中敬语的使用上。敬语包含尊敬语、谦让语和雅语三方面的内容。</p> <p class="p-odd"> 尊敬语是说话者直接表示自己对听话者尊敬、恭敬的语言。尊敬语的最大特点是彬彬有礼、热情庄重。例如：与对方交流时，以“请”字开头，“谢谢”收尾，“对不起”常挂在嘴边；常用“您”称呼身份、地位较高的人等；另外“对不起，让您久等了”“劳驾……”“请问……”等也是常用的尊敬语。 </p> <p class="p-odd">尊敬语常用的场合包括：比较正规的社交场合，与师长或身份、地位较高的人交谈，与初次打交道或会见不太熟悉的人，会议、谈判等公务场合，接待场合。</p> <p class="p-odd">谦让语是说话者通过自谦从而表示对听话者敬意的语言。自谦体现着一种精神，它以敬人为先导，以退让为前提，是一种典型的以礼待人的人际沟通方式。</p> </div> </div> </div> <!-- 74页 --> <div class="page-box" page="82"> <div v-if="showPageList.indexOf(82) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">074</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even"> 雅语是指将一些不便直言的事用一种比较委婉、含蓄的方式表达。例如，在接待宾客时，用“几位”代替“几个人”，用“哪一位”代替“谁”，用“贵姓”代替“你姓什么”，用“我去方便一下”代替“我去上厕所”，用“这件衣服不太适合您”代替“您穿这件衣服很难看”，用“发福”代替“发胖”，等等。雅语的使用不是机械的、固定的，需要根据不同场合、不同人物、不同时间灵活运用。 </p> <h4 id="d088" class="p-even">（二）语言的风趣性</h4> <p class="p-even">在日常交往中，生动幽默的语言能够起到活跃气氛、融洽感情、消除隔阂、增进沟通的作用。必要时，还能消除尴尬局面。</p> <p class="p-even">在民航服务礼仪中，工作人员在接待旅客时，语言不能呆板，不要机械地回答，这样容易使旅客感觉工作人员不热情、业务不熟悉、责任心不强。</p> <h4 id="d089" class="p-even">（三）表达的灵活性</h4> <p class="p-even">人际交往中，针对不同的对象、不同性别和年龄、不同场合，灵活地掌握不同的用语，有利于沟通和理解，从而使矛盾得到缓解或避免矛盾的产生。</p> <h3 id="c030" class="p-even"><span class="zt-h4">二、</span><span class="qyls-h4">常见礼貌服务用语</span></h3> <h4 id="d090" class="p-even">（一）基本礼貌服务用语</h4> <p class="p-even">基本礼貌服务用语分为：欢迎语、问候语、告别语、称呼语、祝贺语、道歉语、道谢语、应答语、征询语。</p> <p class="p-even">欢迎语：欢迎您来××机场、欢迎光临。</p> <p class="p-even">问候语：早安、午安、早上好、下午好、晚上好、路上辛苦了。</p> <p class="p-even">告别语：再见，祝您旅途愉快；祝您一路平安。</p> <p class="p-even">祝贺语：恭喜、祝您节日快乐、祝您新年快乐。</p> <p class="p-even">道歉语：对不起、请原谅、打扰您了、失礼了。</p> <p class="p-even">道谢语：谢谢、非常感谢。</p> <p class="p-even">应答语：是的、好的、我明白了、不用客气、没关系、这是我应该做的。</p> <p class="p-even">征询语：请问您有什么事吗？（我能为您做什么吗？）需要我帮您做什么吗？您还有别的事吗？您喜欢（需要、能够……）？请您……好吗？</p> </div> </div> </div> <!-- 75页 --> <div class="page-box" page="83"> <div v-if="showPageList.indexOf(83) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目三</li> <li class="headerText">学习服务用语</li> <li class="headerNumber">075</li> </ul> <div class="bodystyle"> <p class="p-odd">常用礼貌用语：请、您、谢谢、对不起、再见、请原谅、没关系、不要紧、别客气、您早、您好。</p> <h4 id="d091" class="p-odd">（二）使用礼貌服务用语的注意事项</h4> <p class="p-odd"> 声音柔和，用词准确，简练清楚；面带微笑，态度和蔼可亲，注意语言与表情一致，不左顾右盼；垂直恭立，距离适当，注视脸部三角区；答应旅客的事力争办到，不能回答时应先请示，不能随意允诺。</p> <div class="bj5 mr-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>礼貌用语的基本特点有哪些？</p> </div> <p class="left p-odd"><span class="bj2">任务工单▼</span></p> <p class="center openImgBox p-odd"><img class="img-0" alt="" src="../../assets/images/0088-1.jpg" /> </p> </div> </div> </div> <!-- 76页 --> <div class="page-box" page="84"> <div v-if="showPageList.indexOf(84) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">076</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class="p-even">请按照本任务教授的知识要点，以小组为单位模拟礼貌服务用语应用情景，要求措辞得当，合理地运用服务用语。</p> <p class="p-even">模拟情景：由于空中交通管制，航班延误超过30分钟，旅客出现抱怨情绪，作为乘务员，你如何处理？</p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> </div> </template> <script> export default { name: "chapterThree", props: { showPageList: { type: Array, }, }, } </script> <style lang="less" scoped></style> src/books/aviationBasicSkills/view/components/chapter004.vue
New file @@ -0,0 +1,923 @@ <template> <div class="chapter" num="5"> <!-- 第四单元封面 --> <div class="page-box" page="85"> <div v-if="showPageList.indexOf(85) > -1"> <div style="background-color: #9EAA60; padding-top: 50px"> <h1 class="fl jc-c" id="a007"><img class="" style="width: 80%; " alt="" src="../../assets/images/xm4.jpg" /></h1> <div style="padding: 0px 82px 100px 82px"> <div class="bj-1"> <p id="b001" class="bj-2-zt"><span class="tp-h6"><img class="inline4" alt="" src="../../assets/images/xmms.png" /></span>核心目标</p> </div> <p class="bj-3-zt"><b>>>>职业能力</b></p> <p class="bj-1-zt">1.了解民航对客服务过程中的基本礼仪知识。</p> <p class="bj-1-zt">2.掌握民航对客服务过程中的礼仪呈现技巧。</p> <p class="bj-1-zt">3.掌握行为礼仪规范。</p> <p class="bj-1-zt">4.熟练使用修饰方法完成个人形象塑造。</p> <p class="bj-3-zt"><b>>>>职业素养</b></p> <p class="bj-1-zt">1.提升感知美、理解美、创造美的个人美商素养。</p> <p class="bj-1-zt">2.提升民航对客服务过程中的个人修养和职业情操。</p> <p><br></p> <p><br></p> <p><br></p> </div> </div> </div> </div> <!-- 78页 --> <div class="page-box" page="86"> <div v-if="showPageList.indexOf(86) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">078</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit4-c p-even">任务一<br />掌握行为礼仪</h2> <div class="task-u4-c ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="p-even"> 作为一名民航从业人员，在工作岗位上，你可以通过哪些行为展示个人良好的工作状态呢？在任务一中，你将学会如何通过运用表情、仪态、手势，展现自己对客服务过程中的良好状态，提升民航服务品质。</p> <p class="p-even">学完任务一后，你应当掌握如何通过阳光的微笑、良好的仪态、规范的手势来向旅客展示积极的服务形象。</p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <h3 id="c031" class="p-even"><span class="zt-h4 unit4-c">一、</span><span class="qyls-h4 unit4-c">表情礼仪</span></h3> <h4 id="d092" class="p-even">（一）表情礼仪的基本原则</h4> <p class="p-even">在民航对客服务中，眼神礼和微笑礼是我们使用最频繁的表情礼仪，它们遵循以下原则。</p> <h5 id="e030" class="p-even">1.敬人的原则</h5> <p class="p-even">在民航对客服务中，要常存敬人之心，不可伤害他人尊严，更不能侮辱对方人格。</p> <h5 id="e031" class="p-even">2.宽容的原则</h5> <p class="p-even">在民航对客服务中，运用表情礼仪时，既要严于律己，又要宽以待人。</p> <h5 id="e032" class="p-even">3.适度的原则</h5> <p class="p-even">应用表情礼仪时要注意做到把握分寸，区分场合与情景，做到得体。</p> <h5 id="e033" class="p-even">4.真诚的原则</h5> <p class="p-even">在民航对客服务中，运用表情礼仪务必内心真诚、言行一致、表里如</p> </div> </div> </div> <!-- 79页 --> <div class="page-box" page="87"> <div v-if="showPageList.indexOf(87) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">079</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 一。这样的表情才是发自内心的自然流露。 </p> <h5 id="e034">5.从俗的原则</h5> <p class="p-odd">由于国情、民族、文化背景不同，因此必须坚持入乡随俗，与绝大多数人的习惯做法保持一致，切勿目中无人、自以为是。</p> <h5 id="e035">6.平等的原则</h5> <p class="p-odd">这是运用表情礼仪的核心，即尊重交往对象、以礼相待，对任何交往对象都必须一视同仁，给予同等程度的礼遇。</p> <h4 id="d093">（二）微笑礼仪</h4> <h5 id="e036">1.微笑的四个步骤</h5> <p class="p-odd">①嘴角微微上翘，微露牙齿。</p> <p class="p-odd">②提升颧肌、眼中含笑、亲切自然。</p> <p class="p-odd">③心含笑意、表里如一。</p> <p class="p-odd">④伴随后续的动作和语言，避免僵笑。</p> <h5 id="e037">2.微笑的“四个准则”</h5> <p class="p-odd">一要表现和谐。笑的时候，眉毛、眼神、嘴巴、牙齿和面部肌肉应协调，表现出亲切、大方的和谐美。</p> <p class="p-odd">二要神情结合，显出气质。笑的时候要精神饱满、神采奕奕、亲切甜美。</p> <p class="p-odd">三要声情并茂。笑的时候，应注意将笑容与美好的举止、谈吐相结合，使其相得益彰。</p> <p class="p-odd">四要发自内心。笑的时候，必须真诚自然、表里如一，切忌强颜欢笑、假意奉承、放肆大笑或者假笑、冷笑、怪笑、傻笑、媚笑、窃笑、怯笑、狞笑。</p> <h5 id="e038">3.微笑的“四不要”</h5> <p class="p-odd">一不要缺乏诚意、强装笑脸；</p> <p class="p-odd">二不要露出笑容随即收起；</p> <p class="p-odd">三不要仅为情绪左右而笑；</p> <p class="p-odd">四不要把微笑只留给上级、朋友等少数人。</p> <h5 id="e039">4.微笑礼仪的禁忌</h5> <p class="p-odd">①忌嬉皮笑脸或皮笑肉不笑（假笑）。</p> </div> </div> </div> <!-- 80页 --> <div class="page-box" page="88"> <div v-if="showPageList.indexOf(88) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">080</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">②忌夸张性大笑。</p> <p class="p-even">③忌不分场合（别人焦急或悲伤痛苦时、庄重场合、别人有生理缺陷时等）的笑。</p> <p class="p-even">④忌公众场合放声大笑，破坏气氛，显得缺乏教养。</p> <p class="p-even">⑤忌长时间发笑。</p> <h4 id="d094" class="p-even">（三）眼神礼</h4> <p class="p-even"> “存乎人者，莫良于眸子。眸子不能掩其恶。胸中正，则眸子了焉；胸中不正，则眸子眊焉。”（《孟子》）眼睛是心灵的窗口。人心中所思，会通过眼睛传达出来。眼睛是很难掩盖人内心的真实想法的。如果心正，则眼睛清澈明亮；如果心不正，则眼睛浑浊昏暗。正确地运用目光，能恰当地表现出内心的情感。因此，只有把握好自己的内心感情，眼神礼才会很好地发挥作用。 </p> <h5 id="e040" class="p-even">1.眼神注视的方式</h5> <p class="p-even">与人交谈时，眼睛应该注视着对方。但应使目光局限于上至对方额头，下至对方衬衣的第二粒纽扣，左右以两肩为准的方框中。在这个方框中，一般有三种注视方式。</p> <p class="p-even">①商务凝视：观额头至双眼。一般用于洽谈、磋商等场合，注视的位置在对方的双眼与额头之间的三角区域。</p> <p class="p-even">②社交凝视：观双眼至下巴。一般在社交场合，如聚会、酒会上使用。注视的位置在对方的双眼与下巴之间的三角区域。</p> <p class="p-even">③亲密凝视：观双眼至胸部。一般在亲人之间、恋人之间、家庭成员等亲近人员之间使用，注视的位置在对方的双眼和胸部之间。</p> <p class="p-even">另外，根据两人距离的远近，眼神注视也分为远观全身，中观轮廓，近观三角区域。</p> <p class="p-even"> 当与人说话时，目光要集中注视对方；听人说话时，要看着对方眼睛，这是一种既讲礼貌又不易疲劳的方法。如果表示对谈话感兴趣，就要用柔和友善的目光正视对方的眼区；如果想要中断与对方的谈话，可以有意识地将目光稍稍转向他处。在社交中，尽量不要将两眼视线直射对方眼睛，因为对方除了会以为你在窥视他心中的隐秘，还会认为在向他表示不信任、审视和抗议。但在谈判和辩论时，就不要轻易移开目光，直到逼对方将目光转移。 </p> </div> </div> </div> <!-- 81页 --> <div class="page-box" page="89"> <div v-if="showPageList.indexOf(89) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">081</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 当对方说了错误的话正在拘谨害羞时，不要马上转移自己的视线，而要用亲切、柔和、理解的目光继续看着对方，否则对方会误认为你高傲，在讽刺和嘲笑他。谈兴正浓时，切勿东张西望或看表，否则对方会以为你听得不耐烦，这是一种失礼的表现。 </p> <h5 id="e041" class="p-odd">2.眼神注视的角度</h5> <p class="p-odd">①平视。</p> <p class="p-odd">平视，即视线成水平状态，也叫正视。一般适用于在普通场合与身份、地位平等之人进行交往。</p> <p class="p-odd">②仰视。</p> <p class="p-odd">仰视，即主动居于低处，抬眼向上注视他人。它表示尊重、敬畏之意，适用于面对尊长之时。</p> <p class="p-odd">③俯视。</p> <p class="p-odd">俯视，即眼向下注视他人，一般用于身居高处之时。它可对晚辈表示宽容、怜爱，也可对他人表示轻慢、歧视。</p> <h5 id="e042" class="p-odd">3.眼神注视的时长</h5> <p class="p-odd"> 通常情况下，在整个交谈过程中，与对方目光接触应该累计达到全部交谈过程的50%～70%，其余30%～50%时间，可注视对方脸部以外5～10米处，这样比较自然、有礼貌。每次看别人的眼睛3～5秒，让对方感觉更自然。 </p> <p class="p-odd">如果一个人在交谈中很少关注你，而且注视你的时间不超过整个相处时间的30%，说明这个人可能不在乎这次交谈。</p> <p class="p-odd">如果一个领导或者长辈与下属或者晚辈见面时，多一些目光接触，这对他鼓励会很大。</p> <h5 id="e043" class="p-odd">4.眼神注视的场合</h5> <p class="p-odd"> 交流过程中，双方要不断地用目光表达自己的意愿、情感，还要适当观察对方的目光，探测“虚实”。交流结束时，也要用目光做一个圆满的结尾。在各种礼仪形式中，目光都有重要的作用，目光运用得如何，直接影响眼神礼的质量。不同场合与不同情况，应运用不同的眼神礼。 </p> <p class="p-odd">①见面时。</p> <p class="p-odd">不论是熟悉的人还是初次见面的人，不论是偶然见面还是约定见面，首先要睁大眼睛，以炯炯有神的目光正视对方片刻，面带微笑，显示出喜悦、 </p> </div> </div> </div> <!-- 82页 --> <div class="page-box" page="90"> <div v-if="showPageList.indexOf(90) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">082</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 热情的心情。对初次见面的人，还应微微点头，行一注目礼，表示出尊敬和礼貌。 </p> <p class="p-even">在集体场合，开始发言时，要用目光扫视全场，表示“我要开始讲了，请予注意”。</p> <p class="p-even">②与人交谈时。</p> <p class="p-even"> 应当不断地通过目光与对方交流，调整交谈的气氛。交谈中，应保持目光的接触，这表示对话题很感兴趣。长时间回避对方目光而左顾右盼，是不感兴趣的表现。但应当注意，交流中的注视，绝不是把瞳孔的焦距收束，紧紧盯住对方的眼睛，这种逼视的目光是失礼的，也会使对方感到尴尬。交谈时目光应当自始至终都在注视，但注视并非紧盯。瞳孔的焦距要呈散射状态，用目光笼罩对方的面部，同时应当辅以真挚、热诚的面部表情。交谈中，随着话题、内容的变换，作出及时恰当的反应。或喜或惊，或微笑或沉思，用目光流露出会意的万千情意，使整个交谈融洽、和谐、生动、有趣。 </p> <p class="p-even">③交谈和会见结束时。</p> <p class="p-even">目光要抬起，表示谈话的结束。道别时，仍用目光注视着对方的眼睛，面部表现出惜别的深情。</p> <h5 id="e044" class="p-even">5.眼神注视的禁忌</h5> <p class="p-even">①忌羞怯飘忽。</p> <p class="p-even">②忌无表情眼神。</p> <p class="p-even">③忌注视时间过短或过长。</p> <p class="p-even">④忌上下打量。</p> <p class="p-even">⑤多人交流，忌只看一人。</p> <h5 id="e045" class="p-even">6.眼神感知的应用</h5> <p class="p-even">在掌握并正确运用眼神礼的同时，还应当学会“阅读”对方眼神的方法。从对方的目光变化中，分析他的内心活动和意向。</p> <p class="p-even"> 随着交谈内容的变化，眼神和表情和谐统一，表示很感兴趣，思想专注，谈兴正浓。对方的眼神长时间地中止接触，或游移不定，表示他对交谈不感兴趣，交谈应当尽快结束。交谈中，眼神乜斜，表示鄙夷；眼神紧盯，表示疑虑；偷眼相觑，表示窘迫；瞪大眼睛，表示吃惊。 </p> <p class="p-even">眼神是千变万化的，都是内心情感的流露。学会阅读和分析眼神，对社</p> </div> </div> </div> <!-- 83页 --> <div class="page-box" page="91"> <div v-if="showPageList.indexOf(91) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">083</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 交活动的进行有着重要意义。 </p> <h3 id="c032" class="p-odd"><span class="zt-h4 unit4-c">二、</span><span class="qyls-h4 unit4-c">仪态礼仪</span></h3> <h4 id="d095" class="p-odd">（一）站姿</h4> <p class="p-odd"> 标准的站姿，从正面观看，全身笔直，精神饱满，两眼正视，两肩平齐，两臂自然下垂，两脚跟并拢，两脚尖微微张开，身体重心落于两腿正中；从侧面看，两眼平视，下颌微收，挺胸收腹，腰背挺直，双手中指贴裤缝，整个身体庄重挺拔。好的站姿，不只是为了美观，对健康也非常重要。站姿是一个人站立的姿势，它是人们平时所采用的一种静态的身体造型，同时又是动态的身体造型的基础和起点，最易表现人的姿势特征。在交际中，站姿是每个人全部仪态的核心。 </p> <h5 id="e046" class="p-odd">1.站姿的基本要领</h5> <p class="center p-odd">头正肩平背挺直，</p> <p class="center p-odd">脚绷膝并臀收紧，</p> <p class="center p-odd">臂直指收垂体侧。</p> <p class="p-odd"> 双目平视，颈部挺直，下颌微收，面容平和自然；双肩舒展、放平，自然放松，稍向后下方下沉；双臂放松，自然垂于身体两侧，手指并拢、自然弯曲；后背挺直，胸部舒展、自然上挺；腰部挺直，腹部微收，保持自然呼吸；臀部肌肉向内、向上收紧；双腿挺直，双膝紧贴，腿部肌肉向内收紧，身体重心置于双腿之间。 </p> <p class="p-odd">（1）女士站姿规范。</p> <p class="p-odd">①原立式站姿。</p> <p class="p-odd">也称为基本式站姿，其要求参照站姿的基本要领。</p> <p class="p-odd">②前腹式站姿。</p> <p class="p-odd"> 两腿站直、肌肉略有收缩感，双脚成V字步或丁字步；上身正直、头正目平、腰直肩平，双臂自然下垂、挺胸收腹；双手虎口相交叠放于肚脐下三指处，手指放直，不要外翘；下颌微收，面带微笑。</p> <p class="p-odd">③丁字步站姿。</p> <p class="p-odd">双手交叉轻握于腰际，手指自然弯曲，双腿并拢，膝盖紧贴，双脚站成小丁字步，即一脚的脚跟紧靠着另一脚的脚弓，脚尖分开约60度。</p> </div> </div> </div> <!-- 84页 --> <div class="page-box" page="92"> <div v-if="showPageList.indexOf(92) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">084</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">④V字步站姿。</p> <p class="p-even">双手交叉置于体侧或握于腹前，双腿和脚跟并拢，脚尖分开约60度，站成小V字步。</p> <p class="p-even">（2）男士站姿规范。</p> <p class="p-even">①原立式站姿。</p> <p class="p-even">也称为基本式站姿，其要求参照站姿的基本要领。</p> <p class="p-even">②前腹式分腿式站姿。</p> <p class="p-even">双手交叉握于腹前，右手握住左手，两腿自然分开，两脚距离约半步（20厘米左右），身体重心落于两脚之间，脚部疲惫时可让重心在两脚上轮换。</p> <p class="p-even">③后背式分腿式站姿。</p> <p class="p-even">双手交叉置于背后，右手自然贴于背部并握住左手腕，两腿自然分开，两脚距离不超过肩宽，两脚尖分开约60度。</p> <h5 id="e047" class="p-even">2.站姿礼仪禁忌</h5> <p class="p-even">①站立时，切忌东倒西歪、无精打采、懒散地倚靠在墙上、桌子上。</p> <p class="p-even">③不要将身体的重心明显地移到一侧，更不要只用一条腿支撑着身体。</p> <p class="p-even">④不要下意识地做小动作，如腿不由自主地抖动，用手摆弄头发、眼镜、笔等。</p> <p class="p-even">⑤在正式场合，不要将手插在口袋里面，切忌双手交叉抱在胸前或是双手叉腰。</p> <p class="p-even">⑥男子双脚左右开立时，注意双脚之间距离不可过大，双脚之间分开不超过肩宽。站立时注意不要一站三道弯，即不要挺腹翘臀；女士站立时尤其要注意不要让臀部撅起。</p> <h5 id="e048" class="p-even">3.不同站姿的心理学含义</h5> <p class="p-even">站立是人的一种本能，每个人都有自己习惯的站姿，不同的站姿往往能体现出一个人的性格。</p> <p class="p-even">请同学们感受这几种站姿背后个人的性格特征和心理活动。</p> <p class="p-even">（1）双手插口袋。</p> <p class="p-even">很多男性站立或走路的时候，习惯性地将双手插在口袋里面，这是一个 </p> </div> </div> </div> <!-- 85页 --> <div class="page-box" page="93"> <div v-if="showPageList.indexOf(93) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">085</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 很随意的动作。从心理学角度分析，双手插口袋是一种隐藏手掌的行为。把自己的手掌对着别人代表着友好和服从，而隐藏自己的手掌则表明这个人不会轻易在人前表露自己内心的情绪，性格趋于保守，警觉性高。当然单凭这一点是不能看出人的性格的，还要结合他的言谈等各方面综合分析。 </p> <p class="p-odd">（2）双臂交叉抱于胸前。</p> <p class="p-odd"> 站立时双臂交叉抱于胸前，好像在无形中筑了一道墙壁，把不喜欢的人或物通通挡在外边。这一姿势传递出的信息有防御、消极或者否定。在餐厅等公共场所，我们经常能看到这样一幕，双手不知道往哪儿放，下意识地双臂交叉抱于胸前。它给人的印象非常不友好，很容易影响气氛。 </p> <p class="p-odd">当你与人交谈时，发现对方摆出了双臂交叉的姿势。你应该立即思考自己刚刚所说的话，是否冒犯到了对方。语言或许有隐蔽性，而肢体语言往往能暴露一个人内心的真实想法。</p> <p class="p-odd">（3）双手背在身后。</p> <p class="p-odd"> 双手背在身后，这一动作反映的性格特征是尊重权威，富有责任感，但也有可能是为了掩饰自己内心的紧张情绪。在重要的社交场合，一些人为了能在气势上震慑别人，或者让自己显得有权威，通常会做出双手背在身后的动作。如果一个人一边将双手背在身后，一边踱步，则表示在沉思。这一类人做事、做决策都比较慎重稳妥。有些老年人喜欢把手背在身后，表明他们在看待问题时坚持自己的想法。 </p> <h4 id="d096">（二）坐姿</h4> <p class="p-odd">中国人讲“坐如钟”，稳重、适当的坐姿不仅给人以沉着、冷静的感觉，而且是展现自己文雅、端庄气质与修养的重要形式。</p> <h5 id="e049">1.坐姿的基本要领</h5> <p class="p-odd">①平缓入座：行至座前，转身缓坐，切忌沉重落座。</p> <p class="p-odd">②椅面不满：入座时，宜坐椅面的1/2～2/3，不宜将椅面坐满。</p> <p class="p-odd">③头部端正：双目平视，下颚向内微收，颈部挺直，保持端正。</p> <p class="p-odd">④躯干平直：双肩放平、下沉，腰背挺直，胸部上挺，腹部微收，臀部略向后翘，上身略向前倾。</p> <p class="p-odd">⑤四肢摆好：双臂自然弯曲，双手放于腿上，女士应双膝并拢（男士可双膝微开），双腿自然弯曲，双脚平落地面。</p> </div> </div> </div> <!-- 86页 --> <div class="page-box" page="94"> <div v-if="showPageList.indexOf(94) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">086</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">⑥平稳离座：右脚向后收半步，找支撑点，平稳起立，离开座位。切忌猛起、哈腰或左右摇摆。</p> <p class="p-even">（1）女士坐姿规范。</p> <p class="p-even">①标准式坐姿。</p> <p class="p-even">上身与大腿、大腿与小腿、小腿与地面均成直角，双腿并拢，双膝紧贴，双脚并排靠拢，双手虎口相交置于左腿上。</p> <p class="p-even">②侧点式坐姿。</p> <p class="p-even">上身端正，双膝紧贴，两小腿并拢平移至身体一侧，与地面约成45度，双脚平放或点地，双手互握于腹前一侧。</p> <p class="p-even">③交叉式坐姿。</p> <p class="p-even">上身端正，双膝紧贴，双脚在踝关节处交叉后略向身体一侧斜放，一脚着地，另一脚点地，双手互握置于腹前一侧。采用这种坐姿时，也可将双脚交叉略向后屈。</p> <p class="p-even">④重叠式坐姿。</p> <p class="p-even"> 上身端正，两小腿平移至身体右侧，与地面约成45度，左腿重叠于右腿之上，左脚挂于右脚踝关节处，脚尖向下，右脚掌着地；也可以交换两腿的上下位置，右腿重叠于左腿之上，将两小腿移至身体左侧。</p> <p class="p-even">⑤前后式坐姿。</p> <p class="p-even">上身端正，双膝紧贴，左小腿与地面垂直，右小腿屈回，左脚掌着地，右脚尖点地，两脚前后位于同一直线上。采用这种坐姿时，双腿位置可互换。</p> <p class="p-even">（2）男士坐姿规范。</p> <p class="p-even">①标准式坐姿。</p> <p class="p-even">上身端正，与大腿垂直，双膝、双脚完全并拢，双手掌心向下分别放在两大腿上。</p> <p class="p-even">②开膝式坐姿。</p> <p class="p-even">上身与大腿、大腿与小腿、小腿与地面均成直角，双膝、双脚自然分开（不超过肩宽），脚尖朝前，双手互握置于任何一条腿上。</p> <p class="p-even">③重叠式坐姿。</p> <p class="p-even">上身保持端正，双腿小腿交叠，左小腿垂直于地面，右腿叠于左腿上，右小腿向里收，右脚尖向下倾，双手互握置于右腿上。采用这种坐姿时，交</p> </div> </div> </div> <!-- 87页 --> <div class="page-box" page="95"> <div v-if="showPageList.indexOf(95) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">087</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 叠的双腿可以互换位置。 </p> <h5 id="e050" class="p-odd">2.坐姿礼仪禁忌</h5> <p class="p-odd">①不可将头倚靠在椅背上，或者低头注视地面。</p> <p class="p-odd">②不可双臂交叉抱胸，或双手做出多余的动作，切忌将双手放在双腿之间。</p> <p class="p-odd">③女士应始终膝盖靠紧，不可大腿并拢而小腿分开。</p> <p class="p-odd">④男士不可将双腿叉得过开，或将双腿过分伸张，或一腿弯曲、一腿伸直呈现“4”字形，或将小腿搁在大腿上，用脚打拍子，甚至不停地抖腿。</p> <p class="p-odd">⑤跷腿时，切忌将悬空的脚尖朝上或指向他人。</p> <p class="p-odd">⑥与邻座交谈时，可以侧坐，并将上身和腿同时转向交谈对象。</p> <h4 id="d097" class="p-odd">（三）走姿</h4> <p class="p-odd">走姿是人体所呈现出的一种动态，是站姿的延续。规范的走姿，是展示自己气质与修养的重要形式。注意走姿可以防止身体变形，甚至可以预防颈椎病。</p> <h5 id="e051" class="p-odd">1.走姿的基本要领</h5> <p class="p-odd"> ①步态端正：昂首挺胸，收腹提臀，双肩放平、下沉，双目平视，重心稍向前倾，双臂自然地前后摆动，摆幅为30～40厘米，前摆幅大于后摆幅。掌心朝内，手指自然弯曲，脚尖伸向正前方，脚跟先于脚掌着地，脚尖推动不断前行。 </p> <p class="p-odd">②足迹平直：男士的足迹应在两条平行线上，女士的足迹应尽可能在一条直线上。</p> <p class="p-odd">③步幅适中：即步行时双脚中心的距离应适中，男士的步幅一般为40厘米，女士的步幅一般为30厘米。</p> <p class="p-odd">④风格有别：男士应步伐矫健、稳重，展现阳刚之美；女士应步伐轻盈娴雅，展现阴柔之美。</p> <h5 id="e052" class="p-odd">2.走姿的礼仪禁忌</h5> <p class="p-odd">行走时不可低头、仰头、弯腰驼背、摇头晃肩、左顾右盼或扭腰摆臀。</p> <p class="p-odd">双手不可置于背后，否则会给人以傲慢之感。</p> <p class="p-odd">双脚不可呈内八字或外八字。</p> <p class="p-odd">不可拖沓前行，也不可使脚和地面摩擦或碰撞而发出噪声。</p> </div> </div> </div> <!-- 88页 --> <div class="page-box" page="96"> <div v-if="showPageList.indexOf(96) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">088</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">切忌与他人抢道、排成横队或勾肩搭背。</p> <h4 id="d098" class="p-even">（四）蹲姿</h4> <p class="p-even">蹲姿是由站立的姿势转变为两腿弯曲和身体下降的姿势，是在比较特殊的情形下所采取的一种暂时性体态，如提供必要服务时或捡拾地面物品时。</p> <h5 id="e053" class="p-even">1.蹲姿的基本要领</h5> <p class="p-even">直腰下蹲：上身端正，一只脚后撤半步，身体重心落在位于后侧的腿上，平缓屈腿，臀部下移，双膝一高一低。</p> <p class="p-even">直腰起立：下蹲取物或工作完毕后，挺直腰部，平稳起立、收步。</p> <h5 id="e054" class="p-even">2.蹲姿规范</h5> <p class="p-even">（1）高低式蹲姿。</p> <p class="p-even"> 下蹲时，左脚在前，脚掌完全着地，右脚在后，脚掌着地、脚跟提起；屈腿下蹲后，左小腿基本垂直于地面或与地面成60度，右腿居后，右膝低于左膝，形成左高右低的姿态。采用这种蹲姿时，左、右脚可以互换。男士采用这种蹲姿时，可将两腿适当分开；女士采用这种蹲姿时，应将两腿靠紧，并可略微侧转。 </p> <p class="p-even">（2）交叉式蹲姿。</p> <p class="p-even"> 下蹲时，左脚在前，脚掌完全着地，右脚在后，脚掌着地、脚跟提起；屈腿下蹲后，左小腿基本垂直于地面，右腿从左腿下方伸向左侧，两腿交叉重叠支撑身体，腰背挺直、略向前倾。这种蹲姿的造型优美典雅，适用于女性。采用这种蹲姿时，可左、右腿互换姿势。 </p> <h5 id="e055" class="p-even">3.蹲姿的礼仪注意事项</h5> <p class="p-even">①下蹲时，应与他人保持一定距离，且不可过快、过猛。</p> <p class="p-even">②下蹲时，应尽量侧身相向，切勿正面面对他人或背对他人。</p> <p class="p-even">③下蹲时，一定要避免“走光”，特别是女士。</p> <p class="p-even">④下蹲的姿势应当优雅，切忌弯腰撅臀，或者两脚平行、两腿分开、弯腰半蹲（即“蹲厕式蹲姿”），否则极其不雅。</p> <p class="p-even">⑤不可蹲在椅子上，也不可在公共场合蹲着休息。</p> <h5 id="e056" class="p-even">4.蹲姿三要点</h5> <p class="p-even">迅速、美观、大方。</p> <p class="p-even">若用右手捡东西，可以先走到东西的左边，右脚向后退半步再蹲下来。 </p> </div> </div> </div> <!-- 89页 --> <div class="page-box" page="97"> <div v-if="showPageList.indexOf(97) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">089</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 脊背保持挺直，臀部一定要蹲下来，避免弯腰翘臀的姿势。男士两腿间可留有适当的缝隙，女士则要两腿并紧，穿旗袍或短裙时需更加留意，以免尴尬。 </p> <h3 id="c033" class="p-odd"><span class="zt-h4 unit4-c">三、</span><span class="qyls-h4 unit4-c">手势礼仪</span></h3> <h4 id="d099" class="p-odd">（一）手势礼仪的基本规范</h4> <p class="p-odd"> 一般认为：掌心向上的手势有诚恳、尊重他人的含义；掌心向下的手势意味着不够坦率、缺乏诚意等；伸出食指来指点是要引起他人的注意，含有教训人的意味。因此，在引路、指示方向等时，应注意手指自然并拢，掌心向上，以肘关节为支点指示目标，切忌伸出食指来指点，这是极不礼貌的。 </p> <p class="p-odd"> 手势的含义非常丰富，如招手致意、挥手告别、拍手称赞、拱手致谢、摆手拒绝等，都传递着不同的信息和情感。运用手势的曲线宜软不宜硬，速度不要太快，要注意手势与面部表情和身体其他部位动作的协调，真正体现出尊重和礼貌。同时注意手势使用不宜过多，动作幅度不宜过大，严禁手舞足蹈。 </p> <h4 id="d100" class="p-odd">（二）常见的手势礼仪</h4> <div class="img-rights w150 openImgBox mt-20"> <p class="center"><img class="img-c" alt="" src="../../assets/images/0102-1.jpg" /></p> <p class="img">图4-1 横摆式</p> <p class="center"><img class="img-c mt-20" alt="" src="../../assets/images/0102-2.jpg" /></p> <p class="img">图4-2 曲臂式</p> </div> <span> <h5 id="e057">1.引领手势</h5> <p>在社交场合，为他人指示方向、请他人进门、请他人坐下等情况下都需要用到引领手势。</p> <p>（1）横摆式。</p> <p>左手置于体侧，右手五指伸直、并拢，右前臂以肘部为轴从体侧向腹前抬起，手心翻转向上，然后右前臂向身体右侧摆动，至稍前方停住，手掌与前臂在同一直线上，上身略向前倾，目视手指示的方向，面带微笑（图4-1）。 </p> <p>采用此手势时，可互换左、右手姿势，也可双手同时摆向一侧。</p> <p>（2）曲臂式。</p> <p>右手五指并拢，自然下垂贴紧身体。左手前臂以肘部为轴向前抬起至腰部高度，手心向上，五指并拢，指尖朝向所要指示的方向。然后左手前臂向前方摆动，至手与身体相距20厘米处停止，手掌与前臂在同一直线上，腕低于肘，上身略向前倾，目视对方，面带微笑（图4-2）。采用此手势时，可互换左、右手姿势。 </p> </span> </div> </div> </div> <!-- 90页 --> <div class="page-box" page="98"> <div v-if="showPageList.indexOf(98) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">090</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <div class="img-float w135 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0103-1.jpg" /> <p class="img">图4-3 斜下式</p> </div> <span> <p>（3）斜下式。</p> <p>左手置于体侧，右手五指伸直、并拢，右臂向前抬起至腹前，然后以肘部为轴向右下方摆动，手心翻转向前，手掌与地面成45度，手部、腕部、腰部在同一平面上时停止，上身略向前倾，目视对方，面带微笑（图4-3）。采用此手势时，也可左、右手互换姿势。此手势适用于请宾入座。 </p> <h5 id="e058">2.接递物品</h5> <p class="p-even"> 接递物品时，应起身站立，用双手接取或递送物品，同时，上身略向前倾。若不方便双手并用，则可用右手接递，切忌单用左手；若双方距离过远，则应主动走近对方，双手接递（图4-4）。</p> <p class="p-even">①双手接递，轻拿轻放。</p> </span> <p class="p-even">②接递物品时上身略向前倾。</p> <p class="p-even">③眼睛注视对方手部。</p> <p class="p-even">④递送资料时，文字正向朝着对方，双手握于资料后端1/3处，前2/3留给对方。</p> <p class="p-even"> ⑤向对方递送笔时，应把笔套打开，笔尖朝向自己，左手握住笔尖上方，右手在左手前面轻扶笔杆，将大约1/2的笔杆部分留给对方，要双手递送。需要注意的是，递送带尖、带刃或其他易伤人的物品时，应将尖、刃指向自己，而“授人以柄”。 </p> <p class="center p-even openImgBox"><img class="img-a" alt="" src="../../assets/images/0103-2.jpg" /></p> <p class="img p-even">图4-4 接递物品</p> <h5 id="e059" class="p-even">3.握手礼仪</h5> <p class="p-even">握手是社交场合中常见的一种礼节，它可以传达欢迎、惜别、祝贺、鼓励、感谢、慰问、信任等情感，能促进社交者的沟通与交流。</p> <p class="p-even">（1）握手的时机。</p> <p class="p-even">在社交活动中，握手必须在适宜的时机进行，否则会有失礼仪或显得冒</p> </div> </div> </div> <!-- 91页 --> <div class="page-box" page="99"> <div v-if="showPageList.indexOf(99) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">091</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 失。一般而言，在以下情况下应握手致意。 </p> <p class="p-odd">①当被介绍与他人认识，双方相互问候时，与对方握手以表敬意。</p> <p class="p-odd">②与多日未见的朋友、同事相见时，与之握手以表问候、关心和喜悦之情。</p> <p class="p-odd">③当他人取得成绩或有喜事时，与之握手以表祝贺。</p> <p class="p-odd">④当得到他人的理解、支持、帮助、鼓励或认可时，与之握手以表感谢。</p> <p class="p-odd">⑤当他人向自己赠送礼品或颁发奖品时，与之握手以表感谢。</p> <p class="p-odd">⑥在较正式场合与相识之人道别时，与之握手以表惜别。</p> <p class="p-odd">⑦作为东道主迎接客人或来宾时，与之握手以表欢迎。</p> <p class="p-odd">⑧在参加宴请后告辞时或拜访朋友、同事后辞别时，与邀请方代表或主人握手，以表感谢、惜别。</p> <p class="p-odd">⑨在他人遭遇挫折时，与之握手以表鼓励或支持。</p> <p class="p-odd">⑩在参加他人的追悼会后离别时，与死者的亲属握手，以表慰问或劝慰其节哀。</p> <p class="p-odd">在以下情况下，不宜与他人握手，可采用挥手、点头等方式致意。</p> <p class="p-odd">①当对方右手负伤或携带较多重物时。</p> <p class="p-odd">②当对方正忙于其他事务（如打电话、与他人交谈、用餐等）时。</p> <p class="p-odd">③当对方离自己距离较远或位于人群中而无法握手时。</p> <p class="p-odd">④当自己的右手负伤或不干净时。</p> <p class="p-odd">（2）握手的姿势。</p> <div style="margin: 0 -2.5% 0 0px;"> <div class="img-rights w180 openImgBox"> <img class="img-0" alt="" src="../../assets/images/0104-1.jpg" /> <p class="img">图4-5 单手式</p> </div> <span> <p>握手的姿势有很多种，常见的有单手式和双手式两种。</p> <p>单手式：握手时，距离对方约75厘米，双脚立正，上身略向前倾，左臂下垂，右肘关节微屈，右前臂抬至腰部，伸出右手，四指并拢、拇指张开，与对方右手的虎口交叉、相握（图4-5）。握手时，可上下轻摇几次，以表真诚和热烈。 </p> </span> </div> <p class="p-odd"> 双手式：握手时，伸出右手紧握对方的右手，再用左手握住对方的右手手背、前臂、上臂乃至肩部。这种握手方式只适用于晚辈对长辈、身份较低者对身份较高者、亲朋好友之间或同性朋友之间，不适用于初识者或异性。 </p> </div> </div> </div> <!-- 92页 --> <div class="page-box" page="100"> <div v-if="showPageList.indexOf(100) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">092</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">（3）握手的要领。</p> <p class="p-even">握手时，除了姿势应正确以外，还应把握握手的神态、力度和时间方面的要领。</p> <p class="p-even">①神态。握手时，应面带微笑，目视对方的眼睛，神态自然、热情、专注，以体现对对方的友好和尊重。</p> <p class="p-even"> ②力度。握手的力度应当适中，不可过大，也不可过小。力度过大，会让人承受不了或给人以粗鲁感；毫无力度或伸而不握，会给人以敷衍或缺乏热忱之感。具体而言，若对方是亲友，则握手力度可稍大一些；若对方是异性或初识之友，则握手力度不可过大。 </p> <p class="p-even">③时间。握手的时间通常以3～5秒为宜，不可过短也不可过长。时间过短，会给人以敷衍之感；时间过长，特别是与异性或初识者，可能会使对方误会或不快。</p> <p class="p-even">（4）握手的顺序。</p> <p class="p-even">在公务场合，握手的顺序主要取决于职位、身份；在一般社交场合或休闲场合，握手的顺序主要取决于年龄、性别和婚否。</p> <p class="p-even">握手应遵循“尊者决定”的原则，即先确定握手双方身份，然后由位尊者先伸出手。</p> <p class="p-even">两人握手时伸手的顺序如下。</p> <p class="p-even">①职位、身份高者与职位、身份低者握手时，应由职位、身份高者先伸出手。</p> <p class="p-even">②年长者与年幼者握手时，应由年长者先伸出手。</p> <p class="p-even">③长辈与晚辈握手时，应由长辈先伸出手。</p> <p class="p-even">④女士与男士握手时，应由女士先伸出手。</p> <p class="p-even">⑤已婚者与未婚者握手时，应由已婚者先伸出手。</p> <p class="p-even">⑥主人与客人握手时，应分迎和送两种顺序：迎客时，应由主人先伸出手，以示欢迎；送客时，应由客人先伸出手，以示感谢，若主人先伸出手，则会有逐客之嫌。</p> <p class="p-even">⑦先到者与后到者握手时，应由先到者先伸出手。</p> <p class="p-even">若一个人需要和多人握手，则握手时应遵循尊者为先的原则；若握手对象的身份差别不明显，则应按照顺时针或由近及远的顺序挨个进行，切勿顾</p> </div> </div> </div> <!-- 93页 --> <div class="page-box" page="101"> <div v-if="showPageList.indexOf(101) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">093</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 此失彼。 </p> <p class="p-odd">（5）握手的禁忌。</p> <p class="p-odd">①切忌用左手与他人握手，特别是在与阿拉伯人、印度人打交道时，因为信奉伊斯兰教和印度教的人都认为左手是不洁净之手，用左手握手有侮辱对方的意思。</p> <p class="p-odd">②切忌戴着手套、墨镜或帽子与他人握手，但女士着礼服戴薄纱手套时例外。