测试图书 7.4

zhongshujie

3 天以前 1695fcd442fe2cefb6d3b63869ad8a72ebd5210a

 src/books/meetingPlanners/view/components/chapter001.vue

@@ -133,17 +133,9 @@
                    <h4 id="d002">
                        <span class="zt-h4">二</span><span class="qyls-h4">会议在会展业中的作用</span>
                    </h4>
                    <p>
                        会议在会展业中扮演着至关重要的角色。通过举办高质量的会议，会展活动能够获得更大的影响力和成功。因此，会议在会展中具有不可替代的地位，对于行业的繁荣和参会者的个人发展都具有重要意义。
                    </p>
                    <div class="h5-title-o">（一）会议是会展的核心活动之一</div>
                    <p>
                        举办会议可以吸引来自全球各地的专业人士和企业代表参加。参会者们汇聚在一起，共同分享来自不同地区和行业的最新行业趋势、技术和研究成果。这种跨地域和跨行业的参与模式使得会议成为提供丰富资源和专业知识的交流平台。同时，在会议中聆听行业专家和权威代表的演讲和互动，对于参会者具有重要意义。通过与专家的深入交流，参会者能够获得权威的见解和反馈，拓宽自己的视野和思路。这种互动不仅丰富了参会者对行业的理解，还能够激发创新思维，引领他们探索新的业务机会。
                    </p>
                    <div class="h5-title-b">（二）会议是会展的重要营销工具</div>
                    <p>
                        通过举办高质量的会议，会议主办方（发起者）可以进一步提高自己的品牌形象和知名度，并吸引各界专业人士的关注，这在会议相关的媒体报道和口碑传播中体现得尤为明显。媒体对于高质量会议的关注常常以新闻报道、专题采访和社交媒体推广等方式呈现。这些媒体的报道和传播可以为会议提供更广泛的曝光度和知名度，吸引更多专业人士的目光。同时，会议也是推广企业和展品的良机。在会议中，企业可以利用演讲、展示区等形式向潜在客户介绍他们的产品和服务。
                    </p>
                    <div class="fl jc-c mt-20 mb-20">
                        <img class="img-d" src="../../assets/images/0018-01.jpg" alt="">
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        </div>
@@ -158,14 +150,6 @@
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                <div class="bodystyle">
                    <div class="h5-title-g">（三）会议为会展提供了收益来源</div>
                    <p>
                        除了传统的参会注册收入和赞助收入，会议主办方还可以通过出售会议纪念品、会议报告、会议论文集和专业咨询等附加服务来获得更多的收益。出售会议纪念品是一种常见的附加服务。会议主办方可以设计和制作独特的印有会议的标志和口号的纪念品，这些纪念品的售卖不仅给参会者带来了参与感，还可以在会后继续推广会议品牌，从而为会议主办方带来额外的收益。会议报告和会议论文集的销售也是一项重要的附加服务。会议主办方可以将会议的主题演讲和研究报告整理成精美的报告或论文集，并提供给参会者购买。
                    </p>
                    <p>
                        综上所述，会议在会展业中具有非常重要的作用，它不仅是会展的核心活动之一，也是会展的重要营销工具和收益来源。
                    </p>

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                            <svg t="1732588062611" class="icon" viewBox="0 0 1024 1024" version="1.1"
@@ -268,7 +252,7 @@
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                    <!-- <p class="zt-h6">5.流动性不同</p>
                    <p class="zt-h6">5.流动性不同</p>
                    <p>
                        展览较“笨重”，以固定的时间、周期在固定的城市举办为主，流动性较弱，轮流举办的商业展览较少。而会议较“轻巧”，流动性较强。轮流在各地举办的会议以协会/社团会议为主。目的地城市为了争夺会议举办权会全年开展竞争，而展览目的地需要竞标的情况较为少见。
                    </p>
@@ -295,7 +279,7 @@
                    <p class="zt-h6">11.开放性程度不同</p>
                    <p>
                        展览的开放性更高，更具外部性，展览就怕人少，人气越多则展会越旺。相较于展览，会议的封闭性更强，参会时要么需要付费，要么需要审核身份，对议题和内容的审核要求更高。例如，每年各大高等院校主办的会议不计其数，但因其非公开性，或仅针对特定的专业人群，大多无法为外界所知晓。
                    </p> -->
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                        <span class="td-0">【本节测试】</span>
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                        <span class="td-0">【本节测试】</span>
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                        <span class="td-0">【本节测试】</span>
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                        <span class="td-0">【本节测试】</span>
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                        <span class="td-0">【本节测试】</span>
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                        <span class="td-0">【本节测试】</span>
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                    <!-- <p class="zt-h6">2.会议策划的任务：以最优的方式实现策划目标</p>
                    <p class="zt-h6">2.会议策划的任务：以最优的方式实现策划目标</p>
                    <p>
                        会议策划的最终任务是实现策划目标，一般表现为产生最大的经济效益、社会效益和环境效益，可以细化为两种类型：一种是为解决影响委托方发展的实际问题的会议策划，另一种是为实现委托方的发展愿景的会议策划。在政府会议中，社会效益往往大于经济效益，所以成本并不是首先考虑的因素；而在企业会议中，成本却是企业优先考虑的因素。因此，在策划会议时需要根据委托方的不同需求和预算，选择最合适的方式和手段，以达到最优的效果。
                    </p>
@@ -2664,7 +2648,7 @@
                    <p class="zt-h6">4.会议策划的核心：运用智慧对未来进行运筹和谋划</p>
                    <p>
                        会议策划的核心是策划主体对未来会议产品及会议活动的组织、管理和执行的运
                    </p> -->
                    </p>
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@@ -2679,7 +2663,7 @@
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                    <!-- <p class="td-0">
                    <p class="td-0">
                        筹、谋划、构思和设计，运筹和谋划是其根本特征。策划者需要考虑到会议的整体目标，预测未来可能遇到的问题，并制定相应的解决方案。
                    </p>
                    <p class="zt-h6">4.会议策划的核心：运用智慧对未来进行运筹和谋划</p>
@@ -2708,7 +2692,7 @@
                    <p class="zt-h6">6.会议策划的成果：会议策划方案</p>
                    <p>
                        会议策划的成果是形成一套切实可行的会议策划方案。会议策划经过一系列的规划
                    </p> -->
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@@ -2840,10 +2824,10 @@
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                        <span class="td-0">【本节测试】</span>
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                        <span class="td-0">【本节测试】</span>
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                        <span class="td-0">【本节测试】</span>
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