</p> <p class="p-odd">③切忌拒绝与他人握手，若有手疾或手不干净，则应说明缘由，以免造成误会。</p> <p class="p-odd">④切忌争先恐后地与他人握手，造成交叉握手，而应待他人握手结束后，再伸手相握。</p> <p class="p-odd">⑤握手时，切忌将另外一只手插在口袋里或用另外一只手拿着东西。</p> <p class="p-odd">⑥握手时，切忌左顾右盼、心不在焉或面无表情。</p> <p class="p-odd">⑦握手时，切忌只握对方的指尖。</p> <p class="p-odd">⑧切忌在与他人握手后立即擦拭自己的手或洗手。</p> <h4 id="d101" class="p-odd">（三）其他常见礼仪</h4> <h5 id="e060" class="p-odd">1.举手示意</h5> <p class="p-odd">抬起右手手臂，大臂与身体成90度夹角，大臂与小臂成90度夹角，五指并拢，掌心面向示意方向。</p> <h5 id="e061" class="p-odd">2.阅读指示</h5> <p class="p-odd">①五指并拢，指向阅读内容，面带微笑，同对方有目光交流。</p> <p class="p-odd">②五指并拢，掌心斜45度指引，忌单指指引。</p> <p class="p-odd">③明确小范围内容时，可在该范围下方画横线或在周围画圈。</p> <p class="p-odd">④单据文字正向朝着对方。</p> <p class="p-odd">⑤指引过程中保持微笑。</p> <p class="p-odd">⑥适时与对方进行目光交流。</p> <h4 id="d102" class="p-odd">（四）手势礼仪禁忌</h4> <h5 id="e062" class="p-odd">1.大拇指向下</h5> <p class="p-odd">这个手势如果是对着别人，比如对着你对面的人，那就表示你对他是藐 </p> </div> </div> </div> <!-- 94页 --> <div class="page-box" page="102"> <div v-if="showPageList.indexOf(102) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">094</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 视态度，也就等于你对他说“你不行，没有什么了不起，你不如我”，或者是以“勒令”或命令的口气对他说“你下去（下来）！”。但是在某些行业中，比如操作起重机时，担任指挥的人做这个手势，是表示设备的运动方向，表示需要向下方动作。 </p> <h5 id="e063" class="p-even">2.指点</h5> <p class="p-even"> 在交谈中，伸出食指向对方指指点点是很不礼貌的。这个手势，表示对对方的轻蔑与指责。更不可将手举高，用食指指向别人的脸，西方人比东方人要更忌讳别人的这种指点。因此，切忌用大拇指指自己的鼻尖，用一根手指指人、指路。 </p> <h5 id="e064" class="p-even">3.打响指</h5> <p class="p-even"> 打响指就是用手的拇指与中指弹出声响。它所表示的意义比较复杂：有时表示高兴；有时表示对所说的话或所做的举动感兴趣或完全赞同；有时则视为某种轻浮的动作，比如对某人或异性打响指。</p> <p class="p-even">在陌生的场合或不熟悉的人面前，轻易地打响指，会使人觉得没有教养。即便是碰到熟人打招呼时打响指，也会使人觉得不舒服。总之，这是一种很随便的举止，慎用为好。</p> <div class="bj5 ml-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>1.行为礼仪有哪些基本要素？</p> <p>2.行为礼仪在民航对客服务中的作用是什么？</p> </div> <p class="left p-even"><span class="bj2">任务工单▼</span></p> <p class="center p-even openImgBox"><img class="img-0" alt="" src="../../assets/images/0107-1.jpg" /></p> </div> </div> </div> <!-- 95页 --> <div class="page-box" page="103"> <div v-if="showPageList.indexOf(103) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">095</li> </ul> <div class="bodystyle"> <p class="left p-odd"><span class="bj2">拓展训练▼</span></p> <p class="p-odd">分组进行站姿、坐姿、蹲姿、走姿训练。</p> <p class="left p-odd"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 96页 --> <div class="page-box" page="104"> <div v-if="showPageList.indexOf(104) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">096</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit4-c p-even">任务二<br />掌握形象礼仪</h2> <div class="task-u4-c ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="block2 p-even"> 民航从业人员的个人形象代表着公司的企业形象和民航的整体形象。通过本任务的学习，你将学会如何通过提升面部修饰能力、服饰着装规范来提升个人整体形象，展现民航服务品质。</p> <p class="block2 p-even">本任务包含面部修饰、服饰修饰两个小任务。在结束整个任务学习后，你应当能够进行正确的面部修饰，以及规范的服饰着装，并且向旅客展示良好的个人形象。</p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <h3 id="c034" class="p-even"><span class="zt-h4 unit4-c">一、</span><span class="qyls-h4 unit4-c">面部修饰</span></h3> <h4 id="d103" class="p-even">（一）面部修饰礼仪</h4> <h5 id="e065" class="p-even">1.面部护理</h5> <p class="p-even"> 皮肤是仪容的重要基础，不同类型的皮肤需用不同的方法加以护理和保养。皮肤一般分三种类型：干性皮肤、中性皮肤和油性皮肤。确定自己皮肤类型的办法简便易行：晨起洗脸前，以数块纸巾贴于额、鼻侧、两颊等处，一分钟后，纸巾湿而油的为油性皮肤，毫无油脂的为干性皮肤，中性皮肤居二者中间。 </p> <p class="p-even"> 干性皮肤油脂分泌较少，经不起风吹日晒，对外界的刺激十分敏感，易出现色素沉着和皱纹。中性皮肤比较润泽，对外界的刺激不太敏感，比较易于护理。油性皮肤毛孔粗大，油光满面，易生痤疮等皮脂性皮肤病，但适应 </p> </div> </div> </div> <!-- 97页 --> <div class="page-box" page="105"> <div v-if="showPageList.indexOf(105) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">097</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 性强，不易显皱。不同皮肤类型的人应选择适合自己的方法护理皮肤。 </p> <p class="p-odd">皮肤的护理是必要的，皮肤的保健也是十分重要的。皮肤保健要做到以下几个方面。</p> <p class="p-odd"> （1）精神愉快是最好的美容保健方法。俗话说“笑一笑，十年少”。笑的时候，面部肌肉舒展，皮肤的新陈代谢加快，从而促进血液循环，增强皮肤弹性，可以使面色红润，使人年轻和健康。</p> <p class="p-odd"> （2）充足的睡眠是美容保健不可缺少的条件。在睡眠状态下，人体的所有器官都能够得到休整，细胞加速更新。睡眠充足，精神才能振作，才能容光焕发。如果晚上经常熬夜，时间长了皮肤会干涩无光。</p> <p class="p-odd"> （3）合理的饮食是美容保健的根本。人体需要多种养分，有了养分，皮肤才有自然健康的美。因此，在日常的生活中应注意膳食均衡，摄入足量富含维生素的食物，少吃刺激性食物，保持消化系统的畅通。</p> <p class="p-odd">（4）养成喝水的习惯。皮肤的弹性和光泽主要是由它的含水量决定的。要使皮肤滋润细嫩，就应喝足够多的水。</p> <h5 id="e066">2.化妆</h5> <p class="p-odd"> 俗话说“三分长相，七分打扮”。化妆越来越被人们所重视，它不但可以使自己变得更漂亮，同时也是对他人尊重的一种表现。所以，女性服务人员应该化妆上岗，突出和强调自己所拥有的自然美，做到“饰而无痕”，追求自然美与装饰美的和谐统一，一般以淡妆、浅妆为宜。 </p> <p class="p-odd">（1）化妆的基本原则。</p> <p class="p-odd"> ①审美原则。化妆不仅仅是描眉、涂眼、抹口红，而是要借助这些化妆技术，体现化妆者的形象。所以，化妆前，对自己要有一个整体和理想的形象设计。具体来说，就是要符合自己的年龄、工作性质、职业身份、面容特征和色彩搭配要求，做到浑然天成，恰到好处。 </p> <p class="p-odd">②科学原则。在化妆时必须合理选择和使用化妆品，避免使用对皮肤有害、与自己皮肤类型不适合而引起副作用的化妆品。</p> <p class="p-odd"> ③协调原则。化妆应随时间、地点、场合、年龄、身份的不同而不同。日常工作中，民航服务人员以化淡妆为宜。淡妆显得自然大方、朴实无华、素净雅致，这样才与自己特定的身份相符，才会被旅客认可。</p> <p class="p-odd">化妆需注意的地方主要有：第一，不在岗上化妆，工作妆应在上岗前完 </p> </div> </div> </div> <!-- 98页 --> <div class="page-box" page="106"> <div v-if="showPageList.indexOf(106) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">098</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 成，不允许在工作岗位上进行。第二，化妆后应检查，不可以残妆示人，那样既有损自己的形象，也显得对旅客不礼貌。第三，补妆时不可当众操作，补妆应选择无人的地方或洗手间进行。第四，不要借用他人的化妆品，这是出于卫生和礼貌的考虑。另外，不要非议他人的妆容，化妆没有定式，我们不可对他人品头论足。 </p> <p class="p-even">（2）化妆的基本步骤。</p> <p class="p-even">①清洁面部：先用洁面乳等清洁类化妆品清洗面部，然后涂以护肤类化妆品。使用这类化妆品既可以滋润皮肤，又可以起隔离作用，防止带色彩的化妆品直接进入毛孔。</p> <p class="p-even">②打粉底：选择质量好、接近肤色的粉底，以改善肌肤的颜色和光泽。注意扑打粉底时要涂抹均匀。</p> <p class="p-even">③眉毛的修饰：一般从眉头开始，按照眉毛的自然生长方向描画。</p> <p class="p-even">④上腮红：上腮红的目的，一是表现皮肤的健康红润，二是利用腮红的位置和方向来矫正脸形。</p> <p class="p-even">⑤涂口红：涂口红时，注意不能超出唇线。口红颜色的选择应和年龄、服装、场合、职业和季节等协调。</p> <h4 id="d104" class="p-even">（二）发型修饰</h4> <p class="p-even"> 人们在互相打量时，通常是从头到脚，发型适当与否，直接影响到对方对你印象的好坏。因此，美发就成为人们塑造仪容美的重头戏。民航服务人员发型修饰的基调是：活泼开朗、朝气蓬勃、干净利落、端庄持重。 </p> <h5 id="e067" class="p-even">1.女士发型要求</h5> <p class="p-even">女性民航服务人员的发型基本要求：发不遮脸、刘海不过低，不可将头发染成五颜六色，发型不可过于前卫时尚，还要避免使用色泽太鲜艳的发饰。</p> <p class="p-even">民航服务人员在选择发型时，应考虑自己的脸形、年龄等相关因素。</p> <p class="p-even">（1）要与脸形结合起来。比如，长脸者在选择发型时，轮廓应平伏些，尤其是前额的刘海应留得长而多一些。</p> <p class="p-even">（2）要与年龄相称。比如，年轻的民航服务人员可选择新颖、别致而又健康、大方的发型。</p> </div> </div> </div> <!-- 99页 --> <div class="page-box" page="107"> <div v-if="showPageList.indexOf(107) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">099</li> </ul> <div class="bodystyle"> <h5 id="e068" class="p-odd">2.男士发型要求</h5> <p class="p-odd">男性民航服务人员的发型基本要求：头发长度要适中，前不及眉，旁不遮耳，后不及领，不留长发和大鬓角。</p> <p class="p-odd">从事民航接待工作的男士在发型的选择上要掌握以下三点。</p> <p class="p-odd">（1）要体现刚毅有力的阳刚特点，不能把自己弄得不男不女、不伦不类。</p> <p class="p-odd">（2）要突出自己的个性特点，在选择发型时注意和自己的脸形、体形、服装等相协调。</p> <p class="p-odd">（3）要体现职业特点，选择的发型应大方、得体。发型的风格要庄重中略带保守，不能标新立异或选择过于前卫的发型。</p> <h4 id="d105" class="p-odd">（三）个人卫生规范</h4> <p class="p-odd">清洁卫生是仪容美的关键，也是礼仪的基本要求。民航服务人员在个人的卫生方面要严格做到以下几点。</p> <h5 id="e069" class="p-odd">1.注意面部清洁</h5> <p class="p-odd"> 男士应养成勤洗脸、勤剃须的习惯。脸、颈及耳朵要保持干净，胡子要刮干净。头发应经常清洗，保持干净，梳理整齐。一般不留胡须和大鬓角，以免给别人留下不修边幅之感。女士除了要使脸、颈绝对干净外，保持皮肤的润泽并富有弹性也很重要。 </p> <h5 id="e070" class="p-odd">2.养成良好的个人卫生习惯</h5> <p class="p-odd"> 做到勤洗澡、勤换内衣，使身上无烟味、无酒味、无汗酸味。保持牙齿的清洁卫生，坚持做到每天“三个三”，即三顿饭后都要刷牙，饭后三分钟内刷牙，每次刷牙不少于三分钟。同时，上班前要注意不喝酒，忌吃大葱、大蒜、韭菜等有刺激性气味的食物，要保持口气的清新。 </p> <h5 id="e071" class="p-odd">3.注意手的干净</h5> <p class="p-odd"> 要随时清洁双手，指甲要及时修剪，以保持指甲的清洁。不得留长指甲。不能涂有色指甲油，只能涂无色透明指甲油。在工作岗位上不可乱用双手，如揉眼睛、掏耳孔、抠鼻、剔牙、搔头发、挠痒痒、脱鞋或是双手四处乱摸、抓捡地上的物品，这些都是极不卫生的。 </p> <div class="bj5 mr-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>1.面部修饰的基本方法有哪些？</p> <p>2.女性化妆的禁忌有哪些？</p> <p>3.民航工作对发型的基本要求是什么？</p> </div> <h3 id="c035"><span class="zt-h4 unit4-c">二、</span><span class="qyls-h4 unit4-c">服饰修饰</span></h3> <p class="p-odd">穿着得体、容貌端庄、举止文雅是民航服务人员审美情趣和文化修养的</p> </div> </div> </div> <!-- 100页 --> <div class="page-box" page="108"> <div v-if="showPageList.indexOf(108) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">100</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 外在表现。在人与人交往的过程中，视觉因素给人的整体印象深刻，充分说明仪表美的重要性。 </p> <p class="p-even">着装大方和整洁有一种无形的魅力，是表现仪表美的重要因素。服装还是一种“语言”，它在表达对人是否尊重的同时，也表达一个人的文化品位以及生活态度等。</p> <h4 id="d106" class="p-even">（一）着装的基本原则</h4> <h5 id="e072" class="p-even">1.色彩搭配原则</h5> <p class="p-even">不同的色彩有着不同的象征意义，不同颜色的服装穿在不同人的身上会产生不同的效果。由此可见，服装色彩的搭配是很有学问的。基本搭配方法有三种。</p> <p class="p-even">①同色搭配法。这种搭配法被称为最保险的配色法。它既包括上下装同 色系套装，如男士西装、女士职业套装等，也包括把同一种颜色按照色系中深浅、明暗度不同进行搭配，以形成统一、和谐的审美效果，如墨绿色配浅绿色、正红色配深红色等。</p> <p class="p-even">②相似搭配法。这是指两种比较相似的颜色，即相邻的颜色进行搭配的方法，如橙配黄、黄配草绿、白配灰、红配橙红。相似搭配由于富于变化，色彩有差异，服装更显活泼与动感。 </p> <p class="p-even">③主辅搭配法。这是以一种色彩为整体基调，再适当辅之以其他色彩的搭配方法，各种颜色不失各自的特点，相映生辉。但在搭配时要注意对比效果，既鲜明又不要太刺眼。</p> <p class="p-even"> 无论采用哪一种搭配方法，都应掌握一条共同的原则：调和（协调）。调和就是美，但调和不等于没有对比、没有变化。不过全身最好不超过三种颜色，而且以一种颜色为主色调，颜色太多则显得乱而无序、不协调。 </p> <h5 id="e073" class="p-even">2.TPO原则</h5> <p class="p-even"> TPO是英文time（时间）、place（地点）、occasion（场合）三个单词的首字母缩写。着装的TPO原则是指人们的穿着打扮要兼顾时间、地点、场合，并与之相适应，它是着装打扮的最基本的原则。 </p> <p class="p-even">①与时间相适应。一方面，着装要富有时代特色，把握时代主流，既不太超前，也不能滞后，应散发时代气息。另一方面，是合乎时令，不能冬衣</p> </div> </div> </div> <!-- 101页 --> <div class="page-box" page="109"> <div v-if="showPageList.indexOf(109) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">101</li> </ul> <div class="bodystyle"> <p class="td-0"> 夏穿或夏衣冬穿。 </p> <p class="p-odd"> ②与地点相适应。这是指要考虑不同国家、不同地区所处的地理位置、自然条件以及生活习俗等。地点不同，着装也应有所区别。特定的环境应配以与之相适应、相协调的服饰，才能获得视觉和心理上的和谐美感。在豪华的会客室与简陋的会客室，穿着同一件衣服产生的心理效应可能是截然不同的，给人的感觉也可能是不同的。 </p> <p class="p-odd"> ③与场合相适应。这主要指在上班、社交、休闲等不同场合应有不同的着装。上班时间着装应端庄、整洁、稳重、美观、和谐，能给人以愉悦感和庄重感。正式社交场合，着装宜庄重大方，不宜过于浮华。</p> <h4 id="d107">（二）制服着装规范</h4> <p class="p-odd"> 民航业众多工作岗位有各自的制服，在岗时必须穿制服，这是本行业工作的需要。民航服务人员穿上醒目的制服，不仅是对旅客的尊重，而且便于旅客辨认，同时也使穿着者有一种职业的自豪感、责任感和可信度，是敬业、乐业在服装上的具体表现。穿着制服时需要符合制服的着装规范，具体要做到以下几点。 </p> <p class="p-odd"> ①佩戴好工号牌。无论是哪一家民航企业、哪一个具体部门的工作人员，身着制服时都应同时佩戴表明其姓名、部门、职称的工号牌，这可以促使工作人员更积极、主动地为旅客服务，约束自己的言行，同时也便于旅客辨认。因此，每一位民航服务人员都应抱着对自己职业的自豪感去工作，自觉地把工号牌端正地佩戴在左胸上方。 </p> <p class="p-odd"> ②大小合身。工作制服应“量体裁衣”，注意“四长”（袖至手腕、衣至虎口、裤至脚面、裙至膝盖）和“四围”（领围以空余处可插入一指为宜，上衣的胸围、腰围、臀围及裤、裙的臀围以加一件羊毛衫为宜）。 </p> <p class="p-odd"> ③干净整洁。制服的美观整洁既突出了人的精神风貌，也反映了企业的管理水平和卫生状况。穿制服要特别注意袖口和领子的清洁，要给人以干净、清爽之感，整齐挺括，做到衣裤无污渍、无油渍、无异味。</p> <p class="p-odd"> ④穿着规范。内衣不能外露、不挽袖卷裤、不漏扣掉扣、领带领结与领口的吻合要紧凑且不系歪；衣裤不起皱，穿前烫平，穿后挂好。做到上衣平整，裤线笔挺，款式简洁、高雅，线条自然流畅。不能制服便服混穿，那样会给人以杂乱无章的感觉，显得极为不规范。 </p> </div> </div> </div> <!-- 102页 --> <div class="page-box" page="110"> <div v-if="showPageList.indexOf(110) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">102</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even"> ⑤鞋袜须合适。鞋是制服的一部分。每天应当把皮鞋擦得干净、光亮，破损的鞋子应及时修补或更换。通常男士的袜子应与鞋子的颜色和谐，以白色黑色最为普遍。女士应穿与肤色相近的丝袜，袜口不要露在裤子或裙子外边。 </p> <p class="p-even">⑥体现文明。根据接待礼仪的基本规定，身着制服上岗时要显示文明、高雅的气质。</p> <p class="left p-even mt-20"><span class="bj2">任务工单▼</span></p> <p class="center p-even openImgBox"><img class="img-0" alt="" src="../../assets/images/0115-1.jpg" /></p> </div> </div> </div> <!-- 103页 --> <div class="page-box" page="111"> <div v-if="showPageList.indexOf(111) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目四</li> <li class="headerText">学习民航服务礼仪</li> <li class="headerNumber">103-104</li> </ul> <div class="bodystyle"> <p class="left p-odd"><span class="bj2">拓展训练▼</span></p> <h4 id="d108" class="p-odd">（一）民航服务人员职业妆化妆的训练要点</h4> <h5 id="e074" class="p-odd">1.掌握化职业妆的原则和步骤</h5> <p class="p-odd">（1）小组成员熟悉化职业妆的原则。</p> <p class="p-odd">（2）小组讨论化职业妆的步骤。</p> <h5 id="e075" class="p-odd">2.小组化妆操练</h5> <p class="p-odd">（1）以小组为单位两人一组互相给对方化职业妆。</p> <p class="p-odd">（2）小组每个人给自己化职业妆。</p> <p class="p-odd">（3）互相评价打分。</p> <p class="p-odd">（4）找出对方化职业妆的优缺点。</p> <h5 id="e076" class="p-odd">3.班级化妆交流</h5> <p class="p-odd">（1）各小组推选出化职业妆得分最高的一名学生。</p> <p class="p-odd">（2）各小组推选出的学生进行化职业妆比赛。</p> <p class="p-odd">（3）选出化职业妆最快和最好的学生。</p> <p class="p-odd">（4）教师对比赛点评和总结。</p> <h4 id="d109" class="p-odd">（二）发型修饰的训练标准</h4> <h5 id="e077" class="p-odd">1.女士职业盘发训练标准</h5> <p class="p-odd">（1）颅顶圆润光滑。</p> <p class="p-odd">（2）发包在耳后正中位置，不松不散。发网完整无破洞。</p> <p class="p-odd">（3）额头、耳前、脖颈处无碎发、无散发。固定发卡不超过三枚。</p> <p class="p-odd">（4）盘发整体稳定持久，符合民航服务工作需求。</p> <h5 id="e078" class="p-odd">2.男士职业发型打理训练标准</h5> <p class="p-odd">（1）正面视角：能清晰看见男士眉毛、耳朵，不遮不挡。</p> <p class="p-odd">（2）侧面视角：两侧耳朵上方头发不过长，耳廓完整露出。</p> <p class="p-odd">（3）背面视角：后侧脖颈部分头发不遮挡衬衣领口。</p> <p class="p-odd">（4）整体视角：发型挺阔、干净清爽。</p> <p class="left p-odd"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 112页隐藏页面 --> <div class="page-box hidePage" page="112"> </div> </div> </template> <script> export default { name: "chapterFour", props: { showPageList: { type: Array, }, }, } </script> <style lang="less" scoped></style> src/books/aviationBasicSkills/view/components/chapter005.vue
New file @@ -0,0 +1,658 @@ <template> <div class="chapter" num="6"> <!-- 第五单元封面 --> <div class="page-box" page="113"> <div v-if="showPageList.indexOf(113) > -1"> <div style="background-color: #5192C6; padding-top: 50px"> <h1 class="fl jc-c" id="a007"><img class="" style="width: 80%; " alt="" src="../../assets/images/xm5.jpg" /></h1> <div style="padding: 0px 82px 100px 82px"> <div class="bj-1"> <p id="b001" class="bj-2-zt"><span class="tp-h6"><img class="inline4" alt="" src="../../assets/images/xmms.png" /></span>核心目标</p> </div> <p class="bj-3-zt"><b>>>>职业能力</b></p> <p class="bj-1-zt">1.掌握值机服务的要点。</p> <p class="bj-1-zt">2.掌握值机岗位设置、各岗位要求及工作过程。</p> <p class="bj-1-zt">3.掌握客票查验的重点。</p> <p class="bj-1-zt">4.能够胜任旅客座位安排、行李收运工作。</p> <p class="bj-1-zt">5.能够完成报载、送机及特殊情况的处理。</p> <p class="bj-3-zt"><b>>>>职业素养</b></p> <p class="bj-1-zt">1.强化真情服务意识，对值机相关岗位产生职业兴趣，并以此树立目标，努力汲取知识，提升值机服务能力。</p> <p class="bj-1-zt">2.培养踏实肯干、勤奋好学、上下联动、积极沟通的职业素养。</p> <p class="bj-1-zt">3.养成严谨务实、开拓创新、真情实意、以人为本的职业态度。</p> <p><br></p> <p><br></p> <p><br></p> </div> </div> </div> </div> <!-- 106页 --> <div class="page-box" page="114"> <div v-if="showPageList.indexOf(114) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">106</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit5-c p-even">任务一<br />掌握行为礼仪</h2> <div class="task-u5-c ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="block2 p-even"> 夏同学作为一名刚接触民航服务基础知识的新生，对民航运输中各种岗位都有了一定的了解，其中最感兴趣的就是值机服务相关岗位。她对值机相关知识还比较模糊，需要我们一起帮助她去了解值机服务。那么什么是值机？值机在民航旅客运输服务中扮演了什么样的角色呢？ </p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <p class=" p-even">值机服务是机场服务的重要环节，也是旅客乘机的必要步骤。本任务将完整介绍值机服务的概念、值机的种类等专业知识。接下来让我们走进民航值机服务。</p> <h3 id="c036" class="p-even"><span class="zt-h4">一、</span><span class="qyls-h4">值机服务概述</span></h3> <p class="p-even"> 让我们来了解一下什么是值机服务。在早期，值机不仅是办理乘机手续，它还包括行李统计、配载、登机、放行等一系列工作。后来由于航班量和旅客人数的增加，工作的分工更加细化，现在机场值机服务的主要任务是为旅客办理安检前的乘机手续，主要包括旅客选座位、办理行李托运、打印登机牌。 </p> <p class="p-even"> 值机服务一般可以分为自助值机（图5-1）和机场柜台值机（图5-2）。自助值机是指旅客购票成功后，通过相应的航空公司网站、小程序或机场自助值机系统自己办理乘机手续（选座位、打印登机牌）。机场柜台值机是较为传统的值机服务。值机服务按照其服务的航班的特点来分又可以分为国内 </p> </div> </div> </div> <!-- 107页 --> <div class="page-box" page="115"> <div v-if="showPageList.indexOf(115) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">107</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 值机服务和国际值机服务。国内值机服务主要办理国内航班旅客乘机手续，国际值机服务主要为国际航班旅客办理乘机手续。有的航空公司的值机服务还按不同等级的舱位进行分类。 </p> <div class="fl p-odd"> <span> <p class="center openImgBox"> <img class="img-a" alt="" src="../../assets/images/0120-1.jpg" /> </p> <p class="img">图5-1 自助值机</p> </span> <span> <p class="center openImgBox"> <img class="img-a" alt="" src="../../assets/images/0120-2.jpg" /> </p> <p class="img">图5-2 机场柜台值机</p> </span> </div> <p class="p-odd">值机服务在整个民航运输服务过程中扮演着非常重要的角色，做好值机服务工作能够确保航班准时起飞、提高旅客的满意度和机场的运营效率，并且为飞行提供良好的安全保障。</p> <h4 id="d110" class="p-odd">（一）值机员自身的素质影响旅客对航空公司的认知</h4> <div class="img-rights w150 openImgBox"> <p class="center"><img class="img-c" alt="" src="../../assets/images/0120-3.jpg" /></p> <p class="img">图5-3 值机员</p> </div> <span> <p class="p-odd"> 值机员（图5-3）的精神面貌、仪容仪表、服务态度、业务水平等直接影响航空公司的公众形象和商业信誉，影响旅客对航空公司的认知。值机员整洁大方的仪容仪表、热情周到的服务态度会使旅客有如沐春风的感觉，对航空公司产生良好的第一印象；值机员丰富的专业知识、娴熟的业务技能往往能增强旅客的信心和安全感。在市场竞争日趋激烈的现代民航运输业，航空公司之间的竞争归根结底是服务的竞争，赢得了旅客的心就意味着获得了更多的市场份额。旅客对航空公司的认知和评价体现了旅客对航空公司的忠诚度，进而直接影响航空公司的市场竞争力。 </p> </span> <h4 id="d111" class="p-odd">（二）值机服务工作的效率影响航空运输的速度</h4> <p class="p-odd"> 速度快是航空运输的主要优势之一。航空运输的速度要靠航班准点起飞、及时中转、按期到达来保证。在竞争激烈的现代民航运输业，航班的正点率已成为影响旅客对航空公司认可度和航空公司竞争力的重要因素，而这在一定程度上依赖于优质的值机服务工作。如果值机环节发生差错，航班的正点率就会受到影响，航空运输的速度就不能保证。例如：值机员在为旅客 </p> </div> </div> </div> <!-- 108页 --> <div class="page-box" page="116"> <div v-if="showPageList.indexOf(116) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">108</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 办理乘机手续时，没有仔细检查旅客的客票，使旅客错乘，可能会导致航班延误；值机员发错登机牌，也可能会导致航班延误。因此，良好的值机服务工作是保证航空运输速度的必要条件之一。 </p> <h4 id="d112" class="p-even">（三）值机服务工作影响飞行安全</h4> <p class="p-even">值机服务工作可能会影响飞行安全，主要表现在以下两个方面。</p> <p class="p-even"> 第一，值机报载的准确性影响配载的准确性，进而影响飞行安全。值机员在完成一个航班的值机服务工作后，要向配载部门报载。如果值机员对旅客人数、行李件数及质量的统计不够准确，就有可能造成航班载量不均衡或者航班配载后重心偏移，无论哪种情况都会影响飞机的起降安全性，还会影响飞机升空后的可操纵性。如果航班出现超载情况，后果更是不堪设想。 </p> <p class="p-even"> 第二，对旅客、行李把关不严影响航班安全。值机柜台是对旅客和行李检查的第一道关口。在办理乘机手续时，值机员应认真检查旅客的身份证件，防止假冒旅客特别是公安部门通缉的犯罪嫌疑人登机。除此之外，值机员还要注意观察旅客的言谈举止，防止精神病患者、醉酒旅客登机。对于旅客的托运行李，值机员除了要注意检查行李的包装是否符合要求外，还要配合安检人员对行李内的物品进行检查，防止旅客在其中夹带违禁品登机。 </p> <div class="bj6 ml-9"> <div class="bj6-xyx"> <p class="td-0"><span class="bj6-xyx">小贴士▼</span></p> </div> <p class="block"><span class="zt-cs">▶值机</span></p> <p>“值机”一词来源于酒店服务中的前台登记入住check in，航空服务将这一词引用为值机，即为旅客办理登机手续。</p> </div> <h3 id="c037" class="p-even"><span class="zt-h4 unit5-c">二、</span><span class="qyls-h4 unit5-c">值机的种类</span></h3> <h4 id="d113" class="p-even">（一）机场柜台值机</h4> <p class="p-even">它是在候机楼的值机柜台办理值机手续。机场柜台值机仍旧是国内机场的重要值机方式。</p> <h4 id="d114" class="p-even">（二）自助值机</h4> <p class="p-even">随着电子客票的普及，针对购买电子客票的旅客，许多航空公司在候机</p> </div> </div> </div> <!-- 109页 --> <div class="page-box" page="117"> <div v-if="showPageList.indexOf(117) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">109</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 楼提供自助值机设备。旅客使用第二代居民身份证、护照、电子客票等，可自行选择座位，机器直接将登机牌打印给旅客。 </p> <h4 id="d115" class="p-odd">（三）城市值机</h4> <p class="p-odd"> 城市值机又称“异地候机楼”值机，是指民航机场在市区或没有机场的城市开设的异地候机楼办理登机手续，旅客不必到机场办理值机。这是机场航空服务及机场航站楼基本功能向机场周边城市的延伸和拓展，其包括机场航站楼除登机前安检以外的全部功能。对于没有机场的城市，旅客在当地办理值机手续，到异地机场乘坐飞机，大大缩短了在机场航站楼内的停留时间，减小了机场航站楼客流压力。东莞城市候机楼能够办理从深圳、广州和香港机场始发航班的值机服务。 </p> <h4 id="d116" class="p-odd">（四）酒店值机</h4> <p class="p-odd">针对商务旅客，航空公司将值机服务迁移到酒店。</p> <h4 id="d117" class="p-odd">（五）境外联程值机</h4> <p class="p-odd">将值机服务延伸到境外，旅客在境外一次性办好值机手续就可享受轻松便捷的航空旅行。</p> <h4 id="d118" class="p-odd">（六）手机值机</h4> <p class="p-odd"> 旅客使用手机上网登录航空公司网站或使用小程序选择相应的航程，自行操作完成选座，生成电子登机牌。需要托运行李的旅客到达机场后可到人工柜台交运行李，打印登机牌。旅客凭电子登机牌或纸质登机牌都可完成安检登机。 </p> <div class="bj5 mr-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>从旅客、航空公司、机场三个不同角度出发，讨论自助值机有哪些优缺点。</p> </div> <p class="left p-odd"><span class="bj2">任务工单▼</span></p> <p class="center p-odd"><img class="img-0" alt="" src="../../assets/images/0122-1.jpg" /></p> </div> </div> </div> <!-- 110页 --> <div class="page-box" page="118"> <div v-if="showPageList.indexOf(118) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">110</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class="p-even">1.值机的概念是什么？</p> <p class="p-even">2.值机服务的重要性体现在哪些方面？</p> <p class="p-even">3.值机的种类有哪些？</p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 111页 --> <div class="page-box" page="119"> <div v-if="showPageList.indexOf(119) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">111</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit5-c p-odd">任务二<br />值机服务岗位和工作流程</h2> <div class="task-u5-c"></div> <p class="left p-odd"><span class="bj2">任务描述▼</span></p> <p class="p-odd block2"> 佟女士作为一名刚入职某航空公司的值机服务工作人员，明天就要跟岗学习了。她将跟着自己的师傅去了解值机岗位上各项工作内容，以便有温度、有真情地帮助旅客和协调各部门完成各类值机准备工作。机场一般设置了哪些不同的值机岗位，这些岗位的工作流程是什么呢？ </p> <p class="left p-odd"><span class="bj2">知识准备▼</span></p> <h3 id="c038"><span class="zt-h4 unit5-c">一、</span><span class="qyls-h4 unit5-c">值机服务工作岗位设置</span> </h3> <h4 id="d119">（一）值班主任柜台</h4> <p class="p-odd">乘坐各个国际国内航班的贵宾、头等舱旅客，持有各航空公司会员卡的旅客都可以在此柜台享受专业人员的一条龙服务。其基本要求如下。</p> <p class="p-odd">①负责值机室和其他部门的衔接工作。</p> <p class="p-odd">②负责为航班起飞前40～45分钟到柜台的旅客办理乘机手续。</p> <p class="p-odd">③为特殊旅客（如贵宾、无成人陪伴儿童、孕妇、病残旅客、盲人等）办理乘机手续。</p> <p class="p-odd">④在普通值机柜台有超大行李时，负责通知机动、巡视岗位人员。</p> <p class="p-odd">⑤处理误机情况，如协助改签、提供延误证明、安排住宿等。</p> <h4 id="d120">（二）会员专柜</h4> <p class="p-odd">此柜台为通过各航空公司特别会员服务方式订票的旅客提供在机场取票 </p> </div> </div> </div> <!-- 112页 --> <div class="page-box" page="120"> <div v-if="showPageList.indexOf(120) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">112</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 服务，以及为大客户、贵宾提供优质乘机服务。值机服务人员还为旅客办理各航空公司俱乐部的现场入会手续，为持有会员卡的旅客查询旅程及进行里程补登和制卡服务。 </p> <div class="img-float w135 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0125-1.jpg" /> <p class="img">图5-4 为特殊旅客服务</p> </div> <span> <h4 id="d121">（三）特殊旅客服务柜台</h4> <p>此柜台专为晚到旅客、有特殊需要的旅客，如无成人陪伴儿童、孕妇、伤病旅客等提供方便、快捷、舒适的服务（图5-4），尽可能满足每一位旅客的特殊需求（晚到旅客应在保证航班正常的情况下办理乘机手续）。 </p> <h4 id="d122">（四）头等舱、公务舱值机柜台</h4> <p class="p-even"> 柜台负责为头等舱、公务舱旅客办理乘机手续。办完乘机手续后，柜台通知值班主任柜台，由值班主任做后续交接工作。没有头等舱、公务舱旅客时，也可为其他旅客办理乘机手续。头等舱、公务舱值机柜台一般在飞机起飞前40分钟或45分钟停止办理乘机手续。 </p> </span> <h4 id="d123" class="p-even">（五）逾重柜台</h4> <p class="p-even"> 此柜台负责为托运行李质量超过免费行李额的旅客办理逾重行李收费。旅客在值机柜台办理行李托运时，值机员如果发现行李质量超过免费行李额，会指示旅客到逾重柜台缴纳逾重行李费。逾重柜台收完费后填写逾重行李票，撕下其中的财务联和出票人联留底，其余两联交给旅客，并指示旅客回到先前称重的值机柜台，由值机员撕下逾重行李票的运输联，继续为其办理行李托运手续。逾重行李票的旅客联由旅客自行留存，可作为报销凭证，在托运行李遗失或损坏时亦可作为索赔的重要依据。 </p> <h4 id="d124" class="p-even">（六）超大超重行李柜台</h4> <p class="p-even"> 此柜台负责为托运行李体积或质量超过规定的旅客办理行李托运手续。托运行李的质量每件不能超过50千克，体积每件不能超过40厘米×60厘米×100厘米，如超过则不能在普通值机柜台办理行李托运手续（传送带限制），而需要到超大超重行李柜台办理，由机动值机员使用手推车将行李推到装卸部门。 </p> </div> </div> </div> <!-- 113页 --> <div class="page-box" page="121"> <div v-if="showPageList.indexOf(121) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">113</li> </ul> <div class="bodystyle"> <h3 id="c039" class="p-odd"><span class="zt-h4 unit5-c">二、</span><span class="qyls-h4 unit5-c">始发站值机工作流程</span></h3> <h4 id="d125" class="p-odd">（一）准备工作</h4> <h5 id="e079" class="p-odd">1.航班飞行前一天的准备</h5> <p class="p-odd"> ①调控员根据飞机起飞前一天24：00前机场站调部门发来的次日航班预告，了解各航班飞机的机型、飞机号、预定起飞时间和预报人数，确定无误后填入航班动态记录本或航班记录表内。</p> <p class="p-odd">②根据不同的机型、旅客人数，准备好相应数目的登机牌、行李牌、标志牌等业务用品。</p> <p class="p-odd">③了解航班特殊服务项目，即了解是否有重要旅客、特殊旅客和团体旅客及他们的特殊要求。</p> <h5 id="e080" class="p-odd">2.航班飞行当天的准备</h5> <p class="p-odd">①值机员应在当天第一架飞机起飞之前两小时到达工作岗位，做好当天的航班值机准备。</p> <p class="p-odd">②向调度部门了解本站航班动态情况，如因天气或其他原因飞机不能正点起飞应及时通知航班不正常处理室等相关部门，妥善安排旅客。</p> <p class="p-odd">③查看计算机，了解各航班的旅客人数有无增减。检查各航班准备的登机牌数是否与机型座位布局相符。</p> <p class="p-odd">④掌握重要旅客所乘飞机的航班号、姓名、职务、人数、候机地点和登机的要求，及时通知有关部门和岗位；同时预留好飞机座位，备好重要旅客的行李牌和标志牌。</p> <p class="p-odd">⑤如是联程航班，准确了解各航段的座位配额及前一站售票情况有无变更。</p> <p class="p-odd">⑥掌握工作交接的有关内容，了解待办事宜。</p> <p class="p-odd"> ⑦检查对讲机以及外场专用车辆的制动转向系统、汽油、机油、水、照明等状况是否良好。校对时钟，检查台秤、计算机等是否完好。校对航班指示牌显示是否正确，以便旅客办理乘机手续。</p> <p class="p-odd"> ⑧根据不同的机型、旅客人数，领取相应数目的登机牌、行李牌、标识牌、头等舱和商务舱旅客休息卡、行李费收据等业务用品。除了以上业务用品之外，国际始发站还应准备出境卡、健康声明以及中转行李牌等涉及出境 </p> </div> </div> </div> <!-- 114页 --> <div class="page-box" page="122"> <div v-if="showPageList.indexOf(122) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">114</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 业务的文件。 </p> <h4 id="d126" class="p-even">（二）办理乘机手续</h4> <p class="p-even">办理乘机手续的主要内容是查验旅客的旅行文件，为旅客安排座位、托运行李、打印登机牌和行李条。</p> <h4 id="d127" class="p-even">（三）结算报载</h4> <p class="p-even">①航班关闭后，进行两复核。就是查看登机牌发放数与离港系统办理的人数是否完全一致，如果不一致，要立即查找原因。</p> <p class="p-even">②与装卸队核对行李件数和质量，办理交接手续。</p> <p class="p-even">③填写值机准备复核单。</p> <p class="p-even">④将旅客人数、行李件数和质量、旅客座位安排、轮椅、担架等汇总后报配载。报载后如须增减旅客、行李应及时报给配载部门。</p> <p class="p-even">⑤回收有关票证。将所办航班剩余登机牌、行李牌回收送交保管，进仓储放。</p> <p class="p-even">⑥按乘机人数，填好发运统计表，以便日后与航空公司结算。</p> <p class="p-even">其中，前四项由调控室完成，后两项由结算室完成。</p> <h4 id="d128" class="p-even">（四）航班放行</h4> <p class="p-even">①了解航班到达时间、上客时间，并于起飞时间前20分钟由登机口专员将有关单据（旅客名单、乘机联、值机准备复核单）送候机厅检票口。</p> <p class="p-even"> ②核对登机人数。在飞机起飞前15分钟发现还有旅客尚未登机时，应与值机员一起核实旅客姓名，进行广播寻人，并核查该旅客有无行李托运。旅客未登机又有行李托运，生产调度人员应通知值机员在离港系统里减掉旅客、行李数，并通知装卸人员拉下该旅客行李。 </p> <p class="p-even">③交接相关旅客名单和特殊服务通知单。</p> <p class="p-even">④交接工作完成后，请乘务员签放行时间，通知撤梯、撤桥，放行飞机。</p> <h4 id="d129" class="p-even">（五）放行后的工作</h4> <p class="p-even">①航班统计。</p> <p class="p-even">②配载拍发电报。</p> </div> </div> </div> <!-- 115页 --> <div class="page-box" page="123"> <div v-if="showPageList.indexOf(123) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">115</li> </ul> <div class="bodystyle"> <h3 id="c040" class="p-odd"><span class="zt-h4 unit5-c">三、</span><span class="qyls-h4 unit5-c">经停站值机工作流程</span></h3> <h4 id="d130" class="p-odd">（一）准备工作</h4> <p class="p-odd">①查阅后方站发来的过站载重报，明确过站旅客人数及可利用的业载。</p> <p class="p-odd"> ②查阅后方站发来的座位占用情况电报（SOM）或从离港系统中查阅过站旅客座位占用情况，在该航班的座位布局表中划去已占座位；如果飞机预计到达时间前30分钟仍未收到座位占用情况电报等有关信息，则应发报向后方站索取。 </p> <p class="p-odd">③准备好过站旅客登机牌，如同时有两个以上的过站航班，则应使用不同颜色的过站登机牌。</p> <p class="p-odd">④做好特殊旅客服务准备工作。</p> <p class="p-odd">⑤准确掌握过站航班的到站时间和停机位置。</p> <h4 id="d131" class="p-odd">（二）过站工作</h4> <p class="p-odd">①在旅客下飞机时，发给过站旅客过站登机牌，告诉旅客凭此牌登机。</p> <p class="p-odd">②引导旅客进隔离厅候机室休息，并告诉旅客登机时间和登机口。</p> <p class="p-odd">③为重要旅客、病残旅客、盲人、无成人陪伴儿童等特殊旅客提供服务，必要时可为行动不便的特殊旅客做出机上停留的安排。</p> <p class="p-odd">④在过站旅客登机时，收回过站登机牌，并清点旅客人数，反复核对，确保所有过站旅客登机。</p> <p class="p-odd">⑤过站旅客登机的顺序，原则上为先上过站旅客，后上始发旅客。在确信所有过站旅客都已登机后，方可广播通知始发的旅客登机。</p> <h3 id="c041" class="p-odd"><span class="zt-h4 unit5-c">四、</span><span class="qyls-h4 unit5-c">到达站值机工作流程</span></h3> <h4 id="d132" class="p-odd">（一）飞机到达前的准备工作</h4> <p class="p-odd">①查阅相关报文，了解飞机预计到达时间，飞机型号，到达旅客人数，机上有无重要旅客、特殊旅客、联程或转机旅客或其他特殊情况，做好必要的准备。</p> <p class="p-odd">②广播或显示航班动态。</p> <p class="p-odd">③了解飞机的停放位置和登机桥号。</p> </div> </div> </div> <!-- 116页 --> <div class="page-box" page="124"> <div v-if="showPageList.indexOf(124) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">116</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">④及时了解飞机到达所需的设备，如梯车、轮椅、担架等是否准时到位。如有重伤、患病旅客，应及时通知急救中心准备救护车。</p> <p class="p-even">⑤飞机到达前5分钟，提前到达指定位置，正确引导旅客下飞机。</p> <h4 id="d133" class="p-even">（二）飞机到达后的工作</h4> <p class="p-even">①引导旅客下飞机至到达厅，并引导托运行李的旅客等候领取托运行李。</p> <p class="p-even">②做好特殊旅客的保障工作，由服务人员护送特殊旅客至到达厅，直至交给接机人。拍发电报给始发站。</p> <p class="p-even">③如遇各种原因导致飞机返航或备降，要做好旅客的引导工作；主动与有关单位联系，及时掌握航班动态、信息，耐心回答旅客的问询。</p> <div class="bj5 ml-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>每个航空公司或者机场设置的值机服务岗位是否一致，工作流程又是否一致？</p> </div> <p class="left p-even"><span class="bj2">任务工单▼</span></p> <p class="center p-even"><img class="img-0" alt="" src="../../assets/images/0129-1.jpg" /></p> </div> </div> </div> <!-- 117页 --> <div class="page-box" page="125"> <div v-if="showPageList.indexOf(125) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">117</li> </ul> <div class="bodystyle"> <p class="left p-odd"><span class="bj2">拓展训练▼</span></p> <p class="p-odd">1.值机柜台分为哪几种？</p> <p class="p-odd">2.托运行李的质量每件不能超过____千克，体积每件不能超过____厘米，若超过需要去__________办理值机手续。</p> <p class="p-odd">3.航班关闭两复核，就是查看_____________与______________。</p> <p class="p-odd">4.简述航程不同阶段的值机工作流程。</p> <p class="left p-odd"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 118页 --> <div class="page-box" page="126"> <div v-if="showPageList.indexOf(126) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">118</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit5-c p-even">任务三<br />乘机手续办理</h2> <div class="task-u5-c ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class=" p-even"> 邱女士准备乘坐某航班从上海飞往北京，这是她第一次乘坐飞机出行。她在网上查了很多信息，如出行应该注意些什么，然后详细记录下来。因为第一次坐飞机，她非常想坐靠窗的位置。但是到了机场之后，值机员告知邱女士所有靠窗位置已被选择完毕，邱女士很遗憾没有选到自己心仪的座位。在打印登机牌的时候，工作人员发现邱女士的身份证过期了，没办法直接办理乘机手续。通过工作人员的帮助，邱女士有惊无险地出行了。在办理乘机手续时，我们主要应注意些什么？工作人员主要负责完成哪些工作内容？ </p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <h3 id="c042" class=" p-even"><span class="zt-h4">一</span><span class="qyls-h4">办理乘机手续的时间规定</span> </h3> <p class=" p-even">旅客应按承运人的要求，提前一定时间到机场办理乘机手续。提前办乘机手续的时间有以下规定。</p> <p class=" p-even">①200（含）个以上座位的客机在离站时间前120分钟开始办理手续，在离站时间前30分钟停止办理手续。</p> <p class=" p-even">②90～199个座位的客机在离站时间前90分钟开始办理手续，在离站时间前20分钟停止办理手续。</p> <p class=" p-even">③少于90个座位的客机在离站时间前60分钟开始办理手续，在离站时间前20分钟停止办理手续。</p> </div> </div> </div> <!-- 119页 --> <div class="page-box" page="127"> <div v-if="showPageList.indexOf(127) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">119</li> </ul> <div class="bodystyle"> <h3 id="c043" class="p-odd"><span class="zt-h4 unit5-c">二、</span><span class="qyls-h4 unit5-c">值机准备工作</span></h3> <p class="p-odd">①按时到岗，核对航班机型、飞机号、到达站。</p> <p class="p-odd">②准备好行李牌、免责行李牌、贵宾行李牌、头等舱行李牌、中转行李牌、头等舱旅客休息牌、行李保险单、中转标志，以及“小心轻放”“不能倒置”等标贴。</p> <p class="p-odd">③提前5分钟上柜台，清理工作台面，检查计算机、台秤、行程单打印设备和行李转盘等是否运转正常，登机牌是否准备充足。</p> <p class="p-odd">④登录离港系统，电子商务柜台操作员登录旅客机场服务系统。</p> <h3 id="c044" class="p-odd"><span class="zt-h4 unit5-c">三、</span><span class="qyls-h4 unit5-c">客票的查验</span></h3> <p class="p-odd">①对客票的真实性、合法性、有效性进行查验。包括如下内容。</p> <p class="p-odd">旅客与本公司有没有结算关系。</p> <p class="p-odd"> 自旅行开始之日起，客票一年内有效。客票全部未使用的，从填开客票之日起，一年内有效。客票有效期的计算，自旅行开始或者填开客票之日的次日零时起至有效期满之日的次日零时止。特种票价的客票有效期，按该客票适用票价的有效期计算。 </p> <p class="p-odd">②检查旅客姓名。旅客姓名和旅行证件应与订座记录相符。但应允许某些情况下因采用不同拼写方法而造成的姓名不相符，也应允许因姓名写法习惯不同而造成的姓、名颠倒。</p> <p class="p-odd">④检查旅客订座记录中座位等级是否与客票所列相符。</p> <p class="p-odd">⑤检查票价。</p> <p class="p-odd"> ⑥检查订座状态。如果显示为“OK”，但计算机中显示无座，应设法弄清是由于工作人员疏忽还是旅客未再证实。无论哪种情况，持有“OK”票的旅客都应优先于持有“OPEN”票或未购机票的旅客。</p> <p class="p-odd">⑦检查是否可签转。</p> <p class="p-odd">⑧每一位成人旅客只能携带一名按正常票价10%付费的不占座婴儿旅客。</p> </div> </div> </div> <!-- 120页 --> <div class="page-box" page="128"> <div v-if="showPageList.indexOf(128) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">120</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h3 id="c045" class="p-even"><span class="zt-h4 unit5-c">四、</span><span class="qyls-h4 unit5-c">客舱座位安排应遵循的一般规则</span></h3> <p class="p-even"> 在查验客票准确无误后，值机员应给旅客打印并交付登机牌（图5-5）。我国使用的登机牌上印有航班号、日期、旅客姓名、座位号（国际航班还分吸烟区和非吸烟区座位号，国内航班分前舱门和后舱门座位号）、目 </p> <div class="img-float w250 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0133-1.jpg" /> <p class="img">图5-5 交付登机牌</p> </div> <span> <p class="td-0"> 的地和登机门等。登机牌上还有头等舱（F）、公务舱（C）、经济舱（Y）或其他特殊登记座舱字样以及航空公司名称和航徽等标志。 </p> <p class="p-even"> 登机牌是旅客对号入座和地面服务人员清点登机旅客人数的依据，是唯一的乘机凭证。在发放登机牌时需要为旅客安排和客票舱位等级相对应的座位，安排座位时一般应遵循以下规则。 </p> <p class="p-even">①航班不满员时，要兼顾机舱各区域对飞机平衡的影响，尽量安排旅客平均分布：头等舱内旅客一般由前往后安排，经济舱旅客由后往前安排。</p> </span> <p class="p-even">②团体旅客、同行旅客、家庭旅客或需要相互照顾的旅客应尽量安排在相邻座位上；不同政治态度或不同宗教信仰的旅客，尽量不安排在一起。</p> <p class="p-even">③重要旅客座位应尽量靠前排，或在允许范围内尽量满足其要求；航班经停站有重要旅客上飞机时，应事先通知始发站留合适的座位，始发站还应通知乘务员注意不要让其他旅客占用。 </p> <p class="p-even">④符合乘机条件的病残旅客、孕妇、无成人陪伴儿童等需要特殊照顾的旅客应安排在靠近服务人员、方便出入的座位上，但不应安排在紧急出口旁边的座位上。</p> <p class="p-even">⑤在航班不满员的情况下，应将携带不占座婴儿的旅客安排在相邻座位无人占座的座位上；如果旅客在订座时已预订了机上摇篮，应把旅客安排在可安装机上摇篮的座位上。</p> <p class="p-even">⑥对需要拆机上座位的担架旅客，必须本着避免影响其他旅客的原则，一般将其安排在客舱尾部；所拆的座椅位置不能在紧急出口旁边。</p> <p class="p-even">⑦犯人旅客应安排在离其他旅客较远、不靠近紧急出口和不靠窗的座位上，其押送人员必须安排在犯人旅客旁边的座位上。</p> </div> </div> </div> <!-- 121页 --> <div class="page-box" page="129"> <div v-if="showPageList.indexOf(129) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">121</li> </ul> <div class="bodystyle"> <p class="p-odd">⑧紧急出口旁边的座位要尽量安排身体健全、懂中英文字、遇到紧急情况愿意帮助别人的旅客。</p> <p class="p-odd">⑨对因超售等而非自愿购买高等级舱位的旅客的座位，应与该等级的付费旅客分开；非自愿降低舱位等级的旅客应安排在降低等级后较舒适的座位上。</p> <p class="p-odd">⑩对携带外交信袋的外交信使及押运外币的押运员，应将其安排在便于上下飞机的座位上。</p> <h3 id="c046" class="p-odd"><span class="zt-h4 unit5-c">五、</span><span class="qyls-h4 unit5-c">收运托运行李</span></h3> <div class="img-rights w200 openImgBox mt-20"> <img class="img-0" alt="" src="../../assets/images/0134-1.jpg" /> <p class="img">图5-6 收运托运行李</p> </div> <span> <p class="p-odd"> 如旅客有托运行李，值机员应在办理值机手续时收运（图5-6）。行李运输伴随旅客运输而产生，与旅客运输有着密不可分的关系。收运行李是行李运输中的首要环节，收运行李时应注意以下几个方面。 </p> <p class="p-odd">①了解行李内容是否属于行李的范围。</p> <p class="p-odd">②了解行李内有无夹带违禁、违法、危险、易碎、易损、贵重物品或不能作为托运行李运输的物品。</p> <p class="p-odd">③检查行李的包装、体积、质量是否符合要求。</p> <p class="p-odd">④行李称重，与免费行李额比较，决定是否收费，并对应该收费的收取逾重行李费。</p> </span> <h3 id="c047" class="p-odd"><span class="zt-h4">六、</span><span class="qyls-h4">报载</span></h3> <p class="p-odd"> ①值机员为旅客办理完值机业务、关闭本次航班后，应统计发放登机牌的数量，并与离港系统中的人数、行李件数、行李质量进行核对，用对讲机与行李房核对行李件数。如果货运收运了团队行李，应将件数和质量通知该航班值机员，值机员应及时将行李件数、质量加入离港计算机系统中，以便配载员配载以及核对。 </p> <p class="p-odd">②正常航班预计起飞前25分钟，至迟应于20分钟前，向结算室报载；不正常航班在航班飞机着陆时间向结算室报载。</p> <p class="p-odd">③填写出港航班业务交接单。</p> <p class="p-odd">④做好送航班的准备工作，带齐对讲机、该航班行李牌和出港航班业务</p> </div> </div> </div> <!-- 122页 --> <div class="page-box" page="130"> <div v-if="showPageList.indexOf(130) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">122</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even td-0"> 交接单到结算室。 </p> <p class="p-even">⑤将出港航班业务交接单交结算控制员签字。</p> <h3 id="c048" class="p-even"><span class="zt-h4">七、</span><span class="qyls-h4">送飞机</span></h3> <p class="p-even">①了解飞机停机位，核对飞机号，领取该航班舱单、业务袋及随机业务文件，送飞机。</p> <p class="p-even">②在不正常航班飞机到达后、旅客下完前到飞机上检查飞机状况能否上客，如能上客，及时通知上客。</p> <p class="p-even">③在舱门口检查登机旅客有无携带超大行李，如有，说服旅客将行李交运。在行李上拴挂行李牌后，将行李交行李房人员送入货舱后，将行李票交给旅客。</p> <p class="p-even">④将舱单交给机长签字，业务袋交给乘务长，并请乘务长在出港航班业务交接单上签名。</p> <p class="p-even">⑤与结算室和第二验票口（登机口）工作人员核对人数，待旅客到齐后用对讲机通知结算室。</p> <p class="p-even"> 如有旅客未登机，查找出其姓名后，用对讲机通知结算室广播，并将该旅客乘机联找出，查看该旅客有没有托运行李。如未登机旅客有托运行李，将行李号报给行李房人员将其行李找出。若旅客在离港时间前3分钟仍未找到，请示结算室是否将未登机旅客的行李拉下，得到结算室同意后用对讲机通知行李房人员将其行李拉下，减去未登机旅客后与结算室和第二验票口工作人员重新核对旅客人数，通知机组减人后的确切人数（及托运行李的增减）并在舱单上做相应的修改，人员到齐后通知结算室。结算室同意后方可放行。 </p> <p class="p-even">⑥将签过字的舱单和交接单送回结算室。</p> <h3 id="c049" class="p-even"><span class="zt-h4">八、</span><span class="qyls-h4">结束工作</span></h3> <p class="p-even">回到值机室后，清理值机柜台，根据实际情况做账，并做好记录工作。</p> <h3 id="c050" class="p-even"><span class="zt-h4">九、</span><span class="qyls-h4">特殊情况值机处理流程</span> </h3> <p class="p-even">值机工作中会遇到一些特殊情况，值机员需要根据实际情况灵活处理。</p> </div> </div> </div> <!-- 123页 --> <div class="page-box" page="131"> <div v-if="showPageList.indexOf(131) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">123</li> </ul> <div class="bodystyle"> <h4 id="d134" class="p-odd">（一）候补接收</h4> <p class="p-odd">如果遇到需要接收候补旅客的情况，必须先确认客票在离港系统的票联状态为“open for use”（有效）。</p> <p class="p-odd">候补接收时，必须输入旅客的真实姓名，不能用“PAX”或其他符号代替。</p> <p class="p-odd">旅客误机后，自愿改签后续航班，在没有订妥座位的情况下，值机员不得擅自候补接收。</p> <h4 id="d135" class="p-odd">（二）旅客晚到的情况</h4> <p class="p-odd">航班关闭后，可为晚到旅客改签后续航班。</p> <p class="p-odd">如果旅客提出退票，有条件的机场可直接为旅客取消座位，或让旅客联系销售单位取消座位并申请退票。</p> <p class="p-odd">如果无法执行改签操作，遇到需要特殊处理的情况，要做好记录，并将系统问题的情况向相关部门反映。</p> <h4 id="d136" class="p-odd">（三）逾重行李的处理</h4> <p class="p-odd">如果旅客行李逾重，请旅客到收款柜台交付逾重行李运费。</p> <p class="p-odd">行李逾重的旅客凭“行李提取凭证”到收款处交超重费，再回柜台领取登机牌，值机员在收取逾重行李票的承运人联后，为旅客打印登机牌。</p> <p class="p-odd">如果逾重旅客的行李是几个人一起合并计算的，值机员需在行李提取凭证上注明人数。</p> <h4 id="d137" class="p-odd">（四）行李托运特殊情况处理</h4> <p class="p-odd">如果旅客托运行李的质量或体积超过航空公司规定的标准，应请旅客将行李运到航空货运部门作为货物运输。</p> <p class="p-odd">如果旅客行李内有不符合运输规定的物品，应要求旅客将物品取出方可收运。</p> <p class="p-odd">如果旅客托运的行李属于以下情况——易碎物品、行李有破损、无锁或锁已失效等，应拴挂免除责任行李牌，请旅客在免除责任行李牌上签名后，将行李牌拴挂在旅客的行李上。</p> <p class="p-odd">小动物在指定柜台运输。收运小动物要检查小动物的免疫证明，符合条件，才可以收运。装运小动物的容器应符合下列要求。</p> </div> </div> </div> <!-- 124页 --> <div class="page-box" page="132"> <div v-if="showPageList.indexOf(132) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">124</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="p-even">①能防止小动物破坏、逃逸和将身体某部分伸出容器以损伤人员、行李、货物或飞机。</p> <p class="p-even">②能保证小动物站立和适当活动，保证空气流通，不致使小动物窒息。</p> <p class="p-even">③能防止粪便渗溢，以免污染飞机、机上设备及其他物品。</p> <p class="p-even">旅客领取登机牌后，如果要求补办行李托运，应核查旅客证件及登机牌，并将行李件数和质量输入离港系统。</p> <h4 id="d138" class="p-even">（五）旅客无法通过安检的情况</h4> <p class="p-even">如旅客无法通过安检被拒绝乘机，应根据收回的登机牌，将该旅客记录从离港系统中删除。如果该旅客有托运行李，应通知值班主任联系装卸部门将其行李卸下飞机。</p> <div class="bj5 ml-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>如果旅客乘坐的航班在起飞前45分钟停止了乘机手续的办理，但是起飞前半小时突然接到机场流量管控的通知，飞机起飞时间延误，延误时间不定，请分组讨论未办理乘机手续的晚到旅客是否能赶上这趟航班？ </p> </div> <p class="left p-even"><span class="bj2">任务工单▼</span></p> <p class="center p-even"><img class="img-0" alt="" src="../../assets/images/0137-1.jpg" /></p> </div> </div> </div> <!-- 125页 --> <div class="page-box" page="133"> <div v-if="showPageList.indexOf(133) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目五</li> <li class="headerText">值机服务</li> <li class="headerNumber">125-126</li> </ul> <div class="bodystyle"> <p class="left p-odd"><span class="bj2">拓展训练▼</span></p> <p class="p-odd">情境：陈先生为自己和妻子以及9岁的女儿购买了从成都飞往广州的机票，准备去广州游玩。由于是家庭旅行，行李较多，女儿第一次坐飞机，且陈先生非常害怕不能顺利完成乘机手续的办理。</p> <p class="p-odd">根据上述情境，分小组采用角色扮演法完成此次乘机手续办理的模拟演练。</p> <p class="p-odd">（1）将全班同学分成若干组，每组5～8人。</p> <p class="p-odd">（2）每组成员选定角色，使用登机牌、行李箱和行李条等开展乘机手续的办理活动。</p> <p class="left p-oddd"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 126页隐藏页面 --> <div class="page-box hidePage" page="134"> </div> </div> </template> <script> export default { name: "chapterFive", props: { showPageList: { type: Array, }, }, } </script> <style lang="less" scoped></style> src/books/aviationBasicSkills/view/components/chapter006.vue
New file @@ -0,0 +1,439 @@ <template> <div class="chapter" num="7"> <!-- 第六单元封面 --> <div class="page-box" page="135"> <div v-if="showPageList.indexOf(135) > -1"> <div style="background-color: #F99F1D; padding-top: 50px"> <h1 class="fl jc-c" id="a007"><img class="" style="width: 100%; " alt="" src="../../assets/images/xm6.jpg" /></h1> <div style="padding: 0px 82px 100px 82px"> <div class="bj-1"> <p id="b001" class="bj-2-zt"><span class="tp-h6"><img class="inline4" alt="" src="../../assets/images/xmms.png" /></span>核心目标</p> </div> <p class="bj-3-zt"><b>>>>职业能力</b></p> <p class="bj-1-zt">1.掌握安检的程序、安检准备及实施。</p> <p class="bj-1-zt">2.掌握证件检查的程序、方法及注意事项。</p> <p class="bj-1-zt">3.掌握人身检查的重点部位及重点人身检查对象，并了解人身检查的注意事项。</p> <p class="bj-1-zt">4.了解开箱/包检查的流程，掌握开箱/包检查的要求及注意事项。</p> <p class="bj-3-zt"><b>>>>职业素养</b></p> <p class="bj-1-zt">1.具备强烈的大局意识和政治意识。</p> <p class="bj-1-zt">2.具备风险忧患意识，具备在证件检查岗位、人身检查岗位、开箱/包检查岗位的应急处置能力。</p> <p class="bj-1-zt">3.具备危机意识和“安全责任重于泰山”的责任意识。</p> <p class="bj-1-zt">4.具备优质的文明服务意识，文明执勤、热情服务。</p> <p><br></p> <p><br></p> </div> </div> </div> </div> <!-- 128页 --> <div class="page-box" page="136"> <div v-if="showPageList.indexOf(136) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">128</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit2-c p-even">任务一<br />安检准备</h2> <div class="task-u2-c ma-l"></div> <p class="left p-even"><span class="bj2">任务描述▼</span></p> <p class="p-even block2"> 康康作为一名刚接触民航安检基础知识的新生，对民航安全检查岗位以及各岗位具体操作流程和技能了解不多，我们需要带康康同学去了解民航安检服务。什么是安检服务？民航安检在整个民航运输链条中扮演了什么角色呢？ </p> <p class="left p-even"><span class="bj2">知识准备▼</span></p> <h3 id="c051" class="p-even"><span class="zt-h4 unit2-c">一、</span><span class="qyls-h4 unit2-c">安检的概念</span></h3> <p class="p-even"> 民航安全技术检查简称民航安全检查或民航安检，是指在民航机场实施的以防止劫（炸）飞机和其他危害航空安全事件的发生，保障旅客、机组人员和航空器安全所采取的一种强制性的技术性检查。</p> <p class="p-even"> 关于制止和防范非法劫持航空器行为的国际公约规定，凡缔约国都应根据国际法和国内法，采取一切必要和可能的措施，有效地防止危害航空安全的非法行为的发生，严厉惩罚和打击犯罪行为。所以对旅客进行安全检查，是为了保障旅客本身的安全，防止非法劫持航空器事件的发生。 </p> <h3 id="c052" class="p-even"><span class="zt-h4 unit2-c">二、</span><span class="qyls-h4 unit2-c">安检的对象及内容</span></h3> <p class="p-even">安检的对象包括所有乘坐民航班机的旅客及其行李物品、航空货物和邮件。世界上少数国家对重要人物和特殊物品有免检的规定，我国也有免检的规定，但不得扩大其适用范围。</p> <p class="p-even">安检的内容主要是检查旅客及其行李物品中是否携带枪支、弹药、易 </p> </div> </div> </div> <!-- 129页 --> <div class="page-box" page="137"> <div v-if="showPageList.indexOf(137) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目六</li> <li class="headerText">安检服务</li> <li class="headerNumber">129</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 爆、腐蚀、有毒、放射性等危险物品及违禁物品，以确保航空器及旅客的安全。安全检查必须在旅客登机前进行，拒绝检查者不准登机，损失自负。 </p> <h3 id="c053" class="p-odd"><span class="zt-h4 unit2-c">三、</span><span class="qyls-h4 unit2-c">安检的程序</span></h3> <p class="p-odd">①旅客进入安检通道后，应将有效身份证件、机票、登机牌交给安检人员查验。安检人员查验无误后在登机牌上加盖安检验讫章。</p> <p class="p-odd">②旅客到达安检通道前传位置，将手提行李与身上的小件金属物品放置在X射线机传送带上并过机检查。</p> <p class="p-odd">③按照前传检查员的指引，旅客通过金属探测门并接受人身检查。</p> <p class="p-odd">④如手提行李需要开箱/包检查，旅客应配合安检人员检查。</p> <h3 id="c054" class="p-odd"><span class="zt-h4 unit2-c">四、</span><span class="qyls-h4 unit2-c">安检的准备及实施</span></h3> <p class="p-odd"> 为使安检达到预期效果，必须做好充分准备，即思想和业务上的准备。思想上的准备，主要是发动群众，开展群众性的自检自查。通过自检，尽早发现隐患，形成自检自改、边查边改的局面。业务上的准备主要包括如下方面。 </p> <p class="p-odd">①确定检查目的、步骤、方法，建立检查组织，抽调检查人员，安排检查日程。</p> <p class="p-odd">②针对检查的项目内容，有针对性地学习相关法规、政策、技术、业务知识，提高检查人员的法规、政策、技术和业务水平。</p> <p class="p-odd"> ③分析过去几年（一般是近5～10年）所发生的各种事故（含无伤害的险肇事故、损失较小的事故）的资料，并根据实际需要准备一些表格、卡片，记录曾发生的事故的次数、部门、类型、伤害性质、伤害程度以及发生事故的主要原因和采取的防护、防范措施等，以提示检查人员注意。 </p> <p class="p-odd">④事先拟定安全检查表，以便逐项检查，做好记录，防止遗漏要检查的项目内容。从实际出发，分清主次，力求检查取得实效。</p> <p class="p-odd"> ⑤各岗位人员应按时到达工作现场，做好工作前的准备。检查仪器、设备、系统是否处于正常工作状态；办理交接班手续，包括上级的文件、指示，执勤中遇到的问题及处理结果，设备使用情况，遗留问题及需要注意的事项，等等。 </p> <div class="bj5 mr-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>旅客安全检查的主要流程是什么？</p> </div> </div> </div> </div> <!-- 130页 --> <div class="page-box" page="138"> <div v-if="showPageList.indexOf(138) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">130</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">任务工单▼</span></p> <p class="center p-even"><img class="img-0" alt="" src="../../assets/images/0143-1.jpg" /></p> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class=" p-even">什么是民航安检？</p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 131页 --> <div class="page-box" page="139"> <div v-if="showPageList.indexOf(139) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目六</li> <li class="headerText">安检服务</li> <li class="headerNumber">131</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit2-c">任务二<br />证件检查</h2> <div class="task-u2-c"></div> <p class="left"><span class="bj2">任务描述▼</span></p> <p class="p-odd block2"> 某机场安检员在安检现场执行证件检查任务时，发现一名旅客所持军官证与常规军官证存在差异。在询问该旅客问题时，安检员发现该旅客神情慌张、面对问题含糊其词，立即上报现场值班班长。经现场值班班长进一步核验信息，发现该旅客所持军官证疑似伪造，便立即将该旅客和军官证移交至机场公安机关调查处理。 </p> <p class="p-odd block2">请各位同学思考：证件检查的流程是什么？安检员使用了证件检查中的哪些方法？</p> <p class="left"><span class="bj2">知识准备▼</span></p> <h3 id="c055"><span class="zt-h4 unit2-c">一、</span><span class="qyls-h4 unit2-c">安检通道岗位流程</span> </h3> <p class="p-odd">在旅客安全检查现场，证件检查是旅客接受的第一项检查，图6-1所示为安检模拟通道方位图。</p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0144-1.jpg" /></p> <p class="img">图6-1 安检模拟通道方位图</p> </div> </div> </div> <!-- 132页 --> <div class="page-box" page="140"> <div v-if="showPageList.indexOf(140) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">132</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h3 id="c056" class="p-even"><span class="zt-h4 unit2-c">二、</span><span class="qyls-h4 unit2-c">验证岗位工作流程</span></h3> <div class="img-float w300 openImgBox mt-10"> <img class="img-0" alt="" src="../../assets/images/0145-1.jpg" /> <p class="img">图6-2 验证岗位工作流程</p> </div> <span> <p>图6-2为验证岗位工作流程。</p> <p>①问候用语。当旅客到达验证台时，验证员应首先向旅客问好：“您好！请出示您的有效乘机证件、登机牌。”</p> <p>②接受票证。验证员每次只能接受一名成人旅客的票证。遇到家庭和团队旅客时，要请其他同行旅客暂时退出“一米黄线”候检，做到一人一牌一证过检。</p> <p>③检查证件。检查乘机证件的真假、乘机证件是否在有效期内。</p> <p>④人证核对。核对乘机证件与持证人是否相符、乘机证件与登机牌上的姓名是否一致、登机牌相关信息是否正确等。</p> <p class="p-even">⑤录入信息并盖章。将登机牌信息和旅客信息录入安检信息管理系统，以备查用。查验无误后，按规定在登机牌上加盖验讫章。</p> </span> <p class="p-even">⑥票证整理。将旅客的票证整理整齐，双手将证件、登机牌、客票递还给旅客，并目视旅客道谢。</p> <h3 id="c057" class="p-even"><span class="zt-h4 unit2-c">三、</span><span class="qyls-h4 unit2-c">证件检查的方法</span></h3> <p class="p-even">检查证件时应采取检查、观察和询问相结合的方法，具体为一看、二对、三问。</p> <p class="p-even"> 一看。就是对证件进行检查，要注意甄别证件的真伪，认真查验证件的外观式样、规格、塑封、暗记、照片、印章、颜色、字体、编号、有效期限等主要识别特征是否与规定相符，有无伪造等疑点。注意查验证件是否过期。 </p> <p class="p-even">二对。就是观察、辨别持证人与证件照片的性别、年龄、相貌特征是否吻合，有无疑点。</p> <p class="p-even">三问。就是对有疑点的证件，通过简单询问其姓名、年龄、出生日期、</p> </div> </div> </div> <!-- 133页 --> <div class="page-box" page="141"> <div v-if="showPageList.indexOf(141) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目六</li> <li class="headerText">安检服务</li> <li class="headerNumber">133</li> </ul> <div class="bodystyle"> <p class="p-odd td-0"> 生肖、单位、住址等，进一步加以核实。 </p> <h3 id="c058" class="p-odd"><span class="zt-h4 unit2-c">四、</span><span class="qyls-h4 unit2-c">证件检查注意事项</span></h3> <p class="p-odd">①检查中要注意看证件上的有关项目是否有涂改的痕迹。</p> <p class="p-odd">②检查中要注意观察是否有冒名顶替的情况，注意观察持证人的外貌特征是否与证件上的照片相符。发现有可疑情况，应对持证人仔细查问。</p> <p class="p-odd">③检查证件时要注意方法，要做到自然大方、态度和蔼、语言得体，以免引起旅客反感。</p> <p class="p-odd">④注意观察旅客穿戴有无异常，如戴墨镜、戴围巾、戴口罩、戴帽子等，应让其取下，以便准确核对。</p> <p class="p-odd">⑤应注意工作秩序，集中精力，防止漏验证件或漏盖验讫章。</p> <p class="p-odd">⑥检查中要注意发现通缉、查控对象。</p> <p class="p-odd">⑦检查中发现疑点时，要慎重处理，及时报告。</p> <p class="p-odd">⑧根据机场流量、工作标准以及验证、前传、引导、人身检查岗位的要求适时验放旅客。</p> <div class="bj5 mr-9"> <div class="bj5-xyx"> <p class="td-0"><span class="bj5-xyx">课堂研讨</span></p> </div> <p>验证员在岗位上遇到冒用他人身份证等证件时，应该如何判定并处理？</p> </div> <p class="left"><span class="bj2">任务工单▼</span></p> <p class="center p-odd"><img class="img-0" alt="" src="../../assets/images/0146-1.jpg" /></p> </div> </div> </div> <!-- 134页 --> <div class="page-box" page="142"> <div v-if="showPageList.indexOf(142) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">134</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <p class="left p-even"><span class="bj2">拓展训练▼</span></p> <p class=" p-even">1.检查证件时应采取________、_________和_________相结合的方法，具体为________、_________、_________。</p> <p class=" p-even">2.简述验证岗位人员执勤时的注意事项。</p> <p class="left p-even"><span class="bj2">自我评价▼</span></p> </div> </div> </div> <!-- 135页 --> <div class="page-box" page="143"> <div v-if="showPageList.indexOf(143) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目六</li> <li class="headerText">安检服务</li> <li class="headerNumber">135</li> </ul> <div class="bodystyle"> <h2 id="b004" class="unit2-c">任务三<br />旅客人身检查</h2> <div class="task-u2-c"></div> <p class="left p-odd"><span class="bj2">任务描述▼</span></p> <p class="p-odd block2"> 小王是某机场安检部门人身检查员。某日，他在岗位上对一名男性旅客进行人身检查，当检查到这名旅客的左大臂外侧时，该旅客故意转动身体，企图逃过小王对这个部位的检查，同时不断催促小王加快检查速度。这个行为引起了小王的注意，他坚持按照人身检查的程序继续对该名旅客进行检查。在检查到该名旅客左手腕时，发现其手腕处戴着黑色手链。手链是用粗线编织的，小王仔细检查发现该手链打开后为镁棒打火装置。 </p> <p class="p-odd block2">作为一名民航安检人员，旅客的哪些行为是反常的，需要我们进行重点检查呢？重点检查的部位又有哪些呢？</p> <div class="img-rights w210 openImgBox mt-0"> <img class="img-0" alt="" src="../../assets/images/0148-1.jpg" /> <p class="img">图6-3 人身检查岗位工作流程</p> </div> <span> <p class="left"><span class="bj2">知识准备▼</span></p> <h3 id="c059"><span class="zt-h4 unit2-c">一、</span><span class="qyls-h4 unit2-c">人身检查岗位工作流程</span></h3> <p>人身检查通常有仪器检查和手工检查两种方式。仪器检查是指安检人员按规定的方法采用金属探测门（安全门）、手持金属探测器对旅客实施检查；手工检查是指安检人员按规定的方法和程序对旅客身体进行检查，以确认是否携带危险品、违禁品。 </p> <p>人身检查岗位工作流程如图6-3所示。</p> </span> </div> </div> </div> <!-- 136页 --> <div class="page-box" page="144"> <div v-if="showPageList.indexOf(144) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">136</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> <h3 id="c060" class="p-even"><span class="zt-h4 unit2-c">二、</span><span class="qyls-h4 unit2-c">人身检查的重点部位</span></h3> <p class="p-even">在对旅客进行人身检查时，应重点检查容易藏匿武器、管制刀具等违禁物品的部位，以达到准确、有效的检查效果。</p> <p class="p-even">人身检查的重点部位如下。</p> <p class="p-even">①头部。头部容易被人忽视，但又是不法分子可能利用的部位，如在头发（或假发）中隐藏雷管、子弹等小件物品。对戴在头上的帽子、围（头）巾等，都要进行严格检查。</p> <p class="p-even">②肩胛。肩胛部位可用于捆绑或粘贴较大一点的违禁物品，如手枪、匕首等。</p> <p class="p-even">③胸部。胸部容易藏匿手枪、匕首、炸药等危险品，特别是女性，可利用生理特点藏匿毒品、伪钞、炸药等违禁或危险物品。</p> <p class="p-even">④手部（手腕）。手部的指缝容易藏匿类似子弹等小型违禁品；手腕佩戴的饰品也要重点检查，可能会是伪装成生活物品的违禁品。</p> <p class="p-even">⑤臀部。特别是臀部下部，容易被用来藏匿违禁物品。</p> <p class="p-even">⑥腋下。腋下是容易藏匿危险品的部位，应特别注意仔细检查。</p> <p class="p-even">⑦裆部。裆部隐藏危险品、毒品的情况较多。</p> <p class="p-even"> ⑧腰部。腰部是容易被利用的部位，能隐藏相对大型的武器，必须从严检查。比如，检查皮带时，应结合手持金属探测器的报警情况，确定重点位置并采取摸、捏、掂的方式绕皮带一周进行检查，必要时要请旅客解下过X射线机检查。 </p> <p class="p-even">⑨腹部。腹部空间较大，易藏匿相对大型的危险品和较多的违禁品，从外表上不易看出，须通过摸、按、压等方法从严检查。</p> <p class="p-even">⑩脚部。脚部容易藏匿枪支、炸药、子弹、刀具等。</p> <h3 id="c061" class="p-even"><span class="zt-h4 unit2-c">三、</span><span class="qyls-h4 unit2-c">人身检查的重点对象</span></h3> <p class="p-even">对旅客进行人身检查时，有下列情况之一者，应列为重点检查对象，要特别注意从严仔细检查。</p> <p class="p-even">①精神恐慌、言行可疑、伪装镇静者。</p> </div> </div> </div> <!-- 137页 --> <div class="page-box" page="145"> <div v-if="showPageList.indexOf(145) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目六</li> <li class="headerText">安检服务</li> <li class="headerNumber">137</li> </ul> <div class="bodystyle"> <p class="p-odd">②冒充熟人，假献殷勤、接受检查过于热情者。</p> <p class="p-odd">③表现不耐烦、催促检查或者言行蛮横、不愿接受检查者。</p> <p class="p-odd">④窥视检查现场、探听安全检查情况等行为异常者。</p> <p class="p-odd">⑤本次航班已经开始登机，匆忙赶到安检现场者。</p> <p class="p-odd">⑥公安部门、安检护卫部门掌握的嫌疑人和群众提供的有可疑言行的旅客。</p> <p class="p-odd">⑦上级或有关部门通报的来自恐怖活动频繁的国家和地区的人员。</p> <p class="p-odd">⑧着装与其身份不相符或不合时令者。</p> <p class="p-odd">⑨男性青壮年旅客。</p> <p class="p-odd">⑩根据空防安全形势有必要采取特别安全措施航线的旅客。</p> <p class="p-odd">⑪有国家保卫对象乘坐航班的其他旅客。</p> <p class="p-odd">⑫检查中发现的其他可疑者。</p> <h3 id="c062" class="p-odd"><span class="zt-h4 unit2-c">四、</span><span class="qyls-h4 unit2-c">使用手持金属探测器检查的注意事项</span></h3> <p class="p-odd">①有些违禁品具有隐匿性质，或旅客为了带入隔离区故意藏匿在身上（特别是重点部位），因此，人身检查员对旅客身上检查出来的每一件物品都要逐一排查是否为违禁品，经确认无误后再归还给旅客。</p> <p class="p-odd">②检查中，贵重物品应让旅客自己拿好，以防遗失或损坏。</p> <p class="p-odd">③对带有心脏起搏器的旅客的胸部要用手工检查，其他部位可用手持金属探测器检查。</p> <p class="p-odd">④使用手持金属探测器时要掌握一定的距离，不要用探测器使劲刮擦旅客身体、衣服，应该轻轻贴近、移动检查。</p> <p class="p-odd">⑤女性旅客应由女检查员进行检查。</p> <h3 id="c063" class="p-odd"><span class="zt-h4 unit2-c">五、</span><span class="qyls-h4 unit2-c">手工检查的注意事项</span></h3> <p class="p-odd">①冬季着装较多时，可请旅客解开外衣，对外衣也必须进行认真的检查。</p> <p class="p-odd">②在检查时，人身检查员双手掌心要切实接触旅客身体和衣服，因为手掌心面积大且触觉敏锐，能够及时发现藏匿的物品。</p> <p class="p-odd">③不可只检查上半身不检查下半身，特别要注意检查重点部位。</p> </div> </div> </div> <!-- 138页 --> <div class="page-box" page="146"> <div v-if="showPageList.indexOf(146) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">138</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> </div> </div> </div> <!-- 139页 --> <div class="page-box" page="147"> <div v-if="showPageList.indexOf(147) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目六</li> <li class="headerText">安检服务</li> <li class="headerNumber">139</li> </ul> <div class="bodystyle"> </div> </div> </div> <!-- 140页 --> <div class="page-box" page="148"> <div v-if="showPageList.indexOf(148) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">140</li> <li class="header-left-text">民航服务基本技能（第 2 版）</li> </ul> <div class="bodystyle"> </div> </div> </div> <!-- 141页 --> <div class="page-box" page="149"> <div v-if="showPageList.indexOf(149) > -1"> <ul class="fl al-c jc-fe mr-70 pad-t-55 mb-45"> <img class="headerImg mr-10" src="../../assets/images/headerlogo.png" alt=""> <li class="headerText">项目六</li> <li class="headerText">安检服务</li> <li class="headerNumber">141</li> </ul> <div class="bodystyle"> </div> </div> </div> <!-- 142页 --> <div class="page-box" page="150"> <div v-if="showPageList.indexOf(150) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">142</li> <li 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class="headerText">安检服务</li> <li class="headerNumber">145</li> </ul> <div class="bodystyle"> </div> </div> </div> </div> </template> <script> export default { name: "chapterSix", props: { showPageList: { type: Array, }, }, } </script> <style lang="less" scoped></style> src/books/aviationBasicSkills/view/components/header.vue
New file @@ -0,0 +1,215 @@ <template> <div class="chapter" num="1"> <!-- 封面 --> <div class="page-box mt-30" page="1" style="min-height: auto"> <div v-if="showPageList.indexOf(1) > -1"> <img class="img-0" alt="" src="../../assets/images/Cover.jpg" /> </div> </div> <!-- 扉页 --> <div class="page-box" page="2" style="min-height: auto"> <div v-if="showPageList.indexOf(2) > -1"> <img class="img-0" alt="" src="../../assets/images/feiye.png" /> </div> </div> <!-- 介绍页面 --> <div class="page-box" page="3"> <div v-if="showPageList.indexOf(3) > -1"> <div style="max-width: 400px; margin: 0 auto; padding: 15% 0 15% 0;"> <hr /> <p class=""><b>图书在版编目（CIP）数据</b></p> <p class="left3 block mr-0">民航服务基本技能/凌红主编.—2版.—北京：北京师范大学出版社，2024.9</p> <p class="left3 block">职业教育航空运输类专业“产教融合”新形态教材/魏全斌主编</p> <p class="left3 block">ISBN 978-7-303-29695-8</p> <p class="left3 block mt-20">Ⅰ.①民… Ⅱ.①凌… Ⅲ.①民航运输-商业服务-职业教育-教材 Ⅳ.①F560.9</p> <p class="left3 block mt-20">中国国家版本馆CIP数据核字（2024）第010194号</p> <hr /> <p><br /></p> <p><br /></p> <p><br /></p> <p class="left block mt-20">教材意见反馈 zhijiao@bnupg.com</p> <p class="left block">营销中心电话 010-58802755 58800035</p> <p class="left block">编 辑 电 话 010-58802751</p> <hr /> <p class="left block">出版发行：北京师范大学出版社 www.bnupg.com</p> <p class="left block"> 北京市西城区新街口外大街12-3号</p> <p class="left block"> 邮政编码：100088</p> <p class="left block">印 刷：鸿博睿特（天津）印刷科技有限公司</p> <p class="left block">经 销：全国新华书店</p> <p class="left block">开 本：889mm×1194mm 1/16</p> <p class="left block">印 张：12.25</p> <p class="left block">字 数：220千字</p> <p class="left block">版 次：2024年9月第2版</p> <p class="left block">印 次：2024年9月第1次印刷</p> <p class="left block">定 价：43.00元</p> <hr /> <p class="left block">策划编辑：王云英 责任编辑：安 健</p> <p class="left block">美术编辑：焦 丽 装帧设计：焦 丽</p> <p class="left block">责任校对：张亚丽 责任印制：赵 龙</p> <p class=" center mt-20"><b>版权所有 侵权必究</b></p> <p class="left center"> <b>反盗版、侵权举报电话：</b><span class="block">010-58800697</span></p> <p class="left center block">北京读者服务部电话：010-58808104</p> <p class="left center block">外埠邮购电话：010-58808083</p> <p class="left center block">本书如有印装质量问题，请与印制管理部联系调换。</p> <p class="left center block">印制管理部电话：010-58808284</p> </div> </div> </div> <!-- 介绍页面 --> <div class="page-box" page="4"> <div v-if="showPageList.indexOf(4) > -1"> <div style="max-width: 600px; margin: 0 auto; padding: 15% 0 0 0;"> <div class="bk-bwh"> <h1 id="a003" class="front">职业教育航空运输类专业“产教融合”新形态教材专家指导委员会</h1> <p class="center"></p> <p class="center"><span class="zt-ls1">主 任</span></p> <p class="block fz-14">魏全斌 四川西南航空职业学院 荣誉院长、研究员</p> <p class="block fz-14"> 四川泛美教育投资集团有限责任公司 董事长</p> <p class="center mt-30"><span class="zt-ls1">副主任</span></p> <p class="block fz-14">杨新湦 中国民航大学 副校长、教授</p> <p class="block fz-14">叶 耒 中国商用飞机有限责任公司四川分公司 总经理助理、人力资源部部长</p> <p class="block fz-14">王海涛 成都航空有限公司 人力资源部总经理</p> <p class="center mt-30"><span class="zt-ls1">委 员</span></p> <p class="block fz-14">郭润夏 中国民航大学 教授</p> <p class="block fz-14">陈玉华 成都航空职业技术学院 教授</p> <p class="block fz-14">裴明学 四川西南航空职业学院 院长、研究员</p> <p class="block fz-14">龙 强 四川泛美教育投资集团有限责任公司 特聘专家</p> <p class="block fz-14">刘 桦 四川泛美教育投资集团有限责任公司 副总裁、特级教师</p> <p class="block fz-14">曾远志 四川泛美教育投资集团有限责任公司 副总裁</p> </div> </div> </div> </div> <div class="page-box" page="5"> <div v-if="showPageList.indexOf(5) > -1"> <div style="padding: 136px 97px"> <div class="fl fd-r"> <div class="fl fd-c al-c" style="margin: 100px 0;"> <h1 id="a004">前言</h1> <p class="td-0">P R E F A C E</p> <p class="zt-hs1 td-0">（第2版）</p> </div> </div> <p>本次修订是在第一版的基础上，以习近平新时代中国特色社会主义思想和党的二十大精神为指导，落实“立德树人”根本任务，遵循教材建设规律、职业教育教学规律，符合职业院校学生的认知特点。本教材共分为八个项目，分别是走进民航服务、了解民航员工应具备的基本素质、学习服务用语、学习民航服务礼仪、值机服务、安检服务、机场VIP服务、客舱服务。新版教材有以下特点。 </p> <p>第一，校企合作，双元开发。本教材由四川西南航空职业学院组织编写，由泛美航空职教集团和商用飞机行业产教融合共同体合作完成，汇聚了中国民航大学、四川西南航空职业学院、成都航空职业技术学院、成都职业技术学院的一线教师与中国商用飞机有限责任公司四川分公司、成都航空有限公司等企业专家，团队成员的丰富教学经验、学术造诣以及行业经验确保了教材的科学性、实用性与适用性。 </p> <p>第二，思政融入，价值导向。本教材全面落实课程思政的要求，通过学习民航发展历程和航空专业知识，培养学生崇尚宪法、遵纪守法、崇德向善、诚实守信、尊重生命、热爱劳动的品质，培养学生的社会责任感和社会参与意识；践行“忠诚担当的政治品格，严谨科学的专业精神，团结协作的工作作风，敬业奉献的职业操守”的当代民航精神；具有安全意识和良好的服务意识；引导学生树立正确的世界观、人生观和价值观。 </p> <p>第三，内容科学，体例创新。新版教材依据职业教育国家教学标准体系，对接最新的职业标准和岗位能力要求，体现产业发展的新技术、新工艺、新规范、新标准，深入挖掘民航服务企业的实际工作需求和岗位要求，确保教材内容与当前民航服务岗位需要的无缝衔接。本教材以项目任务为载体，体现了职业教育的类型特点；提供了大量的案例和实际情境，让学生能将所学理论更好地迁移到实际工作需求中。结合学生特点，编 </p> </div> </div> </div> <div class="page-box" page="6"> <div v-if="showPageList.indexOf(6) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">020</li> <li class="header-left-text">民航概论（第 2 版）</li> </ul> <div style="padding: 0 97px"> <p class="td-0"> 写力求文字简洁、通俗易懂。本教材体现“贴近社会生活、贴近民航服务工作实际、贴近学生特点”“与职业岗位群对接、与职业资格标准对接、与实际工作过程对接”的“三贴近”“三对接”原则，注重学生职业核心能力的培养。 </p> <p>第四，资源丰富，新形态教材。在修订过程中，联合行业、企业专家，收集真实工作案例，配套丰富的教学资源，体现“岗课赛证”融通的理念。本教材的设计和呈现充分体现职业教育新形态教材的理念，结合融媒体和数字化技术，适应学习者的需求。 </p> <p>第二版教材由凌红担任主编，负责整体思路的筹划，拟定具体的编写方案。成都航空有限公司周海燕负责将民航服务的最新标准、服务流程和岗位要求融入教材。张雪梅、余磊、彭志芳、向庆担任本教材的副主编，孙德华、杨敏、王艳红、徐平乐、张泽谊参与编写。武梦迪、黄志勇、林霖、刘学冬也对本教材的出版作出了贡献。教材的编写吸纳了中国民航大学邹铁夫博士，以及新加坡新翔集团、北京首都国际机场、上海虹桥国际机场、广州白云国际机场、深圳宝安国际机场、成都航空有限公司等企业的专家提供的优秀建议，有效地保证了本教材的科学性、专业性、实用性、适用性，在此表示衷心的感谢。 </p> <p>本教材不仅适用于航空运输类相关专业教学，也可以作为航空公司的培训教材。受编者水平所限，教材难免存在一定不当之处，恳请广大读者提出宝贵意见，以便我们作进一步的修订完善。</p> </div> </div> </div> <div class="page-box" page="7"> <div v-if="showPageList.indexOf(7) > -1"> <div style="padding: 136px 97px"> <div class="fl fd-r"> <div class="fl fd-c al-c" style="margin: 100px 0;"> <h1 id="a004">前言</h1> <p class="td-0">P R E F A C E</p> <p class="zt-hs1 td-0">（第1版）</p> </div> </div> <p>《国家中长期教育改革和发展规划纲要（2010—2020年）》明确提出：中等职业教育与高等职业教育协调发展，构建现代职业教育体系。职业教育为社会、经济和人的发展服务成为职业教育理论工作者与实践工作者的共识。 </p> <p>近年来，随着社会、经济的进步，民航业得到空前的发展。民航业的大发展需要大量道德高尚、素质优良、技能娴熟的一专多能的民航服务人才。正因为如此，一批办学理念先进、教学与实习实训设备精良、师资力量雄厚的民航服务类学校或专业应运而生，为促进民航服务业的发展作出了重要贡献。 </p> <p>要培养高素质的民航服务人才，离不开高质量的学校，离不开高水平的教师，更离不开理念先进、内容丰富、形式新颖的精品教材。为此，我们组织全国行业职业教育教学指导委员会、全国中等职业教育教学改革创新指导委员会、职业教育教学研究机构的专家，全国近20家民航服务企业的行家以及具有丰富的民航服务专业教学与教材编写经验的优秀教师群策群力编写了本套“职业学校航空服务专业系列教材”。 </p> <p>本套教材立足国内近20家民航服务企业相关工作岗位对人才素质与能力的要求，针对民航服务专业学生职业生涯发展的需求编写。在体系结构上，本套教材涵盖民航服务专业的所有课程，各册教材有机衔接，体系完整。在内容上，本套教材涵盖民航服务的典型工作任务，体现了“贴近社会生活、贴近民航服务工作实际、贴近学生特点”“与职业岗位群对接、与职业资格标准对接、与实际工作过程对接”的“三贴近”“三对接”的特点，注重学生职业核心能力的培养。在形式上，本套教材按照“具体—抽象—实践”的逻辑顺序，设计了“相关链接”“想一想”“练一练”“思考与练习”等栏目，行文中图文并茂，突出了教材的可读性与互动性，既方便教师的教，也方便学生的 </p> </div> </div> </div> <div class="page-box" page="8"> <div v-if="showPageList.indexOf(8) > -1"> <ul class="fl al-c pad-t-55 pad-l-60 mb-45"> <li class="header-left-Number">020</li> <li class="header-left-text">民航概论（第 2 版）</li> </ul> <div style="padding: 0 97px"> <p class="td-0"> 学。本套教材既可供职业院校航空服务专业学生使用，也可作为民航企业员工培训教材或参考资料。 </p> <p>本教材由职业教育专家魏全斌担任主编，由陈方贵、陈敏、单招霞担任副主编。参加本教材编写的人员有：中国民航飞行学院陈新，四川西南航空专修学院刘桦、张菲菲、杨洪光、王建宽，成都航空旅游职业学校程冲、余磊等。 </p> <p>在编写本书过程中，得到了上海机场贵宾服务公司总经理王培立、深圳宝安国际机场安检站站长赵萍、成都双流国际机场安检站副站长夏静、深圳航空公司维修工程部总经理助理王继营、四川新力航空技术有限公司（机务）总经理李元、一汽大众人力资源部部长卢荃等航空企业人员的专业的指导；吸纳了四川西南航空专修学院、成都航空旅游职业学校、成都礼仪职业中学、成都财贸职业中专学校、成都现代职业技术学校等职业院校骨干教师的宝贵建议；尤其是，由全国各大航空公司、机场服务企业知名的专家和领导组成的“全国职业院校航空服务专业教材建设企业专家指导委员会”对教材的内容、编写体例等提供了大量的建议，有效地保证了本教材与民航服务企业的实际工作要求相吻合，在此一并表示衷心的感谢。在编写本教材的过程中，我们参阅了相关论著和资料，引用了一些最新的研究成果，但由于联系方式不准确等原因，未能一一征得原成果作者的同意，敬请原成果作者谅解并与我们联系，我们将奉寄稿酬和样书，并在重印或再版时根据原成果作者的要求进行相应的调整。 </p> <p>教材中难免有不尽如人意之处，恳请广大读者提出宝贵的意见，以便我们修订时加以完善。</p> </div> </div> </div> </div> </template> <script> export default { name: "pageHeader", props: { showPageList: { type: Array, }, }, data() { return { }; }, }; </script> <style lang="less" scoped> .box { max-width: 400px; margin: 0 auto; } .preface { height: 224px; background: linear-gradient(to right, #8fc58c, #fff); } .preface-text { font-size: 26px !important; color: #000 !important; } .mt-100 { margin-top: 100px !important; } p { font-size: 16px; } .left { text-indent: 0em; line-height: 20px; margin: 0 !important; } .block{ font-size: 16px; } </style> src/books/aviationBasicSkills/view/components/index.vue
New file @@ -0,0 +1,969 @@ <template> <div class="page-main" @scroll="throttledScrollHandler"> <div id="searchDomBox" style="display: none"> <div id="searchContent"></div> </div> <div class="page-content" :style="{ fontSize: fontSize + 'px', transform: `scale(${pageZoom})`, transformOrigin: 'center top', }"> <pageHeader v-if="showCatalogList.indexOf(1) > -1" :showPageList="loadPageList"></pageHeader> <chapterOne v-if="showCatalogList.indexOf(2) > -1" :showPageList="loadPageList"></chapterOne> <chapterTwo v-if="showCatalogList.indexOf(3) > -1" :showPageList="loadPageList"></chapterTwo> <chapterThree v-if="showCatalogList.indexOf(4) > -1" :showPageList="loadPageList"></chapterThree> <chapterFour v-if="showCatalogList.indexOf(5) > -1" :showPageList="loadPageList"></chapterFour> <chapterFive v-if="showCatalogList.indexOf(6) > -1" :showPageList="loadPageList"></chapterFive> <chapterSix v-if="showCatalogList.indexOf(7) > -1" :showPageList="loadPageList"></chapterSix> </div> </div> </template> <script> import pageHeader from "./header.vue"; import chapterOne from "./chapter001.vue"; import chapterTwo from "./chapter002.vue"; import chapterThree from "./chapter003.vue"; import chapterFour from "./chapter004.vue"; import chapterFive from "./chapter005.vue"; import chapterSix from "./chapter006.vue"; import NoteIcon from "@/assets/images/biji.png"; import _ from "lodash"; import Swiper from "swiper/bundle"; import "swiper/swiper-bundle.css"; import Viewer from "viewerjs"; import "viewerjs/dist/viewer.css"; export default { name: "pageContent", data() { return { catalogLength: 7, // 总章节数 showCatalogList: [], // 显示的章节 loadThreshold: 300, // 触发加载阈值 throttleThreshold: 100, // 节流阈值 previousScrollTop: 0, throttledScrollHandler: null, observer: null, loadPageObserver: null, loadPageList: [], questionDataMap: {}, renderSignMap: {}, highlightData: null, audioPath: "", currentTime: null, videoList: [], }; }, computed: { fontSize() { this.transformDom(this.$store.state.qiankun.fontSize) return this.$store.state.qiankun.fontSize ? this.$store.state.qiankun.fontSize : 18; }, pageZoom() { return this.$store.state.qiankun.scale ? this.$store.state.qiankun.scale / 100 : 1; }, }, watch: { showCatalogList: { handler(newVal, oldVal) { if ( this.$store.state.qiankun && this.$store.state.qiankun.catalogChange ) { // 调用父层方法 this.$store.state.qiankun.catalogChange({ showCatalogList: newVal, }); } // 启动页码观察 setTimeout(() => { this.initObservation(); this.initThemeColor(); }, 500); }, }, loadPageList: { handler(newVal, oldVal) { setTimeout(() => { this.transformDom(this.$store.state.qiankun.fontSize) this.initSwiper(); this.initViewer(); this.closeAudio(); this.closeVideo(); }, 200); }, }, pageZoom: { handler(newVal, oldVal) { const scrollBox = ( this.container ? this.container : document ).querySelector(".page-main"); scrollBox.scrollTop = (scrollBox.scrollTop / oldVal) * newVal; }, }, }, mounted() { // 默认加载章节 this.showCatalogList = [1]; // 滚动监听节流 debugger this.throttledScrollHandler = _.throttle( this.scrollFun, this.throttleThreshold, { leading: true, trailing: false } ); // 定义子层方法 if (this.setGlobalState) { // 提供页面跳转功能 this.setGlobalState({ gotoPage: (catalog, page) => { this.gotoPage(catalog, page); }, // 渲染笔记、高亮、划线 renderSign: (type, data) => { // 因为调整为页面懒加载，所以渲染标记也需要按照页面进行处理，先储存数据，页面加载完成再渲染对应的标记； this.handelSignData(type, data); // this.renderSign(type, data); }, // 删除笔记、高亮、划线 delSign: (data) => { this.delSign(data); }, // 全文检索 searchBookByKeyword: (keyword) => { return this.searchTextByPage(keyword); }, // 跳转检索结果位置 jumpSearchItem: (data) => { this.searchItemLocation(data); }, }); } // 创建一个新的 Intersection Observer 实例，用于观察目标元素和执行相应的回调函数。 // new IntersectionObserver(callback, options)：使用之前定义的 callback 回调函数和 options 配置选项来初始化 Intersection Observer 实例。 this.observer = new IntersectionObserver(this.pageChangeCallback, { root: null, // 指定根元素，这里设为 null，表示选取整个视窗作为根元素。 rootMargin: "0px", // 指定根元素的边界，这里设为 "0px"，表示根元素的边界和视窗的边界重合 threshold: 0.5, // 指定交叉比例，这里设为 0.5，表示当目标元素一半或更多显示在视窗中时触发回调函数。 }); this.loadPageObserver = new IntersectionObserver(this.loadPageCallback, { root: null, // 指定根元素，这里设为 null，表示选取整个视窗作为根元素。 rootMargin: "0px", // 指定根元素的边界，这里设为 "0px"，表示根元素的边界和视窗的边界重合 threshold: 0, // 指定交叉比例，这里设为 0.5，表示当目标元素一半或更多显示在视窗中时触发回调函数。 }); // 启动页码观察 setTimeout(() => { this.initObservation(); this.initThemeColor(); }, 500); // 测试页面跳转 setTimeout(() => { this.gotoPage(7,141); // setTimeout(() => { // this.renderSign("Highlight", { // id: "2ACA9359", // txt: "题一学习主题一 运动", // page: "10", // type: "Highlight", // color: "#F5E12A" // }); // setTimeout(() => { // this.delSign({ // ids: ["2ACA9359"] // }); // }, 2000); }, 500); // const pageDom = (this.container ? this.container : document) // .querySelector("#app") // .querySelectorAll(".page-box"); // 检索 // console.log(this.searchTextByPage("保护内脏器官"), "searchTextByPage"); // 检索跳转 // this.searchItemLocation({ // catalog: 2, // page: 10, // txt: " 运动系统是由骨、骨连结和骨骼肌三部分组成的。全身的骨通过骨连结组成人体骨骼（见图1-1）。骨骼是人体的支架，具有保护内脏器官、供肌肉附着和作为肌肉运动的杠杆等作用。在神经系统的支配下，肌肉收缩牵动所附着的骨绕着关节转动，使身体产生各种动作。所以，运动系统具有运动、支持和保护等功能，幼年时期的骨骼还具有造血功能。 ", // txtIndex: 57 // }); // }, 500); }, methods: { // setZoom1() { // let scale = this.$store.state.qiankun.scale + 10; // const scrollBox = ( // this.container ? this.container : document // ).querySelector(".page-main"); // this.$store.commit("setZoom", scale); // }, // setZoom2() { // let scale = this.$store.state.qiankun.scale - 10; // const scrollBox = ( // this.container ? this.container : document // ).querySelector(".page-main"); // this.$store.commit("setZoom", scale); // }, // 滚动监听 scrollFun(event) { this.handleVideoPicture() // 判断向上滚动还是向下滚动 if (event.target.scrollTop > this.previousScrollTop) { this.getAduio(); // 向下 const currentScrollTop = event.target.scrollTop + event.target.offsetHeight; if ( currentScrollTop >= event.target.scrollHeight - this.loadThreshold ) { console.log(1); debugger // 到达阈值 if ( this.showCatalogList[this.showCatalogList.length - 1] < this.catalogLength ) { // 加载下一章 this.showCatalogList.push( this.showCatalogList[this.showCatalogList.length - 1] + 1 ); if (this.showCatalogList.length > 3) { // 超过三章隐藏顶部一章 this.showCatalogList.shift(); } } } } else if (event.target.scrollTop < this.previousScrollTop) { this.handleAudio(); // 向上 const currentScrollTop = event.target.scrollTop; if (currentScrollTop <= this.loadThreshold) { // 到达阈值 if (this.showCatalogList[0] > 0) { // 加载上一章 this.showCatalogList.unshift(this.showCatalogList[0] - 1); if (this.showCatalogList.length > 3) { // 超过三章隐藏底部一章 this.showCatalogList.pop(); } } } } // showCatalogList 当前显示的三个章节，watch监听传递给主应用 // 更新上一次滚动的位置 this.previousScrollTop = event.target.scrollTop; }, // 章节、页面跳转 gotoPage(catalog, page) { if (catalog >= 0 && catalog <= this.catalogLength) { // 处理渲染章节 if (catalog == 0) { this.showCatalogList = [0, 1]; } else if (catalog == this.catalogLength) { this.showCatalogList = [ this.catalogLength - 2, this.catalogLength - 1, this.catalogLength, ]; } else { this.showCatalogList = [catalog - 1, catalog, catalog + 1]; } setTimeout(() => { // 跳转页码 const pageDom = ( this.container ? this.container : document ).querySelector(`[page="${page}"]`); if (pageDom) { pageDom.scrollIntoView(); } else { console.log("页码错误！"); } }, 500); } else { console.log("章节错误！"); } }, // 处理标记数据 handelSignData(type, data) { if (this.loadPageList.indexOf(Number(data.page)) > -1) { // 立即渲染 this.renderSign(type, data); } // 储存数据 if (!this.renderSignMap[type]) this.renderSignMap[type] = {}; if (!this.renderSignMap[type][data.page]) this.renderSignMap[type][data.page] = []; this.renderSignMap[type][data.page].push(data); }, // 渲染标记 renderSign(type, data) { // 父层设置禁止渲染标记时不再进行渲染 if (this.$store.state.qiankun.disableSign) { return false; } const existence = ( this.container ? this.container : document ).querySelector(`[dataid="${data.id}"]`); // 去重 if (!existence) { const pageDom = ( this.container ? this.container : document ).querySelector(`[page="${data.page}"]`); // 创建 createTreeWalker 迭代器，用于遍历文本节点，保存到一个数组 const treeWalker = document.createTreeWalker( pageDom, NodeFilter.SHOW_TEXT ); const allTextNodes = []; let currentNode = treeWalker.nextNode(); while (currentNode) { allTextNodes.push(currentNode); currentNode = treeWalker.nextNode(); } for (let i = 0; i < allTextNodes.length; i++) { const textDom = allTextNodes[i]; if (textDom.textContent.indexOf(data.txt) > -1) { let reg = new RegExp(`${data.txt}`, "ig"); switch (type) { case "Highlight": // 高亮 textDom.parentNode.innerHTML = textDom.parentNode.innerHTML.replace( reg, `<span datatype="Highlight" dataid="${data.id}" style="background: ${data.color};" class="highLight" onclick="signClick('Highlight','${data.id}','${data.chapterNum}')">${data.txt}</span>` ); break; case "Dashing": // 划线 textDom.parentNode.innerHTML = textDom.parentNode.innerHTML.replace( reg, `<span datatype="Dashing" dataid="${data.id}" style="text-decoration-color:${data.color};" class="underline" onclick="signClick('Dashing','${data.id}','${data.chapterNum}')">${data.txt}</span>` ); break; case "Note": // 笔记 textDom.parentNode.innerHTML = textDom.parentNode.innerHTML.replace( reg, `<span datatype="Note" dataid="${data.id}" style="border-bottom-color:${data.color}" class="notesline" onclick="signClick('Note','${data.id}','${data.chapterNum}')" onmouseover="noteHover('Note','${data.id}','${data.chapterNum}')" onmouseout="noteOut('Note')">${data.txt}<img src="${NoteIcon}"/></span>` ); break; } } } } }, // 删除标记渲染 delSign({ ids, type }) { if (ids && ids.length) { for (let i = 0; i < ids.length; i++) { const id = ids[i]; const dom = ( this.container ? this.container : document ).querySelector(`[dataid="${id}"]`); dom.parentNode.innerHTML = dom.parentNode.innerHTML.replace( dom.outerHTML, dom.outerText ); } } if (type) { const doms = ( this.container ? this.container : document ).querySelectorAll(`[datatype="${type}"]`); for (let i = 0; i < doms.length; i++) { const dom = doms[i]; dom.parentNode.innerHTML = dom.parentNode.innerHTML.replace( dom.outerHTML, dom.outerText ); } } }, initObservation() { const sections = ( this.container ? this.container : document ).querySelectorAll(".page-box"); sections.forEach((section) => { if (this.config.activeBook && this.config.activeBook.tryPageCount) { const page = section.getAttribute("page"); if (Number(page) > this.config.activeBook.tryPageCount) { let chapterDom = this.getParentWithClass(section, "chapter"); const chapterNum = chapterDom.getAttribute("num"); this.catalogLength = Number(chapterNum) - 1; section.remove(); return false; } } // observer 观察每个元素，以便在它们进入或离开视窗时触发回调函数。 const isObserver = section.getAttribute("observer"); const isLoadObserver = section.getAttribute("loadObserver"); if (!isObserver) { this.observer.observe(section); section.setAttribute("observer", "1"); } if (!isLoadObserver) { this.loadPageObserver.observe(section); section.setAttribute("loadObserver", "1"); } }); }, initThemeColor() { // 获取各种需要主题色的节点 const colorDom = ( this.container ? this.container : document ).querySelectorAll(".theme-color"); const backgroundColorDom = ( this.container ? this.container : document ).querySelectorAll(".theme-back"); const borderColorDom = ( this.container ? this.container : document ).querySelectorAll(".theme-border"); // 获取配置的主题色 const bookThemeColor = this.config.activeBook && this.config.activeBook.bookThemeColor ? this.config.activeBook.bookThemeColor : null; const chapterThemeColor = this.config.activeBook && this.config.activeBook.chapterThemeColor ? this.config.activeBook.chapterThemeColor : null; const pageThemeColor = this.config.activeBook && this.config.activeBook.pageThemeColor ? this.config.activeBook.pageThemeColor : null; colorDom.forEach((domItem) => { // 获取章节、页码 let pageDom = this.getParentWithClass(domItem, "page-box"); let chapterDom = this.getParentWithClass(domItem, "chapter"); let page, chapterNum; if (pageDom) page = pageDom.getAttribute("page"); if (chapterDom) chapterNum = chapterDom.getAttribute("num"); // 向上匹配主题色 const themeColor = page && pageThemeColor && pageThemeColor[page] ? pageThemeColor[page] : chapterNum && chapterThemeColor && chapterThemeColor[chapterNum] ? chapterThemeColor[chapterNum] : bookThemeColor; if (themeColor) { domItem.style.color = themeColor; } }); backgroundColorDom.forEach((domItem) => { // 获取章节、页码 let pageDom = this.getParentWithClass(domItem, "page-box"); let chapterDom = this.getParentWithClass(domItem, "chapter"); let page, chapterNum; if (pageDom) page = pageDom.getAttribute("page"); if (chapterDom) chapterNum = chapterDom.getAttribute("num"); // 向上匹配主题色 const themeColor = page && pageThemeColor && pageThemeColor[page] ? pageThemeColor[page] : chapterNum && chapterThemeColor && chapterThemeColor[chapterNum] ? chapterThemeColor[chapterNum] : bookThemeColor; if (themeColor) { domItem.style.backgroundColor = themeColor; } }); borderColorDom.forEach((domItem) => { // 获取章节、页码 let pageDom = this.getParentWithClass(domItem, "page-box"); let chapterDom = this.getParentWithClass(domItem, "chapter"); let page, chapterNum; if (pageDom) page = pageDom.getAttribute("page"); if (chapterDom) chapterNum = chapterDom.getAttribute("num"); // 向上匹配主题色 const themeColor = page && pageThemeColor && pageThemeColor[page] ? pageThemeColor[page] : chapterNum && chapterThemeColor && chapterThemeColor[chapterNum] ? chapterThemeColor[chapterNum] : bookThemeColor; if (themeColor) { domItem.style.borderColor = themeColor; } }); }, getParentWithClass(element, className) { while (element.parentElement) { element = element.parentElement; if (element.classList.contains(className)) { return element; } } }, pageChangeCallback(entries, observer) { //entries：代表观察到的目标元素的集合。 observer：代表观察者对象。 entries.forEach((entry) => { //entry.isIntersecting：检查当前目标元素是否与根元素相交。 if (entry.isIntersecting) { const target = entry.target; //entry.target：获取当前目标元素 const page = target.getAttribute("page"); const catalogDom = this.tool.getParentNodeByClassName( target, "chapter" ); const catalog = catalogDom.getAttribute("num"); let text = null; if (target.querySelector("p")) { text = target.querySelector("p").textContent.substring(0, 50); } // 返回页码和章节信息 if (this.$store.state.qiankun && this.$store.state.qiankun.pageChange) this.$store.state.qiankun.pageChange({ page: page, catalog: catalog, text, }); // const sections = Array.from(document.querySelectorAll(".section")); //sections：获取所有具有 .section 类名的元素，并转换为数组。 // let index = sections.findIndex((section) => section === target) + 1; //index：查找当前目标元素在 sections 数组中的索引，并加 1，用于确定当前页码。 } }); }, loadPageCallback(entries, observer) { entries.forEach(async (entry) => { if (entry.isIntersecting) { const target = entry.target; const page = target.getAttribute("page"); if (this.loadPageList.indexOf(Number(page)) == -1) { const catalogDom = this.tool.getParentNodeByClassName( target, "chapter" ); // 添加页码 this.loadPageList.push(Number(page)); const catalog = catalogDom.getAttribute("num"); // if (!this.questionDataMap[page]) { // if (testData && testData[catalog]) { // if (testData[catalog][page]) { // if (Array.isArray(testData[catalog][page])) { // this.questionDataMap[page] = await getQuestionList( // page, // testData[catalog][page], // this.config.activeBook // ); // } else { // const obj = {}; // for (let key in testData[catalog][page]) { // obj[key] = await getQuestionList( // [], // testData[catalog][page][key], // this.config.activeBook // ); // } // this.questionDataMap[page] = obj; // } // console.log("题目", this.questionDataMap); // } // } // } // 渲染这一页的标记 for (const key in this.renderSignMap) { if (this.renderSignMap[key][page]) { this.renderSignMap[key][page].forEach((item) => { this.renderSign(key, item); }); } } // 处理高亮 if (this.highlightData) { // 高亮行 setTimeout(() => { // 获取页面所有text节点 const pageTextList = document.createTreeWalker( target, NodeFilter.SHOW_TEXT ); // 匹配关键字 const allPageTextNodes = []; let currentNode = pageTextList.nextNode(); while (currentNode) { allPageTextNodes.push(currentNode); currentNode = pageTextList.nextNode(); } for (let i = 0; i < allPageTextNodes.length; i++) { const textDom = allPageTextNodes[i]; let txtIndex = textDom.textContent.indexOf( this.highlightData.txt ); if (txtIndex > -1) { textDom.parentNode.style.transition = "background-color 0.8s"; textDom.parentNode.scrollIntoView(); textDom.parentNode.style.backgroundColor = "#79bbf0"; setTimeout(() => { textDom.parentNode.style.backgroundColor = ""; }, 1000); } } }, 100); } if (this.loadPageList.length > 5) { // 超过5页 this.loadPageList.shift(); } } } }); }, initSwiper() { const doms = ( this.container ? this.container : document ).querySelectorAll(".swiper-img"); for (let i = 0; i < doms.length; i++) { const dom = doms[i]; new Swiper(dom, { loop: false, // 无缝 autoplay: { //自动开始 delay: 3000, //时间间隔 disableOnInteraction: false, //*手动操作轮播图后不会暂停* }, paginationClickable: true, slidesPerView: 1, // 一组三个 spaceBetween: 30, // 间隔 // 如果需要前进后退按钮 navigation: { nextEl: dom.querySelector(".swiper-button-next"), prevEl: dom.querySelector(".swiper-button-prev"), }, // 窗口变化,重新init,针对F11全屏和放大缩小,必须加 // observer: true, // observeParents: true // // 如果需要分页器 // pagination: { // el: (this.container ? this.container : document).querySelector( // ".swiper-pagination" // ), // clickable: true // 分页器可以点击 // } }); } const pptDoms = ( this.container ? this.container : document ).querySelectorAll(".swiper_ppt"); for (let i = 0; i < pptDoms.length; i++) { const dom = pptDoms[i]; new Swiper(dom, { loop: false, // 无缝 autoplay: false, paginationClickable: true, slidesPerView: 1, // 一组三个 spaceBetween: 30, // 间隔 // 如果需要前进后退按钮 navigation: { nextEl: dom.querySelector(".swiper-button-next"), prevEl: dom.querySelector(".swiper-button-prev"), }, // 窗口变化,重新init,针对F11全屏和放大缩小,必须加 observer: true, observeParents: true, on: { init: (value) => { let currentPage = value.activeIndex + 1; // 获取当前页（从1开始计数） let totalPages = value.slides.length; // 获取总页数 var paginationInfoEl = dom.querySelector(".pageBox"); if (paginationInfoEl) paginationInfoEl.textContent = currentPage + "/" + totalPages; }, slideChange: (value) => { let currentPage = value.activeIndex + 1; // 获取当前页（从1开始计数） let totalPages = value.slides.length; // 获取总页数 var paginationInfoEl = dom.querySelector(".pageBox"); if (paginationInfoEl) paginationInfoEl.textContent = currentPage + "/" + totalPages; }, }, }); } }, initViewer() { const doms = ( this.container ? this.container : document ).querySelectorAll(".openImgBox"); for (let i = 0; i < doms.length; i++) { const dom = doms[i]; new Viewer(dom, { container: this.container ? this.container.querySelector("#app") : "body", navbar: true, // 显示导航栏 toolbar: true, // 显示工具栏 title: true, // 显示标题 }); } }, // 根据关键字全文检索 searchTextByPage(keyword) { const searchResult = []; let catalogIndex = 0; // 所有章节组件（每本书制作时单独配置） const pageData = { pageHeader, chapterOne, chapterTwo, chapterThree, chapterFour, chapterFive, chapterSix }; // 遍历所有章节文件 for (const key in pageData) { catalogIndex++; let pageComponent, pageExample; // 先渲染一次当前章节文件（这时页面的内容为空），获取页码信息 pageComponent = Vue.extend(pageData[key]); pageExample = new pageComponent({ propsData: { showPageList: [], questionData: {}, isSearch: true, }, }); pageExample.$mount( (this.container ? this.container : document).querySelector( "#searchContent" ) ); // 获取页码 const pageDom = (this.container ? this.container : document) .querySelector("#searchDomBox") .querySelectorAll(".page-box"); const pages = []; for (let i = 0; i < pageDom.length; i++) { const pageDomItem = pageDom[i]; pages.push(Number(pageDomItem.getAttribute("page"))); } // 获取页面结束，卸载销毁 pageExample.$destroy(); (this.container ? this.container : document).querySelector( "#searchDomBox" ).innerHTML = '<div id="searchContent"></div>'; // 遍历页码 if (pages.length) { for (let i = 0; i < pages.length; i++) { const pageNum = pages[i]; // 动态渲染对应章节的页码 pageComponent = Vue.extend(pageData[key]); pageExample = new pageComponent({ propsData: { showPageList: [pageNum], questionData: {}, isSearch: true, }, }); pageExample.$mount( (this.container ? this.container : document).querySelector( "#searchContent" ) ); // 获取对应页面dom const thisPageDom = (this.container ? this.container : document) .querySelector("#searchDomBox") .querySelector(`[page="${pageNum}"]`); if (thisPageDom) { // 获取页面所有text节点 const pageTextList = document.createTreeWalker( thisPageDom, NodeFilter.SHOW_TEXT ); // 匹配关键字 const allPageTextNodes = []; let currentNode = pageTextList.nextNode(); while (currentNode) { allPageTextNodes.push(currentNode); currentNode = pageTextList.nextNode(); } for (let i = 0; i < allPageTextNodes.length; i++) { const textDom = allPageTextNodes[i]; let txtIndex = textDom.textContent.indexOf(keyword); if (txtIndex > -1) { // 记录关键字所在页码、章节以及匹配到的段落 searchResult.push({ page: pageNum, catalog: catalogIndex, txt: textDom.textContent, txtIndex: txtIndex, }); } } // 结束，卸载销毁 pageExample.$destroy(); (this.container ? this.container : document).querySelector( "#searchDomBox" ).innerHTML = '<div id="searchContent"></div>'; } } } } // 输出搜索结果 console.log(searchResult); return searchResult; }, // 根据检索结果跳转对应位置并高亮 searchItemLocation(data) { // 记录高亮信息 this.highlightData = data; // 跳转 this.gotoPage(data.catalog, data.page, () => { }); }, // 页面向下滚动，音频小窗播放功能 getAduio() { let allVideo = ( this.container ? this.container : document ).querySelectorAll(".audio"); allVideo = Array.from(allVideo); this.videoList = allVideo; if (allVideo.length) { // 查找播放状态的最后一条音频 const playAudio = allVideo .reverse() .find((item) => item.paused == false); if (playAudio) { const bottomGap = playAudio.getBoundingClientRect().bottom; if (bottomGap < 0) { playAudio.pause(); this.audioPath = playAudio.src; this.currentTime = playAudio.currentTime; } } } }, // 页面向上滚动，音频小窗回收 handleAudio() { if (!this.audioPath) return false; let allVideo = ( this.container ? this.container : document ).querySelectorAll(".audio"); allVideo = Array.from(allVideo); if (allVideo.length) { //查找与小窗播放音频同源的页面audio DOM const playAudio = allVideo.find((item) => item.src == this.audioPath); if (playAudio) { const bottomGap = playAudio.getBoundingClientRect().bottom; if (bottomGap >= 0) { if (this.$refs.audioPlayer) { const playerState = this.$refs.audioPlayer.getVideoPlayer(); this.audioPath = ""; playAudio.currentTime = playerState.currentTime; if (!playerState.paused) playAudio.play(); } } } } }, // 关闭mini video closeMiniAudio() { this.audioPath = ""; }, // 点击音频播放，关闭其他音频 closeAudio() { let allAudio = ( this.container ? this.container : document ).querySelectorAll(".audio"); for (let index = 0; index < allAudio.length; index++) { const item = allAudio[index]; item.addEventListener("play", () => { const audioList = Array.from(allAudio); for (let cindex = 0; cindex < audioList.length; cindex++) { const citem = audioList[cindex]; if (citem.currentSrc != item.src) { citem.pause(); } } this.closeMiniAudio(); }); } }, // 点击视频关闭其他 closeVideo() { let allVideo = ( this.container ? this.container : document ).querySelectorAll(".video"); for (let index = 0; index < allVideo.length; index++) { const item = allVideo[index]; item.addEventListener("playing", (item) => { const path = item.srcElement.src; const videoList = Array.from(allVideo); for (let cindex = 0; cindex < videoList.length; cindex++) { const citem = videoList[cindex]; if (citem.currentSrc != path && path) { citem.pause(); } } }); } }, // 视频小窗 handleVideoPicture() { let doms = ( this.container ? this.container : document ).querySelectorAll(".video"); doms = Array.from(doms) if (!doms.length) return false const playVudio = doms .reverse() .find((item) => item.paused == false); if (playVudio) { const bottomGap = playVudio.getBoundingClientRect().bottom; const topGap = playVudio.getBoundingClientRect().top; if (bottomGap < 0 || topGap > window.innerHeight) { playVudio.requestPictureInPicture(); } } }, //其他类名下字体大小变化 transformDom(fs) { if(!fs) return let doms = ( this.container ? this.container : document ).querySelectorAll('.block') if(!doms.length) return for (let index = 0; index < doms.length; index++) { const dom = doms[index]; dom.style.fontSize = fs + 'px' } } }, components: { pageHeader, chapterOne, chapterTwo, chapterThree, chapterFour, chapterFive, chapterSix }, }; </script> <style lang="less" scoped> .page-main { width: 100% !important; height: 100% !important; overflow: auto; .page-content { max-width: 816px; min-width: 375px; margin: 0 auto; padding-bottom: 100px; } } </style>
New file @@ -0,0 +1,78 @@ <template> <div class="aciationBasicSkills-book" @mouseup="handleMouseUp"> <pageContent></pageContent> </div> </template> <script> import pageContent from "./components/index.vue" export default { name: "aciationBasicSkills", components: { pageContent }, computed: { fontSize() { return this.$store.state.qiankun.fontSize; }, pageZoom() { return this.$store.state.qiankun.scale / 100; }, }, methods: { getParentWithClass(element, className) { while (element.parentElement) { element = element.parentElement; if (element.classList.contains(className)) { return element; } } }, handleMouseUp(e) { const selection = ( this.container ? this.container : window ).getSelection(); const txt = selection.toString(); if (selection.type != "none" && txt) { let node = selection.anchorNode.parentNode; let pageHtml = this.getParentWithClass( selection.anchorNode, "page-box" ); let chapterDom = this.getParentWithClass( selection.anchorNode, "chapter" ); let chapterNum; if (chapterDom) chapterNum = chapterDom.getAttribute("num"); if (pageHtml) { const page = pageHtml.getAttribute("page"); // 监听选中文本事件，并触发父层方法 if (this.$store.state.qiankun.windowSelection) { this.$store.state.qiankun.windowSelection({ chapterNum, txt, page, x: e.x, y: e.y, }); } } } else { if (this.$store.state.qiankun.windowSelection) { this.$store.state.qiankun.windowSelection({ chapterNum: "", txt: "", page: "", x: e.x, y: e.y, }); } } }, }, }; </script> <style lang="less"> @import "../assets/main.less"; </style>
@@ -1,16 +1,182 @@ const testData = { 2: { 35: [ 22: [ 135378, 135379, 135380, 135381, 135382, 135383, 135384, 135385, 135386, 135387, 135388, 135389 135387, 135388, 135389, ], 28: [ 135390, 135391, 135392, 135393, 135394, 135395, 135396, 135397, 135398, 135399, 135400, 135401, ], 35: [ 135402, 135403, 135404, 135405, 135406, 135407, 135408, 135409, 135410, 135411, 135412, 135413, ], 39: [135805, 135806, 135807, 135808, 135809, 135810, 135811, 135812], 45: [ 135813, 135814, 135815, 135816, 135817, 135818, 135819, 135820, 135821, 135822, 135823, 135824, ], 52: [ 135825, 135826, 135827, 135828, 135829, 135830, 135831, 135832, 135833, 135834, 135835, 135836, ], 58: [ 135390, 135391, 135392, 135393, 135394, 135395, 135396, 135397, 135398, 135399, 135400, 135401 135837, 135838, 135839, 135840, 135841, 135842, 135843, 135844, 135845, 135846, 135847, 135848, ], 65: [ 135849, 135850, 135851, 135852, 135853, 135854, 135855, 135856, 135857, 135858, 135859, 135860, ], 73: [ 135861, 135862, 135863, 135864, 135865, 135866, 135867, 135868, 135869, 135870, 135871, 135872, ], 77: [ 135873, 135874, 135875, 135876, 135877, 135878, 135879, 135880, 135881, 135882, 135883, 135884, ], 84: [ 135402, 135403, 135404, 135405, 135406, 135407, 135408, 135409, 135410, 135411, 135412, 135413 135885, 135886, 135887, 135888, 135889, 135890, 135891, 135892, 135893, 135894, 135895, 135896, ], }, 3: { 96: [ 135897, 135898, 135899, 135900, 135901, 135902, 135903, 135904, 135905, 135906, 135907, 135908, ], 102: [ 135909, 135910, 135911, 135912, 135913, 135914, 135915, 135916, 135917, 135918, 135919, 135920, ], 106: [ 135921, 135922, 135923, 135924, 135925, 135926, 135927, 135928, 135929, 135930, 135931, 135932, ], 111: [ 135933, 135934, 135935, 135936, 135937, 135938, 135939, 135940, 135941, 135942, 135943, 135944, ], 125: [ 135945, 135946, 135947, 135948, 135949, 135950, 135951, 135952, 135953, 135954, 135955, 135956, ], 132: [ 135957, 135958, 135959, 135960, 135961, 135962, 135963, 135964, 135965, 135966, 135967, 135968, ], 139: [ 135969, 135970, 135971, 135972, 135973, 135974, 135975, 135976, 135977, 135978, 135979, 135980, ], 143: [ 135981, 135982, 135983, 135984, 135985, 135986, 135987, 135988, 135989, 135990, 135991, 135992, ], 147: [ 135993, 135994, 135995, 135996, 135997, 135998, 135999, 136000, 136001, 136002, 136003, 136004 ], 151: [ 136005, 136006, 136007, 136008, 136009, 136010, 136011, 136012, 136013, 136014, 136015, 136016 ], 156: [ 136017, 136018, 136019, 136020, 136021, 136022, 136023, 136024, 136025, 136026, 136027, 136028 ], 159: [ 136029, 136030, 136031, 136032, 136033, 136034, 136035, 136036, 136037, 136038, 136039, 136040 ], 164:[ 136041, 136042, 136043, 136044, 136045, 136046, 136047, 136048, 136049, 136050, 136051, 136052 ], 172:[ 136053, 136054, 136055, 136056, 136057, 136058, 136059, 136060, 136061, 136062, 136063, 136064 ], 178:[ 136065, 136066, 136067, 136068, 136069, 136070, 136071, 136072, 136073, 136074, 136075, 136076 ], 181:[ 136077, 136078, 136079, 136080, 136081, 136082, 136083, 136084, 136085, 136086, 136087, 136088 ], 183:[ 136089, 136090, 136091, 136092, 136093, 136094, 136095, 136096, 136097, 136098, 136099, 136100 ], 186:[ 136101, 136102, 136103, 136104, 136105, 136106, 136107, 136108, 136109, 136110, 136111, 136112 ], 190:[ 136113, 136114, 136115, 136116, 136117, 136118, 136119, 136120, 136121, 136122, 136123, 136124 ], 197:[ 136125, 136126, 136127, 136128, 136129, 136130, 136131, 136132, 136133, 136134, 136135, 136136 ], 211:[ 136137, 136138, 136139, 136140, 136141, 136142, 136143, 136144, 136145, 136146, 136147, 136148 ], 213:[ 136149, 136150, 136151, 136152, 136153, 136154, 136155, 136156, 136157, 136158, 136159, 136160 ], 215:[ 136161, 136162, 136163, 136164, 136165, 136166, 136167, 136168, 136169, 136170, 136171, 136172 ], 222:[ 136173, 136174, 136175, 136176, 136177, 136178, 136179, 136180, 136181, 136182, 136183, 136184 ], 226:[ 136185, 136186, 136187, 136188, 136189, 136190, 136191, 136192, 136193, 136194, 136195, 136196 ], 233:[ 136197, 136198, 136199, 136200, 136201, 136202, 136203, 136204, 136205, 136206, 136207, 136208 ], 237:[ 136209, 136210, 136211, 136212, 136213, 136214, 136215, 136216, 136217, 136218, 136219, 136220 ], 241:[ 136221, 136222, 136223, 136224, 136225, 136226, 136227,136228, 136229, ], 245:[ 136230, 136231, 136232, 136233, 136234, 136235, 136236, 136237, 136238, 136239, 136240, 136241 ], 247:[ 136242, 136243, 136244, 136245, 136246, 136247, 136248, 136249, 136250, 136251, 136252, 136253 ], 249:[ 136254, 136255, 136256, 136257, 136258, 136259, 136260, 136261, 136262, 136263, 136264, 136265 ], 253:[ 136266, 136267, 136268, 136269, 136270, 136271, 136272, 136273, 136274, 136275, 136276, 136277 ], 258:[ 136278, 136279, 136280, 136281, 136282, 136283, 136284, 136285, 136286, 136287, 136288, 136289 ], }, }; src/books/meetingPlanners/assets/mian.less
@@ -1016,9 +1016,8 @@ border: 3px solid #F1B754; border-radius: 1em; margin-bottom: 1.5em; margin-top: 2.5em; // margin-top: 2.5em; padding: 5px 10px 5px 10px; position: relative; } div.bk-3 { @@ -1032,18 +1031,12 @@ div.bk-21 { width: 100%; position: absolute; top: -15px; background-color: #F1B754; color: #FFFFFF; font-weight: bold; margin-bottom: 1em; margin-top: -1.5em; margin-left: -0.6em; margin-right: -0.6em; margin-bottom: 10px; p{ display: flex; align-items: center; text-indent: 0; } } @@ -1324,18 +1317,6 @@ padding: 5px 10px; } div.bk-2 { margin-top: 3.5em; } div.bk-21{ position: absolute; top: -22px; p{ line-height: 15px; font-size: 14px; } } .mindMap { span{ font-size: 10px; src/books/meetingPlanners/view/components/chapter001.vue
@@ -57,7 +57,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayed = !imgDisplayed">第一章 导论</span><span class="mindMap-type">.jpg</span> class="mindMap-type"></span> </div> <p class="mt-20 td-0" v-if="imgDisplayed"><img class="img-0" :src="mindMapOne" alt=""></p> @@ -137,28 +137,28 @@ <p>除了传统的参会注册收入和赞助收入，会议主办方还可以通过出售会议纪念品、会议报告、会议论文集和专业咨询等附加服务来获得更多的收益。出售会议纪念品是一种常见的附加服务。会议主办方可以设计和制作独特的印有会议的标志和口号的纪念品，这些纪念品的售卖不仅给参会者带来了参与感，还可以在会后继续推广会议品牌，从而为会议主办方带来额外的收益。会议报告和会议论文集的销售也是一项重要的附加服务。会议主办方可以将会议的主题演讲和研究报告整理成精美的报告或论文集，并提供给参会者购买。 </p> <p>综上所述，会议在会展业中具有非常重要的作用，它不仅是会展的核心活动之一，也是会展的重要营销工具和收益来源。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg> 【小资料1-1】国家展会中的会议活动促进产业发展，提振士气 </p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 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20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg> 【小资料1-1】国家展会中的会议活动促进产业发展，提振士气 </p> </div> <p>作为2022第五届中国国际进口博览会的重要组成部分，第五届虹桥国际经济论坛如期举办。同期举办的还包括“RCEP与更高水平开放”高层论坛、《世界开放报告2022》发布暨国际研讨会以及多场分论坛。第五届虹桥国际经济论坛以“激发全球开放新动能 共享合作发展新机遇”为主题，聚焦全球开放合作领域热点议题。其中，“RCEP与更高水平开放”高层论坛重点围绕RCEP和区域经济一体化、更高水平开放等重要议题，为构建开放型世界经济，以及推动世界经济复苏和增长建言献策。 </p> @@ -255,7 +255,7 @@ <span class="header-Number">8</span> </li> </ul> <div v-if="showPageList.indexOf(20) > -1"> <div v-if="showPageList.indexOf(22) > -1"> <div class="bodystyle"> <p class="zt-h6">12.人们的看法不一样</p> <p>当前，普通大众对展览的认知度要高于会议。一听到展览，如进博会、广交会、上海车展，人们大都知道是做什么的，与自己有什么关系。而会议的议题通常离普通大众的生活较远或专业性、知识性较强，比如博鳌论坛，一般只有专业人士才会关注。 @@ -280,6 +280,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0001-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 会议与展览辨析</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[22]" v-if="interfaceQuestion" :chapter="1" :page="22" /> </p> <h3 id="c002"><span class="h3-zt1">第二节</span><span class="h3-zt2">我国会议业发展历程与展望</span></h3> <h4 id="d004"><span class="zt-h4">一</span><span class="qyls-h4">我国会议业发展历程</span></h4> <h5 id="e009">（一）萌芽初现阶段（1949—1978年）</h5> @@ -482,6 +487,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0001-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二章 我国会议业发展历程与展望</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[28]" v-if="interfaceQuestion" :chapter="1" :page="28" /> </p> <h3 id="c003"><span class="h3-zt1">第三节</span><span class="h3-zt2">会议策划与组织的基本要求</span></h3> <p>会议是展示企业形象、推广产品、加强交流的重要渠道，而会议策划是完善会议效果、提高客户满意度、促进参会人员积极性的关键环节。预计在未来相当长的一段时间内，会议产业对处于人才结构顶端的高级会议策划和管理人才需求旺盛。 </p> @@ -738,25 +748,25 @@ <p> <textarea v-model="questionData.unit1.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 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17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】</p> </div> <p><b>材料1：</b></p> <p>2022年，世界布商大会在浙江省绍兴市柯桥区举办，世界电池产业大会在四川省宜宾市举办，世界川菜大会在四川省雅安市举办，世界工业设计大会在山东省烟台市举办，世界入海口城市合作发展大会在山东省东营市举办。我国更多中小城市开始承接国际会议。出现这一趋势说明我国经济社会日益发达，中小城市会议设施日益完善。世界发达国家的情况也是如此。例如，瑞士的达沃斯、德国的美因茨、日本的轻井泽，以及举办过G7峰会的英国海滨度假胜地卡比斯贝、法国滨海小城比亚里茨、意大利的西西里岛陶尔米纳小镇等。而在我国，除了上述中小城市以外，还有海南的博鳌、内蒙古的库布齐、黑龙江的亚布力、福建的武夷山、四川的都江堰等地，也都是著名论坛的永久会址或曾举办过知名的国际会议的城市。可以看出，新形势下国际会议的目的地不仅青睐传统的北上广深等大城市，对中小城市的需求也在逐渐增加，这必然会对会议人才产生新的需求。 </p> @@ -806,9 +816,9 @@ style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p class="blockh6-c"> <span class="img dl-bl w100">第一章 导论</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[35]" v-if="interfaceQuestion" :chapter="1" :page="35" /> <span class="img dl-bl w100">第三节 会议策划与组织的基本要求</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[35]" v-if="interfaceQuestion" :chapter="1" :page="35" /> </p> </div> </div> @@ -858,7 +868,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayedOne = !imgDisplayedOne">第二章 会议认知</span><span class="mindMap-type">.jpg</span> class="mindMap-type"></span> </div> <p class="openImgBox mt-20 td-0" v-if="imgDisplayedOne"><img class="img-0" :src="mindMapTwo" alt=""></p> @@ -921,7 +931,7 @@ </span> <span class="fl">【拓展阅读2-1】 </span> <span class="mindMap-name" @click="toUrl(1)">我国古代如何开会议政</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h4 id="d011"><span class="zt-h4">三</span><span class="qyls-h4">会议的发展</span></h4> @@ -964,6 +974,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0002-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 会议的起源与发展</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[39]" v-if="interfaceQuestion" :chapter="1" :page="39" /> </p> </div> </div> </div> @@ -1101,25 +1116,25 @@ <h5 id="e041">（三）开会是企业常见的管理方式</h5> <p>开会是企业管理中不可或缺的一环，是企业常见的一种管理方式。首先，企业通过会议可以传达上级通知和重要会议精神，从而实现信息的快速传递和认知的统一。其次，会议能够督促工作进度和开展工作部署，管理层可以通过会议了解每个部门的工作情况和工作进度，及时解决问题和制订计划。再次，开会还能促进成员之间的沟通和交流，加强团队合作，让每个岗位的员工更加了解彼此的工作。最后，适当地开会有利于提高工作效率和决策效果，通过讨论和协商可以快速作出决策，提升工作质量和效果。 </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 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180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-1】一份美国的调查统计</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-1】一份美国的调查统计</p> </div> <p>经理级干部和专业人员每周大约要花1/4的时间在开会上；</p> <p>中上级的经理约1周2天；</p> <p>资深行政人员则多达1周4天。</p> @@ -1169,7 +1184,7 @@ </span> <span class="fl">【拓展阅读2-2】 </span> <span class="mindMap-name" @click="toUrl(2)">为什么要开会？</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> </div> @@ -1193,6 +1208,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0002-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二节 会议的内涵</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[45]" v-if="interfaceQuestion" :chapter="1" :page="45" /> </p> <h3 id="c006"><span class="h3-zt1">第三节</span><span class="h3-zt2">会议的类型</span></h3> <h4 id="d016"><span class="zt-h4">一</span><span class="qyls-h4">按会议主办单位划分</span></h4> <p>在《中国会议统计分析报告》中，按主办单位划分，会议主要分为公司会议、协会会议、政府会议、事业单位会议四种类型。</p> @@ -1271,7 +1291,7 @@ </span> <span class="fl">【拓展阅读2-3】 </span> <span class="mindMap-name" @click="toUrl(3)">公司会议与协会会议的区别</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <p>（5）支出相对较高。协会会议的支出相对较高。在协会会议中，常见的大额支出项目有场地租金、餐饮支出、嘉宾邀请和演讲支出、会议设备租赁支出、宣传推广支出、交通支出等。会议组织者需要认真核算这些费用，并合理规划和控制预算，以确保会议的顺利举办和经费的合理利用。 @@ -1328,7 +1348,7 @@ </span> <span class="fl">【拓展阅读2-4】 </span> <span class="mindMap-name" @click="toUrl(4)">我国公款举办的政府及事业单位会议加快缩减</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> </div> @@ -1350,25 +1370,25 @@ <p>对于有的地区和城市而言，500人规模的会议就是当地的一个超大活动了，但对于北京、上海、广州这样的一线城市来说却很平常，几乎每天都有500人规模的会议在这些城市举办。</p> <p>需要指出的是，参会代表应该是按照主办单位要求，完成全部注册程序并取得正式参会资格的人员。因此，工作人员、志愿者、随行人员、参展商、赞助商或邀请的媒体记者，如果没有经过正式注册或注册时其身份未被认定为“参会代表”，就不应计入参会代表人数。 </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 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20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-2】我国财政部对国际会议规模的认定</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 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0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-2】我国财政部对国际会议规模的认定</p> </div> <p>2010年1月19日，财政部印发了《在华举办国际会议费用开支标准和财务管理办法》的通知，其中对国际会议的规模作了如下规定。对按照会议正式代表（不含工作人员）的人数，在华举办国际会议分为三类：会议正式代表在300人以上的，为大型国际会议；会议正式代表在100人以上、300人以下（含300人）的，为中型国际会议；会议正式代表在100人以下（含100人）的，为小型国际会议。 </p> </div> @@ -1466,7 +1486,7 @@ </span> <span class="fl">【拓展阅读2-5】 </span> <span class="mindMap-name" @click="toUrl(5)">其他会议类型</span><span class="mindMap-type">.pdf </span> class="mindMap-type"> </span> </div> </div> <div class="mindMap"> @@ -1482,28 +1502,28 @@ </span> <span class="fl">【拓展阅读2-6】 </span> <span class="mindMap-name" @click="toUrl(6)">广州CBD早餐会</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 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20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-3】不同会议形式的英语表述</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 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0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-3】不同会议形式的英语表述</p> </div> <p>1.meeting：一般意义的“会议”，如家长会（parents meeting）。</p> <p>2.conference：比较正式、规范意义上的会议。如××国际会议。</p> <p>3.symposium：专题讨论会，规模比conference小。</p> @@ -1525,6 +1545,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0002-3.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第三节 会议的类型</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[52]" v-if="interfaceQuestion" :chapter="1" :page="52" /> </p> <h3 id="c008"><span class="h3-zt1">第四节</span><span class="h3-zt2">会议产业</span></h3> <p>会议产业真正的产生时间很难判断。通常，判断一种产业是否真正形成的客观标准是该产业协会的成立。因此，会议业协会的成立标志着会议作为一种产业而存在。如在欧洲，会议产业产生于20世纪中叶到晚期。 </p> @@ -1590,25 +1615,25 @@ <p>一是会议产业链上游，包括会议发起机构、会议策划机构。</p> <p>二是会议产业链中游，包括专业会议组织者（PCO）、目的地管理公司（DMC）。</p> <p>三是会议产业链下游，包括会议中心、会议型酒店等硬件，如交通运输商、翻译、设备、网络、礼品、演出、印刷等辅助公司。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 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0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 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</div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 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53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-4】PCO与DMC</p> </div> <p>专业会议组织者（professional conference organizer，PCO） 与目的地管理公司（destination management company，DMC）之间究竟有何不同？</p> <p>PCO是会展业的核心，在国际上主要是指为筹办会议、展览及有关活动提供专业服务的公司，而DMC则负责会展活动在主办地的现场协调、会务和旅行安排等工作。</p> @@ -1654,25 +1679,25 @@ </p> <p>会议业的直接收益主要来自场租收益、城市交通、航空运输、城市建设等。</p> <p>会议业的间接收益主要来自服务业、饭店业、餐饮业、旅游业、零售业和手工业、通信业等。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-5】酒店会议厅报价表示例</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料2-5】酒店会议厅报价表示例</p> </div> <p>北京中信金陵酒店会议厅报价如表2-6所示。</p> <p class="img">表2-6 北京中信金陵酒店会议厅报价</p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0064-1.jpg" /> @@ -1705,7 +1730,7 @@ </span> <span class="fl">【拓展阅读2-7】 </span> <span class="mindMap-name" @click="toUrl(7)">会议市场中的二八定律</span><span class="mindMap-type">.pdf </span> class="mindMap-type"> </span> </div> </div> <div class="mindMap"> @@ -1721,7 +1746,7 @@ </span> <span class="fl">【拓展阅读2-8】 </span> <span class="mindMap-name" @click="toUrl(8)">会议产业对于城市的价值与经济拉动性测算</span><span class="mindMap-type">.pdf </span> class="mindMap-type"> </span> </div> </div> <div class="bk-1"> @@ -1791,25 +1816,25 @@ <p> <textarea v-model="questionData.unit2.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 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73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】从ICCA年会谈会议的价值</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 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12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 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66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】从ICCA年会谈会议的价值</p> </div> <p>2013年11月初ICCA第52届年会在上海举行，来自全球七十多个国家和地区的近千名代表参加了本次全球会议产业界的年度盛会。本次会议受到了中国会议与奖励旅游业界的高度关注，其原因至少有以下两个方面：一是ICCA作为全球会议产业界最具影响力的行业组织首次在中国举办年会，给中国会议工作者提供了一个很好的向国际同行学习并与其开展交流的机会；二是“会议”在2013年是最吸引眼球的词汇之一——无论是中央八项规定等关于举办会议的一系列新的规定的出台，还是在“葛兰素史克事件”中“会议”所扮演的特殊角色等，都将“会议”的受关注度提升到了最高点。人们一直在思考，“会议”在社会经济生活中究竟扮演着一个什么样的角色，“会议”的价值到底是什么？ </p> <p>世界旅游组织相关报告认为，“会议”的价值包括六个方面，即学习、观点分享、讨论、社交、开展业务、激励参会者。年会，分为协会年会、企业年会两大类，是会议市场最具影响力、最受追捧的会议类型之一。协会年会是会员学习、交流乃至开展业务的综合性平台，在该行业或专业领域发展中扮演着十分重要的角色。国际协会类年会是世界各国、各主要城市竞争申办的核心会议类型。很多国际知名协会的年会拥有超过100年的举办历史，已经成为名副其实的品牌性会议。ICCA是国际会议产业界最具影响力的行业组织，拥有全球领先的运作理念，超过五十届的办会经验，充分保证了其举办的每届年会都能为参会者带来多重的参会价值和丰富的参会体验。ICCA上海年会除了丰富的专业教育活动之外，还设计了一系列机会让代表进行交流、讨论等，使他们在提升专业和业务能力的同时，加强相互间的业务合作。 @@ -1853,9 +1878,9 @@ style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p class="blockh6-c"> <span class="img dl-bl w100">第二章 会议认知</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[58]" v-if="interfaceQuestion" :chapter="1" :page="58" /> <span class="img dl-bl w100">第四节 会议产业</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[58]" v-if="interfaceQuestion" :chapter="1" :page="58" /> </p> </div> </div> @@ -1906,7 +1931,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayedTwo = !imgDisplayedTwo">第三章 会议策划认知</span><span class="mindMap-type">.jpg</span> 会议策划认知</span><span class="mindMap-type"></span> </div> <p class="openImgBox mt-20 td-0" v-if="imgDisplayedTwo"><img class="img-0" :src="mindMapThree" alt=""></p> @@ -2103,6 +2128,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0003-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 会议策划概述</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[65]" v-if="interfaceQuestion" :chapter="1" :page="65" /> </p> <h3 id="c010"><span class="h3-zt1">第二节</span><span class="h3-zt2">会议策划的方法</span></h3> <h4 id="d031"><span class="zt-h4">一</span><span class="qyls-h4">个体创意方法</span></h4> <p>常用的个体创意方法包括类比联想法、拆解法、移植嫁接法、逆向思维法和排除法等。</p> @@ -2316,7 +2346,7 @@ </span> <span class="fl">【拓展阅读3-1】 </span> <span class="mindMap-name" @click="toUrl(9)">头脑风暴不等于胡说八道</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> </div> @@ -2428,6 +2458,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0003-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二节 会议策划的方法</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[73]" v-if="interfaceQuestion" :chapter="1" :page="73" /> </p> </div> </div> </div> @@ -2443,25 +2478,25 @@ <div v-if="showPageList.indexOf(74) > -1"> <div class="bodystyle"> <h3 id="c011"><span class="h3-zt1">第三节</span><span class="h3-zt2">会议策划的内容</span></h3> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 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12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 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46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料3-1】邀请的参会人员不肯赏光</p> </div> <p>昨天是某公司新研发产品发布的日子，公司特意组织了一场新产品发布会。但董事长的脸上却难见笑颜，原因是：会议预定在9：30开始，可已经9：20了，到场的参会者还寥寥无几。是邀请的客人不肯赏光，还是某一接待环节出了纰漏？ </p> <p>一问到场的来宾，原来是请柬上将公司所在位置标错了。而会务人员在距离公司500米之内的路旁只设置了3个不起眼的指示牌，若不放慢车速就不容易看到。</p> @@ -2582,7 +2617,7 @@ </span> <span class="fl">【拓展阅读3-2】 </span> <span class="mindMap-name" @click="toUrl(10)">毛泽东：如何开会</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h4 id="d039"><span class="zt-h4">七</span><span class="qyls-h4">确定会议预算（how much）</span></h4> @@ -2590,25 +2625,25 @@ </p> <p>会议的成本预算策划，一般包括两个部分：一是显性成本，即会议明显的耗费，如场地费、设备租赁费、住宿费、餐饮费、服务费、杂费等。二是隐性成本，指参会者因参加会议而损失的劳动价值，一般是不为人所关注的成本，例如会议服务人员筹备时间、参会人员的路途时间等。 </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 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1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料3-2】某公司招商会例会“5W2H”分析示例</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 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12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 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184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料3-2】某公司招商会例会“5W2H”分析示例</p> </div> <p class="img"></p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0087-2.jpg" /> </p> @@ -2620,6 +2655,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0003-3.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第三节 会议策划的内容</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[77]" v-if="interfaceQuestion" :chapter="1" :page="77" /> </p> </div> </div> </div> @@ -2753,25 +2793,25 @@ <p>特邀报告人一般是该学科领域中最著名的学者，主持人一般也是由该领域中有声望的前辈学者担任。通常报告时间为25分钟，回答提问时间为5分钟。</p> <p>分组会议报告具有灵活性的特点，参会者可以选择自己感兴趣的报告去听。报告时间一般是10～15分钟，主持人一般也是要有一定学术地位的专家、学者。</p> <p>张贴报告一般是论文质量不高的一些口头发言有困难的人的论文。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" 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12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 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1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料3-3】中国会议产业大会的“三位一体”模式卖点</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 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184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料3-3】中国会议产业大会的“三位一体”模式卖点</p> </div> <p>中国会议产业大会（China Meetings Industry Convention，CMIC），由《会议》杂志于2009年发起举办，是当前中国会议与奖励旅游行业的年度盛会。大会主要设置与会议及奖励旅游行业、会议场馆、会议酒店、特色会奖资源、会奖服务等相关议题，同期举办“会议及奖励旅游展览会”及洽谈会，以及会议附设展览。每届大会参加人数超过1 500人，已成为业界具有规模和影响力的活动。</p> @@ -2876,25 +2916,25 @@ <p> <textarea v-model="questionData.unit3.five" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 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55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】“时装秀”方案</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】“时装秀”方案</p> </div> <p>××服装集团为了开拓夏季服装市场，拟召开一个服装展示会，推出一批夏季新款时装。产品部策划助理小李拟了一个方案，内容如下。</p> <p>1.会议名称：“××服装集团夏季时装秀”。</p> <p>2.参加会议人员：上级主管部门领导2人，行业协会代表3人，全国大中型商场的总经理或业务经理以及其他客户约150人，主办单位领导及工作人员20名。另请模特公司服装表演队若干人。 @@ -2942,9 +2982,9 @@ style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p class="blockh6-c"> <span class="img dl-bl w100">第三章 会议策划认知</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[84]" v-if="interfaceQuestion" :chapter="1" :page="84" /> <span class="img dl-bl w100">第四节 会议产品</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[84]" v-if="interfaceQuestion" :chapter="1" :page="84" /> </p> </div> </div> @@ -2974,7 +3014,7 @@ }, data() { return { themeColor:"#6CB26C", themeColor: "#6CB26C", mindMapOne: "", mindMapTwo: "", mindMapThree: "", @@ -3092,9 +3132,9 @@ }, toUrl(val) { if (val) { this.p_md5 = this.chapter001.pdfMd5[val].md5 this.somePdfTitleValue = this.chapter001.pdfMd5[val].name this.$refs.pdfDialogRef.openDialog() this.p_md5 = this.chapter001Md5[val].md5 this.somePdfTitleValue = this.chapter001Md5[val].name this.$refsDialogRef.openDialog() } }, setBookQuestion() { src/books/meetingPlanners/view/components/chapter002.vue
@@ -67,7 +67,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayed = !imgDisplayed">第四章 会前策划阶段</span><span class="mindMap-type">.jpg</span> class="mindMap-type"></span> </div> <p class="openImgBox mt-20 td-0" v-if="imgDisplayed"><img class="img-0" :src="mindMapOne" @@ -134,25 +134,25 @@ <p>媒体联络人员负责与媒体进行接触和沟通，完成会议的宣传和媒体报道工作，包括新闻发布、邀请记者参与报道等。他们需要具备良好的沟通和协调能力，与媒体建立良好的合作关系，能够将会议信息传达给目标受众并吸引媒体关注，提高会议的宣传效果和媒体曝光度。 </p> <p>除了上述人员，根据具体的会议策划项目的需求，还可以补充其他专业人员，如会务执行人员、舞台搭建人员、音响灯光技术人员等。这些人员的职责是保证会议的顺利进行，为会议提供全方位的支持和服务。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-1】2008年奥运组委会成立，奥运准备工作启动</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-1】2008年奥运组委会成立，奥运准备工作启动</p> </div> <p>第29届奥运会组委会于2001年12月13日在北京成立，2008年北京奥运会筹办工作由此正式启动。</p> <p>北京奥运会组委会主席由时任北京市市长的刘淇担任，原国家体育总局局长、中国奥委会主席袁伟民任执行主席，原北京市副市长刘敬民为常务副主席，原国家体育总局党组书记、副局长李志坚，原国家体育总局副局长于再清，原北京市委常委、宣传部部长蒋效愚和原北京市副市长张茅等为副主席。 </p> @@ -199,7 +199,7 @@ </span> <span class="fl">【拓展阅读4-1】 </span> <span class="mindMap-name" @click="toUrl(1)">什么是可行的会议策划方案</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h4 id="d045"><span class="zt-h4">三</span><span class="qyls-h4">会议策划方案的框架</span></h4> @@ -306,7 +306,7 @@ </span> <span class="fl">【拓展阅读4-2】 </span> <span class="mindMap-name" @click="toUrl(2)">政府会议方案提案汇报的注意事项</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h5 id="e123">（三）商务会议策划方案的主要框架</h5> @@ -332,28 +332,28 @@ </span> <span class="fl">【拓展阅读4-3】 </span> <span class="mindMap-name" @click="toUrl(3)">会议背景的类型</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 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1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-2】企业会议的常见目的</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 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184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-2】企业会议的常见目的</p> </div> <p>1.拓展客户</p> <p>会议可以帮助扩大公司的市场占有率，并开拓更多元化的市场渠道。通过与参会者直接互动，会议能够满足他们的需求，进而吸引更多潜在客户的注意。例如，企业可以通过召开客户见面会、招商会等活动来吸引潜在客户，拓展业务范围，提高销售额。在召开客户见面会时，企业可以通过邀请潜在客户、合作伙伴等人士参加，让他们更好地了解企业的产品和服务，并与企业代表进行面对面的交流和沟通。此外，企业还可以通过赠送礼品、举办抽奖等方式，提高参会者的参与度和会议的互动性，提升活动的效果和影响力。通过这些活动，企业可以吸引更多的潜在客户，并促进与客户之间的合作和交流。 </p> @@ -544,6 +544,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0004-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 拟写会议策划方案</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[96]" v-if="interfaceQuestion" :chapter="2" :page="96" /> </p> <h3 id="c014"><span class="h3-zt1">第二节</span><span class="h3-zt2">确定会议主题和形式</span></h3> <p>会议主题是会议要探讨的最核心和最实质的问题，主题是会议目的的反映和表达。确定合适的会议主题不仅有利于参会者对会议目的的理解，也有利于会议宣传。会议主题确定后，应对会议形式进行选择，即确定将组织几场全体会议、几场平行会议及其相应的活动。 </p> @@ -576,25 +581,25 @@ <p>通俗性是指将策划概念提炼加工成会议主题，使之通俗易懂，能够为广大传媒和会议受众所接受。</p> <p class="zt-h6">4.刺激性</p> <p>刺激性是指会议主题能够激发潜在参会者的参会欲望。会议主题应具有一定的冲击力和震撼力，能使参会者产生强烈共鸣。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 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0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 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20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-3】中规中矩的会议主题：世界互联网大会</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" 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d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 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1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-3】中规中矩的会议主题：世界互联网大会</p> </div> <p>世界互联网大会（World Internet Conference）由中国倡导并举办，旨在搭建中国与世界互联互通的国际平台和国际互联网共享共治的中国平台。2014年，首届世界互联网大会（又称“首届乌镇峰会”）在浙江乌镇举办，这是中国举办的规模大、层次高的互联网大会，也是世界互联网领域的高级别高峰会议。截至2023年，世界互联网大会乌镇峰会已连续成功举办十届，成为浙江嘉兴承接的影响世界的国际会议。世界互联网大会的会员来自全球互联网领域的领军企业、权威机构、行业组织、知名专家、学者以及相关国际机构，每年都有约80个国家和地区的千余名代表参会。 </p> @@ -617,25 +622,25 @@ </ul> <div v-if="showPageList.indexOf(98) > -1"> <div class="bodystyle"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" 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d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-4】标新立异的会议主题</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 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12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 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184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-4】标新立异的会议主题</p> </div> <p>同样在互联网领域，华为公司2022年会主题“进攻是最好的防守，有质量地活下去就是胜利”，2021华为花粉年会主题“在一起，再出发”，2019华为花粉年会主题“因为热爱”，表现出了标新立异的特色。腾讯公司历届员工大会主题，同样也具有新颖性（见表4-2）。 </p> <p class="img">表4-2 腾讯公司历届员工大会主题</p> @@ -663,7 +668,7 @@ </span> <span class="fl">【拓展阅读4-4】 </span> <span class="mindMap-name" @click="toUrl(4)">博鳌亚洲论坛年会主题与议题</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> </div> @@ -789,25 +794,25 @@ <div v-if="showPageList.indexOf(102) > -1"> <div class="bodystyle"> <p>（2）分组讨论。全体参会者被分成若干小组，各自讨论不同的议题。每个小组的参加人数不宜过多，同时应邀请参会者更多地参加会议议题的讨论。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 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12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-5】2022第六届世界浙商大会的会议形式</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 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180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-5】2022第六届世界浙商大会的会议形式</p> </div> <p>2022年12月23—24日，第六届世界浙商大会（见图4-1）在浙江省人民大会堂举行。本届大会以“新时代 新征程 新飞跃”为主题，37家省级单位共同参与，来自全球的知名浙商、华商代表，新生代浙商和青年创业者代表等780余名嘉宾出席了主体活动，1600余名嘉宾出席了9场专题活动，会议活动规格高、规模大、内容丰富。 </p> @@ -815,12 +820,12 @@ <p>大会设置“浙商永远跟党走”“勇立潮头再扬帆”“‘两个先行’谱新篇”等板块，发出浙商心声和新生代浙商誓言，举办致敬浙商、“之江同心·天下浙商向未来”仪式等活动，呈现浙江特色、民企优势、浙商元素。大会重在引才、引智、引重大项目，招引项目共计78个、总投资额3699亿元人民币，为历届世界浙商大会之最。世界浙商大会是浙江规模最大、规格最高、影响最广的浙商盛会，是中共浙江省委、浙江省人民政府支持浙商创新创业的重要战略平台。 </p> <div class="fl al-fe mt-20"> <p class="center openImgBox img-b"><img class="img-a" alt="" src="../../assets/images/0112-1.jpg" /> </p> <p class="center openImgBox w80"><img class="img-a" alt="" src="../../assets/images/0112-2.jpg" /> </p> <p class="center openImgBox img-b"><img class="img-a" alt="" src="../../assets/images/0112-1.jpg" /> </p> <p class="center openImgBox w80"><img class="img-a" alt="" src="../../assets/images/0112-2.jpg" /> </p> </div> <p class="img mb-20">图4-1 2022第六届世界浙商大会现场</p> </div> @@ -837,7 +842,7 @@ </span> <span class="fl">【拓展阅读4-5】 </span> <span class="mindMap-name" @click="toUrl(5)">2023中国会展经济国际合作论坛的会议形式</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="mindMap mb-20"> @@ -853,7 +858,7 @@ </span> <span class="fl">【拓展阅读4-6】 </span> <span class="mindMap-name" @click="toUrl(6)">2023中国互联网大会的会议形式</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="mindMap"> @@ -869,7 +874,7 @@ </span> <span class="fl">【拓展阅读4-7】 </span> <span class="mindMap-name" @click="toUrl(7)">毛泽东创新的会议形式</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="bk-1"> @@ -879,6 +884,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0004-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二节 确定会议主题和形式</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[102]" v-if="interfaceQuestion" :chapter="2" :page="102" /> </p> </div> </div> </div> @@ -907,25 +917,25 @@ </p> <p>（4）通过一定的申办程序确定。一些重大的会议，由于具有一定的政治、经济等方面的影响，同时也为了提高会议的质量，于是采取申办竞争程序来确定主办单位。申办程序和条件一般要在会议规则中加以明确。 </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 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26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-6】与主办方相关的术语</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-6】与主办方相关的术语</p> </div> <p>1.发起者</p> <p>会议的发起者（主办方）是指最早倡议并参与组织会议活动的单位或个人，因此，会议发起者往往也是会议的主办单位。</p> <p>2.承办单位</p> @@ -973,8 +983,7 @@ </svg> </span> <span class="fl">【拓展阅读4-8】 </span> <span class="mindMap-name" @click="toUrl(8)">合作单位举例</span><span class="mindMap-type">.pdf</span> <span class="mindMap-name" @click="toUrl(8)">合作单位举例</span><span class="mindMap-type"></span> </div> </div> <h4 id="d049"><span class="zt-h4">二</span><span class="qyls-h4">合作单位的选择</span></h4> @@ -1030,7 +1039,7 @@ </span> <span class="fl">【拓展阅读4-9】 </span> <span class="mindMap-name" @click="toUrl(9)">会议组织机构的错误示例</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h5 id="e139">（一）单位级别对等匹配</h5> @@ -1065,8 +1074,14 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0004-3.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0004-3.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第三节 确定合作单位</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[106]" v-if="interfaceQuestion" :chapter="2" :page="106" /> </p> <h3 id="c016"><span class="h3-zt1">第四节</span><span class="h3-zt2">会议选址与选时</span></h3> <h4 id="d051"><span class="zt-h4">一</span><span class="qyls-h4">会议选址</span></h4> <p>会议选址又可称为“勘查”，俗称“踩点”，是会前必须做的基础性工作。会议地点的策划包括两方面的含义：一是选择合适的地方，如会议要考虑选择在哪个地区以及哪个城市举行（大地点）；二是选择合适的会址，即会址具体在城市的哪个位置，应选择合适的场馆，包括会场、住宿的宾馆饭店等（小地点）。 @@ -1090,7 +1105,7 @@ </span> <span class="fl">【拓展阅读4-10】 </span> <span class="mindMap-name" @click="toUrl(10)">为什么选择成都作为会议举办地</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <p class="zt-h6">2.突出会议的主题</p> @@ -1209,7 +1224,7 @@ </span> <span class="fl">【拓展阅读4-11】 </span> <span class="mindMap-name" @click="toUrl(11)">国内会议选址实践</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h4 id="d052"><span class="zt-h4">二</span><span class="qyls-h4">会议选时</span></h4> @@ -1302,9 +1317,14 @@ </span> <span class="fl">【拓展阅读4-12】 </span> <span class="mindMap-name" @click="toUrl(12)">国内会议选址实践</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第四节 会议选址与选时</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[111]" v-if="interfaceQuestion" :chapter="2" :page="111" /> </p> <h3 id="c017"><span class="h3-zt1">第五节</span><span class="h3-zt2">媒介推广计划</span></h3> <p>媒介推广是利用电视、网络、报纸、新媒体等传播媒介进行推广、宣传的一种方式。媒介推广计划是指选择宣传所使用的媒体和媒体组合形式、拟定出稿日程方案的计划。</p> <h4 id="d053"><span class="zt-h4">一</span><span class="qyls-h4">媒介推广的目的</span></h4> @@ -1400,25 +1420,25 @@ </p> <p>最后，对会议受众进行行业细分。目前国内会议市场占比最多的公司会议，多数是面向某个行业、某个领域吸引参会者付费参加。会议组织者应根据会议主题所覆盖的行业，将潜在参会者和目标参会者进行行业细分，使前期会议邀请工作做到有的放矢。 </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-7】会议受众分析示例</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-7】会议受众分析示例</p> </div> <p>“上海会议与旅游产业发展论坛”由上海市旅游局和北京市旅游发展委员会联合举办，上海旅游会展推广中心承办。组织者对会议受众进行了以下较为细致的行业细分，可供参考。</p> <p>（1）国际会议与大会协会（ICCA）中国以及亚太区会员。</p> <p>（2）专业会议公司和从事会奖旅游的旅行社高级从业人员。</p> @@ -1447,25 +1467,25 @@ </ul> <div v-if="showPageList.indexOf(115) > -1"> <div class="bodystyle"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 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1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-8】不同媒体的传播特点（见表4-3）</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-8】不同媒体的传播特点（见表4-3）</p> </div> <p class="img">表4-3 不同媒体的传播特点</p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0125-1.jpg" /> </p> @@ -1506,7 +1526,7 @@ </span> <span class="fl">【拓展阅读4-13】 </span> <span class="mindMap-name" @click="toUrl(13)">会议宣传推广渠道</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h5 id="e161">（六）撰写媒体执行方案</h5> @@ -1541,25 +1561,25 @@ <p class="zt-h6">5.媒体计划细节和说明</p> <p>这一部分主要用数据证明媒体计划的科学性，阐述媒体计划的执行要素以及选择各种策略及媒体的理由。例如，用数据证明所选媒体及媒体组合是符合媒体选择标准和预算控制要求的；用数据表明媒体组合所达到的净到达率、接触频次、频次分布、总接触人次；计算出所选择的全部媒体的千人成本；计算出每种媒体每月使用的次数、花费；其他对制订执行计划有用的数据。 </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-9】千人成本法</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-9】千人成本法</p> </div> <p>千人成本法是指在同类媒体上将同样数量的信息传播给一千个人所花费的成本。</p> <p>计算公式为</p> <p class="center">千人成本=（该媒体广告收费÷该媒体接触者总人数）×1000</p> @@ -1585,7 +1605,7 @@ </span> <span class="fl">【拓展阅读4-14】 </span> <span class="mindMap-name" @click="toUrl(14)">“业主自治”模式研讨会媒体推广方案</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h5 id="e162">（一）总体方面</h5> @@ -1869,6 +1889,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0004-4.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第五节 媒介推广计划</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[125]" v-if="interfaceQuestion" :chapter="2" :page="125" /> </p> <h3 id="c018"><span class="h3-zt1">第六节</span><span class="h3-zt2">资金来源及预算计划</span></h3> <h4 id="d058"><span class="zt-h4">一</span><span class="qyls-h4">资金的筹备渠道</span></h4> <p>明确会议可用的资金额度十分重要，预先明确可使用的经费额度，就能依据额度制订全盘计划，如可邀请的嘉宾数量、可使用的会务材料等。</p> @@ -1900,25 +1925,25 @@ <p>间接支出主要包括与会议有关的行政管理费用，如员工补贴、办公费用、办公设备使用费用等。</p> <h5 id="e171">（四）预算外支出</h5> <p>无论预算计划多么完美，不可预见的支出总会突然出现，主要包括税收、超时场租费用、夜间运货支出等。要为这些没有预料到的、未计划的支出做好准备，这些支出加起来也可能是一个相当大的数目。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-10】会议预算的具体内容</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-10】会议预算的具体内容</p> </div> <p>文件资料费：包括文件资料的制作费、印刷费，文件袋、证件票卡的制作费、印刷费用等。</p> <p>邮电通信费用：如发会议通知，则有将会议事项发电报、传真、电传、电子邮件或打电话进行联络等费用；若召开电视、电话等远程会议，则使用有关会议设备系统的费用也应计算在内。</p> <p>会议设备和用品费：如各种会议设备的购置费和租用费。</p> @@ -1978,25 +2003,25 @@ </ul> <div v-if="showPageList.indexOf(128) > -1"> <div class="bodystyle"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-11】会议预算表示例（表4-12）</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料4-11】会议预算表示例（表4-12）</p> </div> <p class="img">表4-12 某会议预算表</p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0137-1.jpg" /> </p> @@ -2033,7 +2058,8 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0004-5.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0004-5.jpg" /> </p> </div> <p><span class="custom_tag3">【复习与思考】</span></p> <p><b>一、本章小结</b></p> @@ -2074,63 +2100,55 @@ <p><b>三、思考讨论题</b></p> <p>1.会议策划小组的工作内容有哪些？</p> <p> <textarea v-model="questionData.unit4.one" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.会议策划方案的一般框架包括哪些内容？</p> <p> <textarea v-model="questionData.unit4.two" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.会议主题的构成要素有哪些？会议主题与会议议题有什么区别与联系？</p> <p> <textarea v-model="questionData.unit4.three" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>4.选择会议合作单位的步骤有哪些？</p> <p> <textarea v-model="questionData.unit4.four" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>5.会议选址应考虑的因素和原则有哪些？</p> <p> <textarea v-model="questionData.unit4.five" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>6.会议选时应考虑的原则和时间安排规范有哪些？</p> <p> <textarea v-model="questionData.unit4.six" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>7.完整的媒介推广计划包括哪些？制订媒介推广计划应考虑的问题有哪些？</p> <p> <textarea v-model="questionData.unit4.seven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>8.制订会议预算计划的内容有哪些？</p> <p> <textarea v-model="questionData.unit4.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】中国（川渝）预制菜产业大会总体方案</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 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184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】中国（川渝）预制菜产业大会总体方案</p> </div> <p>一、指导思想</p> <p>为贯彻落实《中共中央国务院关于做好2023年全面推进乡村振兴重点工作的意见》中关于“提升净菜、中央厨房等产业标准化和规范化水平，培育发展预制菜产业”的要求，加快推动全国预制菜产业高质量发展，推动食品产业再上新台阶，特举办中国（川渝）预制菜产业大会。会议采取主旨演讲、交流发言与现场参观相结合的方式，邀请国家行业主管部门、头部企业、科研机构、行业协会等参与，围绕预制菜产业“产业发展趋势”“新技术应用”“行业标准”等热点问题进行交流分享，推动食品工业延伸产业链条、提高供给质量和效率，不断满足人民群众日益增长的安全美味、营养健康、便捷多元的食品消费需求。 </p> @@ -2202,18 +2220,20 @@ <p><b>案例分析与讨论：</b></p> <p>1.中国（川渝）预制菜产业大会属于政府会议还是商务会议？阅读群体是谁？请给出理由。</p> <p> <textarea v-model="questionData.unit4.nine" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.该方案全文字数仅1300余字，为何字数如此精简？请给出理由。</p> <p> <textarea v-model="questionData.unit4.ten" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.该方案的会议形式有哪些？</p> <p> <textarea v-model="questionData.unit4.eleven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p class="blockh6-c"> <span class="img dl-bl w100">第六节 资金来源及预算计划</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[132]" v-if="interfaceQuestion" :chapter="2" :page="132" /> </p> </div> </div> @@ -2267,7 +2287,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayedOne = !imgDisplayedOne">第五章 会议前期筹备阶段</span><span class="mindMap-type">.jpg</span> 会议前期筹备阶段</span><span class="mindMap-type"></span> </div> <p class="openImgBox mt-20 td-0" v-if="imgDisplayedOne"><img class="img-0" :src="mindMapTwo" @@ -2320,8 +2340,7 @@ </svg> </span> <span class="fl">【拓展阅读5-1】 </span> <span class="mindMap-name" @click="toUrl(15)">邀请函示例</span><span class="mindMap-type">.pdf</span> <span class="mindMap-name" @click="toUrl(15)">邀请函示例</span><span class="mindMap-type"></span> </div> </div> </div> @@ -2375,25 +2394,25 @@ </p> <p>报备方案中需注意以下两个问题：一是安排会场警卫和交通疏导。通知相关部门做好会场及交通疏导工作，防止会议过程中出现意外情况。规模较大的会议，由于到会车辆较多，要安排交警在会场附近进行交通疏导。二是电力和网络保障。会前与供电、通信部门沟通联系，安排保电、通信任务，同时安排会议场所进行内部检修。会议过程中还需安排专人值班，以便应对突发情况。 </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 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184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料5-1】会议报备方案示例</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 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20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料5-1】会议报备方案示例</p> </div> <p class="center"><b>关于邀请市体育局联合主办“2020上海邮轮港国际帆船赛”的函（代拟稿）</b></p> <p class="left">上海市体育局：</p> <p>在贵局的指导下，在中国帆船帆板运动协会（以下简称“中帆协”）和市竞技体育训练管理中心的支持下，2019年5月上海邮轮港国际帆船赛（以下简称“上帆赛”）在上海吴淞口国际邮轮港成功举办，赛事受到社会各界的极大关注，得到五星体育、东方卫视、《新民晚报》等近百家一线媒体的报道。为继续探索拓展宝山水域及岸线功能，计划于2020年11月20日（星期五）至22日（星期日）在吴淞口国际邮轮港水域举办“2020上海邮轮港国际帆船赛”，推动打造本土明星帆船赛事。现就相关情况汇报如下。 @@ -2454,8 +2473,7 @@ </svg> </span> <span class="fl">【拓展阅读5-2】 </span> <span class="mindMap-name" @click="toUrl(16)">邀请函示例</span><span class="mindMap-type">.pdf</span> <span class="mindMap-name" @click="toUrl(16)">邀请函示例</span><span class="mindMap-type"></span> </div> </div> <h5 id="e183">（二）会议报备的内容</h5> @@ -2518,6 +2536,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 会议报备</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[139]" v-if="interfaceQuestion" :chapter="2" :page="139" /> </p> <h3 id="c020"><span class="h3-zt1">第二节</span><span class="h3-zt2">组建工作团队</span></h3> <h4 id="d067"><span class="zt-h4">一</span><span class="qyls-h4">会务工作机构设置</span></h4> <p>会务工作应按照会议的实际需要进行明确的分工协作，组建好工作团队，并设立若干不同种类的工作小组来完成。如果采取内部承办的方式，以大中型会议为例，其工作机构与职责分工如下。</p> @@ -2682,8 +2705,14 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-2.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二节 组建工作团队</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[143]" v-if="interfaceQuestion" :chapter="2" :page="143" /> </p> <h3 id="c021"><span class="h3-zt1">第三节</span><span class="h3-zt2">会场选择</span></h3> <p>会议选址包括大地点、小地点。在确定好会议在哪个城市举办之后，接下来应着手考虑具体的会场，即小地点的选择。不同类型的会议，其选择的场地风格也不一致。</p> <p>一般而言，对于学术型的会议来说，高校学术报告厅、酒店或会展中心是会场的理想选择。以本地客人为主的会议，城郊的会议酒店则是会场的理想选择。</p> @@ -2783,7 +2812,7 @@ </span> <span class="fl">【拓展阅读5-3】 </span> <span class="mindMap-name" @click="toUrl(17)">会场考察的主要内容</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h5 id="e209">（一）获取一手的场地信息</h5> @@ -2834,7 +2863,7 @@ </span> <span class="fl">【拓展阅读5-4】 </span> <span class="mindMap-name" @click="toUrl(18)">关于会小二和酒店哥哥</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h5 id="e213">（二）签署合同</h5> @@ -2875,6 +2904,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-3.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第三节 会场选择</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[147]" v-if="interfaceQuestion" :chapter="2" :page="147" /> </p> <h3 id="c022"><span class="h3-zt1">第四节</span><span class="h3-zt2">筹备文化体验活动</span></h3> <p>会议的文化体验，是指参会者能获得一个与他人相互观察、聆听和交流的机会，并能因此收获更高层次的知识或技能，重点在于文化与会议体验相结合。</p> <h4 id="d074"><span class="zt-h4">一</span><span class="qyls-h4">文化体验活动的内涵</span></h4> @@ -2913,25 +2947,25 @@ <h5 id="e216">（三）安排文化体验活动的意义</h5> <p class="zt-h6">1.丰富会议内容</p> <p>举办会议期间一般会安排发言、讨论、交流等活动，文化体验活动是对上述内容的丰富和拓展，有助于吸引参会者的兴趣。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 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0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 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20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料5-2】2023中国会展经济研究会年会的晨跑体验</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" 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1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料5-2】2023中国会展经济研究会年会的晨跑体验</p> </div> <p>5月24—26日，2023年中国会展经济研究会年会暨中国（琼海）会展经济论坛（以下简称“中国会展经济年会”）在琼海博鳌亚洲湾国际大酒店举行，此次年会以“强国新征程 会展再出发”为主题，聚焦绿色会展、数字会展、乡村振兴、创新消费、标准化体系建设五大方向。</p> <p>本届中国会展经济年会由中国会展经济研究会、琼海市人民政府主办，商务部国际贸易经济合作研究院、海南省商务厅支持，中国会展经济研究会秘书处、琼海市商务局（会展局）承办，超过400位业界代表参会。 @@ -2941,12 +2975,12 @@ <p>在会议第二日一大早，近百位参会者在规定时间之前在主办方确定的集合点汇合，参加主办方组织的沙滩晨跑。年会主办方为了办好本次晨跑，专门定制了T恤，跑前安排教练指导的热身运动，并安排了医护人员全程陪同，晨跑环节还设置有撞线仪式。在晨跑活动后，现场每位参与者都领到了一个小礼物，大家纷纷在主办方布置的宣传标语处打卡拍照。如图5-2所示。 </p> <div class="fl al-fe mt-20 "> <p class="center openImgBox w80"><img class="img-a" alt="" src="../../assets/images/0158-1.jpg" /> </p> <p class="center openImgBox w80"><img class="img-a" alt="" src="../../assets/images/0158-2.jpg" /> </p> <p class="center openImgBox w80"><img class="img-a" alt="" src="../../assets/images/0158-1.jpg" /> </p> <p class="center openImgBox w80"><img class="img-a" alt="" src="../../assets/images/0158-2.jpg" /> </p> </div> <p class="img mb-20">图5-2 2023中国会展经济研究会年会晨跑体验</p> </div> @@ -2971,49 +3005,49 @@ <h4 id="d075"><span class="zt-h4">二</span><span class="qyls-h4">文化体验活动筹备的具体内容</span></h4> <h5 id="e217">（一）设计文化体验活动线路</h5> <p>设计文化体验活动线路需要考虑多个方面，包括参会者的需求、时间安排的合理性、活动内容的丰富性以及与当地文化资源的结合等。</p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 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12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料5-3】第九届亚洲传媒论坛文化体验线路安排</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料5-3】第九届亚洲传媒论坛文化体验线路安排</p> </div> <p>第九届亚洲传媒论坛文化体验线路安排如表5-4所示。</p> <p class="img">表5-4 第九届亚洲传媒论坛文化体验线路安排</p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0159-1.jpg" /> </p> </div> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料5-4】G20杭州峰会夫人团考察线路</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 1-8.533334-3.657143c-4.87619-4.87619-4.87619-12.434286 0-17.310476l184.32-184.32c63.146667-63.146667 68.510476-160.670476 11.702857-217.234286-27.062857-27.062857-64.853333-40.71619-105.569523-39.009523-41.447619 2.194286-81.188571 20.23619-111.664762 50.71238l-180.419048 180.419048c-23.649524 23.649524-37.546667 54.125714-39.009524 86.064762-1.706667 31.451429 8.777143 60.220952 29.744762 80.944762 20.72381 20.72381 49.737143 31.207619 80.944762 29.744762 31.939048-1.706667 62.415238-15.36 86.064762-39.009524l175.055238-175.055238c15.847619-15.847619 25.112381-36.327619 26.331429-57.782857 0.975238-20.967619-6.095238-39.984762-19.748572-53.881905-13.897143-13.897143-33.158095-20.72381-53.881905-19.748571-21.455238 0.975238-41.935238 10.48381-57.782857 26.331428l-172.129524 172.129524c-8.045714 8.045714-12.678095 18.529524-13.409523 29.257143-0.487619 10.24 2.925714 19.748571 9.752381 26.575238 14.384762 14.384762 39.253333 12.678095 55.832381-3.657143l172.373333-172.373333c4.87619-4.87619 12.434286-4.87619 17.310476 0s4.87619 12.434286 0 17.310476l-172.373333 172.373333c-25.84381 25.84381-66.31619 27.550476-90.209524 3.657143-11.702857-11.702857-17.554286-27.550476-16.822857-44.860952 0.975238-16.822857 8.045714-32.914286 20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料5-4】G20杭州峰会夫人团考察线路</p> </div> <p>2016年9月，G20杭州峰会期间，组委会力求外方代表团团长夫人的考察活动精确精美，于是针对杭州提炼了13条考察线路，前后80余次调整，形成各类工作方案120余套，汇报幻灯片材料22稿，印刷汇报手册16稿，视频汇报材料3套，最终敲定了浙江大学、中国美术学院、楼外楼这3条线路。 </p> <p>9月5日上午10：00，在浙江大学，夫人团嘉宾出席了“艾滋病防治宣传校园行——走进浙江大学”活动。活动最后，嘉宾们在签名板上贴上红丝带，共同表达了对防治和抗击艾滋病的坚定支持和共同期待。 @@ -3096,7 +3130,7 @@ </span> <span class="fl">【拓展阅读5-5】 </span> <span class="mindMap-name" @click="toUrl(19)">文化体验活动实例</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="bk-1"> @@ -3106,6 +3140,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-4.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第四节 筹备文化体验活动</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[151]" v-if="interfaceQuestion" :chapter="2" :page="151" /> </p> <h3 id="c023"><span class="h3-zt1">第五节</span><span class="h3-zt2">人员邀请</span></h3> <p>邀请参会的人员主要分为发言人、嘉宾以及参会者三类。广义上，嘉宾既可以是应参会的嘉宾，也可以是专门邀请参会的嘉宾，甚至可以将普通参会者称为嘉宾。嘉宾在会议中的角色根据会议议程安排和主办方期望来决定。嘉宾既可以发言，也可以只出席会议不发言。狭义上，嘉宾不包括普通参会者。以下将分别从发言人、嘉宾、普通参会者展开阐述。 </p> @@ -3160,7 +3199,7 @@ </span> <span class="fl">【拓展阅读5-6】 </span> <span class="mindMap-name" @click="toUrl(20)">会议主持人的四种选择方式</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <p class="zt-h6">1.主持人选择条件</p> @@ -3295,8 +3334,7 @@ </ul> <div v-if="showPageList.indexOf(156) > -1"> <div class="bodystyle"> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -3314,6 +3352,7 @@ p-id="5390"></path> </svg>【小资料5-5】行业会议的参会者构成</p> </div> <div class="bk-2"> <p>2021第十三届中国环境产业大会参会者构成：</p> <p>（1）各地发改委、环保厅（局）、建设厅（局）、规划局；</p> <p>（2）国内环境企业（环保、节能、新能源、环境服务、资源综合利用等）；</p> @@ -3340,7 +3379,7 @@ </span> <span class="fl">【拓展阅读5-7】 </span> <span class="mindMap-name" @click="toUrl(21)">行业会议的参会者构成</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="bk-1"> @@ -3350,6 +3389,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-5.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第五节 人员邀请</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[156]" v-if="interfaceQuestion" :chapter="2" :page="156" /> </p> <h3 id="c024"><span class="h3-zt1">第六节</span><span class="h3-zt2">执行媒介推广计划</span></h3> <p>根据本书第四章所述，媒介推广计划是指选择宣传所使用的媒体和媒体组合形式、拟定出稿日程方案的计划。确定媒介推广计划后，就需要开始筛选媒体、联系媒体，做好前期预热工作，同时要准备大量的新闻稿件，为后续工作打好基础。 </p> @@ -3376,8 +3420,7 @@ <div class="bodystyle"> <p>对于电视广播媒体，要列出电视台或广播电台的名称、节目种类、时间段等；对于报纸杂志媒体，则要列出报纸杂志的名称、类型等；对于网络媒体，则要列出网站名称、微信公众号名称等。当前，微信公众号是一个非常重要的平台，可以通过发布精心准备的推文、图文并茂的宣传资料和互动活动等方式吸引目标受众的关注和参与。主办方可以在自有的官方微信公众号平台发布会议信息，或选择与会议主题相关的热门公众号进行合作或推广，选择受众群体重叠的公众号，以扩大会议宣传的覆盖范围和影响力。 </p> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -3395,6 +3438,7 @@ p-id="5390"></path> </svg>【小资料5-6】媒体选择实例</p> </div> <div class="bk-2"> <p>1.第十六届中国互联网大会战略合作媒体</p> <p>网络媒体：人民网、新华网、中国新闻网、新浪科技、51CTO、263云通信、Donews社区、呱呱软件、ZAKER移动资讯软件、金融界</p> <p>平面媒体：《中国日报》《人民邮电报》</p> @@ -3481,6 +3525,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-6.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第六节 执行媒介推广计划</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[159]" v-if="interfaceQuestion" :chapter="2" :page="159" /> </p> <h3 id="c025"><span class="h3-zt1">第七节</span><span class="h3-zt2">后勤保障安排</span></h3> <h4 id="d085"><span class="zt-h4">一</span><span class="qyls-h4">会议交通安排</span></h4> <p>交通安排主要由后勤组或接待组负责，若是涉及重要嘉宾的接送工作，还需要礼宾</p> @@ -3522,7 +3571,7 @@ </span> <span class="fl">【拓展阅读5-8】 </span> <span class="mindMap-name" @click="toUrl(22)">会议车辆预订核检表</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <p>会议用车的类型、数量应根据参会人员的多少、级别来确定，同时会议车辆的准备要严格遵循一定的原则。根据国家规定，大巴车的配备按参会人员平均40人/辆计算，小轿车根据会议的规格和实际需要从严掌握，做到既保证会议用车，又符合节俭原则。车辆的配备，应明确其类型、状况、容量等具体情况。用车之前，应对所配车辆进行严格的车辆检查，确保其正常、安全。会议用车车型可参考表5-5所列。 @@ -3603,7 +3652,7 @@ </span> <span class="fl">【拓展阅读5-9】 </span> <span class="mindMap-name" @click="toUrl(23)">会议餐饮预订核检表</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <h4 id="d087"><span class="zt-h4">三</span><span class="qyls-h4">会议住宿安排</span></h4> @@ -3658,7 +3707,7 @@ </span> <span class="fl">【拓展阅读5-10】 </span> <span class="mindMap-name" @click="toUrl(24)">会议酒店预订核检表</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> </div> @@ -3693,8 +3742,14 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-7.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0005-7.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第七节 后勤保障安排</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[164]" v-if="interfaceQuestion" :chapter="2" :page="164" /> </p> <p><span class="custom_tag3">【复习与思考】</span></p> <p><b>一、本章小结</b></p> <p>·大型会议一般以会议召开当日为准，往前倒推3个月即前期筹备阶段。一般商务会议则往前倒推1个月即前期筹备阶段。</p> @@ -3733,43 +3788,35 @@ <p><b>三、思考讨论题</b></p> <p>1.在国内举办国际会议、国内会议应如何报备？</p> <p> <textarea v-model="questionData.unit5.one" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.简述会议申请报告的主要内容。</p> <p> <textarea v-model="questionData.unit5.two" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.常见的会务工作机构如何设置？</p> <p> <textarea v-model="questionData.unit5.three" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>4.会场选择的具体内容和标准有哪些？如何利用网络在线搜索会场信息？</p> <p> <textarea v-model="questionData.unit5.four" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>5.筹备会议文化体验活动的原因有哪些？如何结合会议主题筹备文化体验活动？</p> <p> <textarea v-model="questionData.unit5.five" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>6.邀请函和会议通知的区别有哪些？邀请函的主要框架包括哪些内容？</p> <p> <textarea v-model="questionData.unit5.six" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>7.媒介推广计划包括哪些内容？</p> <p> <textarea v-model="questionData.unit5.seven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>8.会议后勤保障安排的主要工作包括哪些？</p> <p> <textarea v-model="questionData.unit5.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> </div> </div> @@ -3785,8 +3832,7 @@ </ul> <div v-if="showPageList.indexOf(166) > -1"> <div class="bodystyle"> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -3804,6 +3850,7 @@ p-id="5390"></path> </svg>【综合案例分析】会议定点资源将全国共享</p> </div> <div class="bk-2"> <p>今后，我国各省（区、市）财政部门将统一负责本地区党政机关会议定点管理工作，各地区采购的会议定点场所在全国范围内实行资源共享，由各级党政机关举办会议共同使用，执行统一的会议定点场所目录和相同的协议价格。这是财政部日前出台的《党政机关会议定点管理办法》（以下简称《办法》）作出的新规定。 </p> <p>财政部行政政法司有关负责人表示，与以往相比，新《办法》进一步强调规范和效率原则。此次财政部改变了以往党政机关会议定点场所分级制定管理办法、分级招标采购的做法，制定了全国统一的管理办法，确立了统一规范、属地管理、资源共享的管理体制。这不仅让地方各级会议定点场所的管理走向简化和统一，有利于节约会议费支出，降低行政运行成本，也将给定点场所的经营带来规模效益。 @@ -3819,18 +3866,15 @@ <p><b>案例分析与讨论：</b></p> <p>1.会议定点资源共享对非定点的会议场所是否会带来冲击？</p> <p> <textarea v-model="questionData.unit5.nine" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.结合案例分析，举办商务会议是否可以参考会议定点资源指定的会议场所？是否还有其他渠道选择会场？</p> <p> <textarea v-model="questionData.unit5.ten" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.案例中所反映的内容，会对我国政务会议造成什么影响？</p> <p> <textarea v-model="questionData.unit5.eleven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> </div> </div> @@ -3883,7 +3927,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayedTwo = !imgDisplayedTwo">第六章 会议中期筹备阶段</span><span class="mindMap-type">.jpg</span> 会议中期筹备阶段</span><span class="mindMap-type"></span> </div> <p class="openImgBox mt-20 td-0" v-if="imgDisplayedTwo"><img class="img-0" :src="mindMapThree" @@ -3975,7 +4019,7 @@ </span> <span class="fl">【拓展阅读6-1】 </span> <span class="mindMap-name" @click="toUrl(25)">国际会议选择当地供应商时必问的10个问题</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> </div> @@ -4068,6 +4112,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0006-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 会议服务外包</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[172]" v-if="interfaceQuestion" :chapter="2" :page="172" /> </p> <h3 id="c027"><span class="h3-zt1">第二节</span><span class="h3-zt2">拟定会议议程和日程</span></h3> <h4 id="d093"><span class="zt-h4">一</span><span class="qyls-h4">会议议程</span></h4> <h5 id="e281">（一）会议议程的含义</h5> @@ -4148,8 +4197,7 @@ </p> <p class="zt-h6">3.正文</p> <p>简要概括说明会议每项议题和活动的顺序，用序号标注，句末一般不用标点。</p> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -4167,6 +4215,7 @@ p-id="5390"></path> </svg>【小资料6-1】某公司2023年第四季度第二次总经理办公会议议程</p> </div> <div class="bk-2"> <p>1.听取并审议销售部关于本年度商品促销活动的报告</p> <p>2.听取并审议安全生产部明年安全生产工作计划</p> <p>3.听取并审议财务部关于春节慰问老职工费用额度的报告</p> @@ -4242,7 +4291,7 @@ </span> <span class="fl">【拓展阅读6-2】 </span> <span class="mindMap-name" @click="toUrl(26)">第二届中国文旅大消费创新峰会首日日程</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <p class="zt-h6">2.题注</p> @@ -4286,8 +4335,7 @@ <p>（2）时间序列式。把各项会议活动按较为精确的时间先后顺序来排列，其优点是容易控制各项活动的时间。</p> <p class="zt-h6">4.落款</p> <p>一般写“秘书处”，亦可省去。</p> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -4305,6 +4353,7 @@ p-id="5390"></path> </svg>【小资料6-2】会议议程、会议日程和会议程序的区别与联系</p> </div> <div class="bk-2"> <p>1.区别</p> <p>会议议程是整个会议议题性活动顺序的总体安排，不包括非议题性活动、仪式性活动及辅助性活动。凡有两项以上议题的会议，都应当事先制定会议议程。会议议程主要适用于狭义的会议。</p> <p>会议日程是把每天的各项会议活动按单位时间予以落实的具体安排，狭义和广义的会议都适用。会议日程的内容可涵盖议题性活动、非议题性活动、仪式性活动及辅助性活动。凡会期满1天的会议都应当制定会议日程。 @@ -4339,6 +4388,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0006-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二节 拟定会议议程和日程</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[178]" v-if="interfaceQuestion" :chapter="2" :page="178" /> </p> <h3 id="c028"><span class="h3-zt1">第三节</span><span class="h3-zt2">拟发会议通知</span></h3> <p>拟发会议通知最重要的目的就是向参会者说明会议的相关情况。同时，也是会议主办方了解和掌握参会者反馈的一种途径。</p> <h4 id="d096"><span class="zt-h4">一</span><span class="qyls-h4">会议通知的内涵</span></h4> @@ -4474,6 +4528,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0006-3.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第三节 拟发会议通知</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[181]" v-if="interfaceQuestion" :chapter="2" :page="181" /> </p> </div> </div> </div> @@ -4549,6 +4608,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0006-4.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第四节 设计会议视觉材料</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[183]" v-if="interfaceQuestion" :chapter="2" :page="183" /> </p> </div> </div> </div> @@ -4655,6 +4719,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0006-5.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第五节 选择会议礼品</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[186]" v-if="interfaceQuestion" :chapter="2" :page="186" /> </p> <h3 id="c031"><span class="h3-zt1">第六节</span><span class="h3-zt2">草拟会议讲话稿</span></h3> <p>在会议筹备阶段，会议组织者需要主动为领导、嘉宾准备讲话稿，包括开幕致辞、主持稿、总结讲话、晚宴致辞等。</p> <h4 id="d104"><span class="zt-h4">一</span><span class="qyls-h4">讲话稿的内涵</span></h4> @@ -4814,6 +4883,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0006-6.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第六节 草拟会议讲话稿</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[190]" v-if="interfaceQuestion" :chapter="2" :page="190" /> </p> <p><span class="custom_tag3">【复习与思考】</span></p> <p><b>一、本章小结</b></p> <p>·以会议召开时间为标准，国际会议往前倒推30天即会议中期筹备阶段，国内商务会议往前倒推15天即会议中期筹备阶段。</p> @@ -4853,41 +4927,33 @@ <p><b>三、思考讨论题</b></p> <p>1.会议服务外包的特点有哪些？</p> <p> <textarea v-model="questionData.unit6.one" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.常见的会议服务外包审核的主要内容及评价方法有哪些？</p> <p> <textarea v-model="questionData.unit6.two" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.简述会议议程和会议日程、会议程序的区别与联系。</p> <p> <textarea v-model="questionData.unit6.three" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>4.会议通知的内容和形式分别是什么？</p> <p> <textarea v-model="questionData.unit6.four" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>5.常见的会议视觉材料包括哪些类型？设计会议视觉材料的作用有哪些？</p> <p> <textarea v-model="questionData.unit6.five" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>6.会议礼品选择的考虑因素和禁忌有哪些？</p> <p> <textarea v-model="questionData.unit6.six" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>7.领导讲话稿由哪几个部分构成？</p> <p> <textarea v-model="questionData.unit6.seven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -4905,6 +4971,7 @@ p-id="5390"></path> </svg>【综合案例分析】近年来国内会议承办机构办会情况</p> </div> <div class="bk-2"> <p>当前，服务贸易在“经济转型和产业调整”中发挥着重要作用，“花钱买服务办会”的理念也不断被会议主办单位所认同。以往只有跨国公司的企业会议和大型社团类国际学术会议才交给会议服务机构承办，其他类型的会议则大多由主办机构自己操办。而《2020年中国会议统计分析报告》显示，已有许多中小型的国内社团类会议交给会议服务机构承办。表6-9的数据显示，2020年占据会议总量85.6%的会议仍然由主办机构自己承办，仅有10.8%的会议交给了会议服务机构承办。 </p> <p class="img">表6-9 2020年国内会议承办机构数量及占比统计</p> @@ -4935,18 +5002,15 @@ <p><b>案例分析与讨论：</b></p> <p>1.结合案例分析，花钱买服务办会是否有必要？哪些会议适合交由会议服务机构承办？哪些会议适合主办机构自己操办？</p> <p> <textarea v-model="questionData.unit6.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.会议服务机构办会比重在逐年上升，说明了什么现象？</p> <p> <textarea v-model="questionData.unit6.nine" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.结合案例数据，预测未来国内会议市场办会的趋势。</p> <p> <textarea v-model="questionData.unit6.ten" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> </div> </div> @@ -5000,7 +5064,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayedThree = !imgDisplayedThree">第七章 会议倒计时阶段</span><span class="mindMap-type">.jpg</span> 会议倒计时阶段</span><span class="mindMap-type"></span> </div> <p class="openImgBox mt-20 td-0" v-if="imgDisplayedThree"><img class="img-0" :src="mindMapFour" @@ -5097,8 +5161,14 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0007-1.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0007-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 召开工作协调会</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[197]" v-if="interfaceQuestion" :chapter="2" :page="197" /> </p> <h3 id="c033"><span class="h3-zt1">第二节</span><span class="h3-zt2">会场布置</span></h3> <p>会议场地是一场会议的基础硬件之一。一个与会议和活动匹配度高的会议场地，无疑将为会议和活动本身增色不少。而相对于不同的会议形式，会场布置是否合理对于会议能否成功举办具有很大的影响。</p> <h4 id="d110"><span class="zt-h4">一</span><span class="qyls-h4">会议注册布置</span></h4> @@ -5545,6 +5615,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0007-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二节 拟定会议议程和日程</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[211]" v-if="interfaceQuestion" :chapter="2" :page="211" /> </p> <h3 id="c034"><span class="h3-zt1">第三节</span><span class="h3-zt2">会议接待准备</span></h3> <p>会议接待是指围绕参会人员的迎送、吃、住、行、参观、访问等方面作出的安排，是会议倒计时阶段工作的重要内容和组成部分。会议的性质与规模不同，接待的要求、内容也不同。</p> <h4 id="d115"><span class="zt-h4">一</span><span class="qyls-h4">会议接待的总体原则</span></h4> @@ -5639,6 +5714,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0007-3.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第三节 会议接待准备</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[213]" v-if="interfaceQuestion" :chapter="2" :page="213" /> </p> </div> </div> </div> @@ -5704,7 +5784,7 @@ </span> <span class="fl">【拓展阅读7-1】 </span> <span class="mindMap-name" @click="toUrl(27)">山东：重大活动举办前至少进行1次检验性演练</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <p>（2）过场视频。过场视频可以在会议开始前或者在会间休息时播放，通过视觉画面和声音效果的结合来吸引参会者的注意力，用于展示相关的内容并传达信息，如会议宣传片、嘉宾祝福、公司介绍、项目成果展示、成功案例等。 @@ -5726,8 +5806,14 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0007-4.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0007-4.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第四节 会前检查</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[215]" v-if="interfaceQuestion" :chapter="2" :page="215" /> </p> </div> </div> </div> @@ -5780,46 +5866,37 @@ <p><b>三、思考讨论题</b></p> <p>1.如何组织工作协调会？工作协调会讨论的主要内容是什么？</p> <p> <textarea v-model="questionData.unit7.one" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.简述常见的会场布置风格及其适用范围。</p> <p> <textarea v-model="questionData.unit7.two" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.商务会议和政务会议的主席台座位安排是否有区别？若有，具体在哪些方面存在区别。</p> <p> <textarea v-model="questionData.unit7.three" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>4.大型会议的观众席如何安排座位？</p> <p> <textarea v-model="questionData.unit7.four" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>5.会场氛围营造可以从哪些方面着手？</p> <p> <textarea v-model="questionData.unit7.five" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>6.常见的会场设备有哪些？</p> <p> <textarea v-model="questionData.unit7.six" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>7.会议接待在整个会议组织中起到哪些作用？如何制定会议接待方案？</p> <p> <textarea v-model="questionData.unit7.seven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>8.会前检查的意义有哪些？会前检查的具体内容与方式分别是什么？</p> <p> <textarea v-model="questionData.unit7.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -5837,6 +5914,7 @@ p-id="5390"></path> </svg>【综合案例分析】第十三届世界水务大会</p> </div> <div class="bk-2"> <p>世界水务大会由世界水务协会主办，是集会议研讨与展览为一体的国际性水务会议。该大会每三年举办一届，每届提前六年申办。自1985年9月15日首届世界水务大会在澳大利亚悉尼举行以来，越来越多的国家开始积极地参加大会，如今已有30余个国家参与和支持。 </p> <p>历经38年，世界水务大会首次在中国举行。第十三届世界水务大会于2023年10月18—20日在上海召开。本届大会由住房和城乡建设部指导，世界水务协会、中国建筑金属结构协会、上海市水务局共同主办。大会以“全球水务高质量发展”为主题，以“更环保、更智能、更安全”为口号，汇聚来自中国、美国、德国、英国、印度、巴西、沙特阿拉伯、新加坡等国家的水务专家、学者和行业人士，共同探讨并分享水务领域的新思想、新技术、新应用。 @@ -5847,18 +5925,15 @@ <p><b>案例分析与讨论：</b></p> <p>1.假设你是该会议组委会成员，请拟写本次会议的接待方案。</p> <p> <textarea v-model="questionData.unit7.nine" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.该大会除了全体会议外，还设有分论坛、主题交流等活动，请思考不同的会议形式如何选用会场布局风格。</p> <p> <textarea v-model="questionData.unit7.ten" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.该会议在会前检查的重要内容有哪些？</p> <p> <textarea v-model="questionData.unit7.eleven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> </div> </div> @@ -5909,7 +5984,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayedFour = !imgDisplayedFour">第八章 会议执行阶段</span><span class="mindMap-type">.jpg</span> 会议执行阶段</span><span class="mindMap-type"></span> </div> <p class="openImgBox mt-20 td-0" v-if="imgDisplayedFour"><img class="img-0" :src="mindMapFive" @@ -6062,9 +6137,13 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0008-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 接站与引导</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[222]" v-if="interfaceQuestion" :chapter="2" :page="222" /> </p> <h3 id="c037"><span class="h3-zt1">第二节</span><span class="h3-zt2">会议报到与签到</span></h3> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -6082,6 +6161,7 @@ p-id="5390"></path> </svg>【小资料8-1】会议报到与签到工作如何落实</p> </div> <div class="bk-2"> <p>（总经理办公室）</p> <p>李总：“小王，参会代表从今天起就会陆续到达，接站、报到、签到与入场安排等相关事项，由你负责。有什么困难可以直接向我汇报。”</p> <p>王俐：“好的，我会尽快落实的。”</p> @@ -6156,7 +6236,7 @@ </span> <span class="fl">【拓展阅读8-1】 </span> <span class="mindMap-name" @click="toUrl(28)">会议注册报到方式与流程</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> </div> @@ -6259,14 +6339,13 @@ </span> <span class="fl">【拓展阅读8-2】 </span> <span class="mindMap-name" @click="toUrl(29)">会议报到与会议签到的区别与联系</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <p class="center openImgBox mt-20"><img class="img-e" alt="" src="../../assets/images/0236-2.jpg" /> </p> <p class="img mb-20">图8-7 某会议现场身份证签到</p> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -6284,6 +6363,7 @@ p-id="5390"></path> </svg>【小资料8-2】其他新型签到方式介绍</p> </div> <div class="bk-2"> <p class="img">表8-2 新型签到方式的特点与场景</p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0236-3.jpg" /> </p> @@ -6295,6 +6375,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0008-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二节 会议报道与签到</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[226]" v-if="interfaceQuestion" :chapter="2" :page="226" /> </p> <h3 id="c038"><span class="h3-zt1">第三节</span><span class="h3-zt2">会议现场服务</span></h3> <h4 id="d127"><span class="zt-h4">一</span><span class="qyls-h4">会议入场服务</span></h4> <p>大中型会议一般都采用对号入座的方式或将会场划分为若干区域，以地域、部门或行业为单位集中就座。召开大中型会议时，为了方便参会者尽快就座和保持会场秩序，需采取适当方式引导座次，即会议的入场工作。无论是采取对号入座，还是随意入座，或是划分区域入座，都应设立指示牌或由会议工作人员引导入场就座，如图8-8所示。 @@ -6562,6 +6647,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0008-3.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第三节 会议现场服务</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[233]" v-if="interfaceQuestion" :chapter="2" :page="233" /> </p> <h3 id="c039"><span class="h3-zt1">第四节</span><span class="h3-zt2">会议记录</span></h3> <h4 id="d133"><span class="zt-h4">一</span><span class="qyls-h4">会议记录的内涵</span></h4> <h5 id="e421">（一）含义</h5> @@ -6713,7 +6803,7 @@ </span> <span class="fl">【拓展阅读8-3】 </span> <span class="mindMap-name" @click="toUrl(30)">会议记录人员应具备的素质</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="bk-1"> @@ -6723,6 +6813,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0008-4.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第四节 会议记录</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[237]" v-if="interfaceQuestion" :chapter="2" :page="237" /> </p> <p><span class="custom_tag3">【复习与思考】</span></p> <p><b>一、本章小结</b></p> <p>·接站，即会议组织者安排人员在机场、港口、车站迎接参会人员。接站前应确定迎接规格，安排陪同人员，制作引导标识和指示路牌。</p> @@ -6760,36 +6855,29 @@ <p><b>三、思考讨论题</b></p> <p>1.会议接站服务的主要工作内容有哪些？</p> <p> <textarea v-model="questionData.unit8.one" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.新型会议签到方式及其优缺点是什么？</p> <p> <textarea v-model="questionData.unit8.two" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.常见的会议现场服务有哪些？</p> <p> <textarea v-model="questionData.unit8.three" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>4.会议影像服务的主要工作内容是什么？</p> <p> <textarea v-model="questionData.unit8.four" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>5.会议茶歇的时间和地点如何安排？</p> <p> <textarea v-model="questionData.unit8.five" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>6.会议记录的主要内容及技巧有哪些？</p> <p> <textarea v-model="questionData.unit8.six" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -6807,6 +6895,7 @@ p-id="5390"></path> </svg>【综合案例分析】第八届国际天然气水合物大会茶歇危机</p> </div> <div class="bk-2"> <p>2014年7月28日至8月1日，第八届国际天然气水合物大会在北京国家会议中心召开。会议由中国地质调查局和中国科学院联合主办，中国科学院广州能源研究所、中国科学院天然气水合物重点实验室、中国科学院广州天然气水合物研究中心参与承办，北京欣欣翼翔国际会议奖励旅游公司执行。来自澳大利亚、孟加拉国、巴西、加拿大、中国等共28个国家和地区的800余名专家、学者参加了此次盛会。 </p> <p>会议期间，主办方要求会议执行方提供会议茶歇服务。受预算限制，主办方仅同意购买500人的茶歇，拒绝了执行方提出的购买700人茶歇的建议。由于此次会议参会者人数众多，且国外参会者占有相当大的比例，若执行主办方的要求，则会使参会者的满意度降低。 @@ -6817,18 +6906,15 @@ <p><b>案例分析与讨论：</b></p> <p>1.会议茶歇服务对会议的顺利举办和提高参会者满意度有何重要性？</p> <p> <textarea v-model="questionData.unit8.seven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.该会议茶歇采用“分批次提供”是否有必要？</p> <p> <textarea v-model="questionData.unit8.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.在执行主办方茶歇预算的前提下，面对800人的参会者，你是否还有其他可供选择的方案？</p> <p> <textarea v-model="questionData.unit8.nine" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> </div> </div> @@ -6954,6 +7040,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0009-1.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第一节 会场善后</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[241]" v-if="interfaceQuestion" :chapter="2" :page="241" /> </p> <h3 id="c041"><span class="h3-zt1">第二节</span><span class="h3-zt2">寄发感谢信</span></h3> <p>会议结束后，需要写信给嘉宾以表达对嘉宾所做贡献的谢意，这样也有利于和嘉宾建立良好的合作关系。</p> <h4 id="d139"><span class="zt-h4">一</span><span class="qyls-h4">感谢信的内涵</span></h4> @@ -7021,8 +7112,7 @@ </ul> <div v-if="showPageList.indexOf(243) > -1"> <div class="bodystyle"> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -7040,6 +7130,7 @@ p-id="5390"></path> </svg>【小资料9-1】感谢信范例</p> </div> <div class="bk-2"> <p class="center"><b>个人感谢信</b></p> <p class="left">尊敬的××先生：</p> <p>××会议在××成功举办。本次会议得到了××和社会各界的高度评价，国内外数十家媒体对论坛进行了全面报道。</p> @@ -7151,6 +7242,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0009-2.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第二节 寄发感谢信</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[245]" v-if="interfaceQuestion" :chapter="2" :page="245" /> </p> <h3 id="c042"><span class="h3-zt1">第三节</span><span class="h3-zt2">结算会议费用</span></h3> <p>会议经费的结算是会议组织者在会议结束后对整个经费使用情况，即会议开支费用的结算。会议经费的结算依据是会前经费预算。在会议召开之前应拟定会议开支预算，并经领导审核批准。另外还应准备专门账册，对会议的各项开支进行详细记录。会议结束后，会议财务工作人员应按照经领导审定的预算进行决算。一切会议都应遵循勤俭节约的原则，精打细算，既要尽量减少不必要的开支，又要保证会议的质量和档次。超过预算指标，又无正当理由的开支不予报销。要做好会议经费的结算工作，及时向领导汇报，并向财务部门报销。 </p> @@ -7227,6 +7323,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0009-3.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第三节 结算会议费用</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[247]" v-if="interfaceQuestion" :chapter="2" :page="247" /> </p> </div> </div> </div> @@ -7306,6 +7407,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0009-4.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第四节 会议资料存档</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[249]" v-if="interfaceQuestion" :chapter="2" :page="249" /> </p> <h3 id="c044"><span class="h3-zt1">第五节</span><span class="h3-zt2">会议评估</span></h3> <p>会议评估是指根据一定的目的和标准，遵循一定的原则，运用科学的方法，对会议各要素、社会效益、经济效益等进行质和量的综合评价的一种活动。</p> </div> @@ -7459,8 +7565,14 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0009-5.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0009-5.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第五节 会议评估</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[253]" v-if="interfaceQuestion" :chapter="2" :page="253" /> </p> <h3 id="c045"><span class="h3-zt1">第六节</span><span class="h3-zt2">会议总结</span></h3> <p>会议结束后要对会议的方方面面进行总结，写出一份会议的总结报告。会议总结的目的是分析会议策划与组织过程中的经验和教训，为今后会议的举行、会议工作的开展提供参考依据。因此，会议总结在整个工作流程中具有承前启后的作用。 </p> @@ -7612,11 +7724,10 @@ </span> <span class="fl">【拓展阅读9-1】 </span> <span class="mindMap-name" @click="toUrl(31)">学术会议参会总结</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -7634,6 +7745,7 @@ p-id="5390"></path> </svg>【小资料9-2】安全生产工作会议总结示例</p> </div> <div class="bk-2"> <p><b>一、会议的基本情况（略）</b></p> <p><b>二、需要进一步强调的几个问题</b></p> <p>1.确保安全技术措施和临时用电方案实施到位。（略）</p> @@ -7678,6 +7790,11 @@ <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0009-6.jpg" /> </p> </div> <p class="blockh6-c"> <span class="img dl-bl w100">第六节 会议总结</span> <examinations :primaryColor="themeColor" :cardList="interfaceQuestion[258]" v-if="interfaceQuestion" :chapter="2" :page="258" /> </p> <p><span class="custom_tag3">【复习与思考】</span></p> <p><b>一、本章小结</b></p> <p>·会场收尾的主要工作内容包括物品的回收与整理、引导参会者离场、会场检查、劳务费发放。</p> @@ -7717,36 +7834,29 @@ <p><b>三、思考讨论题</b></p> <p>1.会议收尾的主要工作内容包括哪些方面？</p> <p> <textarea v-model="questionData.unit9.one" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.感谢信主要由哪几个部分构成？</p> <p> <textarea v-model="questionData.unit9.two" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.会议期间发生的费用包括哪些？各自的特点是什么？</p> <p> <textarea v-model="questionData.unit9.three" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>4.如何汇总会议的媒体报道？</p> <p> <textarea v-model="questionData.unit9.four" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>5.会议评估的流程、方法分别是什么？如何撰写会议评估报告？</p> <p> <textarea v-model="questionData.unit9.five" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>6.简述会议总结的基本结构。</p> <p> <textarea v-model="questionData.unit9.six" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-2"> <div class="bk-21"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> @@ -7764,6 +7874,7 @@ p-id="5390"></path> </svg>【综合案例分析】“中国（上海）会议与旅游产业发展论坛”反馈表</p> </div> <div class="bk-2"> <p>为了将来举办更好的论坛，请您填写本问卷。</p> <p>1.本次论坛您对哪些话题最感兴趣？（请在您最感兴趣的三个话题旁画“√”）</p> <p class="img"></p> @@ -7806,18 +7917,15 @@ <p><b>案例分析与讨论：</b></p> <p>1.该论坛是以何种方法进行会议评估的？这种方法的优缺点是什么？</p> <p> <textarea v-model="questionData.unit9.seven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.以本反馈表为例，结合会议评估的内容，分析上述反馈表中包括哪些，不包括哪些。</p> <p> <textarea v-model="questionData.unit9.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.对本反馈表，你是否还有相关建议？（可从评估主体、评估内容、完成方式等多个角度回答）</p> <p> <textarea v-model="questionData.unit9.nine" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> </div> </div> @@ -7827,6 +7935,7 @@ </template> <script> import examinations from "@/components/examinations/index.vue"; import preView from '@/components/pdfview/index.vue' import { getResourcePath } from "@/assets/methods/resources"; export default { @@ -7835,12 +7944,17 @@ showPageList: { type: Array, }, interfaceQuestion: { type: Object, }, }, components: { preView, examinations, }, data() { return { themeColor: "#6CB26C", mindMapOne: "", mindMapTwo: "", mindMapThree: "", @@ -7995,9 +8109,9 @@ six: "", seven: "", eight: "", nine:"", ten:"", eleven:"", nine: "", ten: "", eleven: "", }, unit5: { one: "", @@ -8008,8 +8122,8 @@ six: "", seven: "", eight: "", nine:"", ten:"", nine: "", ten: "", }, unit6: { one: "", @@ -8020,8 +8134,8 @@ six: "", seven: "", eight: "", nine:"", ten:"", nine: "", ten: "", }, unit7: { one: "", @@ -8032,9 +8146,9 @@ six: "", seven: "", eight: "", nine:"", ten:"", eleven:"", nine: "", ten: "", eleven: "", }, unit8: { one: "", @@ -8045,7 +8159,7 @@ six: "", seven: "", eight: "", nine:"", nine: "", }, unit9: { one: "", @@ -8056,7 +8170,7 @@ six: "", seven: "", eight: "", nine:"", nine: "", }, } }; @@ -8092,9 +8206,9 @@ }, toUrl(val) { if (val) { this.p_md5 = this.chapter002.pdfMd5[val].md5 this.somePdfTitleValue = this.chapter002.pdfMd5[val].name this.$refs.pdfDialogRef.openDialog() this.p_md5 = this.chapter002Md5[val].md5 this.somePdfTitleValue = this.chapter002Md5[val].name this.$refsDialogRef.openDialog() } }, setBookQuestion() { src/books/meetingPlanners/view/components/chapter003.vue
@@ -66,7 +66,7 @@ </span> <span class="fl">【本章思维导图】 </span> <span class="mindMap-name" @click="imgDisplayed = !imgDisplayed">第十章 会议经济效益</span><span class="mindMap-type">.jpg</span> class="mindMap-type"></span> </div> <p class="openImgBox mt-20 td-0" v-if="imgDisplayed"><img class="img-0" :src="mindMapOne" @@ -159,25 +159,25 @@ </ul> <div v-if="showPageList.indexOf(265) > -1"> <div class="bodystyle"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 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</div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 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53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【小资料10-1】营利、赢利、盈利辨析</p> </div> <p>“营利”“赢利”“盈利”这3个词不仅发音相同，词义也极容易产生混淆。</p> <p>把“营利”解释为“谋取利润”是正确的。“营”在这里是“谋取”的意思。</p> <p>“赢利”有两个意思：一是指扣除成本获得的利润；二是指经营所得。第二种意思只是说收益增加，未必有利润。</p> @@ -188,7 +188,8 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0010-1.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0010-1.jpg" /> </p> </div> <h3 id="c047"><span class="h3-zt1">第二节</span><span class="h3-zt2">会议财务预测</span></h3> <p>会议主办方应依据会议财务活动的客观发展规律，利用已经掌握的财务知识和手段，对会议未来的财务状况作出预测和判断，保证顺利实现会议财务管理的最终目标。根据预测得到的数据编制会议财务预算。会议财务预测是编制会议预算的基础，会议预算又是会议财务预测的综合体现。 @@ -431,7 +432,8 @@ <div class="bk-11"> <p><span class="bk-11">本节金句</span></p> </div> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0010-3.jpg" /></p> <p class="center openImgBox"><img class="img-b" alt="" src="../../assets/images/i0010-3.jpg" /> </p> </div> <h3 id="c049"><span class="h3-zt1">第四节</span><span class="h3-zt2">会议成本控制</span></h3> <p>会议成本控制是根据预先制定好的会议成本和费用标准与财务预算，按照一定的原则，采用专门的方法，对会议的各种活动支付的成本费用进行严格的管理和监督，把各项成本费用控制在一定范围之内。简单地讲，就是在会议实施过程中依据会议项目预算，努力将实际成本控制在预算范围之内的管理工作。 @@ -556,7 +558,7 @@ </span> <span class="fl">【拓展阅读10-1】 </span> <span class="mindMap-name" @click="toUrl(1)">会议成本的误区</span><span class="mindMap-type">.pdf</span> class="mindMap-type"></span> </div> </div> </div> @@ -982,23 +984,19 @@ <p><b>三、思考讨论题</b></p> <p>1.会议经济效益管理的具体内容是什么？</p> <p> <textarea v-model="questionData.unit10.one" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.营利性会议和非营利性会议的财务管理目标分别是什么？</p> <p> <textarea v-model="questionData.unit10.two" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.会议财务预测的基本程序和主要内容是什么？</p> <p> <textarea v-model="questionData.unit10.three" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>4.会议预算编制的方法有哪些？</p> <p> <textarea v-model="questionData.unit10.four" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> </div> </div> @@ -1016,71 +1014,62 @@ <div class="bodystyle"> <p>5.会议成本控制的流程是什么？</p> <p> <textarea v-model="questionData.unit10.five" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>6.如何与赞助商进行会议赞助洽谈？</p> <p> <textarea v-model="questionData.unit10.six" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>7.编制会议赞助说明书应包括哪些内容？</p> <p> <textarea v-model="questionData.unit10.seven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>8.会议财务风险的成因及应对方法是什么？</p> <p> <textarea v-model="questionData.unit10.eight" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 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12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h149.699048c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM736.792381 592.700952h-89.234286c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h89.234286c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.607619 12.190476-12.190476 12.190476zM344.990476 338.895238h-34.133333c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h34.133333c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476z" p-id="5389"></path> <path d="M348.40381 927.695238a11.459048 11.459048 0 0 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184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】某培训会议的经济效益分析</p> </div> <div class="bk-2"> <div class="bk-21"> <p> <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="5386" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32"> <path d="M514.681905 528.579048a97.718857 97.718857 0 0 1 0 137.99619l-206.994286 206.994286a97.718857 97.718857 0 0 1-137.99619 0 97.718857 97.718857 0 0 1 0-137.996191l206.994285-206.994285a97.718857 97.718857 0 0 1 137.996191 0z" fill="#FFCD00" p-id="5387"></path> <path d="M659.992381 888.685714h-185.051429c-6.826667 0-12.190476-5.36381-12.190476-12.190476s5.36381-12.190476 12.190476-12.190476h179.931429l172.617143-172.617143V206.019048c0-20.23619-16.335238-36.571429-36.571429-36.571429H253.805714c-20.23619 0-36.571429 16.335238-36.571428 36.571429v312.563809c0 6.826667-5.36381 12.190476-12.190476 12.190476s-12.190476-5.36381-12.190477-12.190476V206.019048a60.952381 60.952381 0 0 1 60.952381-60.952381h537.112381a60.952381 60.952381 0 0 1 60.952381 60.952381v490.544762c0 3.169524-1.219048 6.339048-3.657143 8.533333l-179.931428 179.687619c-1.950476 2.681905-5.12 3.900952-8.289524 3.900952z" p-id="5388"></path> <path d="M659.992381 888.685714c-6.826667 0-12.190476-5.36381-12.190476-12.190476v-130.925714a60.952381 60.952381 0 0 1 60.952381-60.952381h131.169524c6.826667 0 12.190476 5.36381 12.190476 12.190476s-5.36381 12.190476-12.190476 12.190476h-131.169524c-20.23619 0-36.571429 16.335238-36.571429 36.571429v130.925714c0 6.826667-5.607619 12.190476-12.190476 12.190476zM736.792381 338.895238H430.32381c-6.826667 0-12.190476-5.36381-12.190477-12.190476s5.36381-12.190476 12.190477-12.190476h306.224761c6.826667 0 12.190476 5.36381 12.190477 12.190476s-5.36381 12.190476-11.946667 12.190476zM736.792381 465.67619h-149.699048c-6.826667 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20.48-45.348572l172.129524-172.129524c20.23619-20.23619 46.32381-31.939048 73.874285-33.401904 28.038095-1.462857 53.638095 8.045714 72.411429 26.819047s28.281905 44.373333 26.819047 72.411429c-1.462857 27.550476-13.165714 53.638095-33.401904 73.874286l-175.055238 175.055238c-27.794286 27.794286-64.121905 44.373333-101.912381 46.08-38.278095 1.706667-73.630476-11.215238-99.474286-36.815238s-38.765714-60.952381-36.815238-99.474286c1.950476-37.790476 18.285714-74.118095 46.08-101.912381l180.419047-180.419048c34.864762-34.864762 80.213333-55.344762 127.756191-57.782857 48.030476-2.681905 91.91619 13.897143 124.099048 46.08 66.072381 66.072381 60.952381 178.95619-11.702858 251.855238l-184.32 184.32c-3.169524 1.950476-6.339048 3.169524-9.264761 3.169524z" p-id="5390"></path> </svg>【综合案例分析】某培训会议的经济效益分析</p> </div> <p>某培训会议的收益主要是参会人员的参会费，每人800元。会议场地租金为10000元（可容纳300人），专家讲课费10000元，每人每天住宿费100元，会议共3天，资料费每人30元，会议项目组成员相关管理费用为10000元，前期公共关系费用5000元。 </p> </div> <p><b>案例分析与讨论：</b></p> <p>1.对该项目进行成本性态分析（判断固定成本和可变成本）。</p> <p> <textarea v-model="questionData.unit10.nine" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>2.分析保本人数（盈亏平衡人数/规模）。</p> <p> <textarea v-model="questionData.unit10.ten" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>3.假设该项目的目标利润为5万元，分析项目规模应达到什么水平（参会人数为多少）。</p> <p> <textarea v-model="questionData.unit10.eleven" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>4.分析边际利润。</p> <p> <textarea v-model="questionData.unit10.twelve" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> <p>5.如果实际参会人数为260人，那么该会议项目的利润为多少？</p> <p> <textarea v-model="questionData.unit10.thirteen" placeholder="请输入内容" rows="6" style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> style="max-width: 90%; min-width: 90%;" class="fz-16" @change="setBookQuestion"></textarea> </p> </div> </div> @@ -1138,11 +1127,11 @@ six: "", seven: "", eight: "", nine:"", ten:"", eleven:"", twelve:"", thirteen:"" nine: "", ten: "", eleven: "", twelve: "", thirteen: "" } } }; @@ -1178,9 +1167,9 @@ }, toUrl(val) { if (val) { this.p_md5 = this.chapter003.pdfMd5[val].md5 this.somePdfTitleValue = this.chapter003.pdfMd5[val].name this.$refs.pdfDialogRef.openDialog() this.p_md5 = this.chapter003Md5[val].md5 this.somePdfTitleValue = this.chapter003Md5[val].name this.$refsDialogRef.openDialog() } }, setBookQuestion() { src/books/meetingPlanners/view/components/header.vue
@@ -320,7 +320,7 @@ </p> <p>本书课程思政元素类型见表1。</p> <p class="img">表1 本书课程思政元素类型</p> <p class="center"><img class="img-a" alt="" src="../../assets/images/0015-1.jpg" /></p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0015-1.jpg" /></p> <p>每章课程思政元素的教学活动过程都包括内容导引、研讨重点、思政元素三个环节，有助于教师和学生共同参与到课程思政教学活动过程中。在课堂教学中，教师可结合表2中的内容导引，针对相关的知识点或案例，引导学生进行思考或展开讨论。 </p> </div> @@ -331,7 +331,7 @@ <div v-if="showPageList.indexOf(14) > -1"> <div class="bodystyle" style="padding-top: 10%"> <p class="img">表2 本书课程思政元素汇总表</p> <p class="center"><img class="img-a" alt="" src="../../assets/images/0016-1.jpg" /></p> <p class="center openImgBox"><img class="img-a" alt="" src="../../assets/images/0016-1.jpg" /></p> </div> </div> </div> src/books/meetingPlanners/view/components/index.vue
@@ -10,8 +10,8 @@ }"> <pageHeader v-if="showCatalogList.indexOf(1) > -1" :showPageList="loadPageList" ></pageHeader> <chapterOne v-if="showCatalogList.indexOf(2) > -1" :showPageList="loadPageList" :interfaceQuestion="questionDataMap"></chapterOne> <chapterTwo v-if="showCatalogList.indexOf(3) > -1" :showPageList="loadPageList"></chapterTwo> <chapterThree v-if="showCatalogList.indexOf(4) > -1" :showPageList="loadPageList"></chapterThree> <chapterTwo v-if="showCatalogList.indexOf(3) > -1" :showPageList="loadPageList" :interfaceQuestion="questionDataMap"></chapterTwo> <chapterThree v-if="showCatalogList.indexOf(4) > -1" :showPageList="loadPageList" :interfaceQuestion="questionDataMap"></chapterThree> </div> </div> </template> @@ -158,7 +158,7 @@ //测试页面跳转 setTimeout(() => { this.gotoPage(2, 84); this.gotoPage(3, 134); // setTimeout(() => { // this.renderSign("Highlight", { // id: "2ACA9359", @@ -532,7 +532,7 @@ }); }, loadPageCallback(entries, observer) { console.log(entries,1234); // console.log(entries,1234); entries.forEach(async (entry) => { if (entry.isIntersecting) { const target = entry.target; src/components/examinations/index.vue
@@ -1153,7 +1153,7 @@ height: 24px; border: 0; outline: none; border-bottom: 1px solid #15c0f2; border-bottom: 1px solid #000; } /deep/ .el-textarea.is-disabled .el-textarea__inner {
